---
title: 'Franchise Governance & Standards Manager at Emma – The Sleep Company'
canonical: 'https://feeny.ai/job/franchise-governance-standards-manager-emma-the-sleep-company-lisbon-ftxpfet4fpbw'
type: 'job'
last_seen: '2026-11-08'
---

# Franchise Governance & Standards Manager at Emma – The Sleep Company

- **Company:** Emma – The Sleep Company
- **Location:** Lisbon, Portugal
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.lever.co/emma-sleep/f67c7b95-2cde-496f-a096-dc88a2c13150

## Job description

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us?

What you’ll do:

- Own the franchise operations manual and the sales playbook, from first draft to published version.
- Turn brand, visual merchandising, service and product expectations into clear rules a store team can apply on day one.
- Work with Sales Excellence and Ops Readiness to test every standard on a real shopfloor before it goes out.
- Align each standard with Legal and Compliance, including local franchise requirements in each market, and make sure the franchise agreement and the operations manual say the same thing.
- Design the audit and compliance framework, including how we handle repeated gaps.
- Set up internal governance: who owns a standard, who approves it and who signs off changes.
- Run the update cycle, including a formal review after each launch cycle based on what we learn in the field.
- Own how standards and updates reach franchisees: what changes, when, through which channel and with what training.
- Collect feedback from franchisees and field teams and turn it into updated standards.
- Evaluate and recommend platforms to host the manual and communicate with franchisees, and lead the rollout with Tech.
- Keep one source of truth that Sales, Ops, Legal and Tech all work from.

Who we’re looking for:

- At least 4 to 5 years of experience owning standards, SOPs or playbooks in franchise, retail or multi-site operations, ideally taking something from first version to a system that works end to end.
- Working knowledge of franchise agreements and compliance, and comfortable working closely with Legal.
- Experience setting up governance: approval flows, document control and review cycles.
- A structured, plain-language writing style. You can turn a complex process into rules people actually follow.
- Strong at influencing without authority across Sales, Ops, Legal, Training and Tech.
- Pragmatic and hands-on: you ship a first version, learn from the field and improve it, and you keep ownership until it’s published and in use.
- Comfortable with ambiguity and with building as you go.
- Fluent English.
- A plus: audit or quality-framework experience, experience evaluating tools or platforms, and additional European languages.

What we offer:

- The chance to shape the franchise knowledge base for Europe, with real ownership of the result.
- Pet-friendly office environment.
- Discounts on our products.
- Health insurance, including dental.
- 24 vacation days.
- A multicultural and international work environment.
- Company events that are actually enjoyable and build meaningful connections.
- Ownership, trust, and support from day one to grow your career.

Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

## About Emma – The Sleep Company

## Company Overview
- **One-liner**: Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, designing and selling mattresses and sleep accessories in over 35 countries.
- **Entity Type**: Private (backed by FRANZ HANIEL & CIE. GMBH; one prior funding round)
- **Headquarters**: Frankfurt am Main, Germany
- **Founded**: 2015
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industry**: Retail / Consumer Sleep Products (D2C)
- **Target customers**: B2C – end consumers looking for better sleep comfort
- **Mission**: “Enhance people's sleep” and “Awaken your best every day” through innovative sleep products.

## Products & Services
- **Emma Mattress (Original & Hybrid)**: Multi-layer foam and hybrid mattresses featuring proprietary AirGrid lattice technology for breathability, pressure relief, and support. Sold with a 100‑day free trial.
- **Pillows, Mattress Toppers & Bedding**: Complementary sleep comfort products.
- **Physical Retail Stores**: 25+ stores across Europe offering in‑person tryouts.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual revenue of $500M+ (LinkedIn estimate)
- **Notable Investors/Partners**: Parent company is FRANZ HANIEL & CIE. GMBH, a German industrial group.
- **Growth Signals**:
  - Headcount of 1,002 employees (+9.4% YoY as of 2025)
  - Operations in 20+ countries with 4 global offices (Frankfurt, Lisbon, Manila, Mexico City)
  - 1.5 million mattresses sold in 2020; now available in 35+ countries
  - Transitioning from e‑commerce into sleep tech

## Competitive Advantages
- **Proprietary AirGrid Technology**: A lattice structure that combines memory‑foam pressure relief with enhanced breathability and responsiveness.
- **Strong Brand Recognition**: Recommended by leading consumer associations in EMEA, APAC, and the Americas.
- **Test‑and‑Learn Culture**: Data‑driven, hypothesis‑led execution that allows rapid iteration.
- **Global Direct‑to‑Consumer Model**: Vertical integration from design to delivery, bypassing traditional retail mark‑ups.

