--- title: 'Founding Sales at itsvaleria.co' canonical: 'https://feeny.ai/job/founding-sales-itsvaleria-co-barcelona-58q42j65sr57' type: 'job' last_seen: '2026-09-05' --- # Founding Sales at itsvaleria.co - **Company:** itsvaleria.co - **Location:** Barcelona, Spain - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2025-09-08 - **Last confirmed live:** 2026-09-05 - **Apply:** https://jobs.gem.com/itsvaleria-co/am9icG9zdDpbgLeaUqrh070Ymv7KUJXu ## Job description 🚀 Founding Sales Representative – Valeria ## About Valeria Valeria is the first AI that runs your payroll. We help high-turnover companies manage payroll and compliance faster, cheaper, and without errors. We’re growing fast and looking for a Founding Sales Representative to build our outbound motion from scratch. ## The Role We’re looking for a highly driven and entrepreneurial sales professional to join as one of the first commercial hires. This is a full-cycle outbound sales role — from prospecting and pipeline generation, to demos and closing. You’ll be shaping not only our revenue engine, but also our culture, processes, and customer relationships. ## What you’ll do - Own the entire outbound sales cycle: prospect, qualify, demo, and close. - Build and execute creative outreach strategies to generate pipeline. - Work closely with the founders to refine the pitch, positioning, and sales playbook. - Develop trusted relationships with HR leaders and decision-makers in high-turnover industries (retail, hospitality, logistics, etc.). - Consistently meet and exceed sales targets. - Be a cultural builder: help set the tone of ambition, speed, and accountability within the sales team. ## What we’re looking for - +5 years of experience in B2B outbound/full-cycle sales, preferably in SaaS. - Proven track record of exceeding quota. - You like cold calling. - Hunter mentality: resilient, creative, and hungry to win new business. - Excellent communication and storytelling skills in Catalan & Spanish - Entrepreneurial mindset: comfortable with ambiguity, resourceful, and eager to build from zero. - High ownership and bias to action — you make things happen. ## What we offer - Opportunity to be the first sales hires in a high-growth AI startup. - Competitive salary + uncapped commission + stock options. [35k - 45k],[15k - 20k],[0.1%-0.25%] - Free lunch at the office (thanks to Nora 🍲) - Unlimited paid time off. - 60 days per year of remote work from anywhere in the world. - A culture that values speed, extreme ownership, and results over hours. ## About itsvaleria.co ## Company Overview - **One-liner**: Valeria is an AI-native platform that automates HR, payroll, and compliance for high-turnover industries like hospitality, delivery, and events, using a WhatsApp-based chat interface. - **Entity Type**: Private (Seed stage, $2M raised) - **Headquarters**: Barcelona, Spain - **Founded**: 2024 - **Founders**: Co-founders are Pau Laporte (CEO), Carlos Saiz, and Sergio Morales Bonet (CTO) – some sources also list Tavi Yehudai as a founder and CIO [tracxn.com](https://tracxn.com/d/companies/valeria/__jKJyLOm_zWaHQ4orwTFjYU2534oL2pWLFUgzb1sSg4k) [linkedin.com](https://linkedin.com/company/valeriahr) ## Core Business - **Primary industry**: HR Technology / Payroll Automation - **Target customers**: B2B – small and medium businesses in high-turnover sectors (blue-collar, hospitality, logistics, agriculture, events) - **Mission**: To engineer operational confidence and reclaim strategic time for business leaders, ensuring they lead on strategy and culture, not outdated spreadsheets [linkedin.com](https://linkedin.com/company/valeriahr) ## Products & Services - **Valeria AI Platform**: SaaS delivered via WhatsApp chat. Automates onboarding, contract creation, payroll processing, tax filings, contributions, and compliance with Spanish labor law. Features an AI assistant that provides instant legal guidance and error detection (e.g., invalid IDs, illegal retroactive dates) [linkedin.com](https://linkedin.com/company/valeriahr) [tracxn.com](https://tracxn.com/d/companies/valeria/__jKJyLOm_zWaHQ4orwTFjYU2534oL2pWLFUgzb1sSg4k) ## Market