---
title: 'Founding Marketer at Weave'
canonical: 'https://feeny.ai/job/founding-marketer-weave-weave-hq-8mb0yq96f17a'
type: 'job'
last_seen: '2026-09-04'
---

# Founding Marketer at Weave

- **Company:** Weave
- **Location:** Weave Hq
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-01
- **Last confirmed live:** 2026-09-04
- **Apply:** https://jobs.ashbyhq.com/workweave/84702c3a-3ef0-4ae7-8561-e6be5855dee9

## Job description

Weave (YC W25) is building the definitive platform for understanding and improving how engineering teams work. We believe the way engineering output is measured today is fundamentally broken and that modern AI can give teams a far more accurate and actionable view of productivity, impact, and collaboration.

Trusted by 200+ customers including Robinhood, Rho and Browserbase, we've delivered consistent double-digit month-over-month revenue growth since May and are looking to accelerate.

We've raised a $13.5 million Series A and are backed by Standard Capital, YCombinator, Moonfire, Burst Capital, IrregEx and the Agent Fund.

As Weave's Founding Creative Marketer, your job is to make Weave feel inevitable. You will turn Weave into the brand the best engineering teams in the world default to.

## WHAT WE’RE BUILDING

Weave is rethinking engineering output from first principles.

We use AI to:

- Understand how engineers actually work (not just what they ship)
- Surface meaningful insights about productivity, quality, collaboration and impact
- Help teams improve outcomes without vanity metrics or surveillance

Our goal is not to optimize for “more output,” but for better engineering.

## THE TEAM YOU’LL WORK WITH

You’ll work directly with:

- Andrew (CTO) – previously a founding engineer at Causal, MIT alum. Andrew has been in your shoes and is deeply committed to providing the mentorship, ownership and growth he had as an early engineer.
- Adam (CEO) – leads sales and customer discovery. Adam is a former sales executive at multiple high-growth startups and deeply embedded with customers and scaled multiple sales teams from $0-30M in ARR.

This is a small, intense, highly collaborative team. You will have real ownership from day one.

## THE ROLE

This isn't a traditional marketing role and we're not looking for a traditional marketer. The closest thing we can describe it as is a mashup of product marketing manager, content engineer, creative director, and video producer.

You'll be responsible for shaping the product story, writing the words, running launches, designing the graphics, and shipping campaigns. We launch tier-1A products on a cadence most companies can't match, and we want every launch to feel inevitable by the time it ships: primed by content, sequenced across channels, and impossible to ignore.

This is a rare opportunity to take real ownership over launches that move the business. Not to assist on someone else's strategy, not to optimize a slice of a funnel, but to own the thing end to end and be measured on whether it drove pipeline, signups, and brand. If you've been waiting for the role where you actually get the keys, this is it.

## RESPONSIBILITIES

- Own launches end to end. Plan, sequence and ship tier-1 product launches. From positioning and naming to the launch video, the LinkedIn thread, the landing page, the customer quotes, and the follow-on content that keeps it alive for two weeks instead of two days.
- Build the creative. You're the one making the assets, not just briefing them. Launch videos, ads, landing pages, blog graphics, demo edits, social cuts. You can take an idea from concept to shipped asset without waiting on a freelancer.
- Build the content engine. Write and edit posts, threads, blogs, case studies, and launch collateral that get shared bay people we want as customers. You'll be both the writer and the editor, pushing the bar on every piece that goes out.
- Run the growth playbook. Design, run, and measure experiments across organic social, paid, SEO, lifecycle, partnerships, and community. Kill what doesn't work, double down on what does.
- Partner with product. Sit in the room when we're scoping the next release. Push back on launches that won't land. Sharpen the ones that will.
- Build the brand. Weave should feel like the obvious choice for the best engineering teams in the world. You're the person making sure every touchpoint reinforces that.
- Be flexible. Some days you'll be writing copy, others you'll be in Premiere or Figma, briefing a podcast guest, or wiring up an attribution pipeline. We're inventing the function as we go.

