---
title: 'Founding Senior Product Manager at Afori'
canonical: 'https://feeny.ai/job/founding-senior-product-manager-afori-barcelona-j3sg8za5xrzj'
type: 'job'
last_seen: '2026-09-10'
---

# Founding Senior Product Manager at Afori

- **Company:** Afori
- **Location:** Barcelona, Spain
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-01-27
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.gem.com/afori/am9icG9zdDoa8fVQjOncMHe_kCFxRqMX

## Job description

## About Us

Afori is changing the way of work in one of the world’s largest industries - insurance.

We’re an AI-first company with a vision to empower the insurance brokers to provide best service at scale. We are doing this by crafting AI agents curated to the insurance brokerage industry that simplify brokers' everyday work. Our platform is designed to automate backoffice work, starting with the highest frequented tool - the email inbox. Afori AI understands insurance processes, eliminates manual workflows, and uncovers growth opportunities --> all while fostering a culture of radical candor, high performance, and relentless problem-solving for our customers, while having a lot of fun🙂.

In just a few months, we have been able to launch a first product and onboarded the first users, raised a 12x oversubscribed €4m seed round from General Catalyst (early investors in Airbnb, Stripe, Mistral) and high profile angels (Mustafa Suleyman - CEO Microsoft AI, Alex Rinke - Founder&Co-CEO Celonis). We are an experienced founder team with deep sector understanding, as well as deep understanding of how to scale a startup, having built Insurtech unicorn wefox (peak valuation of €4.5bn) before. You will get the opportunity to join a fast-scaling startup as one of the first employees and significantly shape the future of the company and the insurance industry.

Our Core Values: 🎯 Customer Centricity: We iterate with high velocity until we solve the core problems of our customers. ✨ Simplicity: We love simple solutions. 🛡️ Honesty: We live radical candor and psychological safety. 🔧 Hands-On Approach: We take ownership and deliver. 🏆 Dream Team: We play to win! And we always win together and we lose together. ✅ Solutions: Don’t worry, there is always a solution.

## Your Impact

As a Founding Senior Product Manager, you are the bridge between our insurance brokerage customers, the market, and our engineering & AI teams. Your deep understanding of product building will be critical in shaping the next generation of AI agents that transform brokers’ daily work in a simple and intuitive product experience.

You will translate complex broker workflows into clear user journeys, prioritize the right problems, and ensure that Afori always builds what matters most. You will help to build the most modern insurance brokers and will focus on creating AI that can take over 80% of the daily repetitive work of the brokers.

Key Responsibilities:

- Product & Vision: Own core product areas and help define the roadmap that automate backoffice and customer-facing workflows for brokers.
- Voice of the Broker: Deeply understand the core pain points and optimisation potentials of insurance brokers in Germany to decide on what to build first.
- Workflow Definition: Analyze and translate insurance processes (Deckungsprüfungen, Schadenmeldungen, Vertragsänderungen, Angebotsanfragen, etc.) into clear product specifications for engineering and AI teams.
- Customer Discovery: Lead continuous user interviews, feedback loops, and shadow sessions with brokers to test assumptions early and often.
- Execution: Drive outcomes, not outputs: from hypothesis to launch to iteration.
- Data-Informed Decisions: Use both qualitative and quantitative insights to refine prioritization and measure success.

## What We’re Looking For

Technical Skills:

- 5+ years working as a product owner, product lead in a high growth environment.
- Experience in building B2B products, preferably in Insurtech or Fintech.
- Fluent English and German (as a plus): you can communicate naturally with brokers and industry experts.
- Proven experience in product management, process optimization, or solution building.
- Strong understanding of how to drive automation in B2B workflows, increasing efficiency, while keeping the user experience intuitive.
- Ability to break down complex operational challenges into simple, elegant product solutions and communicate those clearly.

Cultural Fit:

- You thrive in a high-performance team that debates ideas fiercely but unites behind decisions.
- You’re hands-on: You do not stop until 100% of the task is delivered and enjoy shipping fast.
- You embody “there’s always a solution”, no task is too ambiguous.

Why Join Us?

- Collaborate with a small team of top-tier engineers, startup specialists, and industry veterans.
- Embrace AI on daily bases, you will be able to use agentic tools to increase output speed.
- Shape the future of insurance broking with AI that solves real-world problems.
- Radical candor culture: Your voice matters, no hierarchy, just results.
- Grow with us: Competitive salary and equity stake in a high-potential AI startup.
- Live in Barcelona ☀️☀️☀️

## Compensation & Benefits

- Base Salary: Competitive, based on experience.
- Team bonus: Based on achieving team results.
- Equity: Stock options in a fast-growing company.
- Team Work: As a fast-growing company and team, we value working together, in person, but of course offer flexibility when needed.

