---
title: 'Founding GTM @Verso (backed by Hexa) at Hexa'
canonical: 'https://feeny.ai/job/founding-gtm-verso-backed-by-hexa-hexa-paris-01h4n40bn24n'
type: 'job'
last_seen: '2026-09-13'
---

# Founding GTM @Verso (backed by Hexa) at Hexa

- **Company:** Hexa
- **Location:** Paris, France
- **Employment:** full-time
- **Posted:** 2026-07-24
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/hexa/66047253-408d-4a9b-bfaa-5a88ce3da7f6

## Job description

Founded in 2025 by Lydia Bellahouel (CEO) and Camille Epitalon (CTO), Verso is backed by [Hexa](http://hexa.cc/) (eFounders), the pioneer European startup studio behind 40+ companies including Front, Aircall and Spendesk. Consumer research has been slow and expensive for decades. We are building the company that changes that, and we need the person who builds the engine that takes it to market: outbound, inbound, events, the full top of funnel.

## About Verso

Verso is an AI-native consumer research platform. Our AI designs the study, interviews real participants one to one over video in any language, and turns those conversations into a structured, evidence-backed report you can interrogate in chat. Days instead of weeks, at a fraction of the cost of a traditional agency, without trading rigor for speed. We sell to insights, marketing and innovation teams at global brands, with a strong pull from large CPG, beauty, telecom, retail, and the strategy consultancies that serve them. Early clients include Orange, Michelin, Europcar and dsm-firmenich. We are a small team with high standards and one clear thesis: qualitative research is high-signal and badly broken, and AI is finally good enough to fix it. We start with AI-moderated qualitative research and are building for each client a system of consumer intelligence: every study compounds into a living understanding of their consumers that their teams, and their own AI, can draw on over time. Lydia spent 7 years at BCG leading AI-powered transformation for consumer brands and knows the buyer's pain from the inside. Camille is an AI expert and a pioneer in agentic systems. Together they built Verso to turn consumer understanding into a real-time advantage for the brands we serve.

## The role

We are hiring our Founding GTM to build and own Verso's GTM brain: an AI-driven growth motion where outbound, inbound, and events run on tooling and automation you design, and where each play compounds instead of resetting every quarter. This is a 360 role. You run outbound, inbound, and events, and you tie them into one motion that feeds pipeline for the founders and the sales hire to close. You do the work yourself, hands on across every channel, and as the team grows you shape what the growth function becomes. To be clear on the shape of it: you build and run the engine yourself. If you are looking to direct a team rather than do the work, this is not the role.

## What you will own

- Outbound. You build the outbound motion from scratch: target account lists, sequences, the tooling, and the messaging that gets a Head of Insights to reply. You run account-based plays into named enterprise targets and hand qualified pipeline to sales.
- Inbound. You own the demand side: content, SEO and GEO, the website, lead magnets, and the nurture that turns a reader into a booked demo. You turn Verso's point of view on research into pipeline.
- Events and field. Conferences, roundtables, dinners, webinars. You decide where our buyers are, get us in front of them, and run the follow-up that turns a handshake into a pilot.
- The GTM brain. You wire AI through the whole funnel: automation, enrichment, sequencing, growth system, attribution, and the experiments that tell you which channel to scale. You decide what good looks like and make it repeatable, so the motion compounds instead of resetting.
- Brand and narrative. You work with the founders to sharpen how Verso shows up, so a skeptical researcher meets "rigor, not hype" at every touchpoint.

## Who you are

- You have 4+ years of experience in GTM, with experience building and running a full-funnel growth motion yourself.
- You know enterprise plays. You have marketed or sold into long, multi-stakeholder cycles, run account-based motions into named accounts, and you understand how a Head of Insights or a CMO actually buys.
- You are hands-on and comfortable with no playbook. You would rather build the machine than manage one someone else built.
- You use AI and automation to move faster, experiment more, and operate like a much larger team
- You are data-driven. You decide what to scale from what the funnel tells you, not from what feels good.
- Coming from the insights or research world is a plus, not a requirement. What matters is that you have built enterprise pipeline before.
- You are fluent in French and English.

This role is for you if

- You want to build a growth engine from the first inputs and own every channel, not inherit one.
- You are frustrated by how slow and expensive research still is, and you want to take something genuinely different to market.
- You like doing the work yourself, across every channel rather than one.

This role is not for you if

- You specialise in one channel and want to stay in it.
- You need a team and a budget in place before you can perform.
- You see AI as an incremental feature rather than a real shift in how research gets done.

What makes this role unusual

- You work directly with the founders, Lydia in particular, and alongside the sales hire, with a clean split: you create pipeline, they close it.
- You take a differentiated product to a market that has mostly not seen it yet, in a category being defined right now.
- You build the growth motion your way and see it work fast, because the loop from a study to a closed pilot is short

## About Hexa

## Company Overview
- **One-liner**: Hexa is a multi-stage startup studio that partners with founders to build, launch, and scale software companies from scratch.
- **Entity Type**: Private (multi-stage startup studio; operates Start, Sprint, and Scale tracks)
- **Headquarters**: Paris, France (12 rue Martel 75010)
- **Founded**: 2011
- **Founders**: Not publicly listed as a single founder; built as a studio by a founding team.

## Core Business
- Primary industry/industries: Venture Building / Startup Studio / Company Creation
- Target customers: Aspiring and experienced entrepreneurs (B2B, B2C, Enterprise tech founders)
- Mission or purpose statement: "To build alongside founders, not from the sidelines" – creating companies that leave a mark on the world by combining hands-on operational support with capital.

