--- title: 'Founding Marketing Lead at Sitreps' canonical: 'https://feeny.ai/job/founding-marketing-lead-sitreps-remote-f7pdetqjzrs9' type: 'job' last_seen: '2026-09-04' --- # Founding Marketing Lead at Sitreps - **Company:** Sitreps - **Location:** Remote - **Work type:** remote - **Posted:** 2026-08-11 - **Last confirmed live:** 2026-09-04 - **Apply:** https://job-boards.greenhouse.io/sitrepsllc/jobs/4363000009 ## Job description Founding Marketing Lead Confidential search · AI for the federal government · Fully remote · $120,000 to $170,000 base plus equity ## About the Client Our client builds an AI workforce for the federal government. Their AI workers are trained on government workflows, operate reliably and compliantly, and build their own tools and software to modernize processes that have not changed in decades. America is not short on forms, policies, or good people. It is short on hours. Public servants are overworked and understaffed, and for years the large consultancies and systems integrators have promised to fix that while billing out billions. This company is doing it differently, cutting the cost of the work dramatically while helping agencies deliver on their missions many times faster. They are venture-backed, have run live pilots, landed revenue, and are now chasing major contracts head-on against firms a thousand times their size. Their product also brings agentic coding into government, standing up working software in minutes at close to zero marginal cost. The team is still very small. Every seat matters. ## About the Role Internally, this seat is not named "marketing." It is named after an influence operation, on purpose. The goal is ambitious to the point of being unreasonable: change how the federal government buys and works. That takes someone who can build and wield influence campaigns, not someone who can run a content calendar. You will own how the market sees this company. You will posture it against incumbents who have spent thirty years embedding themselves in the bureaucracy. You will build the demand engine that fuels growth, and the credibility that makes a buyer trust a team this small over a name they have known their entire career. They want someone who will leave the traditional playbook behind and map new strategy to a domain that punishes generic ones. ## Responsibilities - Positioning and messaging: what we say, who we say it to, and how we sound - High-quality content: long-form writing, product videos, podcasts, interviews - Social media that earns real engagement rather than posting into the void - Events and stakeholder mapping against decision makers at the highest levels of government - The demand engine: targets, campaigns, channels, and the metrics that evidence growth - Funnels, online and in person, that put the right buyers in front of the company - Outside vendors and agencies, held to a high bar - Speed: testing new strategies in minutes and hours, not days and weeks Who They Are Looking For They care less about what your resume says than about how you think. They hired their sales lead out of a human intelligence background with zero federal sales experience, because interrogation and the soft skills of a HUMINT specialist cannot be taught and government contracting acronyms can. This seat is being filled the same way. There is no minimum years-of-experience requirement. That is deliberate. The strongest candidates will have some combination of: - A psychological operations, information operations, or influence-campaign background in the military or intelligence community, followed by time in marketing or brand at a startup - Political-campaign digital experience where you owned the narrative and grew an audience from a small base - Founding or early-stage marketing experience at a defense-tech, GovTech, or mission-driven startup where you went from zero to a real audience - A portfolio of content you made yourself: writing, video, podcasts, or campaigns you can point to by name Signals That Matter - Taste. You can tell iconic content from slop, and you can produce the former. - Zero to one. You built the audience, you did not inherit it. "I grew it from 0 to 5,000" is more interesting here than "I grew it from 5 million to 6 million." - AI-native. You already use AI daily and have automated parts of your own job. The bar runs in both directions: they want the work done with AI, and they can spot AI slop instantly. - Three audiences at once. Political appointees, career civil servants, and AI and tech enthusiasts. You can move between all three without sounding like a vendor to any of them. - Comfort in ambiguity. You make the call with incomplete information and correct fast when the market tells you you are wrong. - Tempo. If your answer to "what is your plan" starts at 30, 60, and 90 days, this is not the right