## QUALIFICATIONS

## MUST-HAVE

- Proven track record on launches. You've helped launch content that drove pipeline and you can show us the receipts.
- You've gone viral on on X and LinkedIn, repeatedly. Not "a post did well once." You've repeatedly produced content that broke out and you can explain why it worked.
- You write exceptionally well. Not just "good for a marketer." You can write a LinkedIn post that gets shared, a blog post that gets cited and a launch announcement that makes engineers stop scrolling.
- You have product taste. You can tell the difference between a launch that's worth the effort and one that isn't, and you can articulate why.
- You move fast and own outcomes. You don't wait for a brief. You write the brief, ship the thing, and report on what happened.
- You care about developer tools. You don't have to be an engineer, but you have to genuinely care about the audience: what they read, what they share, what they roll their eyes at.
- This role is 5 days in office in SF

## NICE-TO-HAVE

- Experience at an early-stage startup (Seed to Series B), even if it wasn't a marketing role
- Background marketing developer tools, AI/ML platforms, or infrastructure software
- Editorial or journalism background. You've worked somewhere where the bar on writing was high.
- You've shipped a product yourself, run a side project, or worked closely enough with engineers to think like one
- You've run your own newsletter, YouTube channel, or creator account that grew on the strength of the work

## WHY JOIN

- Competitive pay + early equity
- Health/vision/dental insurance covered
- Free lunch/dinners/snacks
- Yearly team offsite with regular team events
- Yearly $500 learning/development stipend
- Get to work in SF with one of the fastest moving teams (95%+ percentile code output)

## ABOUT THE INTERVIEW

1. 15-minute intro call
2. Take home assignment
3. 30-minute interview with CEO
4. 30-minute interview with Founding GTM Engineer
5. 3-5 day paid work trial. You'll plan and execute a real launch with us.

## About Weave

## Company Overview
- **One-liner**: Weave is an AI‑powered engineering intelligence platform that measures and optimizes software engineering work by analyzing every pull request, review, and deploy to quantify output, quality, and AI’s impact.
- **Entity Type**: Private (Pre‑Seed; raised $500K led by Y Combinator)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Adam Cohen (Co‑Founder & CEO), Andrew Churchill (Co‑Founder & CTO)

## Core Business
- **Primary industries**: Engineering analytics, developer productivity, AI measurement
- **Target customers**: B2B – engineering teams at organizations ranging from startups to Fortune 100 companies
- **Mission / purpose**: To make engineering work measurable, manageable, and transformative by helping engineers pair with AI to ship faster [workweave.dev](https://workweave.dev/company)

## Products & Services
- **Weave Platform (SaaS)**: An engineering intelligence platform that connects with every tool in the developer workflow (version control, code review, project management, AI coding assistants). It uses machine learning and LLMs to normalize contributions into a single unit (the “Weave Hour”), attribute code to human vs. AI, and provide dashboards for team output, AI adoption, code review quality, and operational reports [workweave.dev](https://workweave.dev/).
- **AI Measurement Module**: Tracks adoption and impact of AI coding tools (e.g., Claude, Cursor) across the organization, highlighting top AI performers and calculating the financial return of AI investments [ycombinator.com](https://www.ycombinator.com/companies/weave-3).
- **Code Review Intelligence**: Analyzes review turnaround, thoroughness, and helpfulness to improve code quality and unblock teams [ycombinator.com](https://www.ycombinator.com/companies/weave-3).
- **Research Agent / Operational Reports**: Provides automated insights, best practice recommendations, and executive summarization of engineering health [workweave.dev](https://workweave.dev/).

## Market Standing
- **Valuation / Funding**: Total funding $500,000 (Pre‑Seed round, April 2025, led by Y Combinator) [linkedin.com](https://www.linkedin.com/company/weave-dev)
- **Key Metric**: Annual revenue not publicly disclosed; early customers include Reducto, Superpower, and PostHog [ycombinator.com](https://www.ycombinator.com/companies/weave-3)
- **Notable Investors / Partners**: Y Combinator (Winter 2025 batch), AICPA (SOC 2 Type II certified) [ycombinator.com](https://www.ycombinator.com/companies/weave-3) [workweave.dev](https://workweave.dev/)
- **Growth Signals**:
  - Headcount grew 600% Year‑over‑Year to 17 employees (as of mid‑2026) [linkedin.com](https://www.linkedin.com/company/weave-dev)
  - Trusted by 500+ organizations, including Fortune 100 companies [workweave.dev](https://workweave.dev/)
  - Users report an average +19% increase in measured engineering output after adoption [workweave.dev](https://workweave.dev/)
  - Typical time‑to‑value: 60 days from install to first executive report [workweave.dev](https://workweave.dev/)
  - Over 20,000 engineers on the platform; more than 2,000,000 PRs analyzed [workweave.dev](https://workweave.dev/)

