---
title: 'Founding Product Marketer at Vooma'
canonical: 'https://feeny.ai/job/founding-product-marketer-vooma-san-francisco-r5hrmeyckrac'
type: 'job'
last_seen: '2026-09-08'
---

# Founding Product Marketer at Vooma

- **Company:** Vooma
- **Location:** San Francisco, CA
- **Compensation:** $175k–$230k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-09
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/vooma/f45b5a65-7889-41fb-a0ee-826508a395ff

## Job description

## FOUNDING PRODUCT MARKETER

## ABOUT VOOMA

Enterprise software is in the midst of a revolution. The world is shifting from "systems of record" to "systems of automation" — LLM-powered agents that perform complex business tasks alongside humans, with increasing autonomy. The companies that lead this shift in major industries will become the most important companies of the AI era.

Vooma's mission is to build an autonomous execution platform for global logistics, starting with America's $800+ BN trucking industry. Everything you touch in the physical world moved on a truck — yet much of logistics is still run phone calls, emails, text messages from large teams spending much of their job on tedious administrative work. We’re building a future where physical product moves across the globe seamlessly and frictionlessly so entrepreneurs and businesses thrive.

We're growing rapidly, have many millions of ARR, work with many of the largest logistics companies in the US, have an insanely talented team, and are backed by top tier investors like Craft Ventures, Index Ventures, Y Combinator, as well and CEOs, founders, and executives from across the logistics industry.

## ABOUT THE ROLE

You'll be Vooma's founding product marketer, reporting directly to our CEO, and the person responsible for how the world hears about, understands, and buys what we're building.

Our platform has grown and evolved fast, our GTM team is scaling, and the power of what we’ve built is compounding every quarter. The story of our impact needs to keep pace, and right now, it isn't. The freight industry has heard plenty of overpromises from tech companies, and your job is to cut through that with sharp positioning, credible storytelling, and launches that land.

This is a generalist role with a wide surface area. You'll own everything from how we describe what we do, how our product helps transform our customer’s businesses, how we articulate a unique message to the market, how our sales team sells, how we bring that to life through content, and some overall brand positioning. As we grow, you'll shape what the product marketing function becomes.

## WHAT YOU'LL DO

- Own positioning and messaging for the company and product — for the industry, for buyers, and for users on the floor
- Drive product launches end-to-end — naming, messaging, content, customer comms, internal enablement — so every release lands with customers and the market
- Partner closely with our SVP Sales and CEO to arm our sales team with the pitch decks, demos, one-pagers, and competitive intel they need to close enterprise deals
- Turn customers into advocates — case studies, testimonials, references, conference appearances, the works
- Build the content engine — blog, newsletter, social, conference materials — whatever it takes to be the loudest, most consistent, most credible voice in freight AI
- Partner with product and engineering to translate technical capability into customer value, and bring market insight back to inform what we build
- Set the systems and rhythms that let marketing run reliably as we scale

## MUST-HAVES

- Real B2B product marketing experience — you've owned positioning, launches, and sales enablement, not just demand gen or content production
- A track record marketing to real-world, non-Silicon-Valley audiences — ops teams, fleet managers, financial services, healthcare, manufacturing, or similar buyers who don't read TechCrunch. Or proof you can credibly adapt: we'll dig in on this
- Sharp writer and storyteller — you can take something technical and dense and make it crisp, plain-spoken, and compelling
- Strong product instincts — you sweat the details of what we ship and have opinions about it
- Hustle and ownership — you're known by your peers as the person who moves mountains and makes progress, no matter the circumstances
- Comfort with ambiguity — you're excited, not terrified, to be the first PMM with no playbook to inherit

## NICE-TO-HAVES

- Experience in freight, logistics, supply chain, or another physical-world industry
- Experience marketing AI or agentic products
- Have built or scaled a marketing function from zero before
- Customer-facing chops — comfortable on calls with brokers, truckers, and execs

## WHY YOU'LL LOVE IT HERE

- The rare opportunity to join a formidable team to build a massive and enduring company in one of the world’s largest and most critical industries
- Direct line to the founders and a seat at the table on company strategy
- Real ownership — you're not slotting into someone else's marketing machine, you're building it
- Competitive compensation and significant equity upside
- Medical, dental, vision
- In-person in San Francisco — we work together, in the same room, every day

## About Vooma

## Company Overview
- **One-liner**: Vooma provides an AI agent platform for logistics brokers and carriers that automates back-office workflows like quoting, load building, scheduling, covering, and tracking freight.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2022
- **Founders**: Mike Carter and Jesse Buckingham

## Core Business
- **Primary industries**: Logistics technology, freight brokerage, supply chain automation
- **Target customers**: B2B — 3PLs, freight brokers, freight forwarders, and carriers
- **Mission / purpose**: Help logistics companies win and move more freight by deploying AI agents that automate repetitive manual tasks, allowing teams to focus on service, speed, and scale.

## Products & Services
- **Vooma Platform (Quote to Cash)**: A unified AI agent platform that covers the entire freight lifecycle:
  - **Build**: Automatically extracts shipment details from emails, PDFs, and spreadsheets, incorporating tribal knowledge to build accurate loads in a TMS.
  - **Quote**: Reads incoming quote requests, connects to pricing engines/rate history, and helps respond to customers instantly.
  - **Cover**: Posts loads to DAT & Truckstop, fields inbound calls/emails, vets carriers, negotiates rates, and books freight.
  - **Schedule**: Emails, calls facilities, or logs into portals to secure optimal appointments.
  - **Track**: Monitors active shipments for issues and proactively contacts drivers via call, text, or email.
  - **Collect**: Monitors delivered shipments for missing documentation and follows up with carriers for PODs.
- **AI Workers**: AI agents that operate over voice, email, and text, logging into systems and performing tasks 24/7.

