---
title: 'FP&A Director at Appodeal'
canonical: 'https://feeny.ai/job/fp-a-director-appodeal-barcelona-6v1cgyah3vh4'
type: 'job'
last_seen: '2026-10-15'
---

# FP&A Director at Appodeal

- **Company:** Appodeal
- **Location:** Barcelona, Spain
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/appodeal/jobs/5424308008

## Job description

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.

Why this role exists:

Our economics are richer than a typical software P&L. Gross billings flow through us to publishers, so what we book and what we keep are two different numbers. We deploy our own capital into user acquisition and earn it back over cohorts. Revenue moves with eCPMs, impression volume, network mix, portfolio concentration and platform policy — sometimes in the same month.

Leadership and the board need one version of that story: built once, refreshed on a calendar, and trusted by everyone reading it. That is what this role owns. You will be the analytical spine of the company — the person who owns the model, runs the planning cycle, and turns 200+ metrics into the handful of numbers that actually drive decisions.

What you’ll own:

- The consolidated operating model. Driver-based revenue, gross profit, opex, headcount and cash for the group — annual budget, quarterly re-forecast, monthly rolling view. One model, one source of truth, documented well enough that someone else can audit it.
- Board and investor reporting. Build the board package end to end: KPI pack, P&L and cash bridges, plan-versus-actual, and a written narrative that explains movements rather than restating them. You own the calendar, the pre-reads and the follow-ups.
- The monthly cycle. Partner with Accounting through close, produce variance analysis against budget and forecast, and get a flash view to leadership in the first days of the month — with the reasons attached, not just the deltas.
- Revenue economics. Model gross ad revenue and net revenue after publisher payouts, take rate by product and cohort, eCPM and impression drivers, and network and publisher concentration — keeping the gross-versus-net presentation consistent with how revenue is recognized.
- UA capital and Accelerator economics. Treat the UA fund as a capital allocation problem: cohort ROAS and payback curves, capital deployed versus recouped, per-title P&Ls, revenue-share deal models to support go/no-go calls, and a clear read on the working capital tied up between paying for installs and collecting from networks.
- Opex and headcount partnering. Be the finance partner to Product, Engineering, Growth and G&A: hiring plans, vendor and cloud spend, return on what we choose to fund, and the discipline to say plainly what something costs.
- Scenario and sensitivity work. Take-rate and pricing changes, network mix shifts, privacy and platform policy changes, FX across our entities, downside cases with the levers named and quantified.
- The reporting stack. Move routine reporting out of spreadsheets and into BI and planning tooling, working with the Data team so finance definitions match what the product actually measures.
- Management of 2 financial analysts.

What you bring:

- 7+ years in FP&A, investment banking, transaction services or strategy consulting, including at least two to three years in an operating seat owning a budget and forecast cycle.
- Modeling that holds up under scrutiny: driver-based three-statement models, cohort and unit economics, scenario mechanics built for someone else to inspect.
- Building automation into finance reporting — this seat's own charter: AI-assisted forecasting, an agentic reporting layer, rolling-forecast automation, scenario tooling, automated variance reporting.
- Fluency with large transactional datasets — you should be able to answer your own questions rather than queue for them.
- Experience presenting to executives and a board, and the judgment to know which three numbers matter in a given month.
- Direct, transparent communication in English (our working language), and the ability to disagree with a commercial team while keeping them as a partner.
- Ownership as a default: you see gaps in process and close them without being assigned to.
- Leadership experience - mentoring and leading a team of analysts.
- Based in or relocating to Barcelona, eligible to work in Spain, and comfortable with a hybrid rhythm.

Nice to have:

- Ad tech, mobile gaming, marketplaces, healthcare, financial services, telecommunications, e-commerce or any other pass-through revenue business — including principal-versus-agent and gross-versus-net revenue judgments.
- Multi-entity, multi-currency consolidation across US and EU entities.
- A planning tool (Pigment, Anaplan, Abacum, Planful) and BI (Looker, Tableau, Metabase), plus a modern ERP such as NetSuite.
- Python, SQL or dbt for analysis, and the instinct to automate any report you have built twice.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!

## About Appodeal

## Company Overview
- **One-liner**: Appodeal provides an open-source SDK mediation platform, programmatic ad exchange, and user acquisition tools powered by in-house machine learning models to maximize mobile app monetization.
- **Entity Type**: Private (Seed/Series A stage; total funding of $7.5M–$11.1M per conflicting reports)
- **Headquarters**: McLean, Virginia, United States (with major offices in Warsaw, Poland; Barcelona, Spain; and Parkland, Florida, as well as remote team members)
- **Founded**: 2015
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Ad tech & mobile publishing (IT Services and IT Consulting per LinkedIn)
- **Target customers**: Mobile app developers and publishers (B2B)
- **Mission or purpose statement**: “Help people discover and grow their talents through products that enable successful mobile app businesses.” Also: “We create digital products that support teams, communities, people.”

