---
title: 'Founding Growth Marketer at Hera'
canonical: 'https://feeny.ai/job/founding-growth-marketer-hera-new-york-3tg3q05atnf9'
type: 'job'
last_seen: '2026-09-10'
---

# Founding Growth Marketer at Hera

- **Company:** Hera
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/hellohera/6dba9539-c3de-495d-b38f-c7b2bdac6813

## Job description

The gap no one has filled Every complex system in America has a profession whose job it is to be your trusted guide. A lawyer for legal. An accountant for taxes. A financial advisor for your money. Healthcare, a trillion-dollar industry that touches every single family, leaves us on our own. 99% of care happens when someone steps outside the four walls of a doctor's office. Hera is creating a new profession in healthcare to fill that last mile gap: the Hero, a dedicated care manager for your family. Our Heroes educate, coordinate, and advocate for the most vulnerable population. We're covered by insurance, so we can serve every family in America.

Meeting very family that needs a Hero The demand for Hera is real, raw, and palpable. Families come to us in the hardest experience of their lives. Today, we meet most of them through their doctors: a strategic channel we've built through close partnerships with the country's top health systems. But millions of families never receive that introduction. Instead, it’s an adult daughter opening her laptop late at night after putting her children to bed, overwhelmed and burnt out. She’s awake searching at midnight about what options exist for her mom, anxious about every decision she’s making and wondering if it’s the right one. She doesn’t know a trusted profession like ours exists. Nobody’s told her that she doesn’t have to figure this out alone. This is not a traditional growth role. Families don’t know the category exists, don’t know what to search for, and often don’t understand how a Hero could help. It’s our responsibility to educate the market and meet them in the moment they’re looking for help. It’s also the most emotionally charged experience of their life. Every touchpoint has to earn trust.

Our founding team We’ve raised $34M from Accel and Bain Capital Ventures and 10x’d revenue over the last six months organically through close partnerships with Weill Cornell, NYU Langone, UCSF, USC, and Mount Sinai. The Chief of Geriatrics at Weill Cornell and Director of Geriatrics at NYU Langone have joined us as clinical advisors. The CFO of Mount Sinai has invested in us. The customer feedback is the most positive our team has seen in our careers. Along the way, we threw an art show for an 88-year-old artist that [went viral](https://ny1.com/nyc/all-boroughs/news/2026/02/19/88-year-old-brooklyn-painter-sells-art-for-the-first-time) and a [talent show](https://www.instagram.com/reel/DZi3YmESZ6Q/?igsh=MTR3cjg4ZmJvb2NyZQ%3D%3D) where every act was over 65. You’ll build Hera alongside co-founders [Jenny](https://www.linkedin.com/in/jennydlee/), [Myles](https://www.linkedin.com/in/mylesnovick/), and [Connie](https://www.linkedin.com/in/jingyi-connie-kang/), and a team from Palantir and Headway. As part of our founding team, you will have meaningful ownership in the company. We work together in person in NYC. Read our story and watch our launch video [here](https://hellohera.com/about).

## The role

You own how families find Hera. You’ll build our consumer growth engine from the ground up. Deeply understand who we serve. You’ll immerse and fully understand the mental model of those we support, the trigger events where they think “I can’t do this alone”, the communities and resources they turn to for answers, and the hesitations that linger at the back of their mind before they say yes to support. Educate the market. No one knows what to search for. They’re looking for answers on what’s going on in their life right now “mom keeps falling”, “dad was just discharged from the hospital”, “mom keeps mixing up her meds”. You will find the language that makes Hera instantly understandable, Own the family demand engine. You’ll build and run our direct-to-family channels across search, content, community, social, and more. You’ll own the full funnel: how families learn about us, what convinces them to trust us, and what gets them to reach out. Experiment relentlessly, and do it with a flair. Everything we do at Hera is distinctive. We threw an art show for an 88-year-old that went viral and a talent show where every act is over 65. We want the same originality in how we build demand. You'll ship scrappy tests fast, kill what doesn't work without ego, and double down on what does. The best ideas in this role aren't in any growth playbook you've read.

## Who you are

- You’re analytical and truth seeking. You know the difference between a metric moving in the right direction and a future growth channel of the business. You understand unit economics and make commercially sound decisions.
- You’re creative and generative. We don’t just do things because others do. You constantly produce new hypotheses, messages, campaigns, and channels to find the one that’s authentic to us and really works to scale.
- You’re obsessed with the customer. Quant tells you what; qual tells you why. You'll sit with families, listen to calls, and read every message before you write a single headline. You can hold both the spreadsheet and the story of the overwhelmed daughter in your head at once.
- You're a builder with incredible pace. You thrive bringing clarity to ambiguity. You aim to learn quickly through scrappy experiments and add rigor once something works.
- You understand trust is the asset. We serve a vulnerable population in the hardest moment of their lives. You'd never trade long-term trust for a short-term conversion, because you know trust is the moat and growth compounds on top of it.
- Based in NYC or willing to relocate

## What we value

- Worthy of our parents. We don't leave the 20% behind, because that applies to someone's mother. Quality isn't a constraint we tolerate on the path to growth. Quality is the strategy.
- Collaboration must be an accelerant. Not everything will be collaborated on and that's fine. We assume good intent always and push the ball forward.
- Celebrate human. Humans are at the heart of everything we do: every product decision, every Hero we choose to hire, every person we bring onto the team. For us, empathy is fuel to move with urgency because we know every single day matters for those we serve. We look for missionaries not mercenaries.
- Enjoy the uphill. Wrestling problems this hard, in an industry this broken, is a privilege most people never get. We're excited for the summit but the joy is in the climb. If the hard part isn't what's pulling you, this might be the wrong climb.
- Attack. Nothing is created in this world without an extraordinary amount of effort. In order to will the change we want to see in the world, we attack problems and play offense. We're here to win to ensure our customers get the world they deserve.
- Our promise is we will stretch your limits and trust you to own unreasonably substantial outcomes. If this speaks to you, let's talk: jenny@hellohera.com