Standing - **Valuation/Market Cap**: Not disclosed (private, Seed stage) - **Key Metric**: $2M in total funding (Seed round, Feb 2026) ([tracxn.com](https://tracxn.com/d/companies/valeria/__jKJyLOm_zWaHQ4orwTFjYU2534oL2pWLFUgzb1sSg4k)) - **Notable Investors/Partners**: Lead investor VentureFriends; also backed by other institutional investors [tracxn.com](https://tracxn.com/d/companies/valeria/__jKJyLOm_zWaHQ4orwTFjYU2534oL2pWLFUgzb1sSg4k) - **Growth Signals**: - Processed 50,000+ enrollments as of July 2026; caught 451 errors in one month [linkedin.com](https://linkedin.com/company/valeriahr) - Active sessions: 434–439 per month; 22k+ messages exchanged monthly [linkedin.com](https://linkedin.com/company/valeriahr) - Headcount grew from 23 to 29 employees between Feb and May 2026 (+26% in 3 months) [tracxn.com](https://tracxn.com/d/companies/valeria/__jKJyLOm_zWaHQ4orwTFjYU2534oL2pWLFUgzb1sSg4k) ## Competitive Advantages - **AI‑native vertical focus**: Purpose-built for high‑turnover blue‑collar sectors, unlike generic HR tools. - **WhatsApp‑first interface**: Workers and managers can handle HR operations entirely from a phone, no desktop required. - **Real‑time compliance**: AI catches errors in contracts and payroll that would otherwise become legal risks, reducing liability. - **Automation of manual steps**: Eliminates spreadsheets and back‑and‑forth emails for onboarding, payroll, and tax filings. ## Strategic Focus - Scaling the customer base in Spain (hospitality, logistics, events) and expanding to other geographies (Germany, Mexico already have employees). - Aggressively hiring across engineering, AI, operations, sales, and product to accelerate product development and market reach [careers.valeriahr.com](https://careers.valeriahr.com/jobs) - Building deeper integrations with Spanish regulatory systems and expanding the AI assistant’s capabilities. ## Why Work Here - **Culture**: "No politics, no hiding what's actually going on." Emphasis on ownership (“close the loop”), direct feedback, and curiosity. Team is described as pushing hard but rewarding autonomy (real equity, full salary transparency) [careers.valeriahr.com](https://careers.valeriahr.com/) - **Remote / Hybrid**: Hybrid model – work from home or Barcelona HQ, with flexibility [careers.valeriahr.com](https://careers.valeriahr.com/) - **Notable Perks**: Unlimited vacation days (no counting, no permission), free lunch at the office (Kombo & Nora), flexible remuneration via Coverflex (transport, meals, childcare), and real equity for all employees [careers.valeriahr.com](https://careers.valeriahr.com/) - **Engineering Culture**: Modern tech stack (Python, React, TypeScript, PostgreSQL, Terraform, AI/ML pipelines) and a strong focus on AI‑first product development. Open roles include Senior Software Engineer, AI Engineer, and Senior Product Designer [careers.valeriahr.com](https://careers.valeriahr.com/jobs) ## Sources 1. [linkedin.com](https://linkedin.com/company/valeriahr) – Company page, updates, and financial overview 2. [careers.valeriahr.com](https://careers.valeriahr.com/) – Culture, perks, and open roles 3. [tracxn.com](https://tracxn.com/d/companies/valeria/__jKJyLOm_zWaHQ4orwTFjYU2534oL2pWLFUgzb1sSg4k) – Funding, employee trend, and competitor analysis 4. [careers.valeriahr.com/jobs](https://careers.valeriahr.com/jobs) – Active job listings ## Other roles at itsvaleria.co - [Marketing Intern](https://feeny.ai/job/marketing-intern-itsvaleria-co-barcelona-53xswgt7qevs) — Barcelona, Spain - [Founding Software Engineer](https://feeny.ai/job/founding-software-engineer-itsvaleria-co-barcelona-ezek2fxxzhrp) — Barcelona, Spain - [Founding Sales](https://feeny.ai/job/founding-sales-deepprediction-ai-new-york-96exev96q48s) — New York, NY - [Founding Sales](https://feeny.ai/job/founding-sales-icon-new-york-ckn8qphv6ywb) — New York, NY - [Founding Sales](https://feeny.ai/job/founding-sales-sphinx-san-francisco-8z7nae4dcdjj) — San Francisco, CA