---
title: 'Fractional Head of Sales at Reflow'
canonical: 'https://feeny.ai/job/fractional-head-of-sales-reflow-houston-bg8bn8x0mnhq'
type: 'job'
last_seen: '2026-09-14'
---

# Fractional Head of Sales at Reflow

- **Company:** Reflow
- **Location:** Houston, TX
- **Employment:** part-time
- **Work type:** remote
- **Posted:** 2026-05-26
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/reflow/ada6c00c-3c57-4584-bda1-985ec932a35b

## Job description

## About Us

We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. Partners light up after the first demo; now we need someone who can turn that spark into repeatable growth. You’ll own Reflow’s go-to-market engine: Strategy, execution, and everything in between. ‍

## What you’ll do

We have no sales team today, but we will be building and scaling a team quickly this year. We're looking for a Fractional Head of Sales who can build our founding Sales team in support of a founder-led sales motion.

Specifically, you'll:

- Oversee the AE hiring process
- Define what a great founding AE profile looks like for our startup
- Help interview candidates
- Build the AE onboarding plan, 30/60/90 day goals, and KPIs for each hire
- Coach our AEs - listen to sales calls, and give feedback
- Help define our revenue targets, and from that our hiring plan
- Build our sales processes, and help choosing the right software tooling
- Act as a thought partner to our founder / CEO, who will be owning the sales process

## Who you are

- Been a CRO or VP Sales for other SaaS startups and grown them from < $1MM ARR to $10MM+ ARR
- If your Sales leadership work is primarily for companies outside of this revenue growth range, we won't be the right fit
- Sold mid-market or enterprise SaaS with ACVs of at least $50K - $100K+
- Significant management experience, hiring founding AEs, coaching them, and setting ambitious targets
- Comfortable working on an hourly basis (not retainer or commission), tracking your hours, and moving with efficiency
- Based in the USA or Canada only

Nice-to-haves:

- Been a former founding AE
- SaaS experience in data, analytics, observability, or anything AI-related

Compensation: We offer competitive pay based on the market and where you’re located. The salary ranges in our job postings are intentionally wide because they need to cover both U.S. and international candidates. Our final offer will depend on things like your experience, skill set, and location.

## About Reflow

## Company Overview
- **One-liner**: Reflow is a workforce and workflow intelligence platform that helps enterprises understand how work actually happens across people and systems, enabling leaders to optimize workflows, deploy automation with confidence, and measure real ROI.
- **Entity Type**: Private (Seed stage; raised $15M+ in seed funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Uğur Kaner (repeat founder; previously co-founded Collective)

## Core Business
- **Primary industry**: Enterprise operations intelligence, workflow visibility, and automation ROI measurement.
- **Target customers**: Mid-market and enterprise organizations with large operational teams performing high-volume, repeatable, computer-based work (e.g., customer support, accounting, legal, compliance).
- **Mission / purpose**: Make operational work observable so automation decisions are grounded in reality, not assumptions – becoming essential infrastructure for AI-driven enterprise operations.

## Products & Services
- **Reflow Platform** (SaaS): Provides real-time visibility into how work flows across people, systems, and processes without relying on time tracking, self-reported data, or complex integrations. Features include:
  - Identifying bottlenecks, inefficiencies, and SOP deviations.
  - Prioritizing where automation or AI will have the highest impact.
  - Measuring the ROI of automation and optimization efforts over time.
  - Enterprise-grade privacy and security (SOC 2 Type 2, HIPAA, GDPR, CPRA/CCPA, configurable metadata collection, aggregated/anonymized views).

## Market Standing
- **Valuation / Market Cap**: Not disclosed.
- **Key Metric**: Total funding of $15M+ (Seed round, February 2026).
- **Notable Investors / Partners**: Seed round led by [Basis Set Ventures](https://www.basissetventures.com/), with participation from Bling, BTV, E2, and others. Backed by operators from Collective, Boundless, Proper.
- **Growth Signals**:
  - Early customer Collective reported saving $1.2M in two months and significantly reducing unnecessary headcount while increasing output.
  - Employees: 12 (monthly headcount growth +10.5%) with a rapid hiring ramp (51 open positions listed, quarterly job posting growth +537.5%).
  - Operates across 5 countries (US, Turkey, Germany, Netherlands, Armenia).
  - LinkedIn followers growing at +50.3% monthly.

