---
title: 'Founding Brand Designer at Serval'
canonical: 'https://feeny.ai/job/founding-brand-designer-serval-san-francisco-hsk9t8jq9kje'
type: 'job'
last_seen: '2026-10-16'
---

# Founding Brand Designer at Serval

- **Company:** Serval
- **Location:** San Francisco, CA
- **Compensation:** $150k–$200k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/Serval/3f46a49b-8e19-48ac-ae1a-70558f142b12/application

**Skills:** Figma, Illustrator, Adobe Creative Suite, Visual Design, Graphic Design, Brand Design, Art Direction, Typography, Layout, Motion Design Collaboration, AI Tools

> As a Senior Designer, you will guide the visual voice of Serval, concepting and executing creative work across campaigns, web, product marketing, and events. You will evolve the brand system, own art direction, and translate complex AI workflows into distinctive design.

## Job description

## Who We Are

[Serval](http://serval.com) is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.

At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.

Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.

We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.

## Role Overview

As a Senior Designer, you'll guide the visual voice of Serval, defining how an AI-native automation platform shows up in the world. You'll concept and execute creative work across every touchpoint: campaigns, web, product marketing, social, motion, print, merch, and events. You'll evolve our brand system and translate the technical depth of what we build into design that's distinctive, considered, and impossible to ignore. You'll jump fluidly between mediums, owning projects end-to-end from concept to launch with high creative autonomy. You'll partner closely with marketing, product, engineering, and leadership to define how Serval shows up, and you'll set the bar for craft across the team. This is a hands-on senior IC role on a small, ambitious team — high ownership, high judgment, and the opportunity to shape the brand of a category-defining company from the ground up.

## What You'll Do

- Concept and execute creative campaigns end-to-end across digital, web, social, print, merch, and live events.
- Shape and evolve Serval's brand system — typography, color, illustration, layout, and the visual rules that make our work feel cohesive and unmistakably ours across every surface.
- Own art direction for omni-channel work: launches, paid campaigns, conference presence, customer stories, and the full suite of marketing collateral (web pages, social assets, ads, decks, one-pagers, swag).
- Partner with product designers, marketing, engineers, and leadership to translate complex AI workflows into design that's clear, expressive, and memorable.
- Collaborate with motion designers, copywriters, and external partners to bring big ideas to life — from storyboard to final delivery.
- Set the creative bar through feedback, mentorship, and craft, elevating the work of everyone you collaborate with.
- Experiment relentlessly with AI tools to expand what's possible in visual design — and to push how fast and how far a small team can go.

## What You'll Need

- 6+ years in hands-on visual, graphic, or brand roles, with a portfolio that shows strong concept thinking, exceptional craft, and the ability to tell a story through design across multiple mediums.
- A track record of owning campaigns and brand systems from concept through execution — including 360 work spanning digital, social, video, and physical/event experiences.
- Expert proficiency in Figma, Illustrator, and Adobe Creative Suite, with comfort working fluidly across static, web, and print.
- Strong sensibility for typography, layout, hierarchy, and visual systems — and the judgment to know when a bold choice is the right one and when restraint is.
- Comfort driving projects end-to-end, giving and receiving direct feedback, and delivering high-quality work under tight timelines in a fast-moving environment.
- Active experimentation with AI tools

## Nice to Have

- Experience building or evolving a brand system at an early-stage company, or rebranding work at a more established one.
- On-set art direction experience for video, photography, or events.
- Experience mentoring other designers or guiding external contractors.

## What We Offer

- Impact: Be a key player in shaping the success of our product and company.
- Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
- Culture: Join a culture that values innovation, ownership, accountability, and fun.

## About Serval

## Core Business
- **Primary industry**: IT Service Management (ITSM), Enterprise Software, AI-powered Automation
- **Target customers**: B2B; IT, Security, HR, and Workplace teams at mid-market and enterprise organizations
- **Mission statement**: “Reimagining the employee support experience” by helping everyone get out of the help desk and back to the work they enjoy.

## Products & Services
- **Serval Platform (AI-Native ITSM)**: A unified help desk, access management, and automation platform. Includes AI agents (Help Desk Agent, Automation Agent, Insights Agent) that handle requests, provision access, answer knowledge base questions, and surface workflow suggestions. Supports natural-language workflow creation, code-based workflows with no-code UI, and flexible deployment (cloud, hybrid, self-hosted).
- **Access Governance & Provisioning**: Manages access requests for any app, resource, or role with customizable policies, approvals, just-in-time provisioning, and automatic deprovisioning via SCIM, API, or AI-generated workflows.
- **Asset Management**: Automatically reconciles data from MDM, procurement, IdP, and HRIS into a single source of truth.
- **Knowledge Base**: Built-in docs with sync from Notion, Google Drive, Confluence; AI agent surfaces answers instantly.
- **Compliance & Security**: SOC 2, HIPAA, GDPR compliant; SIEM integration; role-based access control; auditor-friendly logging.

