--- title: 'Founding GTM Lead (USA) at Alaro' canonical: 'https://feeny.ai/job/founding-gtm-lead-usa-alaro-new-york-fg3vzx074tg7' type: 'job' last_seen: '2026-09-10' --- # Founding GTM Lead (USA) at Alaro - **Company:** Alaro - **Location:** New York, NY - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-31 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.ashbyhq.com/alaro/a66ebd4e-6baf-4213-95d7-0d3837b728d9 ## Job description Founding GTM - US New York · Full-time, permanent · Reports to Willem Jongert, CEO The first hire in the US market, and the most senior. Sell first. Build the team when the revenue says so. 01 About Alaro Alaro is the AI operating partner for business-critical work, starting with legal. We turn recurring, document-heavy processes into reliable AI-enabled operations - scoped by legal experts, managed as an extension of the team, and improved with every matter. Founded in 2025 by Willem (ex-Paul Hastings PE, Cambridge) and Igor (ex-Monzo ML, Cambridge). Backed by tier-one VCs. Work monitored by our licensed attorneys. Fixed fee. No retainers. We have processed $5bn of legal work to date, with anchor clients including a £2.4bn London real estate developer, an elite US law firm, and international banks. The US entity is live in New York. The US market is next. 02 The role You are the US market. First person on the ground, most senior hire in the country, reporting to the CEO. The mandate is to turn founder-sourced momentum - warm introductions and investor networks - into a repeatable book of US revenue. The motion is relationship-led and in person. Coffees, dinners, multi-touch conversations over weeks and months with GCs, Heads of Legal, CEOs and C-suite executives. You sell first, personally, with the founders behind you. When the revenue justifies it, you hire and lead the US GTM team. The seat is built to grow into US commercial leadership, but it starts with you closing. This is not a volume seat. If your instinct is sequences and outreach tooling, this is the wrong role. If your instinct is a full calendar of people who already take your call, keep reading. 03 What you'll own - The US market, end to end. Pipeline, relationships and revenue are yours - A working book of GC, Head of Legal, CEO and C-suite relationships at companies north of $50m revenue - built from your own network first, expanded from there - Multi-touch enterprise deals from first coffee to signed engagement: scoping, commercial terms, close - The in-person motion you build on the ground - dinners, client entertainment, and the trust-building rhythm that precedes every deal - The feedback loop to the founders: what the US buyer wants, where the offer lands, where it doesn't - In time, the US GTM team. You define it, hire it and lead it once the revenue supports it 04 Who we're looking for - A network you can activate this month. GCs, Heads of Legal, CEOs and C-suite executives who take your call and accept your coffee invitation. The relationships are yours, not your employer's - You started inside law, banking or consulting before moving into commercial work. Our buyer is a GC, and where you came from changes how you are received in that room - You can carry a commercial conversation from first coffee to signed engagement. You respect how long these processes take, and you know how to move them faster than they usually go without ever rushing the buyer - Commercially sharp and genuinely curious. The questions you ask reveal the work you have done - Comfortable alone in a market. You build your own structure, and you have done zero-to-one commercial work before Three routes in clear that bar. You built the sales motion at a legal AI or legaltech company and have led a team inside it. Or you are an enterprise AE at the top of your patch, self-sourcing six-figure deals, ready to build the process rather than keep executing someone else's. Or you were the buyer - an ex-GC or Head of Legal who has already left pure practice, in which case we do not screen for quota history at all. 05 How we work 01 WORK IN THE OPEN Work in progress lives in shared channels. Decisions are documented with the reasoning that led to them. Disagreements get raised directly, not laterally. 02 AI-NATIVE, NOT AI-CURIOUS Not a feature of the product - a feature of how everyone here works. If you are not regularly rethinking your workflow with AI, you are behind. 03 DIRECT FEEDBACK, BOTH WAYS We give feedback specifically enough to be useful. We receive it without making the giver regret it. We take on work we are not yet fully qualified for. 04 OUTPUT IS THE THING Hours are not the unit. Revenue, relationships, pipeline - the work product speaks. We trust people with autonomy and judge them on results. ## Compensation Highly competitive base and commission, with meaningful equity in the firm. ## About Alaro ## Company Overview - **One-liner**: Alaro is an AI-native law firm that delivers corporate, funds, and commercial legal work—specialising in high-stakes contract review, legal due diligence, and repeatable workflows—powered by senior lawyers and intelligent systems. - **Entity Type**: Private (Venture Capital-Backed; Seed Stage) - **Headquarters**: London, United Kingdom (offices also in New York, NY) - **Founded**: 2025 - **Founders**: Not publicly listed ## Core Business - **Primary industry**: Legal Services (B2B) / Legal Tech - **Target customers**: Investment funds, financial institutions, corporates needing high-stakes contract review, due diligence, and corporate/commercial legal support - **Mission or purpose statement**: To rebuild how legal work operates—combining elite legal judgment with intelligent systems to deliver clarity, speed, and accountability that modern businesses demand. AI is an internal amplifier, not a product or a substitute for judgment. ## Products & Services - **AI-Native Legal Services**: Premium legal work (corporate, funds, commercial) delivered by senior lawyers with AI-powered document review and workflow tools. Key services include demand counsel, real-time compliance monitoring, contract drafting, legal due diligence, and audit. - **Intelligent Legal Platform**: An internal, AI-driven operating model that enables 10× faster document review times and 100% document coverage across large due diligence transactions. The technology is a behind-the-scenes amplifier, never sold as a standalone product. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Total funding of $9M raised across 2 seed rounds (latest seed round of $7M completed; status: Generating Revenue) - **Notable Investors/Partners**: Concept Ventures, Credo Ventures (both venture capital firms, minority holdings) - **Growth Signals**: - Founded in 2025 and has already raised significant seed capital from prominent European VCs. - Claims over $25M+ in deal value reviewed (live counter). - Expanding operations with job postings for Associates, Partners, Operations, and Engineering roles in both London and New York. - Hiring aggressively for a young company (7 employees per PitchBook, but 13+ jobs listed, indicating rapid scaling). ## Competitive Advantages - **True AI-native model**: AI is deeply embedded into the operating model, not bolted on as a marketing gimmick. This enables 10× faster turnaround without sacrificing quality. - **Elite legal talent**: Employs senior lawyers who practice law, not manage process—the firm explicitly positions itself as "supercharged" by AI, not replaced by it. - **Speed and Precision as engineered deliverables**: The firm has built operational systems around fast turnaround and meticulous accuracy, treating speed as a calculated deliverable rather than a rushed reaction. - **Accountability framework**: Every matter has a single point of responsibility and a clear path to completion—a differentiator in a traditionally opaque industry. ## Strategic Focus - **Building the next generation of legal services** by combining senior legal expertise with intelligent systems. - **Scaling operations** in both London and New York, with active hiring across legal, engineering, and operations roles. - **Challenging an industry that hasn't changed in decades** by redesigning processes from scratch rather than accepting legacy workflows. - **Hiring people who care about outcomes, not process**—the company is actively recruiting lawyers, engineers, and operators who want to work at the frontier of law and technology. ## Why Work Here - **Culture**: Described as a place where "clarity, speed, and leverage matter" and where "quality is not optional." Employees are expected to challenge existing processes and redesign them for impact. - **Work Model**: Hybrid/Remote-flexible. Offices in London (hybrid) and New York (hybrid/in-office or remote). The company is described as a "Remote Workspace" overall with 2 office locations. - **Who Thrives**: Lawyers who want to practice law, not manage process; engineers applying AI in high-stakes environments; operators designing clean, scalable organizations. - **Perks & Environment**: Opportunity to work at the frontier of AI and law, with real-world consequences and high-impact work for top-tier clients. The firm is small (~7 employees) but hiring rapidly, offering significant ownership and early-stage influence. ## Sources 1. [alaro.ai](https://www.alaro.ai/) 2. [alaro.ai/careers](https://www.alaro.ai/careers) 3. [builtin.com](https://builtin.com/company/alaro) 4. [pitchbook.com](https://pitchbook.com/profiles/company/1172025-64) 5. [jobs.ashbyhq.com/alaro](https://jobs.ashbyhq.com/alaro) ## Other roles at Alaro - [Senior lawyer (USA)](https://feeny.ai/job/senior-lawyer-usa-alaro-new-york-nzmhb86exzbx) — New York, NY - [Operations Associate](https://feeny.ai/job/operations-associate-alaro-london-1ys7ja5hr4e3) — London, United Kingdom - [Founding AE](https://feeny.ai/job/founding-ae-alaro-london-281swxa5java) — London, United Kingdom - [Founding Growth Marketer](https://feeny.ai/job/founding-growth-marketer-alaro-london-vfq48p050ns5) — London, United Kingdom - [Associate (Funds)](https://feeny.ai/job/associate-funds-alaro-london-ggm74w3qf1kc) — London, United Kingdom - [Associate (Corporate & Commercial)](https://feeny.ai/job/associate-corporate-commercial-alaro-london-sap18jy2de6y) — London, United Kingdom - [Associate (Corporate & Commercial)](https://feeny.ai/job/associate-corporate-commercial-alaro-new-york-6zke91sjf8sv) — New York, NY - [Partner](https://feeny.ai/job/partner-alaro-new-york-4rprh8mgtmm3) — New York, NY - [Senior Associate (Corporate & Commercial)](https://feeny.ai/job/senior-associate-corporate-commercial-alaro-new-york-f9ezrhgxhvzs) — New York, NY - [Senior Associate (Corporate & Commercial)](https://feeny.ai/job/senior-associate-corporate-commercial-alaro-london-j47a04xfppj0) — London, United Kingdom