---
title: 'Freelance Creative Strategist / Copywriter at Alphalion'
canonical: 'https://feeny.ai/job/freelance-creative-strategist-copywriter-alphalion-medellin-3tnrmsc58876'
type: 'job'
last_seen: '2026-11-10'
---

# Freelance Creative Strategist / Copywriter at Alphalion

- **Company:** Alphalion
- **Location:** Medellin, Colombia
- **Work type:** remote
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-11-10
- **Apply:** https://job-boards.greenhouse.io/alphalion/jobs/5460643008

## Job description

Freelance Creative Strategist / Copywriter

## Role Summary

Big ideas. Sharp copy. Creative that moves. Alpha Lion is building a network of freelance Creative Strategists and Copywriters who know how to turn customer insight into performance creative that wins. You’ll research audiences, uncover compelling angles, write scroll-stopping concepts and scripts, and use real results to make the next idea stronger. This is a remote freelance opportunity with the potential to grow into a longer-term or full-time role based on performance, business needs, and mutual fit. This posting supports an ongoing talent pool, so project timing and weekly hours may vary.

## What You’ll Do

- Turn customer research, market signals, competitor activity, and performance data into original creative concepts.
- Develop sharp angles, hooks, scripts, briefs, and ad copy for paid-social creative.
- Build concepts around customer awareness, motivations, objections, and the language people actually use.
- Partner with editors, designers, creators, and media buyers to bring ideas from brief to finished asset.
- Review creative performance and explain why an ad won, lost, or deserves another iteration.
- Transform winning ideas into thoughtful new tests without simply producing surface-level variations.
- Manage your assignments independently, communicate clearly, and deliver polished work on schedule.
- Help Alpha Lion build a faster, smarter, more repeatable creative-testing engine.

What Success Looks Like

- Your concepts are grounded in clear customer insight and a defensible testing hypothesis.
- Briefs and scripts reach production on time and require minimal clarification.
- Creative partners describe your direction and feedback as clear, decisive, and useful.
- Performance learnings consistently inform stronger concepts and iterations.
- You demonstrate the judgment, reliability, and results needed for expanded assignments or a potential full-time opportunity.

## What You Bring

- Demonstrated experience in DTC/eCommerce creative strategy, direct-response copywriting, or both.
- A portfolio featuring paid-social concepts, scripts, briefs, or copy that you personally helped create.
- A strong understanding of customer research, consumer psychology, awareness levels, hooks, angles, and creative testing.
- The ability to connect creative decisions to performance—not just personal taste.
- Experience collaborating with video editors, designers, creators, or media-buying teams.
- Clear written communication, dependable follow-through, and comfort working independently in a remote environment.
- Familiarity with Meta performance creative; experience with TikTok, YouTube, VSLs, UGC, health, wellness, supplements, or fitness is a plus.
- Openness to beginning with freelance assignments and, where there is mutual fit, exploring a longer-term or full-time opportunity.

## About Alphalion

## Company Overview
- **One-liner**: Alpha Lion is a performance nutrition brand that produces high-performance supplements for men over 30, focused on making fitness fun and accessible through innovative products and a strong community.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Miami, Florida, United States
- **Founded**: 2017
- **Founders**: Troy Adashun and Jordan Fares

## Core Business
- **Primary Industry**: Wellness and Fitness Services (supplements, performance nutrition)
- **Target Customers**: B2C – primarily men over 30, fitness enthusiasts, and anyone seeking high-quality pre-workout and recovery supplements.
- **Mission / Purpose**: “Inject the world with motivated SuperHumans ready to give back” – the company aims to turn boring workouts into daily celebrations and make fitness fun while improving global health. A portion of every purchase goes to The Karma Foundation, a non-profit that supports various causes.

