---
title: 'Founding GTM Engineer at Nectar'
canonical: 'https://feeny.ai/job/founding-gtm-engineer-nectar-pakistan-qgz1ye8e30dm'
type: 'job'
last_seen: '2026-10-12'
---

# Founding GTM Engineer at Nectar

- **Company:** Nectar
- **Location:** Pakistan
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-12
- **Apply:** https://jobs.ashbyhq.com/nectar-social/e1f14da6-3db4-40fe-b518-b7da26049d16

## Job description

## About Us

We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate. At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides. Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.

## The Role

We're hiring our first GTM Engineer to build the internal tools our sales and marketing teams run on, and to help design an outbound motion from the ground up. Spray-and-pray is dead. "Personalized" outbound is close behind, as every inbox is full of AI-written emails that reference some signal. You’ll be helping develop what comes next: outreach built on warm intros, real signals, and data only we have, that a thoughtful person is actually glad to receive. You'll help define it, build the systems behind it, and prove with numbers what works. You will get comfortable experimenting and building the end-to-end systems to enable those experiments.

## What You'll Own

- Internal tools. When someone in sales, marketing, or even the C-Suite says "we have an idea," you're the one who says "let's build it," and has a working version in their hands within days. Ship end to end (front end, data, integrations, LLM pipelines), make build-vs-buy calls, and own adoption and reliability.
- Outbound that's fiercely averse to slop. Help define which plays we run, which signals we act on, and what we'll never send. Then build the systems that let a small team run that motion with the care of a founder writing every email by hand.
- Outbound build on Nectar’s data. We see what consumers are saying about brands in real time, and that's our edge. Pioneer the system that turns it into outbound that no other brand can send.
- Measurable growth experiments. Hypothesize, build, measure meetings and pipeline, then kill or scale. Keep the scoreboard that leadership trusts.

## Who You Are

- You've shipped internal tools people rely on every day, not just demos. You have proof of work.
- AI-native: Claude Code or Cursor is how you work, not a novelty
- You've run outbound or growth experiments and can show what moved the number
- Strong opinions on good outreach. What’s working in outbound today? Why? How is that different from six months ago?
- High ownership, low ego.

## Nice to Have

- Experience with Clay, n8n, Gong, and Salesforce
- Background in martech, social data, or selling to consumer brands
- Prior founding-team or first-GTM-engineer experience

## About Nectar

## Company Overview
- **One-liner**: Nectar builds an AI-powered social operating system that automates community management, social listening, and commerce – turning organic social engagement into measurable revenue.
- **Entity Type**: Private (Startup) – Latest round: $30M Series A (May 2026, per PitchBook); prior seed rounds totaling $12.6M (led by Google Ventures and True Ventures).
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2023
- **Founders**: Misbah Uraizee (CEO) and Farah Uraizee (CTO)

## Core Business
- **Primary industries**: Social Commerce, Marketing Technology (MarTech), Artificial Intelligence / Agentic Automation
- **Target customers**: B2B – disruptor brands and enterprise ecommerce/retail companies (e.g., e.l.f. Beauty, Liquid Death)
- **Mission/purpose**: To bridge community engagement with revenue, enabling brands to scale authentic relationships through AI agents.

## Products & Services
- **Nectar AI Agents**: Autonomous agents that engage one-on-one across social channels (DMs, comments, threads, stories) – handling replies, product recommendations, giveaways, and opt-ins.
- **Social Listening & Intelligence**: Cross-platform listening that captures 100% of brand chatter (including untagged mentions, video frames, audio) and surfaces trends, sentiment, and buying signals 48 hours faster than legacy tools.
- **Content Intelligence**: Post-level performance analytics, competitive benchmarking, and earned media value (EMV) tracking – all in one dashboard.
- **Influencer & Creator Management**: AI-powered scoring to identify rising creators, track competitor wins, and manage influencer outreach.
- **CRM & Revenue Attribution**: Closed-loop attribution that ties social conversations to sales, LTV, and customer journeys – integrates with Klaviyo, Attentive, and downstream retargeting platforms.
- **Brand Voice Studio**: Customizable tone calibration, approval workflows, and brand-safety guardrails to keep AI interactions on-brand.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metrics**:
  - Total funding: $30M (Series A, May 2026) + $12.6M (prior seed rounds)
  - Attributed $100M in revenue across customer conversations (Menlo Ventures, 2026)
  - 10M+ autonomous conversations per week (up 5x in three months)
  - 50M users engaged across customer brands
- **Notable Investors/Partners**: Google Ventures, True Ventures, Menlo Ventures (led Series A); official data partnerships with Meta, TikTok, LinkedIn, Reddit, X.
- **Growth Signals**:
  - Headcount grew 185.7% YoY (52 employees as of mid-2026)
  - Operating in 6 countries (US, Pakistan, UK, Philippines, Bosnia & Herzegovina, Ukraine)
  - 22 active job postings (up 1000% YoY)
  - Customers include e.l.f. Beauty, Liquid Death – fast-growing disruptor brands

## Competitive Advantages
- **Ex-Meta/Instagram/Twitter founding team** who understand social platforms from the inside.
- **Official API partnerships** with major social networks – enabling real-time access to all conversations, not just tagged mentions.
- **Closed-loop revenue attribution** – a unique ability to tie social interactions directly to purchases, differentiating from pure listening or engagement tools.
- **Brand voice control** with human-in-the-loop validation, ensuring AI agents sound exactly like the brand’s best community manager.

## Strategic Focus
- **Scale autonomous community management** – moving from manual moderation to AI-driven, real-time engagement across all channels.
- **Expand enterprise adoption** – targeting large ecommerce and retail brands with SOC 2 Type II compliance, SSO, and role-based access.
- **Deepen integrations** – with CRM, email/SMS marketing (Klaviyo, Attentive), and analytics platforms to close the loop from social signal to purchase.
- **Continue building the "agentic marketing system"** – collapsing the traditional stack of social intelligence, community, influencer, CX, and analytics into one platform.

## Why Work Here
- **Hyper-growth environment**: 185% headcount growth YoY, fresh Series A funding, and a product already at meaningful scale (10M+ conversations/week).
- **Remote-first culture**: Team spans 6 countries (US, Pakistan, UK, Philippines, Bosnia & Herzegovina, Ukraine); strong remote collaboration practices.
- **Engineering-led DNA**: 33% of employees are in technical roles; founders are former Meta/Instagram engineers.
- **Early-stage impact**: Opportunity to shape product and culture from the ground up – 22 open roles across engineering, sales, marketing, and design.
- **Notable perks**: SOC 2 Type II compliance from day one, premium support, and a "brand voice studio" that gives engineers a direct line to customer experience.
- **Career growth**: Fast promotion cycles typical of high-growth startups; alumni have gone to Amazon, True Ventures, and other top tech companies.

## Sources
1. [nectarsocial.com](https://www.nectarsocial.com/)
2. [linkedin.com/company/nectar-ai](https://www.linkedin.com/company/nectar-ai)
3. [pitchbook.com/profiles/company/538850-89](https://pitchbook.com/profiles/company/538850-89)
4. [menlovc.com/perspective/nectar-social-rewriting-the-modern-marketing-playbook](https://menlovc.com/perspective/nectar-social-rewriting-the-modern-marketing-playbook/)
5. [jobs.ashbyhq.com/nectar-social](https://jobs.ashbyhq.com/nectar-social)

## Other roles at Nectar

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- [Senior Engineering Manager](https://feeny.ai/job/senior-engineering-manager-nectar-palo-alto-v54d15hb8k75) — Palo Alto, CA
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