---
title: 'Founding Demand Generation Manager at Basis AI'
canonical: 'https://feeny.ai/job/founding-demand-generation-manager-basis-ai-new-york-gtc7rwtv8vnx'
type: 'job'
last_seen: '2026-09-09'
---

# Founding Demand Generation Manager at Basis AI

- **Company:** Basis AI
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/basis-ai/40958fe3-0b22-4545-9376-2463d0bf71db

## Job description

[https://app.ashbyhq.com/api/images/user-content/a3ff9955-736e-4a64-a923-c3c42b253641/17b03131-be3b-4bb8-9ad9-dbafd99fd465/image.png]

## ABOUT BASIS

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.

We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.

Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.

"Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI

## WHAT YOU'LL BE DOING

Basis is looking for a founding demand generation manager to build the account-based engine for the accounting firm market. You'll create qualified pipeline and help Basis land and expand across a tight, defined set of high-value firms.

You'll own two connected motions. Build 1:1 programs for our most strategic accounts, then build 1:few programs that reach the wider accounting firm market with relevance and leverage. Both motions start with deep domain and practice knowledge.

The accounting firm market is concentrated, relationship-driven, and built on trust. You'll map buying committees across tax, CAS, and audit, find the signals that show where an account is ready to move, and create programs that give each buyer a reason to act.

For priority firms, you'll turn account plans into tailored programs with Sales and BDRs: account research, executive outreach, custom offers, events, direct mail, and deal acceleration.

For the broader named-account universe, you'll build campaigns, partner programs, executive experiences, and webinars that speak to shared priorities without flattening the differences between practices and buyers. Events and partnerships are core channels here, so you'll work closely with our Events and Partnerships leads to turn conferences, referrals, and alliances into coordinated account plays.

You'll work closely with the Head of Marketing, PMM, Content, Marketing Ops, Sales, BDRs, Partnerships, Events, and Customer Marketing. PMM and Content give you the narrative and assets. You turn them into account engagement, sales conversations, and revenue.

This is a high-ownership role for a marketer who wants to work deeply, not broadly. You'll need strong ABM instincts, sharp commercial judgment, and the ability to move between account strategy and hands-on execution.

📍 Location: NYC, Flatiron office. In-person team, 5 days a week.

## WHAT YOU'LL BRING

- 5-8 years in B2B demand generation, account-based marketing, or field marketing, ideally at a high-growth software, AI, fintech, or technical product company
- A track record of building 1:1 and 1:few programs that created qualified enterprise pipeline and helped close complex deals
- Deep account planning skills across ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy
- A history of partnering closely with Sales and BDR teams to prioritize accounts, coordinate outreach, improve follow-up, and accelerate active opportunities
- Experience using events, field programs, partnerships, referrals, or alliances as part of an account-based motion
- A clear point of view on the operations underneath it all: account stages, engagement signals, measurement, and pipeline feedback loops
- Technical aptitude and curiosity. You do not need to come from AI or accounting, but you should learn complex products quickly and market credibly to sophisticated buyers

## WHAT WE'D LOVE TO SEE

- 1:1 Account Depth: Examples of where you understood an account deeply enough to create a program that changed the sales conversation
- 1:Many Leverage: A campaign that reached a defined account set at scale without losing relevance for distinct practices, buyers, or use cases
- Pipeline Ownership: Programs that created measurable meetings, qualified opportunities, pipeline, or revenue within a named-account market
- Event and Partner Leverage: A history of turning events, alliances, referrals, or customer relationships into coordinated account engagement
- Land-and-Expand Experience: Programs that helped a company enter one team or business unit and expand into additional buyers, use cases, or budgets
- System That Compounds: Every account plan, campaign, template, and workflow makes the next program faster and stronger

## WHAT SUCCESS LOOKS LIKE

- Priority Account Penetration: Basis builds stronger relationships and creates more qualified opportunities within its most strategic accounting firms
- 1:Few Coverage: The wider named-account market receives relevant campaigns and experiences that create engagement without generic lead generation
- Pipeline Quality: Demand programs create qualified opportunities with the right firms, practices, and buyers, not just activity or lead volume
- Event and Partner Impact: Conferences, field programs, alliances, referrals, and customer relationships connect to account plans and measurable pipeline
- Land-and-Expand Momentum: Marketing helps Basis land new practices and expand across tax, CAS, audit, and additional buying groups
- Sales Alignment: BDRs and AEs have clear account context, coordinated plays, and tight feedback loops with Marketing
- Repeatable Account-Based Engine: Planning, launch, measurement, experimentation, and iteration run on a clear rhythm

## BENEFITS AT BASIS

We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:

- Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
- Basis will cover 100% of your Wellhub Gold https://wellhub.com/en-us/employees/?gad_source=1&gclid=CjwKCAjwy5rUBhB5EiwAIoAtCixehqvud1v9ahoeOFqYnuIiBWAVW73IQK_ysAVP8wl75ukUUW-myBoCDlcQAvD_BwE&utm_campaign=us_b2c_google-search-brand-plans-pricing-wellhub__el_con_ongoing_all_signup_0425&utm_content=181565584554&utm_id=22473088932&utm_medium=cpc&utm_source=google&utm_term=wellhub+gold+plan_801285082537 membership.
- Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!
- Time off: Unlimited PTO + 12 paid company holidays.
- In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
- Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
- Team Culture: Monthly office activities and frequent optional team happy hours.
- Parental Leave