## Competitive Advantages
- **System-level observation** – Reflow observes workflows end-to-end rather than monitoring individual employees, avoiding the pitfalls of traditional time tracking or productivity scoring.
- **Privacy-first by design** – No surveillance; aggregated/anonymized views, strict access permissions, and enterprise compliance certifications (SOC 2 Type 2, HIPAA, GDPR).
- **Ready in a day** – Minimal setup, no manual integrations or self-reported data required.
- **Actionable ROI measurement** – Measures the actual impact of automation, helping teams justify investments and iterate with data.

## Strategic Focus
- Scale the platform to more mid-market and enterprise customers, particularly in operations-heavy functions (customer support, accounting, legal, compliance).
- Continue expanding workflow and workforce intelligence capabilities to serve as foundational infrastructure for AI-driven enterprise operations.
- Deepen integration with existing enterprise tooling and automation frameworks to further reduce friction.

## Why Work Here
- **Founder-led** by repeat entrepreneur Uğur Kaner (co-founder of Collective), with a team of operators and product leaders from well-known startups.
- **Rapid growth phase** – 51 open roles across engineering, data, sales, customer success, product, and operations. High autonomy and impact expected.
- **Remote-first / flexible** – Operates in 5 countries; HQ in San Francisco but distributed team across US, Turkey, Germany, Netherlands, Armenia.
- **Engineering culture** – Emphasis on building a “system of record for enterprise operations”; technical challenges include real-time data pipelines, ML for anomaly detection, and scalable infrastructure.
- **Perks & environment** – Not explicitly listed, but roles are posted with a focus on “building products that help enterprises see the truth behind their operations” – mission-driven and data-obsessed.

## Sources
1. [reflow.ai](https://www.reflow.ai/)
2. [LinkedIn – Reflow](https://www.linkedin.com/company/reflowai)
3. [PRNewswire – Reflow launches with $15M+ seed](https://www.prnewswire.com/news-releases/reflow-launches-with-15m-seed-to-make-enterprise-operations-observable-at-scale-302684424.html)
4. [Tech.eu – Reflow launches following $15M+ seed round](https://tech.eu/2026/02/11/reflow-launches-following-a-15m-seed-round-focused-on-operational-visibility-for-enterprises/)
5. [Careers Page – jobs.ashbyhq.com/reflow](https://jobs.ashbyhq.com/reflow)

## Other roles at Reflow

- [Founding Recruiter](https://feeny.ai/job/founding-recruiter-reflow-united-states-4mx9kz01mfa9) — United States
- [Customer Success](https://feeny.ai/job/customer-success-reflow-united-states-q09qfaw3th5d) — United States
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-reflow-united-states-yezzsez2fm0e) — United States
- [Lead Mac Developer](https://feeny.ai/job/lead-mac-developer-reflow-united-states-gzm789n4h2rz) — United States
- [Fractional Product & Narrative Marketer](https://feeny.ai/job/fractional-product-narrative-marketer-reflow-united-states-7t1w6bw3wy30) — United States
- [Fractional Head of Customer Success](https://feeny.ai/job/fractional-head-of-customer-success-reflow-united-states-dee50159m205) — United States
- [Data Scientist](https://feeny.ai/job/data-scientist-reflow-canada-8ehe1074f8j1) — Canada
- [Full-Stack Data Platform Engineer](https://feeny.ai/job/full-stack-data-platform-engineer-reflow-canada-bm319z1zz1px) — Canada
- [DevOps & Security Engineer](https://feeny.ai/job/devops-security-engineer-reflow-canada-jb7r5mv1dhkp) — Canada
- [AI Engineer](https://feeny.ai/job/ai-engineer-reflow-canada-zaghwne7yp51) — Canada