---
title: 'Founding Growth Marketer at The Flex'
canonical: 'https://feeny.ai/job/founding-growth-marketer-the-flex-london-9t54zdw5wan7'
type: 'job'
last_seen: '2026-09-23'
---

# Founding Growth Marketer at The Flex

- **Company:** The Flex
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-09-23
- **Apply:** https://jobs.ashbyhq.com/the-flex/f23c0827-40ec-4d97-82b1-ab31c21f5daa

## Job description

Our vision Short-term rental operators are drowning in scattered tools, missed guest messages, and manual work. We're building one system that runs it all — from guest communication and reservations to cleaning, maintenance, pricing, and reporting, powered by AI. [Base360.ai](http://Base360.ai) is on a mission to become the operating system that short-term rental businesses around the world run on. We help property managers automate operations, increase revenue, and scale their portfolios without growing their workload. We're early, we're moving fast, and we're looking for people who want to help build something huge from the ground up.

## About the role

We're looking for a Founding Growth Marketer to help Base360 reach short-term rental operators and property management companies — and turn attention into demo bookings, qualified leads, and customers. We're open to how you get there: you might go deep and own a single channel, or run across several. Paid ads, SEO, outbound, content, partnerships, lifecycle, funnels — we want someone who can find what works and make it grow. This is a hands-on, entrepreneurial role. You'll work directly with the founder, experiment quickly, and build our growth engine from the ground up.

## What you'll do

- Own a growth channel end to end — or run across several. Set the strategy, launch campaigns, and take responsibility for results.
- Generate qualified leads and drive demo bookings. Build campaigns that reach short-term rental operators through paid ads, SEO, outbound, referrals, and industry partnerships.
- Understand our customers. Learn how property managers operate, what slows them down, and what makes them switch software.
- Run experiments fast. Test hooks, audiences, funnels, and offers; stop what doesn't work and scale what does.
- Use AI wherever it gives you an edge. Apply it to research, copy, targeting, content production, and automation.
- Build funnels and landing pages that convert. Improve each step from first impression to demo booking and paying customer.
- Work closely with the founder on positioning and messaging. Turn product capabilities into clear reasons for operators to choose Base360.
- Track performance. Measure lead quality, conversion rates, acquisition costs, and pipeline contribution — and explain what's working and why.

## Who you are

- You're a fast learner. You may specialise in one growth channel or work across many, but you pick up new skills quickly and enjoy figuring things out.
- You're hungry to get great at growth. You don't need to know everything yet, but you're determined to become one of the best.
- You're AI-savvy. You use modern tools to test ideas, automate repetitive work, and move faster.
- You're resourceful and self-directed. You take a goal and figure out how to achieve it without waiting for detailed instructions.
- You're analytical. You're comfortable with data, attribution, and turning insight into action.
- You care about commercial results. You measure success through qualified demand and customers, not just impressions and clicks.
- Bonus: Hands-on experience with paid ads, SEO, outbound, content, lifecycle marketing, or partnerships.
- Bonus: Experience in B2B SaaS, short-term rentals, hospitality technology, or marketing to property managers.

Why join [Base360.ai](http://Base360.ai)?

- Help build the AI operating system for short-term rental businesses.
- Work directly with the founder and shape how we bring the product to market.
- Have ownership from day one, with the opportunity to build and lead a growth team.
- Competitive salary and performance-based incentives.
- Grow professionally in a hands-on, entrepreneurial environment where your work directly affects the business.

You should NOT apply if:

- You're looking for a predictable corporate role with a fixed playbook.
- You engage in office politics or gossip instead of communicating directly.
- You're looking for a slow-paced role with limited ownership.
- You don't aim to become one of the best at what you do.

#LI-Remote

## About The Flex

## Company Overview
- **One-liner**: The Flex is a flexible accommodation platform offering hotel-grade, fully furnished rentals for tenants, landlords, and businesses, operating across the UK, France, Algeria, and expanding into new cities.
- **Entity Type**: Private (bootstrapped/early-stage growth company)
- **Headquarters**: London, United Kingdom (with offices in San Francisco, Dubai, Algiers, and Casablanca)
- **Founded**: 2019
- **Founders**: Raouf Yousfi (Co-Founder & CEO) and Michael Buggy (Co-Founder & COO)

## Core Business
- **Primary industry**: Real Estate / Flexible Living / Property Management
- **Target customers**: B2B (150+ corporate partners for employee relocation, staffing, insurance claims), B2C (tenants seeking flexible leases), and B2B (landlords seeking guaranteed rent with zero voids)
- **Mission statement**: To eliminate the constraints of traditional rental models, reimagining the idea of 'home' from something fixed to something flexible—unlocking freedom for renters, efficiency for landlords, and growth for entire cities.

