---
title: 'Founding Marketer at Knot'
canonical: 'https://feeny.ai/job/founding-marketer-knot-new-york-q70edcvpb99t'
type: 'job'
last_seen: '2026-09-12'
---

# Founding Marketer at Knot

- **Company:** Knot
- **Location:** New York, NY
- **Compensation:** $120k–$170k
- **Employment:** full-time
- **Posted:** 2026-01-13
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/knot/9ffed266-c001-4221-adb1-3d44c35e57db

## Job description

## About Knot

Knot’s mission is to empower consumers and businesses alike with connected merchant and banking experiences. Knot is like “Plaid for merchant connectivity.” We are building the platform connecting merchants to the many applications that consumers and businesses interact with everyday. Our flagship [CardSwitcher](https://www.knotapi.com/cardswitcher/) product allows consumers to instantly update & manage their cards on file with online merchant accounts (e.g. Netflix or PayPal), while newer products like [TransactionLink](https://www.knotapi.com/tx-link/) support the retrieval of receipt-level transaction data and [AgenticShopping](https://www.knotapi.com/agentic-shopping/) enables 1-click, native shopping experiences. Founded in 2021, Knot was founded by two brothers and Thiel Fellows - Rory and Kieran O’Reilly - and today powers connected online payment experiences for hundreds of thousands of consumers. Companies like American Express, PayPal, Current, BILT, Step, and more choose to embed Knot’s SDK in their apps to power best-in-class experiences for their customers. Knot is proudly backed by a select group of investors, including Nava Ventures, 8VC, American Express, Plaid, and co-founders & CEOs of prominent companies like Twitter, Warby Parker, Allbirds, Casper, Intercom, Deel, Italic, DraftKings, and many more.

## About the team

Knot’s Marketing function defines how we tell our story and show up in the market. The team’s goal is to build a consistent, high-quality brand presence that communicates Knot’s value to clients, partners, and the broader fintech and banking ecosystem. As a Founding Marketer, you will support brand, creative, and event initiatives that strengthen Knot’s market presence. You will work closely with the GTM lead, CEO, and Product teams to create materials, manage event logistics, and help translate Knot’s technology into clear, compelling narratives. This is a hands-on, creative, and operational role that combines design, coordination, and execution.

## What you’ll be doing

- Design marketing and sales assets using Figma, Adobe Creative Suite, or similar tools
- Collaborate with GTM and Product teams to turn complex product concepts into simple, visually engaging stories
- Plan and execute Knot’s event calendar, including conferences, partner activations, and hosted events
- Own the ongoing development and maintenance of Knot’s visual identity across all materials and external touchpoints
- Create and update branded templates, decks, and assets that ensure consistency across client and partner communications
- Own the event logistics, vendor communications, travel planning, and follow-ups with internal and external stakeholders
- Track marketing performance, event outcomes, and campaign metrics to inform ongoing initiatives
- Maintain marketing documentation, timelines, and budgets, ensuring projects stay organized and on track

## Who you are

- Minimum 1–3 years of experience in marketing, brand, or creative operations, ideally within fintech, SaaS, or B2B technology
- Strong visual and creative sensibility with fluency in Figma, Adobe Creative Suite etc.
- Experience supporting events, conferences, or field marketing programs
- Excellent organizational and project management skills with high attention to detail
- Clear communicator who can collaborate effectively across teams and manage multiple priorities
- Self-starter who thrives in fast-paced environments and enjoys balancing creative work with operational execution

## What we offer

- Interesting and challenging work
- Competitive base salary + generous early employee equity + benefits
- 100% medical, dental, and vision insurance coverage for you and your dependents (U.S.)
- Unlimited PTO
- Parental leave
- Beautiful NYC office in the heart of Flatiron

## About Knot

## Company Overview
- **One-liner**: Knot builds the first merchant connectivity platform, enabling cardholders to seamlessly update and manage payment methods on-file across hundreds of online merchants.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: Rory O’Reilly (CEO) and Kieran O’Reilly (CTO)

## Core Business
- **Primary industry**: Merchant connectivity / Fintech infrastructure
- **Target customers**: B2B – major financial institutions, fintechs, and startups that embed Knot’s SDK to power card-on-file switching and merchant account connectivity.
- **Mission / Purpose**: Bridge the gap between consumers’ online accounts and the apps they use every day – “the first merchant connectivity layer for the internet.”