seat. Think day one, day three, day seven. ## Requirements Must-Haves - US citizen, eligible to obtain and maintain a US security clearance. No sponsorship available. - Experience in one or more of: growth, events, marketing, psychological or information operations, or political campaigns - A track record you can point to with names and numbers: campaigns you ran, pipeline you drove, content that landed - A portfolio, website, or body of published work. Applications without one will not be reviewed. - Comfort owning strategy and hands-on execution as the only marketer in the building Nice-to-Haves - Based in the DMV or NYC - Experience marketing technical or software products - Experience marketing to or selling into government - A real point of view on why campaigns like Anduril's "Don't Work at Anduril" and its Barracuda videos worked The Environment The company is fully AI-native. You will have room to automate the marketing function itself: agents that draft, research, run campaigns, and report on what is working, so your time goes to judgment instead of production. Bring an idea for what should run itself and you will get the agents and the budget to build it. The category is being defined in real time. The product ships fast. The message that worked last week will not be right this week. You will work in that ambiguity. ## Compensation & Benefits - Base: $120,000 to $170,000 plus equity - Fully remote, with travel for events - Employer-paid health, dental, vision, and life insurance, plus 401(k) matching - Unlimited PTO with 10 standard holidays and an end-of-year break, plus a policy requiring a minimum of two weeks off every year - Work-from-home budget, monthly coworking stipend, phone or internet reimbursement, annual learning budget, team offsites - Max-tier AI subscriptions and very large token budgets How to Apply This is a confidential search run by Sitreps Talent, the leading community of veterans in business. The client is disclosed to candidates who advance past an initial conversation. Apply through this posting and include a link to your portfolio or published work. Applications without a portfolio link will not be reviewed. ## About Sitreps ## Company Overview - **One-liner**: Sitreps is a veteran-founded recruiting agency and defense technology company that connects elite military talent with high-impact roles and builds software-driven maritime intelligence platforms for the U.S. Department of Defense. - **Entity Type**: Private (startup stage; no public funding rounds disclosed) - **Headquarters**: Arlington, Virginia, USA (multiple job postings list Arlington, VA as primary location; also offices in New York City and Litchfield, VA) - **Founded**: 2019 - **Founders**: Kyle Eberly, Wyatt Frasier, Max Cormier (co-founders) ## Core Business - **Primary Industries**: Defense Technology, Professional Services (Veteran Recruiting & Staffing), Software & Analytics - **Target Customers**: U.S. Department of Defense (DoD) and federal civilian agencies (B2G); defense-focused enterprises and technology companies (B2B) seeking veteran talent - **Mission/Purpose**: Leveraging a deep-rooted community of military veterans to help world-class businesses scale, while also transforming commercial fleets into persistent sensing assets for national security. ## Products & Services - **Sitreps Talent (Recruiting Agency)**: A curated recruiting service that sources, vets, and places high-performing military professionals into roles at partner companies. Serves 10+ industries including defense tech, software, AI, fintech, and private equity. Places roles such as product managers, account executives, engagement managers, and sales directors. - **Maritime Intelligence Platform (Defense Tech Software)**: A next-generation software platform that transforms global commercial fleets into persistent sensing assets for the United States. Used by Navy strategic programs; includes analytics, data integration (SQL/Python/R), and implementation services. - **AI & Agentic Solutions (Emerging)**: Design, prototype, and deploy scalable AI and agentic workflows for defense acquisition challenges, embedding with clients to productionize models. ## Market Standing - **Valuuation / Funding**: Not publicly disclosed. The company appears to be privately funded (no public rounds recorded). A Head of Sales job description references growing revenue from ~$2M to $5M+ (with a path to $30M), suggesting current annual revenue in the low single-digit millions. - **Key Metrics**: 150+ veterans placed, 40+ partner companies, 95% retention rate, serving 10+ industries (source: [sitreps.com/about/clients](https://www.sitreps.com/about/clients)) - **Notable Investors / Partners**: Not listed publicly. Partner companies are not named on the website, but the client portfolio includes defense tech, software, HVAC, real