## Products & Services
- **[Appodeal SDK Mediation](https://appodeal.com/)**: Open-source mobile ad mediation SDK that connects to multiple ad networks; uses ML models to optimize ad revenue in real time.
- **[Appodeal Programmatic Ad Exchange](https://appodeal.com/)**: Real-time bidding marketplace for mobile ad inventory.
- **[User Acquisition Tools](https://appodeal.com/)**: Campaign management and optimization for mobile app installs and re-engagement.
- **[Publishing Division](https://appodeal.com/)**: Portfolio of casual and hybrid-casual mobile games developed in-house.
- **[Appodeal Accelerator](https://appodeal.com/)**: Program that provides mobile developers with expert guidance and user acquisition capital to grow their apps.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**:
  - Annual Revenue: $16.4M (LinkedIn estimate, 2025)
  - Total Funding: $7.46M (LinkedIn) or $11.1M (CB Insights – conflicting reports)
- **Notable Investors/Partners**: ImpulseVC (lead investor in 2018 seed round); also acquired Corona Labs in 2017.
- **Growth Signals**:
  - Named one of the top five ad SDKs worldwide by Pixalate in 2025.
  - 300+ full-time employees across three hubs (Warsaw, Barcelona, Parkland) plus remote.
  - Active hiring: 17–18 open roles as of early 2026 (Greenhouse jobs board).
  - LinkedIn reports 10,535 followers (+1.6% monthly) and 5,483 Twitter followers.

## Competitive Advantages
- **Open-source SDK** lowers integration friction for developers.
- **In-house machine learning models** are tested daily in production to maximize eCPM and fill rates.
- **Full-stack approach**: mediation, exchange, UA, publishing, and accelerator program create a vertically integrated ecosystem.
- **Global presence** with strong European hubs offers talent diversity and cost advantages.

## Strategic Focus
- Continue to grow the publishing division and Accelerator program to attract more mobile developers.
- Leverage data science and ML to improve ad revenue optimization and user acquisition efficiency.
- Expand remote-first hiring to access global talent while maintaining physical hubs for collaboration.

## Why Work Here
- **Culture**: Human-first, “making tech kinder.” Values include continuous learning, making an impact, solving exciting challenges, and enjoying the journey.
- **Remote/hybrid policy**: Offices in Warsaw, Barcelona, and Parkland (FL); many roles are fully remote, especially for part-time technical positions.
- **Perks & benefits**:
  - Full private health insurance with 24/7 digital health access.
  - Mental health support (psychology sessions, preventive care).
  - Professional development budget (courses, conferences, learning tools, pro subscriptions).
  - In Warsaw: sports, language courses, commute reimbursement, free lunches.
  - “Lean startup mentality” – ownership and accountability, direct communication, no politics.
- **Engineering culture**: Heavy emphasis on data, machine learning (senior data scientists, MLOps, Rust engineers), and product development. Low hierarchy and fast iteration.

## Sources
1. [Appodeal Official Website](https://appodeal.com/)
2. [Appodeal Job Board (Greenhouse)](https://job-boards.greenhouse.io/appodeal)
3. [Appodeal Careers Page](https://appodeal.com/career/)
4. [LinkedIn – Appodeal, Inc.](https://www.linkedin.com/company/appodeal)
5. [CB Insights – Appodeal Profile](https://www.cbinsights.com/company/appodeal)

## Other roles at Appodeal

- [Office Manager](https://feeny.ai/job/office-manager-appodeal-parkland-g5d9q6rmwqbh) — Parkland, United States
- [Senior Product Owner](https://feeny.ai/job/senior-product-owner-appodeal-barcelona-9zkxvgvadbj6) — Barcelona, Spain
- [Manager, Corporate Development and Strategy](https://feeny.ai/job/manager-corporate-development-and-strategy-appodeal-parkland-31ke9jb660kv) — Parkland, FL
- [Executive & Personal Assistant to CEO](https://feeny.ai/job/executive-personal-assistant-to-ceo-appodeal-parkland-refgymr2ma4b) — Parkland, United States
- [Assistant Controller](https://feeny.ai/job/assistant-controller-appodeal-parkland-7rb9hb3cpnsd) — Parkland, FL
- [Monetization Lead](https://feeny.ai/job/monetization-lead-appodeal-barcelona-yk8j34g0zxkn) — Barcelona, Spain
- [Senior Supply Product Manager](https://feeny.ai/job/senior-supply-product-manager-appodeal-barcelona-z931j3yrwcbp) — Barcelona, Spain
- [Independent Board Director (ML-Driven Product & Data Platform Leader)](https://feeny.ai/job/independent-board-director-ml-driven-product-data-platform-leader-appodeal-tm9sb91xzn1d) — United States / Barcelona, Spain
- [Independent Board Director (Performance AdTech)](https://feeny.ai/job/independent-board-director-performance-adtech-appodeal-united-states-barcelona-j95hq892455z) — United States / Barcelona, Spain
- [Chief Data Science Officer](https://feeny.ai/job/chief-data-science-officer-appodeal-barcelona-w2qcp6m5c893) — Barcelona, Spain