---
title: 'Founding Product Marketing Manager at Basis AI'
canonical: 'https://feeny.ai/job/founding-product-marketing-manager-basis-ai-new-york-gxxw9kt777fy'
type: 'job'
last_seen: '2026-09-16'
---

# Founding Product Marketing Manager at Basis AI

- **Company:** Basis AI
- **Location:** New York, NY
- **Compensation:** $150k–$225k
- **Employment:** full-time
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.ashbyhq.com/basis-ai/07c5f888-840a-4a73-b9aa-1f962bacb0ba/application

**Skills:** B2B SaaS Marketing, Enterprise Product Marketing, Go-to-Market Strategy, Competitive Intelligence, Sales Enablement, Content Creation, Case Studies, ROI Calculators, Fintech Experience, Accounting/ERP Experience, B2B2B Sales Support, Product Launch Management

> Define go-to-market strategy and positioning for Basis's AI agents, bridging product development, sales execution, and market demand. Develop compelling narratives and content to drive adoption among accounting firms and CFOs while collaborating closely with sales teams.

## Job description

## About Basis

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.

We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.

Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.

"Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI

## About the Team

The Product Marketing team at Basis serves as the essential connective tissue between product development, sales execution, and the broader market. We are a high-impact group of storytellers and strategists dedicated to making Basis the definitive name for AI in the accounting industry. Our mission is to translate complex technical capabilities into compelling narratives that resonate with everyone from CFOs at global enterprises to partners at leading accounting firms.

What you’ll be doing:

In this role, you’ll define the voice, positioning, and go-to-market strategy for Basis and build the connective tissue between product, sales, and the market to accelerate adoption across leading accounting and enterprise finance organizations.

You will develop specific product positioning and segmentation for key buyer personas, including executives, accounting firm partners, and CFOs, while partnering closely with sales to craft the narratives, decks, and demo storylines that enable our AEs to win faster. You’ll combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.

By owning competitive intelligence and collaborating with product teams to launch new features, you will drive external storytelling and lead thought leadership by publishing the insights and frameworks that define how AI is transforming accounting workflows and making Basis synonymous with the future of the industry.

📍 Location: NYC, Flatiron office. In-person team.

What you’ll bring:

- Experience: 4–10 years in B2B SaaS or enterprise product marketing (fintech or accounting/ERP experience is a major plus).
- Storytelling Prowess: A proven ability to simplify complex technical workflows into clear, value-driven propositions.
- Strategic Execution: The ability to toggle seamlessly between high-level GTM strategy and hands-on execution.
- Foundational Mindset: Comfort building marketing functions and processes from scratch in a fast-paced environment.
- Intellectual Curiosity: A genuine interest in how AI and technology are reshaping professional work and the future of the accounting industry.

What we’d love to see:

- Enterprise Expertise: Experience supporting sales teams as they navigate complex enterprise accounts.
- Versatile Launch Experience: A track record of launching products to both service-based firms (B2B2B) and corporate buyers.
- Thought Leadership: Previous experience writing or speaking on technology, AI, or the future of work.

What Success looks like in this role

- Market Authority: Basis becomes synonymous with the future of AI in accounting through your consistent delivery of high-impact thought leadership and industry frameworks.
- Sales Velocity: Our AEs win faster and more often because they are armed with the industry's best narratives, ROI calculators, and demo storylines.
- Narrative Clarity: Complex AI workflows are translated into simple, "must-have" value propositions that resonate across all personas, from CFOs to accounting partners.
- Product Momentum: Every major feature launch is met with market excitement and clear adoption, driven by your ability to bridge the gap between technical updates and customer needs.
- Strategic Alignment: A tight feedback loop is established between sales, product, and customers, ensuring our roadmap stays ahead of competitive and market shifts.

## Benefits at Basis

We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:

- Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
- Basis will cover 100% of your [Wellhub Gold](https://wellhub.com/en-us/employees/?gad_source=1&gclid=CjwKCAjwy5rUBhB5EiwAIoAtCixehqvud1v9ahoeOFqYnuIiBWAVW73IQK_ysAVP8wl75ukUUW-myBoCDlcQAvD_BwE&utm_campaign=us_b2c_google-search-brand-plans-pricing-wellhub__el_con_ongoing_all_signup_0425&utm_content=181565584554&utm_id=22473088932&utm_medium=cpc&utm_source=google&utm_term=wellhub+gold+plan_801285082537) membership.
- Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!
- Time off: Unlimited PTO + 12 paid company holidays.
- In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
- Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
- Team Culture: Monthly office activities and frequent optional team happy hours.
- Parental Leave

## About Basis AI

## Company Overview
- **One-liner**: Basis AI builds autonomous AI agents that execute end-to-end accounting workflows for professional accounting firms.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, United States
- **Founded**: 2023
- **Founders**: Mitchell Troyanovsky (Co-Founder), Matt Harpe (CEO)

## Core Business
- **Primary industry/industries**: Accounting Technology, Artificial Intelligence, Enterprise SaaS
- **Target customers**: B2B — Top accounting firms in the United States (CAS, Tax, Audit, Advisory practices)
- **Mission or purpose statement**: "The next era of accounting" — transforming knowledge workers from doers into reviewers by deploying agents that autonomously complete work.

