---
title: 'Founding Marketing Lead - New Brand at American Tall'
canonical: 'https://feeny.ai/job/founding-marketing-lead-new-brand-american-tall-mississauga-8c6ctgj7c2zq'
type: 'job'
last_seen: '2026-09-12'
---

# Founding Marketing Lead - New Brand at American Tall

- **Company:** American Tall
- **Location:** Mississauga, Canada
- **Work type:** hybrid
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/americantall/455227a3-feb9-4078-b24b-491e71619ef3

## Job description

We are building a new direct-to-consumer menswear brand launching in Spring 2027. Backed by the team behind American Tall, we are entering a category we believe has been overlooked for far too long. Customers deserve better products, a stronger brand, and an exceptional experience. We are here to raise the bar. This is an opportunity to join as one of our founding employees. You will be part of a small team making important decisions, solving meaningful problems, and building the foundation of the business before launch. The pace will be fast, the challenges real, and your impact impossible to miss. Unlike many startup brands, we will launch with the backing, infrastructure, and experience of an established organization. At the same time, much of the journey ahead remains unwritten. We are looking for builders: people who embrace uncertainty, move with urgency, take ownership, and are energized by the opportunity to create something exceptional from the ground up.

## The Role

As our Founding Marketing Lead, you will play a central role in bringing our new brand to market. Working closely with leadership and partners across Product, Creative, Ecommerce, Operations, and Customer Experience, you will turn the marketing and go-to-market strategy into coordinated plans, campaigns, content, partnerships, and customer experiences. This is a highly hands-on role for a versatile marketer who knows how to create momentum. One day you might be developing a campaign brief, coordinating a product launch, or managing an agency. The next, you could be building the content calendar, reviewing performance, organizing an influencer program, or resolving a launch dependency with another team. You will help build the marketing operating system while executing the work required to launch and grow the brand. You should be comfortable working with direction from senior leadership while independently organizing complex initiatives, making practical recommendations, and driving work through to completion.

Job Duties & Responsibilities

Execute the Go-to-Market Plan

- Translate the go-to-market strategy into a detailed launch plan, calendar, milestones, owners, and deliverables.
- Coordinate marketing activity across paid media, owned channels, content, lifecycle marketing, partnerships, influencers, and referrals.
- Help define channel plans and recommend practical opportunities based on customer insights and performance.
- Maintain the integrated marketing calendar and ensure campaigns, product launches, promotions, and customer communications remain aligned.
- Monitor launch readiness across the customer journey and follow through on outstanding decisions and deliverables.
- Identify risks, dependencies, and gaps before they affect execution.

Bring the Brand to Life

- Translate the brand positioning and messaging into clear campaign briefs, content plans, and customer-facing programs.
- Partner with Creative, Product, and Ecommerce teams to develop launch and ongoing marketing assets.
- Help maintain consistent storytelling across campaigns, content, email, partnerships, the website, and other customer touchpoints.
- Coordinate the creation, review, approval, and delivery of marketing assets.
- Develop a strong understanding of the target customer and use insights to improve messaging and execution.
- Maintain high standards for brand consistency, accuracy, and customer relevance.

Coordinate Campaigns and Growth Programs

- Support the planning and execution of customer-acquisition and retention programs.
- Coordinate with agencies and internal partners responsible for paid media, content, lifecycle marketing, public relations, influencers, and partnerships.
- Build campaign briefs, document requirements, manage timelines, and ensure partners have what they need to execute successfully.
- Help develop and run tests across audiences, messaging, creative, offers, and channels.
- Track campaign results and turn findings into practical recommendations.
- Identify opportunities to improve reach, engagement, acquisition, conversion, and retention.

Manage Launch Execution

- Act as a central marketing coordinator for launch.
- Organize meetings, decisions, workstreams, timelines, and follow-up across the launch team.
- Coordinate marketing dependencies with Product, Creative, Ecommerce, Operations, Technology, and Customer Experience.
- Drive accountability and ensure actions are completed by the appropriate owners.
- Escalate risks and trade-offs clearly when leadership decisions are required.
- Respond quickly to changing priorities and solve execution problems as they emerge.

Build Marketing Operations

- Help establish campaign-planning, briefing, approval, reporting, and performance-review processes.
- Maintain marketing budgets, calendars, project documentation, and status reporting.
- Coordinate agency, contractor, platform, and vendor relationships.
- Build dashboards and reports that help the team understand what is working and what requires attention.
- Document processes and create repeatable ways of working as the brand grows.
- Identify capability and resource gaps and recommend practical solutions.

Experience, Education, & Designations

- 5+ years of marketing experience within a direct-to-consumer, retail, apparel, or consumer brand environment.
- Experience coordinating and executing integrated campaigns, product launches, or go-to-market programs.
- Experience working across brand marketing, content, performance marketing, lifecycle marketing, partnerships, or related channels.
- Experience developing briefs and coordinating work with creative teams, agencies, contractors, or external partners.
- Demonstrated ability to manage complex projects with multiple stakeholders, dependencies, and deadlines.
- Experience using marketing data and customer insights to evaluate performance and recommend improvements.
- Experience within an early-stage, high-growth, or entrepreneurial environment is considered an asset.
- Experience launching a new brand, product category, or customer proposition is considered a strong asset.