## Products & Services
- **Hexa Start**: A 12-month, intensive program for entrepreneurs who want to build a company from scratch (often before they have a concrete idea). Hexa provides the idea, team, co-founder, and covers all costs until the company becomes independent.
- **Hexa Sprint**: A 6-month program for founding teams who already have an idea and are looking for their first check (pre-seed). Offers €500k (€20k convertible note for 4% + €480k convertible note with MFN & cap at €8M).
- **Hexa Scale**: A growth-stage program for post-product-market-fit companies ($1–10M ARR, 10–40% YoY growth). Hexa invests €5–20M per company, takes a majority stake, and provides hands-on operational support (GTM, product, AI strategy, international expansion, hiring) for 9–12 months.
- **In-house Expertise**: 30+ experts in Product Design, Product Management, Engineering (via hired teams), GTM, Sales, Marketing, Finance, Legal, People & Talent, Comms & Brand, Community, and Investing.

## Market Standing
- **Valuation/Market Cap**: Combined valuation of launched companies exceeds **$5 billion**.
- **Key Metric**: **50+ companies launched**; **2,600+ employees** across portfolio companies; **12 exits**.
- **Notable Investors/Partners**: Not explicitly listed on the site, but the studio itself acts as the primary investor and operator. Portfolio includes multiple billion-dollar companies (names not publicly listed in the provided data).
- **Growth Signals**: Studio has been operating since 2011 and has scaled from 0 to 50+ companies. The addition of the Scale track indicates a pivot to later-stage growth. Receives ~1,000 founder applications per year, selecting ~12 founders (2 per project) annually for the Start track.

## Competitive Advantages
- **Hands-on, not hands-off**: Unlike traditional accelerators or VCs, Hexa provides a full in-house team of operators (product, design, GTM, legal, finance) working alongside founders for 12 months (Start) or 9–12 months (Scale).
- **Founder-friendly majority stake**: For Scale, Hexa takes a majority stake but claims to be "the world’s most founder-friendly majority investor" – founders remain in the driver's seat with active board support.
- **Proven track record**: 50+ companies, $5B combined valuation, 12 exits, spanning 12+ years of SaaS expertise.
- **End-to-end platform**: Covers the entire lifecycle from idea (Start) to pre-seed (Sprint) to growth (Scale) – rare in the startup studio space.
- **Built-in network & resources**: Founders get immediate access to a team of 30+ experts, legal, finance, recruiting, and a community of other founders.

## Strategic Focus
- **Scaling the Scale track**: The newer Hexa Scale program is a key growth driver, targeting profitable, capital-efficient B2B SaaS companies with $1–10M ARR.
- **AI & embedded finance**: Hexa Scale explicitly helps companies with AI strategy and adding fintech/embedded finance capabilities.
- **International expansion**: Helping portfolio companies expand into new geographies and verticals.
- **Maintaining high selectivity**: Keeping the Start track highly curated (~12 founders/year) to ensure deep support and quality outcomes.

## Why Work Here
- **Culture**: "You'll never build alone" – the studio emphasizes deep collaboration, ambition, humility, and execution. The team is composed of entrepreneurs and expert operators.
- **Remote/Hybrid Policy**: Hexa is based in Paris. For the Start track, a presence at HQ is important to benefit from resources and mentorship. Sprint is remote-friendly but based in France/Europe for events. Scale is likely remote-friendly with in-person board/partner meetings.
- **Perks & Engineering Culture**: No software engineers in the core team – each startup's product is built by engineers recruited specifically for that company. This means engineers get to join a funded startup with a built-in support system from day one. The studio provides legal, finance, recruiting, and strategic support so engineers can focus on product.
- **Career Path**: Two kinds of roles: (1) the core team that builds the machine (partners, product managers, designers, GTM, finance, legal) and (2) founding hires inside the startups coming out of the studio. Either way, you're in "before it exists" – a high-risk, high-reward environment with significant ownership and impact.

## Sources
1. [hexa.com](https://www.hexa.com/)
2. [hexa.com/positions](https://www.hexa.com/positions)
3. [jobs.ashbyhq.com/hexa](https://jobs.ashbyhq.com/hexa)
4. [hexa.com/team](https://www.hexa.com/team)
5. [hexa.com/faq](https://www.hexa.com/faq)

## Other roles at Hexa

- [Head of Sales @Verso (backed by Hexa)](https://feeny.ai/job/head-of-sales-verso-backed-by-hexa-hexa-paris-b8q3hr2jr323) — Paris, France
- [Founding AI Engineer @Plato (backed by Hexa)](https://feeny.ai/job/founding-ai-engineer-plato-backed-by-hexa-hexa-paris-sn4953gbcrg2) — Paris, France
- [Chief of Staff - Hardware Projects](https://feeny.ai/job/chief-of-staff-hardware-projects-hexa-bruxelles-fepc37h0nfje) — Bruxelles, Belgium
- [Acoustic Researcher](https://feeny.ai/job/acoustic-researcher-hexa-paris-r1c6sf9bj6bq) — Paris, France
- [AI Applied Researcher](https://feeny.ai/job/ai-applied-researcher-hexa-paris-53kn32pw1hgb) — Paris, France
- [Founder Associate Intern @Hexa (WTF Studio)](https://feeny.ai/job/founder-associate-intern-hexa-wtf-studio-hexa-paris-h4ebf6ydw94h) — Paris, France
- [Product Lead @Panora](https://feeny.ai/job/product-lead-panora-hexa-paris-ee6kk0aa9en7) — Paris, France
- [Founding Partnership](https://feeny.ai/job/founding-partnership-hexa-new-york-2606z58f6z9v) — New York, NY
- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-hexa-remote-snkj9m1s70wn)
- [Software Engineer @Panora (backed by Hexa)](https://feeny.ai/job/software-engineer-panora-backed-by-hexa-hexa-paris-bqaxpknsz9ee) — Paris, France