---
title: 'Fractional Chief Technology Officer at Catch Creation, LLC'
canonical: 'https://feeny.ai/job/fractional-chief-technology-officer-catch-creation-llc-remote-z6fwe2raa599'
type: 'job'
last_seen: '2026-09-07'
---

# Fractional Chief Technology Officer at Catch Creation, LLC

- **Company:** Catch Creation, LLC
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-04-27
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/catchcreationllc/jobs/4233211009

## Job description

## About Catch Creation

Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.

From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.

At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.

## TYPE

Fractional / Contract

## DURATION

6–12 Months

## LOCATION

Remote — USA/Canada

## HOURS/WEEK

10–20 hrs (flexible)

## About Catch Creation & Muddy Mat

Catch Creation is a global e-commerce company that creates, grows, and manages online brands. Our flagship brand, Muddy Mat, is a 9-figure revenue, bootstrapped, profitable DTC pet products company the #1 selling indoor mat for cleaning dog paws, loved by millions of pet owners across America.

We operate across TV, DTC e-commerce, Amazon, TikTok Shop, and expanding retail partnerships with Home Depot, Costco, and Walmart. Our portfolio also includes Cloud K9 (anti-anxiety dog beds) and Wizz (pet stain remover). We are remote-first, lean, and move fast.

The Opportunity

We are looking for a hands-on, entrepreneurial Fractional CTO to provide senior technology leadership during a critical growth phase. You will work directly with the Founder/CEO and leadership team to own our technology strategy, lead our engineering team, and ensure our platforms can scale with the business.

This is not a consulting role where you write recommendations and disappear. We need someone who will embed with the team, make decisions, and drive execution.

## What You’ll Do

Technology Strategy & Architecture

- Own and execute our overall technology roadmap and platform architecture
- Evaluate and recommend technology solutions that support multi-channel e-commerce growth
- Ensure scalability, security, and reliability across all tech systems
- Represent technology in leadership and strategic planning meetings

## Team Leadership

- Lead, mentor, and manage our existing engineering team day-to-day
- Set clear priorities, KPIs, and delivery expectations for the tech team
- Identify gaps and make hiring recommendations where needed
- Foster a culture of ownership, speed, and quality

Platform & Systems

- Oversee and optimize our Shopify multi-store setup, including integrations, apps, and checkout flows
- Manage integrations with order tracking tools, upsell/downsell sequences, and third-party platforms
- Audit existing tech infrastructure and implement improvements for performance and reliability
- Ensure our systems support Amazon, TikTok Shop, DRTV, and retail channel operations

## What We’re Looking For

Required

- Proven experience as CTO, VP Engineering, or equivalent senior tech leadership role
- Deep hands-on experience with Shopify and e-commerce tech stacks at scale
- Track record of building, leading, and scaling engineering teams
- Experience with multi-channel e-commerce: DTC, Amazon, TikTok Shop, or retail integrations
- Strong communicator who can translate between technical and business teams
- Based in the USA or Canada

## Preferred

- Prior fractional or advisory CTO experience
- Familiarity with DRTV (direct response television) tech and operations
- Experience at a high-growth DTC brand ($50M–$500M revenue range)
- Exposure to 3PL/fulfillment tech and supply chain systems

## Who You Are

You’ve done this before you know how to step into a fast-moving company, get up to speed quickly, and lead without needing hand-holding. You think like an operator, not just an architect. You’re equally comfortable reviewing a pull request and presenting a 12-month technology roadmap to the CEO.

You don’t hide behind process. You ship. You own outcomes. And you know that in a lean company, your impact is visible and immediate.

How to Apply

Please apply with your resume and a brief note covering:

- Your relevant e-commerce / Shopify experience
- Examples of engineering teams you’ve led
- Your availability and preferred engagement structure (hours/week, start date)
- Your rate or compensation expectations

We move quickly. Strong candidates will be contacted within a few business days.

## About Catch Creation, LLC

## Company Overview
- **One-liner**: A full-service e-commerce incubator that manages the entire customer journey—from product development and direct-response advertising to order fulfillment—for consumer goods brands.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Miami, Florida, USA (primary office; also operates from New York, New York)
- **Founded**: 2018
- **Founders**: Matthew Squillace (Co-Founder), Ikho Choi (Co-Founder)

## Core Business
- **Primary industry/industries**: E-commerce Incubation, Direct Response Advertising, Consumer Goods Manufacturing
- **Target customers**: B2B (brands and entrepreneurs looking to launch and scale consumer products via digital advertising); B2C (end consumers purchasing the products)
- **Mission or purpose statement**: “Taking Action on Inspiration” — Creating consumer goods, marketing campaigns, and a friendly consumer journey, all in-house.