Knowledge, Skills, & Attributes

- Highly organized and execution-oriented, with strong attention to detail.
- Able to translate direction and strategy into practical plans and completed work.
- Strong marketing judgment and an understanding of how brand, content, acquisition, and customer experience work together.
- Comfortable analyzing performance and turning data into clear next steps.
- Excellent project-management and stakeholder-coordination skills.
- Strong written and verbal communication.
- Comfortable working independently while knowing when to seek input or escalate a decision.
- Entrepreneurial mindset, bias toward action, and willingness to wear multiple hats.
- Comfortable operating in ambiguity and creating structure where little exists.
- Collaborative, resourceful, accountable, and excited by the challenge of building something new.

## About American Tall

## Company Overview
- **One-liner**: American Tall designs and sells fitted, slim clothing exclusively for tall men and women, operating as a rapidly growing e-commerce brand.
- **Entity Type**: Private (family-owned, bootstrapped)
- **Headquarters**: Mississauga, Ontario, Canada
- **Founded**: 2015
- **Founders**: Saul Rajsky (CEO) and Jake Rajsky (President & Co-Founder)

## Core Business
- **Primary industry**: Retail Apparel and Fashion (e-commerce DTC)
- **Target customers**: B2C – tall individuals (men and women) who struggle to find well-fitting clothing in standard sizes
- **Mission statement**: “To create a new standard for tall people. We stand above and apart through our intentionality, our craftsmanship, our designs, and for putting our customers at the center of all we do.”

## Products & Services
- **Tall Men’s & Women’s Clothing**: A full line of tops, tees, tanks, hoodies, sweatshirts, sweaters, polos, jackets, coats, blazers, and more – each piece functionally built in multiple tall lengths to fit heights up to 7’1”. Type: DTC e-commerce product.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Total employees ~79 (as of 2026), with +5.8% YoY headcount growth
- **Notable Investors/Partners**: Family-owned; no external investors disclosed. Partners include manufacturers in Bangladesh, Philippines, and talent sources from companies like lululemon, Joe Fresh, Canada Goose.
- **Growth Signals**: Expanding into a new brand (job postings for “Founding Head of Ecommerce – New Brand”); in-house fulfillment center with 100,000+ sq ft; active job postings for Marketing Project Manager and Financial Analyst; LinkedIn follower growth of +25.8% YoY.

## Competitive Advantages
- **Niche focus**: Solely dedicated to the tall community, with extensive customer feedback loops and thousands of hours of fit measurement.
- **In-house fulfillment**: Controls the entire customer journey from design to delivery, ensuring quality and fit consistency.
- **Design precision**: Offers multiple tall lengths within each garment category, solving a pain point that general apparel brands ignore.
- **Brand loyalty**: Strong community-driven brand with a mission that resonates deeply with its target audience.

## Strategic Focus
- **New brand launch**: Hiring founding leadership for a separate brand, indicating expansion beyond the core American Tall line.
- **Operational excellence**: Continued investment in warehousing and fulfillment infrastructure (100,000+ sq ft) to support growth.
- **Talent development**: Emphasis on internal growth and ownership culture, as highlighted in careers page and employee reviews.

## Why Work Here
- **Culture**: Family-owned, values-driven environment focused on respect, empowerment, and inclusivity. DEI is a stated priority.
- **Work policy**: Hybrid model for many roles (e.g., Founding Head of Ecommerce in Mississauga); offers a remote work program per Built In. On-site roles available at HQ and fulfillment center.
- **Perks**: Competitive compensation with performance bonuses, extensive healthcare coverage, RRSP match, ample vacation, flexible hours, and a catered lunch program ($2/day with proceeds to charity).
- **Growth**: Small but growing team (79 employees) with opportunities to take ownership and shape new initiatives (e.g., founding roles).
- **Employee rating**: 4.0/5.0 on LinkedIn (29 reviews), with high marks for work-life balance (4.3) and culture (4.1).

## Sources
1. [jobs.lever.co/americantall](https://jobs.lever.co/americantall)
2. [americantall.com/pages/careers](https://americantall.com/pages/careers)
3. [linkedin.com/company/american-tall](https://ca.linkedin.com/company/american-tall)
4. [americantall.com](https://americantall.com/)
5. [builtin.com/company/american-tall](https://builtin.com/company/american-tall)

## Other roles at American Tall

- [Founding Head of Ecommerce – New Brand](https://feeny.ai/job/founding-head-of-ecommerce-new-brand-american-tall-mississauga-hg0dj30tdc5q) — Mississauga, Canada
- [Founding Ecommerce Lead – New Brand](https://feeny.ai/job/founding-ecommerce-lead-new-brand-american-tall-mississauga-9k58zcmj82px) — Mississauga, Canada
- [Product Developer  (Apparel)](https://feeny.ai/job/product-developer-apparel-american-tall-mississauga-zxgmcf6k5szx) — Mississauga, Canada