## Market Standing
- **Valuation**: $1 billion (post-money, as of Series B in December 2025)
- **Total Funding**: $127 million
  - Seed (Oct 2025): $5M
  - Series A (Nov 2025): $47M led by Redpoint
  - Series B (Dec 2025): $75M led by Sequoia Capital
- **Notable Investors/Partners**: Sequoia Capital, Redpoint, and other top-tier investors.
- **Growth Signals**: Headcount grew 494.7% year-over-year (from ~10 to 58 employees); 43 active job postings; expanding into UK, Malaysia, Switzerland; high-profile talent from ServiceNow, Verkada, Rippling, Scale AI.

## Competitive Advantages
- **AI-native architecture**: Entire platform built around AI agents, not bolted-on AI. Workflows created via natural language.
- **Code-based workflows with no-code simplicity**: Workflows stored as code (Git-friendly) but editable in a UI – appeals to both engineers and non-technical teams.
- **Flexible deployment**: Cloud, hybrid, or fully self-hosted – rare for modern SaaS, attractive to regulated enterprises.
- **Compliance out of the box**: SOC 2, HIPAA, GDPR, SIEM integration – reduces friction for enterprise sales.
- **Two-way sync with existing ticketing systems**: Low migration barrier; can integrate with current tools.

## Strategic Focus
- **Product expansion**: Continuing to build out AI agent capabilities, access governance, and workflow automation.
- **Go-to-market**: Scaling sales and customer success teams (mid-market and enterprise); building brand as the “AI platform for employee support.”
- **Global reach**: Opening presence in Europe and Asia to serve multinational clients.
- **Hiring aggressively**: 43 open roles across engineering, sales, marketing, design, and customer success.

## Why Work Here
- **Culture**: Described as “elite team of builders and sellers” with a focus on stunning colleagues; “Work hard. Celebrate often.”
- **Remote/hybrid/office**: Headquarters in San Francisco; roles likely hybrid or on-site (many postings indicate location). Some remote-friendly roles may exist.
- **Notable perks**: Working on a generational company; fast-growing startup with strong funding; opportunity to define the AI-native ITSM category.
- **Engineering culture**: Emphasis on code-based workflows, Git integration, and AI agent development. Strong technical team with alumni from top companies (ServiceNow, Verkada, Rippling, Scale AI).
- **Growth trajectory**: 494.7% headcount growth YoY, $1B valuation, recent Series B – high momentum and opportunity for impact.

## Sources
1. [serval.com](https://www.serval.com/)
2. [serval.com/careers](https://www.serval.com/careers)
3. [linkedin.com/company/getserval](https://www.linkedin.com/company/getserval)
4. [cbinsights.com/company/serval](https://www.cbinsights.com/company/serval)
5. [serval.com/serval-news/serval---operating-principles](https://www.serval.com/serval-news/serval---operating-principles)

## Other roles at Serval

- [Recruiting Coordinator](https://feeny.ai/job/recruiting-coordinator-serval-new-york-2jgf8penjf4g) — New York, NY
- [Talent and People Operations Generalist](https://feeny.ai/job/talent-and-people-operations-generalist-serval-san-francisco-4negfaavgqcc) — San Francisco, CA
- [Solutions Engineer, Enterprise](https://feeny.ai/job/solutions-engineer-enterprise-serval-san-francisco-9mbtx39aqgrp) — San Francisco, CA
- [Security Engineer, Detection and Response](https://feeny.ai/job/security-engineer-detection-and-response-serval-san-francisco-dkev0d16deh4) — San Francisco, CA
- [Security Engineer, Corporate](https://feeny.ai/job/security-engineer-corporate-serval-san-francisco-d8rhrwnre4rc) — San Francisco, CA
- [Field Marketing Manager](https://feeny.ai/job/field-marketing-manager-serval-new-york-xe6k9797t4mt) — New York, NY
- [Head of Associate AE](https://feeny.ai/job/head-of-associate-ae-serval-san-francisco-6w79pm9hvwn0) — San Francisco, CA
- [RVP Solutions Engineering, Mid-Market and Enterprise](https://feeny.ai/job/rvp-solutions-engineering-mid-market-and-enterprise-serval-san-francisco-vfzrv9vbtt1f) — San Francisco, CA
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-serval-san-francisco-y56pme4zyjnt) — San Francisco, CA
- [Product Marketing Lead](https://feeny.ai/job/product-marketing-lead-serval-san-francisco-qxh06jmrqyx0) — San Francisco, CA