---
title: 'Founding SDET at Plotline'
canonical: 'https://feeny.ai/job/founding-sdet-plotline-bengaluru-y26q316zwj3z'
type: 'job'
last_seen: '2026-09-09'
---

# Founding SDET at Plotline

- **Company:** Plotline
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-07-15
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/plotlineso/a1b58fd5-ea48-4be1-9dd8-e8119d19e933

## Job description

Founding SDET Join our rapidly growing AI startup as a Founding SDET (Software Development Engineer in Test) and own the end-to-end quality strategy for our product. This role is for an exceptional engineer who combines strategic test planning with hands-on automation, enabling us to deliver reliable, scalable AI-powered experiences to our rapidly expanding customer base. As a founding team member, you’ll work closely with our founders and product teams to define, build, and scale Plotline’s QA processes from the ground up.

Plotline is backed by Elevation Capital and powers user experiences for customers like Dream11, Upstox, Zepto, and more.

## Why This Role Matters

- Build the QA vision and systems for a high-growth, product-led AI company
- Work directly with founders to influence core product architecture and release processes
- Ensure every user touchpoint is robust, reliable, and delightful at scale

We’re seeking a rare mix of deep technical expertise, hands-on test engineering, and entrepreneurial drive to set our quality bar high from day one.

## About This Role

Key challenges you’ll solve:

- Quality Velocity: Delivering high test coverage with fast iteration and minimal bottlenecks
- Infrastructure from Scratch: Designing scalable and maintainable automation frameworks for end-to-end and integration testing

This is an opportunity to shape our entire approach to shipping bulletproof products and develop expertise in testing complex AI-driven systems at a scaling startup.

Outcomes Expected

- Q1 Objectives: Set up robust automation frameworks and integrate them into the CI/CD pipeline
- Year 1 Objectives: Build processes and tooling that enable fast, safe, and reliable product delivery, with quality metrics showing measurable improvements

## Responsibilities

Test Engineering & Automation

- Test Strategy: Develop and implement comprehensive QA strategies across functional, integration, and system testing
- Automation Ownership: Architect, build, and maintain automated testing frameworks for web, APIs, and backend systems
- CI/CD Integration: Ensure that quality gates and automated checks are integral to the deployment pipeline
- Tooling: Evaluate, introduce, and maintain testing tools tailored to our product and scale

Product Quality & Release Engineering

- Bug Prevention: Engage early in product design and architecture reviews to reduce defects before code is written
- Test Case Development: Write and maintain detailed, reusable, and effective test cases
- Performance & Security: Design tests for scalability, performance, and security, especially for AI/ML features
- Release Readiness: Define release criteria, support releases, and ensure smooth rollouts

Collaboration & Culture

- Developer Productivity: Partner with engineers to make testing easy, fast, and effective
- Documentation: Drive creation of testing documentation and best practices

## Requirements

Professional Experience

- 4–6 years of experience in test engineering (SDET, QA Automation, or equivalent roles)
- Proven track record building automation frameworks and driving QA for B2B SaaS or AI/ML products
- Experience as a founding or early team QA/SDET is a major plus

Technical Proficiency

- Languages & Frameworks: Deep proficiency in at least one programming language (Python, JavaScript, Java, or similar)
- Automation Tools: Hands-on experience with modern test automation tools (Selenium, Playwright, Cypress, or similar)
- CI/CD: Familiarity with CI/CD tooling (GitHub Actions, Jenkins, CircleCI, etc.)
- API Testing: Strong command of REST API and load/performance testing

Core Competencies Quality Leadership

- Pragmatic Ownership: Balances test coverage with speed and business needs
- Process Builder: Establishes scalable test and release processes that will grow with the team

Technical Execution

- Framework Design: Engineers holistic, maintainable automation systems
- Hands-On Delivery: Personally implements and maintains test automation with high code quality
- Debugging: Skilled at identifying root causes of complex failures

Collaboration & Communication

- Team Player: Works side-by-side with developers, product, and ops to drive a quality culture
- Clarity: Explains complex technical concepts clearly, in writing and meetings

Startup Agility

- Fast Iteration: Acts quickly on feedback and balances perfection with speed
- Resourcefulness: Delivers results with lean resources and creative approaches

Growth Mindset

- Continuously evolves testing strategies as the product and team scale

Ready to define how a fast-growing AI company ships faultless products? If you’re passionate about building the foundations for product quality and reliability—from zero to one and beyond—we want to talk!

## About Plotline

## Company Overview
- **One-liner**: Plotline is an AI-native omnichannel customer engagement platform that lets product and growth teams build and launch in-app experiences and outbound campaigns without engineering dependency.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Salt Lake City, Utah, United States (with a strong presence in India)
- **Founded**: 2021
- **Founders**: Shubham Jindal and Adarsh Tadimari

## Core Business
- **Primary industry**: Customer engagement / marketing technology (MarTech)
- **Target customers**: B2B – product and growth teams at consumer-facing apps (fintech, edtech, gaming, commerce, health)
- **Mission**: Give product and growth teams the power to engage users inside their apps – without waiting on engineering.