## Strategic Focus
- **Sleep Tech Expansion**: Moving beyond mattresses into technology‑driven sleep solutions (careers page lists “Transform sleep through tech” as a key area).
- **Offline Retail Growth**: Expanding physical store presence across Europe to complement online sales.
- **International Scaling**: Continued market entry (e.g., Taiwan & Hong Kong) and deepening local operations.

## Why Work Here
- **Culture**: “Start‑up heart with corporate power” – high ownership, bias for action, data‑informed decision making.
- **Hybrid & Flexibility**: Office‑first with up to 40% home office (22 home office days per quarter), flexible hours, pet policy in EU & Mexico offices.
- **Learning & Growth**: 70-20-10 model (70% hands‑on, 20% mentorship/coaching, 10% workshops). Access to 40+ mentors, 300+ self‑paced courses, and above‑benchmark coaching investment.
- **Diverse Community**: 900+ employees from 70+ nationalities, offices across 3 continents.
- **Compensation & Rating**: LinkedIn rating 3.4/5 (982 reviews) – strengths in work‑life balance (3.5) and culture (3.3), compensation rated lower (2.9).

## Sources
1. [team.emma-sleep.com](https://team.emma-sleep.com/about-emma)
2. [jobs.lever.co](https://jobs.lever.co/emma-sleep)
3. [team.emma-sleep.com](https://team.emma-sleep.com/life-at-emma)
4. [teams.emma-sleep.com](https://teams.emma-sleep.com/)
5. [linkedin.com](https://de.linkedin.com/company/lifeatemma)

## Other roles at Emma – The Sleep Company

- [Integration Project Manager, Logistics & Fulfillment](https://feeny.ai/job/integration-project-manager-logistics-fulfillment-emma-the-sleep-company-lisbon-4tx9kr568mpc) — Lisbon, Portugal
- [D365 F&O Technical Architect](https://feeny.ai/job/d365-f-o-technical-architect-emma-the-sleep-company-lisbon-y08ja6j3g76h) — Lisbon, Portugal
- [Team Lead Retail Expansion](https://feeny.ai/job/team-lead-retail-expansion-emma-the-sleep-company-lisbon-481mzv7da6x3) — Lisbon, Portugal
- [Senior Paid Search Manager](https://feeny.ai/job/senior-paid-search-manager-emma-the-sleep-company-manila-8rqfv0780wrp) — Manila, Philippines
- [Senior Paid Search Performance Marketing Specialist](https://feeny.ai/job/senior-paid-search-performance-marketing-specialist-emma-the-sleep-company-1qx3q5bw0ncp) — Manila, Philippines
- [Internal Controls & Risk Manager](https://feeny.ai/job/internal-controls-risk-manager-emma-the-sleep-company-frankfurt-77fpmsf0gh94) — Frankfurt, Germany
- [Corporate Secretary, Legal & Compliance Manager India](https://feeny.ai/job/corporate-secretary-legal-compliance-manager-india-emma-the-sleep-company-delhi-t8mn4ympzyr0) — Delhi, India
- [Product Compliance Intern](https://feeny.ai/job/product-compliance-intern-emma-the-sleep-company-frankfurt-mwa1akaerkm0) — Frankfurt, Germany
- [Sales Associate Munich (m/w/d)](https://feeny.ai/job/sales-associate-munich-m-w-d-emma-the-sleep-company-munich-tmra8wrg0509) — Munich, Germany
- [Performance Marketing Intern](https://feeny.ai/job/performance-marketing-intern-emma-the-sleep-company-lisbon-ptps232zhqp4) — Lisbon, Portugal