---
title: 'Freelance Event Producer + Promoter (contract, commission-based) - Las Vegas at Sofar Sounds'
canonical: 'https://feeny.ai/job/freelance-event-producer-promoter-contract-commission-based-las-vegas-sofar-p0hqd04s9p1v'
type: 'job'
last_seen: '2026-09-10'
---

# Freelance Event Producer + Promoter (contract, commission-based) - Las Vegas at Sofar Sounds

- **Company:** Sofar Sounds
- **Location:** Las Vegas, NV
- **Employment:** freelance
- **Work type:** onsite
- **Posted:** 2026-07-18
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/sofarsounds/02f6de21-ebb5-4c3a-8b7e-ada4631baf66

## Job description

You're already producing events. We can help. If you’re independently running live events and building local audiences, you already know what it takes. What you might not have is the infrastructure, brand power, and back-office support to do it at scale, without burning out on admin. Sofar Sounds partners with experienced independent producers who want to keep doing what they love, but with a global organization behind them. We take on the operational complexity: payments, taxes, insurance, royalties, communication management, artist + venue advances, and ticketing infrastructure, so you can spend less time on admin. The one thing that stays with you: getting people in the door. You own local promotion and ticket sales; we handle everything behind the scenes.

## About Sofar Sounds

Sofar Sounds is a global live events brand that transforms everyday spaces: living rooms, rooftops, boutiques, museums, into intimate venues for music and arts experiences. Born in a London flat in 2009, Sofar began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, singles, dance, and more, hosting 60,000+ shows across 540+ cities, with 3.2M+ attendees worldwide — all connected by Sofar's renowned track record for discovering rising talent. Countless mainstage performers like Billie Eilish, Brent Faiyaz, Jack Harlow, Chappell Roan, Leon Bridges, Tank and the Bangas, Olivia Dean, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young have played Sofar shows early in their careers. More than just a gig, Sofar empowers artists by providing a professional platform that spans both the physical and digital worlds, handling everything from booking and promotion to filling the room, while granting artists access to an ecosystem of opportunities including brand partnerships, a powerful content engine, and global media placements.

## What You Get as a Sofar Producer

Partnering with Sofar isn’t about giving up your independence; it’s about removing the friction that stands between you and doing more of what you’re already good at.

🎫 End-to-End Platform: Ticketing, guest comms, artist booking, advancing, payments, and post-show surveys, all in one place, replacing the dozens of tools and spreadsheets you’re probably juggling today.

📣 Lifecycle Marketing Support: Once someone buys a ticket, we work to bring them back. Sofar provides lifecycle email & SMS campaigns and a dedicated Lifecycle Marketing Manager to drive repeat attendance from your existing audience. New customer acquisition is yours to own.

🤝 Global Brand Power: Sofar’s reputation unlocks better venues, higher-quality artist bookings, press opportunities, and brand partnerships (Sony, Visa, Delta, and more) that are harder to access independently.

🛡 Reduced Risk: We carry event insurance, manage compliance, handle royalties and sales tax, and absorb much of the operational risk typically borne by independent producers.

🎨 Autonomy with Real Support: You retain full creative control over your events, community, and growth strategy, while gaining access to a global team, shared best practices, data, and tools.

🌍 Global Artist Network: A constant pipeline of 50,000+ artists actively seeking Sofar stages, plus a worldwide producer community sharing real-time insights.

💰 Dependable Payouts: Your commission lands via direct deposit, fully reconciled. No chasing invoices.

## The Role

As a Freelance Local Producer, you’ll curate, produce, and promote concerts and live events that build a strong Sofar community in your city. You're welcome to do this fully under the Sofar brand, or to co-promote with your own established brand. You’ll set the local strategy, lead artist and venue curation, drive ticket sales, and represent Sofar in your market, all backed by a global platform and team.

This is a commission-based freelance role. Events typically take place on weekends and evenings. Earnings vary based on show volume and profitability.

## What You'll Do

- Lead curation and booking for shows in your city, sourcing high-quality, diverse artists and unique venues
- Build and execute your city’s event strategy: show frequency, neighborhoods, themes, and growth plans
- Own your local promotion and ticket sales. You are the marketing engine for your city, using social media, community relationships, press, and grassroots tactics to fill every show
- Own staffing and show quality for your events, ensuring every guest, artist, and venue has an exceptional experience (we'll facilitate payment for event staff and provide robust customer service to attendees)
- Manage financial performance, keeping events profitable and healthy
- Identify and partner with community organizations to broaden Sofar’s reach and co-promote shows
- Support inbound global brand partnership activations with seamless, high-quality event execution
- Collaborate with other Sofar producers globally to share what’s working and grow the network