## Products & Services
- **Plotline Platform (AI-Native)**: Unified platform combining product experiences (tooltips, stories, spotlights, games, surveys, scratch cards, streaks) with outbound channels (email, push, WhatsApp, SMS, RCS) and analytics. Key AI features include AI Segmentation (describe audience in plain language), AI Creative Generation (on-brand banners and copy), and AI Campaign Review (pre-launch quality checks). [plotline.so](https://www.plotline.so/)
- **Agentic Customer Engagement**: An AI marketer per user that reads the full user story (events, tickets, chats) and autonomously decides which message, channel, and creative to send – or whether to send anything at all. [plotline.so](https://www.plotline.so/)
- **Experience Library**: Pre-built templates for gamification, videos, stories, tooltips, banners, and more – all no-code and deployable without an app release.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding of **$2.6M** (Seed round, May 2024). Annual revenue not disclosed. Serves **300M+ end users** and runs **700M+ agents/month**. [tracxn.com](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)
- **Notable Investors/Partners**: **Elevation Capital** (lead investor in Seed round). Customers include Dream11, CoinDCX, Zepto, BharatPe, Step Banking, Upstox, Kredivo Group. [plotline.so](https://www.plotline.so/)
- **Growth Signals**: Headcount grew ~32% YoY (22 employees per LinkedIn, 32 per Tracxn as of Jan 2026). Active job postings: 12. Expanding into MENA, SEA, and US markets with dedicated sales roles. [linkedin.com](https://www.linkedin.com/company/plot-line)

## Competitive Advantages
- **AI-Native Architecture**: The entire platform is built around AI agents that handle segmentation, creative generation, and campaign review – not bolted on after the fact.
- **Zero SDK Crashes**: The SDK has never crashed in production, a critical reliability claim for consumer apps. [plotline.so](https://www.plotline.so/about)
- **Unified Product + Outbound**: Replaces multiple point solutions (Braze, MoEngage, CleverTap, etc.) with one platform covering in-app experiences, outbound channels, and analytics.
- **Sub-100ms Latency**: Real-time triggers and agent decisions at low latency, enabling instant user responses.

## Strategic Focus
- **Global Expansion**: Hiring founding account executives for MENA and SEA regions, plus enterprise SDRs for the US market.
- **Product Development**: Deepening AI capabilities (agentic engagement, multi-channel orchestration) and expanding the experience library.
- **Enterprise Adoption**: Winning larger consumer apps and building out customer success and support teams to serve a growing customer base.

## Why Work Here
- **Scale & Impact**: The SDK runs on 300M+ devices; work directly impacts millions of real users every day. [plotline.so](https://www.plotline.so/careers/)
- **Small, High-Output Team**: No bureaucracy – ideas go from concept to production in days. Employees take extreme ownership of their work. [plotline.so](https://www.plotline.so/about)
- **Hard Engineering Problems**: Real-time triggers at sub-100ms latency, SDK performance on millions of devices, no-code UI builders – genuinely challenging work.
- **Culture**: Transparent and direct communication, customer obsession, and a bias for action. Remote/hybrid policy not explicitly stated, but the team spans India and the US, suggesting flexible work arrangements.
- **Open Roles**: Engineering Lead, SDE2 Mobile, SDE2 Frontend, Customer Success Manager, Account Executive, Technical Support Engineer, and more. [plotline.so](https://www.plotline.so/careers/)

## Sources
1. [plotline.so - About page](https://www.plotline.so/about)
2. [plotline.so - Careers page](https://www.plotline.so/careers/)
3. [plotline.so - Homepage](https://www.plotline.so/)
4. [linkedin.com - Plotline company page](https://www.linkedin.com/company/plot-line)
5. [tracxn.com - Plotline profile](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)

## Other roles at Plotline

- [Frontend Engineer (SDE-2)](https://feeny.ai/job/frontend-engineer-sde-2-plotline-bengaluru-mtte65smkj0h) — Bengaluru, India
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-plotline-bengaluru-fm9vphgsvymr) — Bengaluru, India
- [Executive Assistant to the Founder(s)](https://feeny.ai/job/executive-assistant-to-the-founder-s-plotline-bengaluru-scbpy4ns7wdq) — Bengaluru, India
- [Product Manager](https://feeny.ai/job/product-manager-plotline-bengaluru-mjvr1zx4w8d5) — Bengaluru, India
- [Technical Support Engineer](https://feeny.ai/job/technical-support-engineer-plotline-bengaluru-9aaymt4y75wj) — Bengaluru, India
- [Lead Recruiter](https://feeny.ai/job/lead-recruiter-plotline-bengaluru-drh1a45q33zn) — Bengaluru, India
- [Enterprise Account Executive India](https://feeny.ai/job/enterprise-account-executive-india-plotline-bengaluru-tbpehsyejx92) — Bengaluru, India
- [Enterprise SDR - US](https://feeny.ai/job/enterprise-sdr-us-plotline-san-francisco-gvx9sn0hx05x) — San Francisco, CA
- [Key Account Manager - India](https://feeny.ai/job/key-account-manager-india-plotline-bengaluru-rmyvj0kefeqw) — Bengaluru, India
- [Enterprise Customer Success Manager - India and SEA](https://feeny.ai/job/enterprise-customer-success-manager-india-and-sea-plotline-bengaluru-8vq9f24nkswt) — Bengaluru, India