## Products & Services
- **Flexible Rentals (Tenants)**: Fully furnished, hotel-grade homes with digital key access, utilities, Wi-Fi, optional housekeeping, and 24/7 live support. Leases as short as a week or as long as needed, with month-to-month terms, easy extensions, and exits.
- **Guaranteed Rent (Landlords)**: Fixed monthly payments with zero voids from day one; The Flex handles upgrades, dynamic pricing, resident vetting, cleaning, and maintenance.
- **Corporate Housing (B2B)**: One master lease unlocks an entire portfolio across cities; dedicated account manager; ideal for employee relocation, project teams, and insurance claims.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: 47 employees (as of mid-2025) with monthly headcount growth of +4.9%; 500+ active job postings; 84,000+ LinkedIn followers; over 150 corporate partners; properties in multiple cities across the UK, France, Algeria, and recently launched in Lisbon.
- **Notable Investors/Partners**: 150+ corporate clients; no external funding rounds publicly disclosed (appears bootstrapped or early-stage without major VC backing).
- **Growth Signals**: Rapid headcount growth (+4.9% monthly), recent expansion into Lisbon (July 2025), 500+ open roles, and a goal of reaching properties in every major city worldwide by 2027.

## Competitive Advantages
- **Flexibility at scale**: Month-to-month leases, same-day move-ins, cross-border relocation with a few taps—unlike traditional long-term leases.
- **Full-stack property management**: Landlords get guaranteed rent and zero voids, while tenants get hotel-grade service (cleaning, maintenance, 24/7 support).
- **Data-driven operations**: Evidence-based decision-making, dynamic pricing, and rapid evaluations for landlords.
- **Flat, ego-free culture**: No hierarchy or bureaucracy; best idea wins based on data, not tenure.

## Strategic Focus
- **Global expansion**: Actively entering new cities (Lisbon launched July 2025) with a target of having homes in every major city worldwide.
- **Scaling the platform**: Growing the portfolio of properties and corporate partnerships; hiring aggressively (500+ open roles) to support expansion.
- **Product innovation**: Building a seamless, Amazon-like rental experience with instant approvals, digital keys, and flexible terms.

## Why Work Here
- **Culture**: Ego-free, fast-paced, values-driven environment with no hierarchy or bureaucracy. Emphasis on big ideas, learning from failure, and shipping fast.
- **Remote-first**: The Flex is a remote-first company, hiring stellar talent globally and trusting them to own outcomes.
- **Mentorship & growth**: Work alongside senior leaders (including founders) who provide direct feedback, hands-on coaching, and clear career progression. Promotions based on performance, not tenure.
- **Accountability**: Each teammate owns clear metrics and turns objectives into outcomes.
- **Innovation**: Data-backed approach; open-minded, diverse team driving solutions.
- **Notable perks**: Minimal rules, total accountability, genuine freedom; "Career Rocket Ship" where you own mission-critical projects from day one.
- **Application process**: Online assessment, HR interview, and founder interview for every role.

## Sources
1. [theflex.global – About Us](https://theflex.global/about-us)
2. [theflex.global – Careers](https://theflex.global/careers)
3. [theflex.global – Homepage](https://theflex.global/)
4. [LinkedIn – The Flex](https://uk.linkedin.com/company/theflexglobal)
5. [Ashby – The Flex Jobs](https://jobs.ashbyhq.com/The-Flex)

## Other roles at The Flex

- [Senior Full-Stack Product Engineer](https://feeny.ai/job/senior-full-stack-product-engineer-the-flex-paris-t0n85e5vnnj9) — Paris, France
- [Product Engineer](https://feeny.ai/job/product-engineer-the-flex-paris-nnk2hxarck36) — Paris, France
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-the-flex-paris-cbaknhrc248r) — Paris, France
- [Founder in Residence](https://feeny.ai/job/founder-in-residence-the-flex-london-ydzxa7mb8n7b) — London, United Kingdom
- [French-Speaking Customer Experience Specialist](https://feeny.ai/job/french-speaking-customer-experience-specialist-the-flex-paris-h80exm7q0ywm) — Paris, France
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