---
title: 'Founding Growth Marketer at santehq.com'
canonical: 'https://feeny.ai/job/founding-growth-marketer-santehq-com-new-york-rse3x74vpsmh'
type: 'job'
last_seen: '2026-09-12'
---

# Founding Growth Marketer at santehq.com

- **Company:** santehq.com
- **Location:** New York, NY
- **Compensation:** $100k–$150k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-26
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.gem.com/santehq-com/am9icG9zdDoYdX1jcK63o4CLbe6-P3ax

## Job description

Founding Growth Marketer

## About Santé

Santé is the #1 operating system for local retailers.

Our platform runs the entire store — point of sale, integrated payments, eCommerce, inventory management, delivery-app integrations, marketing, bookkeeping, and AI Agents — so the owners of liquor, grocery, and convenience stores can compete like the big chains without losing what makes them local.

We're building a future where the corner liquor store has better technology than the national retailer: one place for selling to customers everywhere with AI agents that spots slow-moving inventory and creates the promotion to move it. Every feature we ship lands in real stores the same week, and the feedback loop is direct — our customers call us by name.

Just two years into the business, Santé is delivering meaningful growth for hundreds of local retailers across the US:

- Cutting payroll costs by $35 - $50k with agents that handle admin work for store owners
- Increasing revenue by 10-15% with eCommerce and Marketing agents that drive sales

Everyone on our team is the domain expert on the problems they’re responsible for solving. We’re also curious about what living in the future means, and we are committed to bringing it to our customers. We challenge current assumptions and explore new workflows. We believe that this is the only way to create a generational company that lasts a century.

## About the Role

Our customers are non-technical small business owners. They’re everyday people that you see running your local grocery store or bottle shop.

In this role, you will pioneer the content strategy that reaches these entrepreneurs with short form video that connects with them in their language (literally and figuratively).

To-date, we’ve maintained consistent 5x growth with no marketing. You are the missing piece to our winning machine that has already cracked the code on product and outbound sales.

You will work closely with the Founders on how we show up online with a unique personality that stands out from the sea of sameness in retail tech.

In this role, you will

- Shoot short-form, attention-demanding content across Facebook, Instagram, LinkedIn, Reddit and TikTok
- Edit video and audio in CapCut, Adobe Premiere or whatever you are fluent in
- Iterate on your content strategy and brand voice by tracking the virality of your content. The purpose is for your content to always be seen by as many relevant people as possible
- Build a repeatable framework that extends the shelf-life of important assets so that we are always publishing content
- Collaborate with Sales, Customer Experience and Engineering to maintain a cohesive brand and story throughout other types of content: training videos, product launches, webinars, etc.
- Leverage analytics and performance data to measure the effectiveness of your content, prioritizing reach, leads and revenue in how we determine impact of your work

## Who You Are

- Strategic storyteller with a proven track record of producing viral content for brands; B2B or D2C will work here
- Experience leading or contributing to content plans at a startup or agency that works with non-traditional brands that are willing to take risks to demand attention online
- Natural intuition for how to connect with people regardless of their background or interest
- Cares about the craft of editing and videography - always looking to push the boundaries of your best work
- Comfort operating with high ownership in a small team where your decisions become the standard

## Compensation

$100,000 – $150,000 + Meaningful Equity

This range reflects the expected compensation for this role. Compensation within the range is determined based on experience, skills, and scope of responsibilities. In addition to base salary, we offer meaningful early-stage equity — this team's work is the foundation the company compounds on.

## Benefits

- Company-sponsored benefits
- 401(k)
- Nightly team dinners

## About santehq.com

## Company Overview
- **One-liner**: Santé is an all-in-one, AI-powered point-of-sale and operations platform purpose-built for liquor and wine retailers.
- **Entity Type**: Private (Seed stage; Y Combinator S23)
- **Headquarters**: New York, NY, United States
- **Founded**: 2023
- **Founders**: Darren Fike (Co-Founder & CEO)

## Core Business
- **Primary industries**: Vertical SaaS for retail (wine & spirits), fintech, e-commerce
- **Target customers**: B2B – independent liquor stores, wine shops, and multi-location retailers; expanding into convenience and local grocery stores
- **Mission / Purpose**: “Help liquor store owners build long-term equity in their businesses” and “solve real-world problems with AI” – giving small business owners time back with a modern operating system.

