---
title: 'Founding Ecommerce Lead – New Brand at American Tall'
canonical: 'https://feeny.ai/job/founding-ecommerce-lead-new-brand-american-tall-mississauga-9k58zcmj82px'
type: 'job'
last_seen: '2026-09-12'
---

# Founding Ecommerce Lead – New Brand at American Tall

- **Company:** American Tall
- **Location:** Mississauga, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-11
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/americantall/61254eaa-d602-4943-9167-e94da24ff515

## Job description

We are building a new direct-to-consumer apparel brand launching in Spring 2027. Backed by a team that's done it before, we're entering a category we believe has been overlooked for far too long. Customers deserve better products, a stronger brand, and a world-class experience. We’re here to raise the bar. This is an opportunity to join as one of our founding employees. You'll be part of a small team making key decisions, solving meaningful problems, and building the foundation of the business from pre-launch. The pace will be fast, the challenges real, and your impact impossible to miss. Every decision you make will help shape how this business grows. We're looking for builders. People who embrace uncertainty, move with urgency, take ownership, and are driven by the opportunity to create something exceptional. If you're excited by big challenges, meaningful responsibility, and the chance to help build a brand from the ground up, this could be a game-changing opportunity for you.

## The Role

As our Ecommerce Lead, you'llsupport the day-to-day management and performance of our website, playing a key role in driving revenue growth and delivering an exceptional customer experience. This is a highly hands-on role for someone who enjoys both strategy and execution. One day, you might be reviewing sales performance, testing new Shopify apps, or optimizing the customer journey. The next, you could be writing product copy, troubleshooting a site issue, coordinating a product launch, or identifying new opportunities for growth. Working closely with leaders across product, creative, marketing, and technology, you'll turn ideas into execution while continually improving how customers discover, shop, and engage with our brand. You'll have meaningful ownership, broad exposure across the business, and significant influence over the future direction of the website experience.

Job Duties & Responsibilities

Build & Grow the Website Experience

- Support the day-to-day management of our Shopify storefront and all of its elements.
- Monitor sales performance and identify opportunities to improve growth.
- Help execute promotions, product launches, and merchandising strategies.
- Continuously improve the customer journey from homepage through checkout.

Create Outstanding Customer Experiences

- Ensure products, collections, pricing, and promotions are presented accurately.
- Improve navigation, merchandising, and overall shopping experience.
- Identify customer pain points and implement practical improvements.
- Work closely with creative partners to bring campaigns and new launches to life.

Use Data to Make Better Decisions

- Track key ecommerce metrics including revenue, conversion, AOV, and customer retention.
- Build reports that help the team understand what's working and what isn't.
- Use customer insights to recommend improvements across the business.
- Support experimentation through testing and continuous optimization.

Experience, Education, & Designations

- 4+ years of ecommerce experience in a direct-to-consumer (DTC) environment.
- Proven experience managing a Shopify storefront.
- Demonstrated success driving ecommerce growth through merchandising, conversion optimization, and customer experience improvements.
- Experience with merchandising, promotional planning, and ecommerce trading calendars.
- Experience working cross-functionally with marketing, operations, creative, and other business functions.
- Experience managing external agencies and third-party partners.
- Experience working in an early-stage or high-growth business is considered an asset.

Knowledge, Skills, & Attributes

- Strong analytical, commercial, and financial acumen, with the ability to translate data into actionable insights.
- Proficiency with Shopify and the broader ecommerce ecosystem.
- Knowledgeable and skilled with Google Analytics 4 (GA4), Google Tag Manager, and Looker or similar business intelligence platforms.
- Knowledgeable and skilled using Klaviyo, Microsoft Clarity, or similar customer engagement and behavioral analytics tools.
- Familiarity with A/B testing platforms and conversion rate optimization (CRO) methodologies is considered a strong asset.

