--- title: 'Founding Product Marketer at Sparrow' canonical: 'https://feeny.ai/job/founding-product-marketer-sparrow-california-ypqc09gkbq4j' type: 'job' last_seen: '2026-09-10' --- # Founding Product Marketer at Sparrow - **Company:** Sparrow - **Location:** California - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-04 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.ashbyhq.com/sparrow/4328843f-bbdb-411e-99c4-72aaa849de26 ## Job description ## About us Sparrow is the first high-tech, high-touch employee leave management solution. Our mission is to make it simple for companies to provide their employees with all kinds of leave (i.e. family, medical, etc.). Currently, the leave management process is painful and inefficient for everyone. Company leaders struggle to keep up with regulations and processes that change frequently, and the employees going on leave are overwhelmed by bureaucracy at an exceptionally important juncture in their career. Sparrow transforms this ordinarily tedious, error-prone, complex to remain compliant, and time-consuming process into a 30-minute end-to-end experience saving teams time (20 - 40 hours per leave) and money (up to $30K per leave). Sparrow is headquartered in San Francisco but all employees work remotely across the country. Sparrow is a diverse, highly talented, and supportive team. Together, we are hardworking, collaborative, smart, and humble—after all, we’re solving real problems. ## About the Role In the Product Marketing role at Sparrow, you’ll have the opportunity to solidify our vision and build processes and materials to ensure we’re positioned to win. We’re looking for someone comfortable rolling up their sleeves, staying up to date on market trends, competitors, and working cross-functionally with internal stakeholders to increase productivity. Here's what you'll do: - Partner with Leadership – Marketing, Product, Revenue Enablement. Sales, and Account Management on the design and execution of Product Marketing initiatives. - Positioning and messaging strategy - owns the core narrative, value propositions, messaging framework, and website copy while partnering with Revenue Enablement. - Go-to-market for launches – plans and executes product and feature launches, coordinating messaging, timing, and cross-functional rollout. - Runs market and buyer research – win/loss analysis. Conducts customer interviews and refines the ICP as we expand our target market. - Competitive intelligence – tracks competitors, builds battlecards, and equips Revenue Enablement with market intel and data. About you: - A top performer with a builder’s mindset. 7+ years of product marketing, particularly in SaaS markets selling B2B, with a track record of successful product launches and messaging that captures mindshare. - Learner’s mindset. Highly self-directed, adaptable, and up for feedback and implementation in a fast-paced, always changing environment that has high-performance expectations while working collaboratively. You have a desire to build a world-class sales training playbook and program while seeing success in others. - Product-obsessed. Leave management is complicated, meaning that often, our customers have gaps in their understanding. Therefore, it is essential that you can build effective written and visual teaching materials that simplify complex problems. - Outstanding verbal and written communication skills. Clear, empathetic communicator that can build rapport and relate to sales professionals. You are great at communicating through email, chat, and phone while displaying active listening skills to ensure things are done well, both personally and as a team. ## Compensation This is a full-time salaried position with compensation of $124,600 – $220,000 depending on experience and location. Why Sparrow? Our work at Sparrow is impactful. We help People teams with one of the hardest parts of their job, and we support employees at a time when they need it most. We’re driven by our mission, much like a nonprofit, but with the resources and scale of a fast-growing venture-backed company. Sparrow is proud to be an equal opportunity employer. While we are united by our excitement for the mission and product, the diversity of our experiences is one of our strengths. The Sparrow team is made up of people with all types of backgrounds, and we have teammates in 40 states and counting. To learn more about the Sparrow team and its benefits, check out [our careers page.](https://trysparrow.com/careers) ## About Sparrow ## Company Overview - **One-liner**: Sparrow provides the first true end-to-end leave management solution, combining automated software with expert support to help modern employers care for their employees during major life events. - **Entity Type**: Private (late stage, $64M total funding) - **Headquarters**: San Francisco, California, United States - **Founded**: 2018 - **Founders**: Deborah Hanus (CEO) and Samarth Keshava (CTO) ## Core Business - **Primary industry**: Human Resources Services (employee leave management / HR tech) - **Target customers**: B2B – mid-market to enterprise companies seeking a compliant, scalable leave administration solution (notable customers include Headspace, Chime, and Bumble) - **Mission / purpose**: “We ensure no one needs to choose between