## Products & Services
- **Santé POS**: A unified point-of-sale system that consolidates receiving, inventory, e-commerce, delivery marketplace integrations (DoorDash, Uber Eats, GrubHub, Instacart), marketing, reporting, and payments into a single platform.
- **AI-Powered Invoice Scanning**: Automatically extracts data from distributor invoices, updating inventory levels and unit costs in minutes.
- **Marketing Agent**: Segments customers based on purchase history and triggers email/SMS campaigns for restocks, promotions, or tasting events.
- **Automated E‑commerce Cataloging**: Auto-generates SEO-optimized descriptions and images for thousands of SKUs.
- **RFID-Based Theft Monitoring & Compliance**: Includes state-by-state alcohol shipping regulation management and bottle/keg tracking.
- **Smart Multi-Store Inventory**: Enables seamless inventory transfers between locations with predictive reordering.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**: Total funding of **$7.6M** (seed round, Feb 2026); processed **$500M+ in annual card volume** across hundreds of stores; **400% growth** in the last year.
- **Notable Investors/Partners**: Bonfire Ventures (lead), Operator Collective, Y Combinator, Veridical Ventures, TipTop VC, UpHonest Capital.
- **Growth Signals**: Expanding from liquor stores into grocery and convenience verticals; headcount grew ~1.9% monthly (now 31 employees across 10 countries); backed by top-tier vertical SaaS investors.

## Competitive Advantages
- **Deep industry focus**: Built specifically for the complex regulatory, inventory (vintage, break‑pack pricing, keg returns) and distributor relationship challenges of the wine & spirits industry.
- **AI‑first platform**: Proprietary AI suite that automates manual workflows (invoice entry, cataloging, customer segmentation) – a moat that legacy POS systems lack.
- **Unified ecosystem**: Combines POS, e‑commerce, delivery, marketing, and payments in one system, eliminating the need for multiple vendors.
- **Fast adoption & traction**: 400% YoY growth and hundreds of stores live, with customers like Wine Cellar of Queens expanding store count because of Santé.

## Strategic Focus
- **Scale sales teams** to capture more of the fragmented U.S. liquor retail market.
- **Develop new products** for grocers and convenience stores with similarly complex operations (e.g., age‑restricted items, varied pricing).
- **Continue investing in AI** to further automate retail workflows and differentiate from competitors.

## Why Work Here
- **In‑person culture**: Based in Flatiron, NYC – the team builds together in person with a “world‑class team.”
- **High impact**: With only 31 employees, every hire has outsized influence on product direction and company growth.
- **Backed by elite investors**: Y Combinator, Bonfire Ventures, and others provide strong strategic support and credibility.
- **Mission‑driven**: Work on technology that directly helps small business owners reclaim time and build equity – tangible real‑world impact.
- **Growth trajectory**: 400% annual growth and a clear path to expanding into adjacent retail verticals means career advancement opportunities.
- **Values‑driven**: Company emphasizes clarity of vision, solving real problems with AI, and giving employees “a shot on goal” to win.

## Sources
1. [LinkedIn – Santé Company Page](https://linkedin.com/company/santehq)
2. [Santé Official Website – About Us](https://www.santehq.com/about)
3. [Y Combinator – Santé Jobs Page](https://www.ycombinator.com/companies/sante/jobs)
4. [Indexed.vc – Santé Company Profile](https://indexed.vc/companies/santehq)
5. [WebWire – Santé Raises $7.6M Press Release](https://www.webwire.com/ViewPressRel.asp?aId=350499)

## Other roles at santehq.com

- [Head of Content](https://feeny.ai/job/head-of-content-santehq-com-new-york-ysa5z75pc84n) — New York, NY
- [Senior Software Engineer - Money Movement](https://feeny.ai/job/senior-software-engineer-money-movement-santehq-com-new-york-fk7r81mnbsaw) — New York, NY
- [Senior Software Engineer - Platform Engineering](https://feeny.ai/job/senior-software-engineer-platform-engineering-santehq-com-new-york-mf5av74y78b8) — New York, NY
- [Applied AI Engineer](https://feeny.ai/job/applied-ai-engineer-santehq-com-new-york-4ty8mr8eqdf9) — New York, NY
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-santehq-com-new-york-a6q950sscnx5) — New York, NY
- [Implementations Engineer](https://feeny.ai/job/implementations-engineer-santehq-com-new-york-vj1x34fgywts) — New York, NY
- [Account Executive](https://feeny.ai/job/account-executive-santehq-com-new-york-yyx9bqxv2kzx) — New York, NY
- [Founding Growth Marketer](https://feeny.ai/job/founding-growth-marketer-artisan-san-francisco-yze3yx36p8tt) — San Francisco, CA
- [Founding Growth Marketer](https://feeny.ai/job/founding-growth-marketer-sauna-san-francisco-hqrgcx3bvh48) — San Francisco, CA
- [Founding Growth Marketer](https://feeny.ai/job/founding-growth-marketer-hera-new-york-3tg3q05atnf9) — New York, NY