## About American Tall

## Company Overview
- **One-liner**: American Tall designs and sells fitted, slim clothing exclusively for tall men and women, operating as a rapidly growing e-commerce brand.
- **Entity Type**: Private (family-owned, bootstrapped)
- **Headquarters**: Mississauga, Ontario, Canada
- **Founded**: 2015
- **Founders**: Saul Rajsky (CEO) and Jake Rajsky (President & Co-Founder)

## Core Business
- **Primary industry**: Retail Apparel and Fashion (e-commerce DTC)
- **Target customers**: B2C – tall individuals (men and women) who struggle to find well-fitting clothing in standard sizes
- **Mission statement**: “To create a new standard for tall people. We stand above and apart through our intentionality, our craftsmanship, our designs, and for putting our customers at the center of all we do.”

## Products & Services
- **Tall Men’s & Women’s Clothing**: A full line of tops, tees, tanks, hoodies, sweatshirts, sweaters, polos, jackets, coats, blazers, and more – each piece functionally built in multiple tall lengths to fit heights up to 7’1”. Type: DTC e-commerce product.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Total employees ~79 (as of 2026), with +5.8% YoY headcount growth
- **Notable Investors/Partners**: Family-owned; no external investors disclosed. Partners include manufacturers in Bangladesh, Philippines, and talent sources from companies like lululemon, Joe Fresh, Canada Goose.
- **Growth Signals**: Expanding into a new brand (job postings for “Founding Head of Ecommerce – New Brand”); in-house fulfillment center with 100,000+ sq ft; active job postings for Marketing Project Manager and Financial Analyst; LinkedIn follower growth of +25.8% YoY.

## Competitive Advantages
- **Niche focus**: Solely dedicated to the tall community, with extensive customer feedback loops and thousands of hours of fit measurement.
- **In-house fulfillment**: Controls the entire customer journey from design to delivery, ensuring quality and fit consistency.
- **Design precision**: Offers multiple tall lengths within each garment category, solving a pain point that general apparel brands ignore.
- **Brand loyalty**: Strong community-driven brand with a mission that resonates deeply with its target audience.

## Strategic Focus
- **New brand launch**: Hiring founding leadership for a separate brand, indicating expansion beyond the core American Tall line.
- **Operational excellence**: Continued investment in warehousing and fulfillment infrastructure (100,000+ sq ft) to support growth.
- **Talent development**: Emphasis on internal growth and ownership culture, as highlighted in careers page and employee reviews.

## Why Work Here
- **Culture**: Family-owned, values-driven environment focused on respect, empowerment, and inclusivity. DEI is a stated priority.
- **Work policy**: Hybrid model for many roles (e.g., Founding Head of Ecommerce in Mississauga); offers a remote work program per Built In. On-site roles available at HQ and fulfillment center.
- **Perks**: Competitive compensation with performance bonuses, extensive healthcare coverage, RRSP match, ample vacation, flexible hours, and a catered lunch program ($2/day with proceeds to charity).
- **Growth**: Small but growing team (79 employees) with opportunities to take ownership and shape new initiatives (e.g., founding roles).
- **Employee rating**: 4.0/5.0 on LinkedIn (29 reviews), with high marks for work-life balance (4.3) and culture (4.1).

## Sources
1. [jobs.lever.co/americantall](https://jobs.lever.co/americantall)
2. [americantall.com/pages/careers](https://americantall.com/pages/careers)
3. [linkedin.com/company/american-tall](https://ca.linkedin.com/company/american-tall)
4. [americantall.com](https://americantall.com/)
5. [builtin.com/company/american-tall](https://builtin.com/company/american-tall)

## Other roles at American Tall

- [Founding Marketing Lead - New Brand](https://feeny.ai/job/founding-marketing-lead-new-brand-american-tall-mississauga-8c6ctgj7c2zq) — Mississauga, Canada
- [Founding Head of Ecommerce – New Brand](https://feeny.ai/job/founding-head-of-ecommerce-new-brand-american-tall-mississauga-hg0dj30tdc5q) — Mississauga, Canada
- [Product Developer  (Apparel)](https://feeny.ai/job/product-developer-apparel-american-tall-mississauga-zxgmcf6k5szx) — Mississauga, Canada