## About Afori

## Company Overview
- **One-liner**: Afori builds an AI platform that automates administrative and back-office tasks for insurance brokers, starting with email inbox management and tariff comparisons.
- **Entity Type**: Private – raised a Seed round (EUR 4M, Oct 2025) and a Pre-Seed round (USD 4.6M, Nov 2025) led by General Catalyst.
- **Headquarters**: Barcelona, Spain
- **Founded**: 2025
- **Founders**: Fabian Wesemann (CEO) and Sergi Baños (CTO)

## Core Business
- **Primary industry/industries**: Insurance technology (InsurTech), AI-powered workflow automation, productivity software
- **Target customers**: Insurance brokers (B2B) – specifically their back-office and administrative teams
- **Mission or purpose statement**: To give brokers more time for client advisory by reducing their administrative workload through AI; to help brokers continue fulfilling their social role of helping people protect themselves.

## Products & Services
- **Afori AI Inbox Agent**: An AI agent integrated with Outlook that reads emails, understands insurance terms and processes, and transforms unstructured communications into structured workflows (tasks, checks, filings).
- **Tariff Comparison Agent**: Automatically compares legacy and new tariffs from policy documents, surfacing differences that matter to the client.
- **AI Assistant for Insurance Brokers**: Combines a proprietary insurance database (34d, GDV data, legislation) with a broker’s own cases to deliver context-appropriate answers and redact sensitive data.
- **General AI Agents**: Specialised agents for repetitive office tasks (emails, customer inquiries, document checks) that learn from the broker’s behaviour without setup or training.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (recent early-stage startup)
- **Key Metric**: Total funding – EUR 4M Seed (Oct 2025) + USD 4.6M Pre-Seed (Nov 2025) = approximately USD 9M+ combined; also a prior round of EUR 4M.
- **Notable Investors/Partners**: General Catalyst led the Pre-Seed round; the Seed round included 9 investors (not named in the data). The platform connects to “MVP” systems (German insurance industry standard).
- **Growth Signals**: Founded in 2025, already 15 employees distributed across Spain, Germany, UK, and Japan (LinkedIn). Active hiring for founding-level roles (Senior Product Manager, Senior NodeJS Backend Engineer, Summer Internship 2026).

## Competitive Advantages
- **Insurance-specific AI**: Afori’s database is “filled with insurance-specific knowledge: 34d, tariffs, GDV data, and relevant legislation” – a niche moat.
- **GDPR & ISO 27001 certified**: Hosted exclusively in the EU, data processing is documented and verifiable, critical for trust in regulated insurance markets.
- **Pragmatic, broker-built**: Co-founders each have 10+ years in insurance (Fabian at wefox, Sergi as first engineer at wefox), and the team includes licensed insurance brokers.
- **Zero-setup adaptation**: “Afori learns your way of working and takes on more with every process. Entirely without setup or training.”

## Strategic Focus
- **Current priorities**: Automating the highest-friction back-office tasks (email inbox, tariff comparison); expanding AI agents to cover more broker workflows; scaling the team with founding and senior talent across engineering and product.
- **Direction for growth**: Enabling AI-assisted brokers to serve more clients with personalised advice, while reducing administrative burden; continued expansion into European markets (already has a presence in Germany, UK, Japan).

## Why Work Here
- **Culture highlights**: Early-stage startup where new hires are “founding” team members; strong emphasis on pragmatic, service-driven engineering and solving real problems for brokers. Team includes experienced founders who have built companies before, engineers from Amazon, AI researchers, and Wharton graduates.
- **Remote/hybrid policy**: Hybrid workspace – employees combine remote and on-site work; typical time on-site in Barcelona, Spain.
- **Notable perks or engineering culture**: Opportunity to shape AI agents from the ground up; involvement in context engineering, RAG, microservice orchestration; summer internship tracks in knowledge systems, website redesign, and automation processes. The company is “pragmatic, service-driven, built with and for brokers.”

## Sources
1. [afori.com/en/](https://www.afori.com/en/)
2. [afori.com/en/ressourcen/uber-uns](https://www.afori.com/en/ressourcen/uber-uns)
3. [linkedin.com/company/afori-ai](https://linkedin.com/company/afori-ai)
4. [builtin.com/company/afori/jobs](https://builtin.com/company/afori/jobs)
5. [builtin.com/company/afori](https://builtin.com/company/afori)

## Other roles at Afori

- [Founding Senior ML Engineer](https://feeny.ai/job/founding-senior-ml-engineer-afori-barcelona-4vtj2j1maxqk) — Barcelona, Spain
- [Business Manager Deutschschweiz](https://feeny.ai/job/business-manager-deutschschweiz-afori-aarau-axczr571gzkc) — Aarau, Switzerland
- [Broker Deployment Lead](https://feeny.ai/job/broker-deployment-lead-afori-barcelona-051dxx4hw4rw) — Barcelona, Spain
- [Founding People Ops Lead](https://feeny.ai/job/founding-people-ops-lead-afori-barcelona-9cb6skr74tpp) — Barcelona, Spain
- [Senior NodeJS Backend Engineer (Context Engineering)](https://feeny.ai/job/senior-nodejs-backend-engineer-context-engineering-afori-barcelona-ngpjzqs9e6vt) — Barcelona, Spain
- [AI Associate Insurance (Praktikum/Internship)](https://feeny.ai/job/ai-associate-insurance-praktikum-internship-afori-barcelona-tt9svkkqmm37) — Barcelona, Spain