---
title: 'Founding Marketer at People Culture Talent'
canonical: 'https://feeny.ai/job/founding-marketer-people-culture-talent-san-francisco-be7f44ebyjh3'
type: 'job'
last_seen: '2026-09-08'
---

# Founding Marketer at People Culture Talent

- **Company:** People Culture Talent
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-12
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/people-culture-talent/24366fa9-57fb-40bd-8af7-44cb4737aad0

## Job description

Note: We are recruiting on behalf of our valued client. This opportunity is for a position with their organization, not with People Culture Talent. We're excited to help connect talented professionals with this exceptional team!

## THE ROLE

We're hiring the first dedicated Marketing hire at a Series A AI infrastructure company, someone who will work directly alongside the CEO to build the brand, the content engine, and the go-to-market narrative from the ground up. The CEO plans to do meaningful IC marketing work himself. This isn't a "hire someone and hand it off" situation — it's a genuine partnership.

## WHAT YOU’LL OWN

- Product Marketing — Develop positioning, messaging, and go-to-market strategies. Clearly communicate the technical value to the people who need to buy it.
- Content Strategy — Build a content engine that educates developers and establishes the company as a credible voice in the market.
- Thought Leadership — Elevate founder and team voices across social media, events, and industry channels.
- Demand Generation — Design programs that drive awareness and generate pipeline.
- Brand Development — Shape the company’s presence in the market as it scales.
- Events & Community — Support CTO dinners, developer events, industry conferences, and buyer/vendor programs.
- Sales Enablement — Create collateral, competitive talk tracks, and messaging frameworks that strengthen the go-to-market team.

## WHAT YOU’LL BRING

- 4+ years in product marketing, growth marketing, or content marketing in a B2B environment
- Real experience marketing to technical buyers — engineers, VPs of Product, developer audiences
- Strong product marketing fundamentals: positioning, messaging, competitive differentiation, launch
- Exceptional writing — you can make a complex technical product feel clear and worth paying attention to
- Experience building content that earns attention rather than just filling a calendar
- Comfort being the first and only marketer — you build the system, not just run in it
- Experience in developer tools, APIs, infrastructure software, or AI products is a strong plus

## ABOUT OUR CLIENT

This venture backed AI infrastructure company is developing the connectivity layer that enables AI platforms and B2B software to take meaningful action within the systems businesses rely on. The founding team brings experience from Google, Meta, and AWS. The team is small, retention rates are exceptional, and the technical standards are high. This is an excellent opportunity for professionals who are excited about meaningful ownership and the chance to help shape the future of collaboration between businesses and AI.

## About People Culture Talent

## Company Overview
- **One-liner**: People Culture Talent (PCT) partners with venture-backed startups to build exceptional teams through embedded talent search, people operations, and culture‑building services.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2018
- **Founders**: Tianna Johnson and Caitlin Cooke

## Core Business
- **Primary industry**: Human Resources / Talent & People Operations
- **Target customers**: Venture‑backed technology startups at all stages (seed to pre‑IPO), venture capital firms, and high‑growth companies.
- **Mission**: “To build better founders and companies by creating the people, culture, and talent foundations that generational companies are made of.”

## Products & Services
PCT offers a full suite of services organized around three pillars:
- **Talent** – Retained and embedded executive search, recruiting process design, talent strategy, ATS implementation (Ashby partner), candidate experience design, and recruiting metrics.
- **Culture** – Values definition and operationalization, workplace culture development, mission/vision/framework creation, retreat/offsite planning, and employer branding.
- **People** – Organizational design & headcount planning, performance management systems, leveling & career architecture, total rewards, benefits strategy, onboarding/offboarding, payroll & HRIS implementation, manager enablement, and fractional services (marketing, customer support, L&D, Chief of Staff).

## Market Standing
- **Valuation / Market Cap**: Not publicly available (private, no disclosed funding).
- **Key Metric**: 220 total employees (as of early 2025); companies they have scaled average 300% annual growth.
- **Notable Investors / Partners**: Not an investment‑backed firm; clients and partners include Andreessen Horowitz (where co‑founder Caitlin Cooke advised portfolio companies), Ashby (premier implementation partner), Rippling, Lattice, Leapsome, Gem, Juicebox.
- **Growth Signals**: 5 offices globally (San Francisco, plus remote hubs across the U.S., Canada, Mexico, Argentina, Philippines). Currently hiring engineers (Founding Engineer, Product Engineer, Infrastructure Engineer) indicating a push to build internal platform tools. Have scaled a single client from 10 to 800 team members.