## Products & Services
- **Superhuman Pre-Workout**: A top-selling pre-workout energy formula designed to enhance performance and make workouts enjoyable.
- **Stacks & Bundles**: Curated combinations of supplements for specific goals (e.g., muscle building, fat loss).
- **Recovery Products**: Post-workout supplements, protein powders, and sleep aids.
- **Health & Wellness**: General health supplements, vitamins, and hydration products.
- **Lifestyle Content & Community**: Workout motivation, educational content, and a tightly-knit online community.

All products are available via the company’s ecommerce site (alphalion.com) and through select retail partners.

## Market Standing
- **Valuation / Market Cap**: Not publicly available (private company)
- **Key Metric**: Total funding not disclosed – company appears to be bootstrapped.
- **Notable Investors / Partners**: No external investors identified. Notable partner: Vitamin Angels (nutrition charity). The Karma Foundation is the company’s own non-profit.
- **Growth Signals**:
  - Described as “one of the fastest-growing performance nutrition brands in the US.”
  - Employee headcount: conflicting reports – LinkedIn states ~36 employees (11-50 range), while the jobera.com careers page lists 125 employees.
  - Operates in 6 countries (Colombia, Argentina, Philippines, Mexico, Australia, and the US).
  - Open positions include Director of Growth Marketing, Market & Consumer Insights Lead, Accounting Manager, Creative Strategist, and Growth Marketer (as of June 2026).

## Competitive Advantages
- **Strong Brand Identity**: “SuperHuman” ethos and community-driven marketing differentiate from traditional supplement brands.
- **Innovative Formulations**: Focus on clean, fully-dosed ingredients with transparent labeling.
- **Direct-to-Consumer Ecommerce Model**: Allows for rapid iteration and deep customer relationships.
- **Fully Remote Global Team**: Ability to attract top talent without geographic constraints, fostering diverse perspectives.
- **Non-Profit Integration**: The Karma Foundation builds goodwill and aligns with customer values.

## Strategic Focus
- **Scaling Ecommerce & Paid Acquisition**: Active hiring for growth marketing roles (Meta, Google) indicates a push to scale customer acquisition.
- **International Expansion**: Already in multiple countries, likely increasing global footprint.
- **Product Innovation**: Continued launch of new supplement formulations and lifestyle products.
- **Strengthening Brand Community**: Emphasis on content, engagement, and the “SuperHuman” identity.

## Why Work Here
- **Culture**: Emphasizes a “big dreams, small team” mentality where every voice matters. Values include creativity, excellence, bold ideas, and speed. Described as a “fast-growing, high-volume ecommerce environment.”
- **Remote Work**: 100% fully remote company with team members across 12+ countries and 4 continents. No office commute.
- **Perks**:
  - 15 days PTO + birthday off + qualifying life event off
  - 10 paid holidays (dependent on location)
  - Monthly product allowance for free Alpha Lion supplements
  - The company fosters friendly, relaxed collaboration despite physical distance.
- **Hiring Process**: Application → Recruiter screen → Interview(s) → SuperHuman onboarding → Offer (tech assessments for some roles).
- **Example Compensation**: Accounting Manager (LATAM) – $2,000–$2,500/month; Growth Marketer (US) – $120k–$150k/year.

## Sources
1. [Alpha Lion Careers Page](https://www.alphalion.com/pages/careers)
2. [Alpha Lion About Page](https://www.alphalion.com/pages/about-us)
3. [Alpha Lion LinkedIn Profile](https://www.linkedin.com/company/alphalion)
4. [Greenhouse Job Board for Alphalion](https://job-boards.greenhouse.io/alphalion)
5. [Jobera.com – Alphalion Careers Summary](https://jobera.com/employer/alphalion/)

## Other roles at Alphalion

- [Director of Retention](https://feeny.ai/job/director-of-retention-alphalion-remote-8harh8h53ffx)
- [VP of Brand & Product Marketing](https://feeny.ai/job/vp-of-brand-product-marketing-alphalion-united-states-tme612pxe14c) — United States