## Products & Services
- **CardSwitcher™**: A product that seamlessly updates payment methods on-file across the internet when a cardholder receives a new card or switches accounts. (API/SDK)
- **TransactionLink™**: A product that extends the merchant connectivity platform, linking transaction data from merchant accounts into the user’s financial app. (API/SDK)

## Market Standing
- **Valuation / Market Cap**: Not publicly available
- **Key Metric**: **Total Funding**: $13.0M across two rounds (Seed in 2021, Series A in 2024)
- **Notable Investors**: Nava Ventures (led Series A), 8VC, American Express, Plaid, and others.
- **Growth Signals**: Reaches **200M+ consumer lives** through its financial brand partners; team of ~32 people with 80% in engineering; 13 active job postings as of mid-2025; expanding merchant coverage to power experiences for brands like Amazon, Netflix, Airbnb, and DoorDash.

## Competitive Advantages
- **First-mover in merchant account connectivity** – most existing solutions only cover banking data.
- **Easy integration** – fits into existing tech stack with “just a few lines of code” and boasts best-in-class uptime.
- **Strong network effects** – each new merchant connection increases platform value for both card issuers and consumers.
- **Backed by industry incumbents** (American Express, Plaid) gives credibility and distribution channels.

## Strategic Focus
- Scale the merchant connectivity platform by adding more merchants and enabling new use cases beyond card switching.
- Deepen relationships with financial institutions and expand into adjacent products (e.g., transaction enrichment, account linking).
- Continue building a “talent-dense,” in-person engineering team in NYC to maintain velocity and quality.

## Why Work Here
- **Culture**: Small, tight-knit team (40 people) with high autonomy and ownership. Values include “extreme ownership,” “speak the truth,” and “level up.” Problems are approached from first principles.
- **In-person collaboration**: **5 days/week in NYC office** – intentional co-location for speed and culture.
- **Compensation**: Strong base salary, 20% performance bonus, and meaningful equity ownership.
- **Perks**: Stocked snacks, catered lunches, optional dinners, Herman Miller chairs, flexible time off (no accrual), and frequent team meals.
- **Engineering-driven**: 80% of the team is in engineering; “no handoffs, no blame, no excuses” – engineers own code from deployment to performance.
- **Hiring process**: Apply → initial coding/technical interview with tech lead → CTO chat → onsite (system design + cross-functional) → fast offer. “Wildcard” role available for versatile contributors.

## Sources
1. [knotapi.com](https://www.knotapi.com/)
2. [knotapi.com/careers](https://www.knotapi.com/careers/)
3. [knotapi.com/careers/engineering](https://www.knotapi.com/careers/engineering/)
4. [linkedin.com/company/knotapi](https://www.linkedin.com/company/knotapi)

## Other roles at Knot

- [Senior Android Engineer](https://feeny.ai/job/senior-android-engineer-knot-new-york-r6y71hb33825) — New York, NY
- [Senior iOS Engineer](https://feeny.ai/job/senior-ios-engineer-knot-new-york-ry832rq70ypx) — New York, NY
- [Account Executive, Enterprise](https://feeny.ai/job/account-executive-enterprise-knot-new-york-y5c4sjajshy5) — New York, NY
- [Account Executive, Banking](https://feeny.ai/job/account-executive-banking-knot-new-york-t60vrxcztm5z) — New York, NY
- [Senior / Staff Infrastructure Engineer](https://feeny.ai/job/senior-staff-infrastructure-engineer-knot-new-york-v8bf34qs5pdn) — New York, NY
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-knot-new-york-jwwfre41bz7j) — New York, NY
- [Lead Solutions Engineer](https://feeny.ai/job/lead-solutions-engineer-knot-new-york-a9n23xq78hjh) — New York, NY
- [Senior Product Manager](https://feeny.ai/job/senior-product-manager-knot-new-york-m9w6v8rb5ph3) — New York, NY
- [Wildcard](https://feeny.ai/job/wildcard-knot-new-york-vycyb96gafyr) — New York, NY
- [Senior / Staff Product Engineer](https://feeny.ai/job/senior-staff-product-engineer-knot-new-york-y7spynt5y68p) — New York, NY