a job they love and the people they love.” ## Products & Services - **Sparrow Leave Management Platform**: A SaaS solution that automates the most painful parts of employee leave management — including payroll calculations, compliance with state/federal regulations, insurance carrier integrations, and direct state agency filings. Supported by a team of dedicated leave specialists who provide a premium, high-touch experience for each leave case. - **Expert Support & Consulting**: World-class leave specialists guide employees from first planning questions through successful return to work, handling communication with HR, payroll, and external agencies. ## Market Standing - **Valuation / Market Cap**: Not publicly available - **Key Metric**: Total funding raised – $64 M (as of latest round, per Tracxn) - **Notable Investors / Partners**: Not explicitly named in available sources; the company is venture-backed and has raised multiple rounds. Integrates with major payroll and insurance carriers. - **Growth Signals**: - Headcount of 188 employees, up 23% YoY (LinkedIn) - Active job postings up 433% year-over-year (LinkedIn) - Expanded operations across 6 countries (US, Israel, Philippines, Morocco, India, Bangladesh) - Recognized on Fortune Best Workplaces in the Bay Area™ 2024 and Fortune Best Small Workplaces™ 2022 ## Competitive Advantages - **First true end-to-end leave solution**: Combines technology and dedicated human specialists, reducing compliance risk and administrative burden for HR teams. - **Compliance depth**: Handles complex leave laws across the US and Canada (FMLA, state paid family leave, etc.), integrating with insurance carriers and state agencies. - **High employee satisfaction**: Product rated 4.9/5.0 (296 reviews) and recognized for delivering a stress-free employee experience. - **Strong cultural reputation**: Certified Great Place To Work® with 87% of employees saying it’s a great place to work (vs. 57% typical US company). Highly diverse team (54% women, 54% racial minorities, 13% LGBTQIA+). ## Strategic Focus - **Scaling for growth**: Building a sustainable, long-term product and team. Emphasis on cross-functional collaboration and investing in planning, training, and personal growth. - **Expanding market presence**: Active hiring in sales, marketing, and customer experience roles, with a focus on consultant relations and enterprise accounts. - **Product evolution**: Continuing to automate complex leave workflows and deepen integrations with HR and payroll systems. ## Why Work Here - **Culture & values**: Collaborative, mission-driven team where everyone’s job is essential. High autonomy and responsibility, even for early-career employees. - **Remote flexibility**: Remote-first with headquarters in San Francisco; workday must have significant overlap with Pacific Timezone. Home-office stipend provided. - **Generous benefits**: - Flexible time off (guidance of 3 weeks) - Paid family & medical leave - Health, dental, and vision coverage (premiums covered) - Company equity - Mentorship program and 2–4 weeks of onboarding - **Diversity & inclusion**: Strong representation across gender, race, and LGBTQIA+ identities; mean gender pay gap below 10%; diversity manifesto published. - **Growth opportunities**: “Incredible room for growth” – the company gives enormous responsibilities to people at any stage of their career who demonstrate capability. ## Sources 1. [sparrow.com](https://sparrow.com/careers/) – Careers page with culture, benefits, open roles 2. [linkedin.com](https://www.linkedin.com/company/sparrowinc) – LinkedIn company page (employees, demographics, job trends) 3. [builtin.com](https://builtin.com/company/sparrow) – Built In profile (perks, benefits, diversity stats) 4. [greatplacetowork.com](https://www.greatplacetowork.com/certified-company/7039117) – Great Place To Work certification and employee survey results 5. [tracxn.com](https://tracxn.com/d/companies/sparrow/__Pttk0XcIDDEZJJDRy-HZGZjmO7-tP7_vxQOrOBvIAho) – Tracxn company profile (funding, competitors, product details) ## Other roles at Sparrow - [GTM Partnerships](https://feeny.ai/job/gtm-partnerships-sparrow-united-states-vxep3xj1s97t) — United States - [Senior Product Designer](https://feeny.ai/job/senior-product-designer-sparrow-united-states-cystg5amx4fr) — United States - [Account Manager](https://feeny.ai/job/account-manager-sparrow-united-states-gncqah6m4q0g) — United States - [Leave Specialist](https://feeny.ai/job/leave-specialist-sparrow-united-states-6tcrnhkhmc5t) — United States - [Leave Payroll Analyst](https://feeny.ai/job/leave-payroll-analyst-sparrow-united-states-cq45jeej3qkq) — United States - [Director of Consultant Relations](https://feeny.ai/job/director-of-consultant-relations-sparrow-united-states-kpv0qf9qzsmr) — United States - [Consultant Relations Manager - West](https://feeny.ai/job/consultant-relations-manager-west-sparrow-california-fxvxyd88x9pa) — California - [Leave Administrator](https://feeny.ai/job/leave-administrator-sparrow-united-states-829svhrxtajb) — United States - [Account Executive](https://feeny.ai/job/account-executive-sparrow-california-64n6gmjqcw04) — California - [Founding Product Marketer](https://feeny.ai/job/founding-product-marketer-imbue-san-francisco-czzpf585bxps) — San Francisco, CA