---
title: 'Founding Engineer at Icon'
canonical: 'https://feeny.ai/job/founding-engineer-icon-new-york-rnh17f0n6km6'
type: 'job'
last_seen: '2026-09-13'
---

# Founding Engineer at Icon

- **Company:** Icon
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2024-08-29
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/icon/8de569c7-814f-4ffe-9c21-a92d7b806be2

## Job description

[https://icon.com/careers](https://icon.me/careers)

## About Icon

## Company Overview
- **One-liner**: Icon helps brands and creators produce high-quality, human-made UGC (user-generated content) ads at scale, replacing AI-only ad tools with a platform that manages real creators, scripts, and revisions.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, USA
- **Founded**: 2024
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Marketing & Advertising Technology (AdTech)
- **Target customers**: B2B – DTC brands, e-commerce companies, and marketing agencies looking for high-converting, human-created video ads.
- **Mission or purpose statement**: "Unlock human creativity." [icon.com/careers](https://icon.com/careers)

## Products & Services
- **Human UGC Ads (Core Service)**: A managed service delivering 6 fully edited, human-created UGC ads per month. Icon finds creators, ships product, writes scripts, coaches creators, and edits videos. Includes unlimited human revisions and full usage rights (raw footage + final assets). [icon.com](https://icon.com/)
- **Admaker 2.0 (Software Platform)**: An 8-product-in-1 suite that replaces tools like ChatGPT, CapCut, Claude, Billo, Soona, Foreplay, Atria, Admanage.ai, Adscook, Motion, Triplewhale, Northbeam, Air, Recharm, and more. Features include competitor ad cloning, asset creation/reuse, ad launch, and analytics. [icon.com/careers](https://icon.com/careers)
- **Creator Whitelisting**: Allows brands to run Human UGC ads directly from real creator accounts, replacing rate negotiation, management, and legal overhead. [icon.com/careers](https://icon.com/careers)
- **Agency Whitelabel (IconAPI)**: An API for agencies to make ads for their clients and auto-upload to their Frame account. [icon.com/careers](https://icon.com/careers)
- **Adspy & Creative Analytics**: Tracks 1M+ competitor ads, hooks, and formats, allowing users to clone winning concepts into Human UGC. [icon.com/story](https://icon.com/story)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Private, Seed stage)
- **Key Metric**: Total Funding of $9.2M (Seed round) [simplify.jobs](https://simplify.jobs/c/Icon-Me)
- **Notable Investors/Partners**: Backed by Peter Thiel’s Founders Fund, Eric Nam (K-Pop), Alex Botez (Chess), Reilly Opelka (Tennis), Max Altman (Saga), and executives from OpenAI, Ramp, Flexport, Cognition, and Pika. [builtinnyc.com](https://www.builtinnyc.com/company/icon-iconme)
- **Growth Signals**: Served 288+ brands, including $100M+ brands like IM8, Everyday Dose, and MoonBrew; has produced 38 Human UGC ads for these clients. [icon.com/story](https://icon.com/story)

## Competitive Advantages
- **Human-First, Not AI-First**: Differentiates by using real human creators (100% real, no AI-generated content) for UGC ads, which often outperform AI-only content in conversion.
- **All-in-One Platform**: Admaker 2.0 replaces 14+ separate tools (ChatGPT, CapCut, Claude, Billo, Soona, Foreplay, Atria, Admanage.ai, Adscook, Motion, Triplewhale, Northbeam, Air, Recharm, etc.), reducing monthly software costs from $10K+ to $999. [icon.com/careers](https://icon.com/careers)
- **Full Ownership & Unlimited Revisions**: Clients own all final ads plus raw footage/B-roll, with unlimited human revisions—a strong differentiator from one-and-done AI tools.
- **Agency Whitelabel (IconAPI)**: Enables agencies to white-label the service for their own clients, creating a scalable B2B channel.

## Strategic Focus
- **Scaling the "Human UGC" Model**: Moving beyond the original "AI Admaker" concept to emphasize real human creators, aiming to capture the growing demand for authentic, high-converting ad content.
- **Platform Expansion**: Building Admaker 2.0 as a comprehensive suite that replaces 14+ separate tools, with a focus on integrating ad creation, asset management, competitor analysis, and ad launch into one workflow. [icon.com/story](https://icon.com/story)
- **Agency Channel**: Growing the IconAPI whitelabel offering to serve agencies, which provides a scalable B2B revenue stream.
- **Hiring for Founding Roles**: Actively recruiting for founding-level engineering, creative, growth, sales, and operations roles, indicating a focus on building the core team. [icon.com/careers](https://icon.com/careers)

## Why Work Here
- **Culture of High Ownership**: The company explicitly states "No titles. Impact is everything" and "No politics. Our mission comes first," suggesting a flat, high-autonomy environment. [icon.com/careers](https://icon.com/careers)
- **Intense, All-In Ethos**: The culture values "No work-life-separation. Ping at 2am or on weekends" and "No side projects. Our team is all in," indicating a startup environment that demands high commitment and flexibility. [icon.com/careers](https://icon.com/careers)
- **Founding Team Opportunity**: Currently hiring for "Founding" roles (Engineer, Creative, Ops, Growth, Sales), offering early employees significant impact and equity potential.
- **Office & Perks**: On-site in New York, NY. Benefits include health insurance, dental, FSA, family medical leave, generous parental leave, tuition assistance, mobile phone discount, and customized development tracks. [builtinnyc.com](https://www.builtinnyc.com/company/icon-iconme)
- **Notable Backing**: Backed by Peter Thiel’s Founders Fund and executives from OpenAI, Ramp, Flexport, Cognition, and Pika, signaling strong investor confidence and network. [builtinnyc.com](https://www.builtinnyc.com/company/icon-iconme)

## Sources
1. [icon.com](https://icon.com/)
2. [icon.com/careers](https://icon.com/careers)
3. [icon.com/story](https://icon.com/story)
4. [builtinnyc.com](https://www.builtinnyc.com/company/icon-iconme)
5. [simplify.jobs](https://simplify.jobs/c/Icon-Me)

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