## Products & Services
- **Full-Service E-Commerce Incubation**: Catch Creation handles product development, marketing campaign creation, and order fulfillment for consumer goods brands, acting as a turnkey partner for launching and scaling products.
- **Direct Response Advertising**: In-house expertise in performance marketing across channels like TikTok, Facebook, Instagram, and Amazon, with a focus on measurable ROI.
- **In-House Fulfillment**: The company manages its own order fulfillment operations, giving it control over the post-purchase experience.
- **TikTok Shop Operations**: Dedicated team for TikTok Shop creator partnerships, influencer outreach, and short-form content creation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Estimated annual revenue of **$6.8 million** (per Datanyze); Total funding not publicly disclosed (bootstrapped or self-funded).
- **Notable Investors/Partners**: Not publicly available (no external funding rounds found); partners likely include Shopify, TikTok, Amazon, and advertising platforms.
- **Growth Signals**: 
  - Operates in 7 countries (US, Philippines, Ukraine, Egypt, China, Hungary, Latvia) indicating a global operational footprint.
  - Monthly website traffic growth of +27.3% and yearly growth of +89.1%.
  - Active hiring for key roles (CFO, Web Developer, TikTok Shop Head), suggesting scaling ambitions.
  - LinkedIn follower growth of +4.1% year-over-year.

## Competitive Advantages
- **Vertical Integration**: Controls the entire customer experience from product ideation to fulfillment, reducing dependency on external agencies and vendors.
- **Direct-Response Focus**: Deep specialization in performance-based advertising (especially TikTok Shop) gives it a nimble edge over traditional agencies.
- **Global Remote Workforce**: Ability to hire talent across time zones (Philippines, Eastern Europe, Latin America) enables cost-effective 24/7 operations.
- **Agility as an Incubator**: Unlike large agencies, Catch Creation can quickly test and iterate on new consumer products and ad creatives.

## Strategic Focus
- **TikTok Shop & Social Commerce**: Heavily investing in TikTok Shop creator partnerships and short-form video content, a high-growth channel in e-commerce.
- **Global Talent Expansion**: Hiring remote roles across multiple countries to build a distributed, cost-efficient team.
- **Internal Tools & Automation**: Actively recruiting a Web Developer for E-Commerce & Internal Tools, signaling a push toward automation and operational efficiency.
- **Financial Maturity**: Hiring a CFO and Finance Manager, indicating a focus on financial controls and scalability.

## Why Work Here
- **Remote-First Culture**: The vast majority of roles are remote, with a preference for the Miami/Brickell area for some leadership positions. Employees work from home with no required on-site time.
- **Global Team & Diverse Exposure**: Work alongside colleagues from the Philippines, Ukraine, Egypt, China, Hungary, and Latvia, offering a truly international work experience.
- **Benefits**: Offers health insurance, dental insurance, generous PTO, free snacks and drinks (for those near offices).
- **Fast-Paced E-Commerce Environment**: Opportunity to work at the intersection of product creation, performance marketing, and logistics — ideal for those who thrive in a startup-like, hands-on setting.
- **Growth Opportunities**: The company is actively scaling (hiring CFO, Head of TikTok Shop, multiple creators) and offers exposure to the full lifecycle of consumer brands.

## Sources
1. [catchcreation.com](https://catchcreation.com/)
2. [Greenhouse Careers Page](http://job-boards.greenhouse.io/catchcreationllc)
3. [Built In - Catch Creation](https://builtin.com/company/catch-creation)
4. [LinkedIn - Catch Creation](https://www.linkedin.com/company/catch-creation)
5. [Datanyze - Catch Creation Profile](https://www.datanyze.com/companies/catch-creation/546907464)

## Other roles at Catch Creation, LLC

- [Video Editor | Direct Response Ads](https://feeny.ai/job/video-editor-direct-response-ads-catch-creation-llc-united-states-ka1bs7kzseyb) — United States
- [Media Buyer - Native Ads](https://feeny.ai/job/media-buyer-native-ads-catch-creation-llc-remote-prg77nd2nfre)
- [Controller](https://feeny.ai/job/controller-catch-creation-llc-remote-763rdxpja6eq)
- [Head of Retail Expansion](https://feeny.ai/job/head-of-retail-expansion-catch-creation-llc-remote-8a6wgem43hyp)
- [Inventory & Supply Chain Operations Specialist](https://feeny.ai/job/inventory-supply-chain-operations-specialist-catch-creation-llc-china-6exn9r4rm4m5) — China
- [Short-Form Content Creator (TikTok / Douyin – China-Based)](https://feeny.ai/job/short-form-content-creator-tiktok-douyin-china-based-catch-creation-llc-remote-a78xbbk22gb8)
- [TikTok Shop Creator Partnerships Representatives](https://feeny.ai/job/tiktok-shop-creator-partnerships-representatives-catch-creation-llc-remote-028hzatz3a9z)
- [Web Developer – E-Commerce & Internal Tools](https://feeny.ai/job/web-developer-e-commerce-internal-tools-catch-creation-llc-remote-8141jfj1tnb7)
- [CHIEF FINANCIAL OFFICER (CFO)](https://feeny.ai/job/chief-financial-officer-cfo-catch-creation-llc-brickell-fl-vd1qtq4z6pjm) — Brickell FL, United States
- [Head of TikTok Shop](https://feeny.ai/job/head-of-tiktok-shop-catch-creation-llc-miami-b5g79r6zfbak) — Miami, FL