## About Basis AI

## Company Overview
- **One-liner**: Basis AI builds autonomous AI agents that execute end-to-end accounting workflows for professional accounting firms.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, United States
- **Founded**: 2023
- **Founders**: Mitchell Troyanovsky (Co-Founder), Matt Harpe (CEO)

## Core Business
- **Primary industry/industries**: Accounting Technology, Artificial Intelligence, Enterprise SaaS
- **Target customers**: B2B — Top accounting firms in the United States (CAS, Tax, Audit, Advisory practices)
- **Mission or purpose statement**: "The next era of accounting" — transforming knowledge workers from doers into reviewers by deploying agents that autonomously complete work.

## Products & Services
- **Basis Platform**: An AI agent platform that runs in the background executing accounting workflows end-to-end. Core modules built for CAS, Tax, Audit, and Advisory practice areas. Agents conform to a firm’s standards, adapt to specific engagement context, and deliver finished work ready for review. Runs across cloud and on-premise accounting systems. [getbasis.ai](https://www.getbasis.ai/)

## Market Standing
- **Valuation/Market Cap**: $1.15 billion (post Series B in February 2026) [getbasis.ai/careers](https://www.getbasis.ai/careers)
- **Key Metric**: Total funding raised — $137.6 million (across 4 rounds: Seed, Series A, Series B) [linkedin.com](https://www.linkedin.com/company/get-basis-ai)
- **Notable Investors/Partners**: Accel (lead, Miles Clements), GV (Google Ventures), Khosla Ventures (Vinod Khosla and Keith Rabois), BoxGroup, Better Tomorrow Ventures, Avid Ventures, Lloyd Blankfein (former CEO Goldman Sachs, lead Series B), Adam D’Angelo (CEO Quora), Nat Friedman (former CEO GitHub), Jeff Dean (Chief Scientist Google DeepMind), Noam Brown (OpenAI o1 co-creator), Amjad Masad (CEO Replit), Eric Wu (CEO Opendoor), and many other prominent angel investors.
- **Growth Signals**: 253.7% year-over-year headcount growth (95 employees as of mid-2026, up from ~27 a year prior). Active in 10 countries. Expanded from CAS into Tax and Audit verticals. 26 active job postings as of mid-2026. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Competitive Advantages
- **Deep domain accuracy**: Built on foundational accounting principles, not a generic chatbot — agents understand the logic of the work itself and adapt to firm-specific standards.
- **End-to-end execution**: Agents run autonomously for hours, collaborating with accountants at key decision points, rather than just generating text suggestions.
- **Early market leadership**: Already deployed with the largest accounting firms in the country, with partners calling it the "most exciting new technology" they’ve seen in their careers.
- **Applied ML at scale**: Hundreds of agents behind every accountant, performing real, economically productive work for paying customers today. [getbasis.ai/about](https://www.getbasis.ai/about)

## Strategic Focus
- **Scaling across practice areas**: Expanding from CAS into Tax, Audit, and Advisory modules. A new "New Vertical" product design role is explicitly listed.
- **Building for a generational company**: "We believe the marginal cost of intelligence will trend toward zero… accounting is among the most important and foundational — and might happen the fastest." [getbasis.ai/about](https://www.getbasis.ai/about)
- **Deepening trust and governance**: Hiring Intelligence Architects and GRC specialists, indicating a focus on compliance, security, and enterprise-grade controls.
- **International expansion**: Already operating across 10 countries, with hires in Brazil, India, Argentina, and the UK. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Why Work Here
- **Culture & intensity**: "The whole team in one room. Not a lot of formal meetings, but interesting conversations happening constantly… The standards are high and the feedback is frequent. People here are kind and fun, but they also push each other to be better." [getbasis.ai/careers](https://www.getbasis.ai/careers)
- **Engineering-centric**: Technical roles account for ~20% of headcount. Operating principles emphasize clear thinking and are referenced every day. Whiteboards everywhere.
- **Perks**: Premium Medical, Dental, Vision; Life Insurance; 6 coaching & 6 therapy sessions via Spring Health; unlimited PTO + 12 paid holidays; daily meal stipends; fully stocked kitchen; $300 custom desk setup; pre-tax commuter benefits; 401(k); paid parental leave.
- **Remote/office policy**: Office-first culture — "most of the team eats lunch and dinner together." Based in a dedicated office at 20 W 22nd St, New York (Flatiron district). No mention of fully remote roles in current postings.
- **Growth trajectory**: From ~27 to 95 employees in one year. Over 85% quarterly growth in job postings. Employees report huge responsibility from day one. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Sources
1. [getbasis.ai](https://www.getbasis.ai/)
2. [getbasis.ai/careers](https://www.getbasis.ai/careers)
3. [getbasis.ai/about](https://www.getbasis.ai/about)
4. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/basis-ai)

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