## Products & Services
- **Basis Platform**: An AI agent platform that runs in the background executing accounting workflows end-to-end. Core modules built for CAS, Tax, Audit, and Advisory practice areas. Agents conform to a firm’s standards, adapt to specific engagement context, and deliver finished work ready for review. Runs across cloud and on-premise accounting systems. [getbasis.ai](https://www.getbasis.ai/)

## Market Standing
- **Valuation/Market Cap**: $1.15 billion (post Series B in February 2026) [getbasis.ai/careers](https://www.getbasis.ai/careers)
- **Key Metric**: Total funding raised — $137.6 million (across 4 rounds: Seed, Series A, Series B) [linkedin.com](https://www.linkedin.com/company/get-basis-ai)
- **Notable Investors/Partners**: Accel (lead, Miles Clements), GV (Google Ventures), Khosla Ventures (Vinod Khosla and Keith Rabois), BoxGroup, Better Tomorrow Ventures, Avid Ventures, Lloyd Blankfein (former CEO Goldman Sachs, lead Series B), Adam D’Angelo (CEO Quora), Nat Friedman (former CEO GitHub), Jeff Dean (Chief Scientist Google DeepMind), Noam Brown (OpenAI o1 co-creator), Amjad Masad (CEO Replit), Eric Wu (CEO Opendoor), and many other prominent angel investors.
- **Growth Signals**: 253.7% year-over-year headcount growth (95 employees as of mid-2026, up from ~27 a year prior). Active in 10 countries. Expanded from CAS into Tax and Audit verticals. 26 active job postings as of mid-2026. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Competitive Advantages
- **Deep domain accuracy**: Built on foundational accounting principles, not a generic chatbot — agents understand the logic of the work itself and adapt to firm-specific standards.
- **End-to-end execution**: Agents run autonomously for hours, collaborating with accountants at key decision points, rather than just generating text suggestions.
- **Early market leadership**: Already deployed with the largest accounting firms in the country, with partners calling it the "most exciting new technology" they’ve seen in their careers.
- **Applied ML at scale**: Hundreds of agents behind every accountant, performing real, economically productive work for paying customers today. [getbasis.ai/about](https://www.getbasis.ai/about)

## Strategic Focus
- **Scaling across practice areas**: Expanding from CAS into Tax, Audit, and Advisory modules. A new "New Vertical" product design role is explicitly listed.
- **Building for a generational company**: "We believe the marginal cost of intelligence will trend toward zero… accounting is among the most important and foundational — and might happen the fastest." [getbasis.ai/about](https://www.getbasis.ai/about)
- **Deepening trust and governance**: Hiring Intelligence Architects and GRC specialists, indicating a focus on compliance, security, and enterprise-grade controls.
- **International expansion**: Already operating across 10 countries, with hires in Brazil, India, Argentina, and the UK. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Why Work Here
- **Culture & intensity**: "The whole team in one room. Not a lot of formal meetings, but interesting conversations happening constantly… The standards are high and the feedback is frequent. People here are kind and fun, but they also push each other to be better." [getbasis.ai/careers](https://www.getbasis.ai/careers)
- **Engineering-centric**: Technical roles account for ~20% of headcount. Operating principles emphasize clear thinking and are referenced every day. Whiteboards everywhere.
- **Perks**: Premium Medical, Dental, Vision; Life Insurance; 6 coaching & 6 therapy sessions via Spring Health; unlimited PTO + 12 paid holidays; daily meal stipends; fully stocked kitchen; $300 custom desk setup; pre-tax commuter benefits; 401(k); paid parental leave.
- **Remote/office policy**: Office-first culture — "most of the team eats lunch and dinner together." Based in a dedicated office at 20 W 22nd St, New York (Flatiron district). No mention of fully remote roles in current postings.
- **Growth trajectory**: From ~27 to 95 employees in one year. Over 85% quarterly growth in job postings. Employees report huge responsibility from day one. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)

## Sources
1. [getbasis.ai](https://www.getbasis.ai/)
2. [getbasis.ai/careers](https://www.getbasis.ai/careers)
3. [getbasis.ai/about](https://www.getbasis.ai/about)
4. [linkedin.com](https://www.linkedin.com/company/get-basis-ai)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/basis-ai)

## Other roles at Basis AI

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- [Strategic Account Partner](https://feeny.ai/job/strategic-account-partner-basis-ai-new-york-tebpfbr6pemf) — New York, NY
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