## About Hera

## Company Overview
- **One-liner**: Hera is a care management company that matches families with dedicated senior care experts (Heroes) who coordinate all aspects of an aging parent’s healthcare, covered by Original Medicare.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: Not publicly available
- **Founders**: Jenny Lee (Co-founder & CEO), Connie Kang (Co-founder & COO), Myles Novick (Co-founder & CTO)

## Core Business
- **Primary industry**: Senior care management / Healthcare technology
- **Target customers**: B2C – adult children caring for aging parents; B2B – Medicare beneficiaries and payers
- **Mission statement**: “We only deliver care good enough for our own parents.”

## Products & Services
- **Hera Hero**: A dedicated senior care expert (licensed social worker or nurse) who manages non-clinical tasks – coordinating doctors, navigating insurance, managing medications, applying for Medicaid – all covered by Medicare.
- **Juno**: An AI “teammate” that handles documentation, billing, phone holds, and surfaces the best next action for each family, learning from every case.
- **Hera Bridges**: A program that helps families access Medicaid benefits for up to 24/7 home care, dental, vision, and transportation (announced as a new offering).

## Market Standing
- **Valuation**: Not disclosed
- **Total Funding**: $7.2M seed round (announced December 2025)
- **Notable Investors**: Accel (lead), IA Ventures, BoxGroup
- **Growth Signals**: 
  - 18 employees (as of mid-2026), with monthly headcount growth of +7.4%
  - 90% of clients pay $0 out-of-pocket
  - 95% family retention rate
  - Serving 7 states (NY, NJ, CA, FL, MA, MD, PA) with plans to expand to Medicare Advantage soon
  - Active job postings increased 150% quarterly; 10 open roles at time of writing

## Competitive Advantages
- **Unique pricing model**: Services reimbursed by Original Medicare’s Chronic Care Management program – most families pay nothing, unlike private care managers who charge $150–$300/hour.
- **AI-augmented human care**: Juno automates administrative work so Heroes can focus on building trust and handling complex family situations.
- **New profession**: Creating the “Hero” role – a dedicated, non-clinical care coordinator that no other company offers at this scale with insurance coverage.
- **High trust and stickiness**: 95% of families stay with Hera, indicating deep satisfaction and reliance.

## Strategic Focus
- Expand coverage to Medicare Advantage plans (currently only Original Medicare)
- Scale the Hero workforce (GM of Heroes role open) and grow engineering/tech team to enhance Juno
- Launch programs like Hera Bridges to unlock additional Medicaid-funded services
- Build out growth, product, and design teams (founding roles in evangelism, marketing, frontend, backend, and product design)

## Why Work Here
- **Mission-driven**: Redefining how families care for aging parents; tangible impact on real lives (improving hospital discharge, preventing eviction, etc.)
- **Small, founding team**: Join as an early employee (currently 18 people) with high ownership and influence.
- **Engineering culture**: Use AI to augment, not replace, human connection – “the last mile” of healthcare. Tech stack includes TypeScript, React, and AI tools.
- **Work environment**: Office in New York City (Manhattan); roles likely hybrid. Emphasis on trust, empathy, and building a new category from scratch.
- **Growth trajectory**: Rapidly hiring, well-funded by top-tier VCs, expanding both geography and service lines.

## Sources
1. [hellohera.com](https://hellohera.com/) – Company homepage with product details and eligibility
2. [hellohera.com/about](https://hellohera.com/about) – Mission, story, and team overview
3. [hellohera.com/careers](https://hellohera.com/careers) – Careers page
4. [linkedin.com/company/hellohera](https://www.linkedin.com/company/hellohera) – Company LinkedIn with employee count, funding announcement, and job listings
5. [jobs.ashbyhq.com/hellohera](https://jobs.ashbyhq.com/hellohera) – Active job postings

## Other roles at Hera

- [Product Designer, Family Experience](https://feeny.ai/job/product-designer-family-experience-hera-new-york-7ccyz0rfetc8) — New York, NY
- [Onboarding Guide (Patient Enrollment)](https://feeny.ai/job/onboarding-guide-patient-enrollment-hera-united-states-p505rt7ed8t3) — United States
- [Founding Recruiter](https://feeny.ai/job/founding-recruiter-hera-new-york-mrztf976fczb) — New York, NY
- [Chief Medical Officer](https://feeny.ai/job/chief-medical-officer-hera-new-york-swdeb1sdf7vd) — New York, NY
- [Telemedicine Physician, 50-State Licensed — Geriatric Care](https://feeny.ai/job/telemedicine-physician-50-state-licensed-geriatric-care-hera-united-states-g64tzjkkxn3a) — United States
- [Founding Engineer](https://feeny.ai/job/founding-engineer-hera-new-york-k2ezqfgx2hvw) — New York, NY
- [Hera Hero](https://feeny.ai/job/hera-hero-hera-united-states-h16ffbp9ezy2) — United States
- [Founding Partnerships (Evangelist)](https://feeny.ai/job/founding-partnerships-evangelist-hera-new-york-gaasy26r4ep7) — New York, NY
- [Onboarding Guide (Patient Enrollment), Spanish/English Bilingual](https://feeny.ai/job/onboarding-guide-patient-enrollment-spanish-english-bilingual-hera-united-states-ha73c5fp63ce) — United States
- [Founding BizOps (Apollo Unit)](https://feeny.ai/job/founding-bizops-apollo-unit-hera-new-york-j0ea4sckytnc) — New York, NY