---
title: 'Freelance Copywriter, Pregnancy & Baby at Good Inside'
canonical: 'https://feeny.ai/job/freelance-copywriter-pregnancy-baby-good-inside-new-york-tg2w06q6x11p'
type: 'job'
last_seen: '2026-10-27'
---

# Freelance Copywriter, Pregnancy & Baby at Good Inside

- **Company:** Good Inside
- **Location:** New York, NY
- **Work type:** remote
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-27
- **Apply:** https://job-boards.greenhouse.io/goodinside/jobs/5251964007

## Job description

## Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Engagement

We're engaging an independent Copywriter, Pregnancy & Baby to help bring Good Inside to expecting and new parents through compelling, thoughtful copy.

Projects will include paid social, emails to members and non-members, blog posts, editorial content, partnership campaigns, and landing pages. We'll share a brief for each project with the goal, audience, and timeline, and you'll decide how to approach the work.

We're looking for someone who deeply understands this space and has written for it professionally for multiple clients or brands. You know the questions, emotions, and decisions that come with pregnancy and life with a baby, and how to write about them with warmth, clarity, and credibility.

You bring the expertise to take a brief and deliver polished copy using your own process. We care about the results, not how or when you get there.

Project Scope

- Write Across Channels Deliver copy for paid social, member and non-member emails, blog posts, editorial content, partnerships, and landing pages. Additional project types can be added by mutual agreement.
- Connect With Expecting and New Parents Bring your expertise in pregnancy and early parenthood to each project. Deliver copy that makes parents feel understood, answers real questions, and builds trust without leaning on fear or guilt.
- Own Your Process Turn a project brief into finished work using your own research, drafting, and working methods. Ask focused questions up front, then deliver by the agreed deadline.
- Bring Ideas to the Work Pitch strong hooks, fresh angles, and thoughtful concepts, drawing on your knowledge of the audience.
- Match the Brand Voice Deliver copy that fits Good Inside's voice and brand guidelines. Our experts review content on sensitive or medical topics before publication.
- Revisions and Results Each project includes revision rounds based on our consolidated feedback. Where available, we'll share performance data you can use to sharpen future projects.

## What We're Looking For

- An experienced copywriter with a strong portfolio in the pregnancy, baby, parenting, or maternal health space. Direct experience writing about pregnancy and babies is essential
- Deeply familiar with the needs, concerns, and everyday experiences of expecting and new parents
- A versatile writer who can move from a paid social hook to an email to a substantive blog post
- An established independent writer who can take a brief and turn it into polished work
- Comfortable scoping projects, setting timelines, and making creative decisions with the information available
- A clear, thoughtful writer who balances empathy and credibility with marketing goals
- Organized and reliable at managing multiple projects and deadlines
- Open to feedback, with strong ownership of your deliverables

Bonus if you:

- Have experience with membership or subscription businesses
- Have written for expert-led brands or translated expert guidance into accessible consumer content
- Have experience using performance insights to improve paid social and email copy

Engagement Details

- Rate: $60–70 per hour, invoiced monthly and paid within 30 days
- Estimated volume: roughly 15–20 hours per week, depending on project flow. This is an estimate, not a set schedule.
- Your own schedule and location, with occasional in-person sessions in Midtown Manhattan when a project calls for it
- A non-exclusive engagement: you're free to work with other clients

## Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our [Privacy Policy](https://www.goodinside.com/privacy-policy/). California applicants, please also see our [CA Applicant Privacy Notice](https://www.goodinside.com/privacy-policy/#california-applicant-privacy-notice).

## About Good Inside

## Company Overview
- **One-liner**: Good Inside is a global parenting movement that gives parents a better way to see and solve challenges by focusing on the parent behind the parenting and the child behind the behavior.
- **Entity Type**: Private (Seed VC stage)
- **Headquarters**: New York, New York, United States (1450 Broadway, Floor 29)
- **Founded**: 2020
- **Founders**: Dr. Becky Kennedy and Dr. Erica Belsky

## Core Business
- **Primary industry/industries**: Parenting guidance and support, personal development, family services, digital content & community.
- **Target customers**: B2C – parents, caregivers, and families globally.
- **Mission or purpose statement**: Help families heal by bringing out the good inside everyone, redefining parenting as a learnable skill rather than an innate instinct.