estate, AI, fintech, private equity. - **Growth Signals**: - Scaling sales team from ~$2M to $30M target - Active hiring for senior roles: VP of Engagement, Head of Intelligence, Chief Operating Officer, Forward Deployed Data Scientists - Expanding into AI/agentic solutions for defense acquisition - Multiple office locations and remote/hybrid work options ## Competitive Advantages - **Authentic Veteran Community**: Sitreps began as a viral online community for veterans transitioning to business roles — now the “largest community of veterans in business in the USA,” providing unmatched access to, and credibility with, military talent. - **Dual Capability**: Combines a staffing agency with in-house defense tech software development, allowing cross-pollination of talent insights and mission understanding. - **High Retention**: 95% placement retention rate indicates strong matching and support processes. - **Clearance and Domain Expertise**: Many roles require active security clearances and deep knowledge of naval strategic programs, DoD acquisition, and intelligence — creating a high barrier for competitors. ## Strategic Focus - **Scale Revenue**: Formalizing sales processes (CRM, commissions, segmentation) with a goal of growing from ~$2M to $5M+ in the near term and eventually $30M. - **Productize Defense Tech**: Expand the maritime intelligence platform and AI/agentic solutions for broader DoD adoption. - **Deepen Government Relationships**: Hiring Engagement Directors and Account Executives for each military branch (Air Force, Navy, Army, Coast Guard, Marine Corps). - **Build Internal Infrastructure**: Transitioning from QuickBooks to an audit-ready ERP, adding financial controls and federal contract audit compliance. ## Why Work Here - **Mission-Driven Work**: Directly support national security and veteran employment — two high-impact, purpose-rich areas. - **Hybrid & Remote Flexibility**: Many roles offer remote options (U.S.-based); some positions require on-site presence in Arlington, VA, New York, or Litchfield, VA; a hybrid workspace is the norm. - **Career Growth**: Early-stage company where leaders are expected to build functions from scratch and grow into C-level roles (e.g., Head of Sales → CRO path). - **Diverse Roles**: Opportunities span professional services, engineering (forward deployed, data science), intelligence analysis, sales, and operations — appealing to both veterans and civilians. - **Culture**: Described as “authentic, expertise-driven, and grounded in real connection” — not a typical corporate recruiter but a community-first organization. ## Sources 1. [builtin.com](https://builtin.com/company/sitreps-llc) – Company overview, perks, culture, job listings 2. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/sitrepsllc) – Official careers page with all current openings 3. [sitreps.com/about/team](https://www.sitreps.com/about/team) – Founders and team profiles 4. [sitreps.com/about/clients](https://www.sitreps.com/about/clients) – Client metrics, industries served, roles filled 5. [builtin.com](https://builtin.com/company/sitreps-llc/jobs) – Detailed job descriptions (Head of Sales, Implementation Engineer, etc.) ## Other roles at Sitreps - [Director, Strategic Programs](https://feeny.ai/job/director-strategic-programs-sitreps-washington-hyv2076gpey5) — Washington, DC - [AI Product Manager, Public Sector](https://feeny.ai/job/ai-product-manager-public-sector-sitreps-washington-dc-or-san-francisco-k7pwb6nf4jzh) — Washington Dc OR San Francisco, CA - [Senior Forward Deployed Strategist, Public Sector](https://feeny.ai/job/senior-forward-deployed-strategist-public-sector-sitreps-washington-dc-or-san-dkgg0vr1n0qk) — Washington Dc OR San Francisco, CA - [Senior Forward Deployed Engineer, Public Sector](https://feeny.ai/job/senior-forward-deployed-engineer-public-sector-sitreps-washington-dc-or-san-2p8wwrc0mhb3) — Washington Dc OR San Francisco, CA - [Talent Sourcer (LATAM)](https://feeny.ai/job/talent-sourcer-latam-sitreps-latin-america-dybqasqr9346) — Latin America - [Talent Sourcer](https://feeny.ai/job/talent-sourcer-sitreps-argentina-00bg1hz0f31s) — Argentina - [General Manager, Restoration Services](https://feeny.ai/job/general-manager-restoration-services-sitreps-san-francisco-bay-area-x6txjjph4rzk) — San Francisco Bay Area, CA - [Production Manager, Las Vegas Manufacturing](https://feeny.ai/job/production-manager-las-vegas-manufacturing-sitreps-las-vegas-ngj5ga916sg7) — Las Vegas, NV - [Manufacturing Engineer IV, Production Line Stand-Up](https://feeny.ai/job/manufacturing-engineer-iv-production-line-stand-up-sitreps-las-vegas-fczpqd97pbh5) — Las Vegas, NV - [Systems Engineer IV, PNT Product Lines](https://feeny.ai/job/systems-engineer-iv-pnt-product-lines-sitreps-northern-virginia-or-las-vegas-4ew8gkc01s5q) — Northern Virginia OR Las Vegas, NV