## Market Standing
- **Valuation / Funding**: Total funding of **$18.45M** across four rounds:
  - Pre-Seed (Apr 2023): $500K led by Y Combinator
  - Seed (Sep 2023): $125K
  - Seed (Dec 2023): $3.6M from 27 investors
  - Series A (Dec 2024): $14.2M led by **Craft Ventures**, with participation from Index Ventures, Y Combinator, and 25+ logistics founders/CEOs
- **Key Metric**: Annual Revenue — not publicly available (private company); notable customer metrics include:
  - 90%+ reduction in data errors
  - 65%+ improvement in email quote win rate
  - 2+ hours saved per day per rep
  - Load building reduced from 5 minutes to 15 seconds
- **Notable Investors / Partners**: Y Combinator (W23 batch), Craft Ventures, Index Ventures, and 25+ leading logistics founders/CEOs
- **Growth Signals**:
  - Team size: ~30 employees (as of late 2024)
  - Customers include Echo, MoLo, Arrive, Sunset, MODE, Evans, and many more
  - 20-30% of loads covered by voice agents for customers
  - 5x more freight quoted per rep per day

## Competitive Advantages
- **Deep domain expertise**: Founders combine AI/autonomy expertise (Mike — founding engineer at Kodiak Robotics, Uber ATG) with logistics industry experience (Jesse — grew a logistics software company from $2M to $20M+ ARR as CEO).
- **Proprietary approach**: Combines computer vision with large language models to handle the variety of file types (emails, PDFs, spreadsheets) that make traditional RPA ineffective in logistics.
- **Platform breadth**: Covers the entire quote-to-cash workflow, not just point solutions — eliminating the need for multiple tools.
- **Collective intelligence**: Learns the nuances of each customer’s SOPs, carriers, and facilities, turning tribal knowledge into automated processes.

## Strategic Focus
- **Scale the platform**: Deepen integrations with TMS, DAT, Truckstop, and other logistics systems.
- **Expand carrier side**: Growing the carrier-facing product to help carriers build and schedule loads and keep brokers updated.
- **Voice AI leadership**: Voice agents are a key differentiator — already handling 20-30% of load coverage for customers.
- **Vertical expansion**: Targeting more segments within logistics (freight forwarders, 3PLs).

## Why Work Here
- **Culture**: Values include “Bias to action” and “Tag, you’re it” — emphasizing ownership, speed, and collaboration.
- **Team composition**: A mix of technologists (founders from Stanford, Kodiak, Uber ATG) and operators (Bain, private equity-backed logistics). Talent sources include Bain, Flexport, Stanford, and YC.
- **Engineering culture**: Strong technical foundation — the CTO was a founding engineer at a $250M-funded autonomous trucking startup. Engineering team makes up ~31% of headcount.
- **Remote/Hybrid**: Based in San Francisco, CA with a presence in Palo Alto, CA. Some roles appear remote-friendly; specific policy varies by role.
- **Notable perks**: Early-stage equity, opportunity to work on AI agents in a $200B+ addressable market (60% of freight orders still come via email/text/PDF). The company is well-funded ($18.45M) by top-tier investors.
- **Recent departures**: Founding GTM Luke Walquist left in April 2026 — the team is actively rebuilding go-to-market leadership.

## Sources
1. [vooma.com](https://www.vooma.com/)
2. [vooma.com/about-us](https://www.vooma.com/about-us)
3. [jobs.ashbyhq.com/vooma](https://jobs.ashbyhq.com/vooma)
4. [ycombinator.com/companies/vooma](https://www.ycombinator.com/companies/vooma)
5. [linkedin.com/company/vooma-inc](https://www.linkedin.com/company/vooma-inc)
6. [freightwaves.com](https://www.freightwaves.com/news/vooma-grabs-16-6m-in-funding-as-brokers-prepare-for-market-swing)

## Other roles at Vooma

- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-vooma-san-francisco-wnhg1eq9y3wp) — San Francisco, CA
- [AI Engineer](https://feeny.ai/job/ai-engineer-vooma-san-francisco-xj667jgg3xvp) — San Francisco, CA
- [Account Executive](https://feeny.ai/job/account-executive-vooma-san-francisco-4n1mpvea6che) — San Francisco, CA
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-vooma-san-francisco-0vbkrbd8kpkt) — San Francisco, CA
- [Software Engineer: Backend & Infrastructure](https://feeny.ai/job/software-engineer-backend-infrastructure-vooma-san-francisco-cdk0xk5vw9yt) — San Francisco, CA
- [Forward Deployed Engineer](https://feeny.ai/job/forward-deployed-engineer-vooma-san-francisco-mk1a16mfcttd) — San Francisco, CA
- [Deployment Strategist](https://feeny.ai/job/deployment-strategist-vooma-san-francisco-8scxng1zb8x2) — San Francisco, CA
- [Operations Associate - Deployments](https://feeny.ai/job/operations-associate-deployments-vooma-san-francisco-yktxyhfrmc2g) — San Francisco, CA
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-vooma-san-francisco-zd81z3n4wghn) — San Francisco, CA
- [Software Engineer](https://feeny.ai/job/software-engineer-vooma-san-francisco-yzg5pbqz7edw) — San Francisco, CA