## Products & Services
- **Good Inside Method**: A clinical and evidence-based framework for addressing behavioral challenges, fostering connection, and building sturdy parenting skills. Delivered through books, courses, and coaching.
- **24/7 Membership & Community**: A subscription-based platform offering personalized guidance, AI-powered support (chatbot), access to experts (e.g., baby, tween/teen, feeding specialists), and a global community of parents.
- **Digital Content & Resources**: Blog posts, videos, social media content, and Dr. Becky Kennedy’s #1 *New York Times* bestselling book.

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Total Funding – Seed VC round (amount not disclosed) from Inspired Capital and Offline Ventures.
- **Notable Investors/Partners**: Inspired Capital, Offline Ventures.
- **Growth Signals**:  
  - Community of over 2 million parents (as of careers page)  
  - Linkedin followers: 13,922 (up 51.6% YoY)  
  - Headcount: 72 employees (up 56.9% YoY, +41 people)  
  - 9 active job postings (up 125% YoY)  
  - Monthly headcount growth of +8.7%

## Competitive Advantages
- Founder-led credibility: Dr. Becky Kennedy is a clinically trained psychologist and #1 *NYT* bestselling author, giving the brand deep authority in the parenting space.
- Unique “parent + child” dual focus that differentiates from one-sided behavior management approaches.
- Proprietary AI‑powered chatbot and technology that scales personalized support.
- Established emotional brand connection and loyal community (millions of parents).

## Strategic Focus
- Refining and expanding the product (AI coaching, platform features) to serve more families.  
- Scaling reach through content, community growth, and strategic hires in engineering, product, and marketing.  
- Building a high‑ownership, bold team to drive innovation in the parenting‑tech space.

## Why Work Here
- **Culture**: Emphasizes open, honest communication, personal growth, self‑care, work‑life balance, and boundaries – aligned with the company’s parenting principles.
- **Flexible hybrid work**: Office located near Bryant Park in Manhattan; remote options for some roles.
- **Perks & Benefits** (from careers page):  
  - Competitive salary plus company equity  
  - Medical, dental, vision, disability & life insurance  
  - 16 weeks of parental leave  
  - 3 weeks vacation + sick leave + 11 paid holidays  
  - Two “Quiet Weeks” per year for rest  
  - Quarterly Self‑Care Fridays (fall, winter, spring) and Summer Fridays  
  - Career development and self‑development intertwined
- **Engineering culture**: Roles like Senior Machine Learning Engineer and Senior Platform Engineer indicate a tech-forward, data-driven environment.

## Sources
1. [careers page](https://www.goodinside.com/careers/)
2. [goodinside.com](https://www.goodinside.com/)
3. [Greenhouse job board](http://job-boards.greenhouse.io/goodinside)
4. [CB Insights](https://www.cbinsights.com/company/good-inside)
5. [LinkedIn](https://www.linkedin.com/company/goodinside)

## Other roles at Good Inside

- [Associate Video Editor](https://feeny.ai/job/associate-video-editor-good-inside-new-york-t3jvfahnydjz) — New York, NY
- [Senior Analytics Engineer](https://feeny.ai/job/senior-analytics-engineer-good-inside-new-york-st0mt80r7ppx) — New York, NY
- [Manager, Studio and Production](https://feeny.ai/job/manager-studio-and-production-good-inside-new-york-7awdedfyxrjw) — New York, NY
- [Product Marketing Manager](https://feeny.ai/job/product-marketing-manager-good-inside-new-york-t1brws7r2vr2) — New York, NY
- [Machine Learning Engineer](https://feeny.ai/job/machine-learning-engineer-good-inside-new-york-63b7zn2wh7aq) — New York, NY
- [Talent Pool](https://feeny.ai/job/talent-pool-good-inside-new-york-xqgyr4gfhyg3) — New York, NY