## Competitive Advantages
- **Holistic measurement approach**: Unlike line‑of‑code counters, Weave uses AI to estimate “Weave Hours” – the time an experienced engineer would need for a change – providing consistent and comparable metrics across individuals, teams, languages, and organizations [workweave.dev](https://workweave.dev/company).
- **Full AI attribution**: Granular code‑level attribution distinguishes human‑written, AI‑assisted, and fully AI‑generated changes, giving managers clear visibility into AI’s real productivity impact [ycombinator.com](https://www.ycombinator.com/companies/weave-3).
- **Enterprise‑ready security**: SOC 2 Type II certified, HIPAA compliant, GDPR compliant, supports SSO, SCIM, OIDC, and role‑based access control [workweave.dev](https://workweave.dev/).
- **Rapid deployment and customer intimacy**: Every customer gets a dedicated Slack channel; the company ships new features iteratively based on direct user feedback [workweave.dev](https://workweave.dev/company).

## Strategic Focus
- **Deep integration with AI coding tools**: As AI‑assisted development becomes ubiquitous, Weave aims to be the definitive source of truth for measuring both human and AI engineering contributions.
- **Scaling to larger enterprises**: Adding advanced compliance features, provisioning APIs, and executive dashboards to meet Fortune 100 needs.
- **Expanding the platform’s analytical depth**: Moving beyond output measurement into predictive insights (e.g., identifying bottlenecks and simulating process changes) [workweave.dev](https://workweave.dev/).

## Why Work Here
- **Early‑stage impact**: As a Y Combinator‑backed startup (Winter 2025) with only 17 employees, new hires can shape the product, culture, and technical foundation [ycombinator.com](https://www.ycombinator.com/companies/weave-3) [linkedin.com](https://www.linkedin.com/company/weave-dev).
- **Talent density**: The technical team is composed largely of founders and early employees (8 founders on staff) with strong backgrounds (e.g., MIT CS, employee #1 at Causal) [ycombinator.com](https://www.ycombinator.com/companies/weave-3) [linkedin.com](https://www.linkedin.com/company/weave-dev).
- **Culture of transparency and directness**: “Everyone sees everything” – metrics are open across the company; “we ship commitments, not targets”; “we make it hard on ourselves on purpose” [workweave.dev](https://workweave.dev/company).
- **Remote‑friendly but HQ in San Francisco**: Team is predominantly US‑based with one person in Canada; hybrid culture with strong async communication [linkedin.com](https://www.linkedin.com/company/weave-dev).
- **Compensation and equity**: Founding‑level roles (Founding Engineer, Founding ML Engineer) offered in range $150K–$250K + equity [ycombinator.com](https://www.ycombinator.com/companies/weave-3).

## Sources
1. [workweave.dev](https://workweave.dev/) – Company website, product description, security certifications, trust page
2. [workweave.dev/company](https://workweave.dev/company) – Company philosophy, mission, team values
3. [ycombinator.com](https://www.ycombinator.com/companies/weave-3) – Y Combinator company profile (founded 2024, batch Winter 2025, founders, funding, open roles)
4. [builtin.com](https://builtin.com/company/workweave-inc) – Built In company overview and culture details
5. [linkedin.com](https://www.linkedin.com/company/weave-dev) – LinkedIn page with headcount, funding, executives, talent sources

## Other roles at Weave

- [Founding Business Development Representative](https://feeny.ai/job/founding-business-development-representative-weave-weave-hq-gxpmy79nfkkr) — Weave Hq
- [Founding Developer Relations](https://feeny.ai/job/founding-developer-relations-weave-weave-hq-sh444ecqz1r0) — Weave Hq
- [Field CTO](https://feeny.ai/job/field-cto-weave-weave-hq-amd6c90ejn43) — Weave Hq
- [Founding Account Executive](https://feeny.ai/job/founding-account-executive-weave-weave-hq-5mdf73a74se7) — Weave Hq
- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-weave-weave-hq-m55g024k8qzx) — Weave Hq
- [Founding GTM Engineer](https://feeny.ai/job/founding-gtm-engineer-weave-weave-hq-53vkc104n3wm) — Weave Hq
- [Founding ML Engineer](https://feeny.ai/job/founding-ml-engineer-weave-weave-hq-808bwtmgnkpv) — Weave Hq
- [Founding AI Engineer](https://feeny.ai/job/founding-ai-engineer-weave-weave-hq-4xsq9p7hp9ew) — Weave Hq
- [Founding Design Engineer](https://feeny.ai/job/founding-design-engineer-weave-weave-hq-zah0mx7hg9qy) — Weave Hq
- [Founding Product Engineer](https://feeny.ai/job/founding-product-engineer-weave-weave-hq-k3pp7h7xc6ry) — Weave Hq