## Competitive Advantages
- **Embedded operating model** – PCT works inside the client’s tools (Slack, ATS, etc.), providing full transparency and real‑time collaboration, unlike traditional agencies.
- **Boutique by design** – The firm intentionally stays small and flat, with senior operators directly managing every engagement. No handoffs to junior consultants.
- **Proven pattern recognition** – Founders have personally scaled engineering and talent teams at Lyft (400→7,000 for IPO), GitHub (through Microsoft acquisition), Notion (20→600, $500M→$10B valuation), and ID.me (100→1,500).
- **Full‑lifecycle offering** – Covers everything from first hire to pre‑IPO people infrastructure, making it a one‑stop partner for founders.

## Strategic Focus
- Deepen the “platform” side of the business by building internal software and systems (ATS implementations, people analytics, automation).
- Expand fractional services across more functions (marketing, customer support, L&D, Chief of Staff).
- Maintain a people‑first, high‑trust culture that mirrors what they advise clients to build.
- Continue serving the venture‑backed ecosystem, from early‑stage founders to later‑stage transformations.

## Why Work Here
- **Culture**: Described as a team of seasoned operators who are “unapologetically embedded” and committed to honest counsel. Values include accountability, collaboration, and continuous learning.
- **Work style**: Hybrid environment with a mix of remote and on‑site work. Offices in San Francisco and remote hubs across multiple countries. Some roles are fully remote, others require in‑office presence (SF).
- **Team**: Small (220 employees) but expanding; direct access to founders and partners. Engineers and non‑engineering roles alike work on high‑impact projects for top VC‑backed startups.
- **Perks**: Not publicly detailed; typical benefits for a Bay Area talent firm likely include competitive compensation, flexibility, and the opportunity to shape the people‑tech ecosystem.

## Sources
1. [People.Culture.Talent. – Homepage](https://www.peopleculturetalent.com/)
2. [Who We Are – People Culture Talent](https://www.peopleculturetalent.com/who-we-are)
3. [What We Do – People Culture Talent](https://www.peopleculturetalent.com/what-we-do)
4. [Built In – People Culture Talent Profile](https://builtin.com/company/people-culture-talent)
5. [People Culture Talent – Careers Page (Ashby)](https://jobs.ashbyhq.com/people-culture-talent)

## Other roles at People Culture Talent

- [PCT | Technical Sourcer](https://feeny.ai/job/pct-technical-sourcer-people-culture-talent-united-states-3asakrgq1hpr) — United States
- [PCT | Talent Partner](https://feeny.ai/job/pct-talent-partner-people-culture-talent-united-states-ft5963cq699p) — United States
- [Talent Engineer](https://feeny.ai/job/talent-engineer-people-culture-talent-united-states-9es37jcjc5fj) — United States
- [Account Executive](https://feeny.ai/job/account-executive-people-culture-talent-san-francisco-d9zpxzem5p6z) — San Francisco, CA
- [Founding Product Manager](https://feeny.ai/job/founding-product-manager-people-culture-talent-san-francisco-m0nsh5jsm7b8) — San Francisco, CA
- [Founding Developer Relations](https://feeny.ai/job/founding-developer-relations-people-culture-talent-san-francisco-68y66zxzp7wg) — San Francisco, CA
- [Founding Account Executive](https://feeny.ai/job/founding-account-executive-people-culture-talent-san-francisco-zbh0cz0rckv7) — San Francisco, CA
- [Customer Engineer](https://feeny.ai/job/customer-engineer-people-culture-talent-san-francisco-nb38hyvdee1p) — San Francisco, CA
- [Sales Engineer](https://feeny.ai/job/sales-engineer-people-culture-talent-san-francisco-2ffwwnjpn9an) — San Francisco, CA
- [Deployment Strategist](https://feeny.ai/job/deployment-strategist-people-culture-talent-new-york-wqtvbe42eh0z) — New York, NY