## Who You Are

- You’re already producing events: you have hands-on experience running live shows and know what it takes to make them great
- You have 3–5 years of experience in live event curation, production, or promotions
- You have deep roots in your local scene and an existing network of artists, venues, and community connectors
- You know how to sell tickets, not just produce shows. You have a proven ability to promote events, grow an audience from scratch, and drive local demand through social media, partnerships, press, and community outreach. This is a core part of the role, not an afterthought
- You have experience selling event sponsorships or marketing activations, ideally in live events or experiential marketing
- You’re entrepreneurial and resourceful: you figure things out, you thrive under pressure, and you take ownership
- You have a strong read on your city: the neighborhoods, the audiences, and where cultural energy lives
- You’re a natural relationship-builder with a track record of closing deals and cultivating lasting partnerships
- You understand the economics of live events and know how to make the numbers work
- You can work autonomously, but value being part of a larger community and organization
- You communicate clearly, manage your time well, and bring professionalism to every interaction

Our global Sofar team is deeply passionate about music and the work we do. If our mission resonates, you’re encouraged to apply even if your experience doesn’t precisely match this description. We are committed to building a diverse team that reflects a variety of lived experiences, perspectives, and skills.

## About Sofar Sounds

## Company Overview
- **One-liner**: Sofar Sounds curates intimate, secret live music performances in unconventional spaces across 400+ cities worldwide, connecting audiences with emerging artists.
- **Entity Type**: Private (Series C funded)
- **Headquarters**: New York, New York, United States (with a major office in London, UK)
- **Founded**: 2009
- **Founders**: Rocky Start, Rafe Offer, Dave Alexander

## Core Business
- **Primary industry**: Events Services / Live Music / Experiential Marketing
- **Target customers**: B2C (music fans seeking unique experiences), B2B (brands seeking authentic cultural activations), and artists (emerging talent looking for growth)
- **Mission or purpose statement**: "We exist to support artists" and "create space where music matters" [sofarsounds.com/careers](https://www.sofarsounds.com/careers)

## Products & Services
- **Secret Shows**: Curated, intimate live performances in hidden venues (living rooms, rooftops, museums, caves, etc.) with three undisclosed artists per show. Guests sign up for a surprise lineup and location.
- **Sofar Studios**: A dedicated creative division (launched 2025/2026) that designs custom live experiences, multi-city activations, and original storytelling for brand partners (e.g., Visa, Delta, Lexus, HOKA, Apple, Google). [linkedin.com](https://linkedin.com/company/sofarsounds)
- **Artist Development Platform**: A network of over 10,000 venues and tens of thousands of artists, providing early-career exposure – alumni include Billie Eilish, Hozier, Chappell Roan, Leon Bridges, and many more.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue of **$15M** (most recent fiscal year) ; Total Funding of **$87.8M** (7 rounds, including Series C of $25M led by Battery Ventures and Union Square Ventures in May 2019) [builtin.com](https://builtin.com/company/sofar-sounds)
- **Notable Investors/Partners**: Battery Ventures, Union Square Ventures; Brand partners include 20th Century Fox, Anheuser-Busch, Arc’teryx, Delta, Lexus, Lyft, Pernod Ricard, Showtime, Sony, Visa, and many others.
- **Growth Signals**: 577 employees (down 4.9% YoY), but expanding into new verticals (comedy, dating, food & drink, dance). Sofar alumni have earned 129 Grammy nominations and 21 wins in the past four years. Presence in 64 countries across 400+ cities. [groover.co](https://groover.co)

## Competitive Advantages
- **Global, trusted community**: 3M+ guests, 55,000+ shows, and a reputation for discovering talent before they break.
- **Unmatched venue network**: 10,000+ unique, non-traditional spaces (caves, boats, ski jump towers, etc.) that cannot be replicated.
- **Deep artist relationships**: Early access to rising stars; artists view Sofar as a career-launching platform.
- **Authenticity-first brand**: Rejects transactional ads and manufactured culture; built on 17 years of genuine community curation.

## Strategic Focus
- **Sofar Studios expansion**: Monetizing brand partnerships through custom live experiences and storytelling, leveraging the global network.
- **Horizontal expansion**: Extending the "intimate experience" model into comedy, dating, and food & drink events.
- **Technology and AI**: Using AI tools in the hiring process and likely for curating shows and matching artists to venues.
- **Geographic growth**: Maintaining and deepening presence in 400+ cities while scaling the brand partnership business.

## Why Work Here
- **Culture**: "Passionate, diverse individuals from around the world" who "believe in having fun while working hard, treating each other with kindness." [sofarsounds.com/careers](https://www.sofarsounds.com/careers)
- **Core values**: Community, creativity, and supporting artists.
- **Benefits**: Comprehensive health plans, culture of learning and development, flexible work hours and time off, offsites and happy hours, free Sofar shows around the world.
- **Work environment**: Offices in London (HQ) and New York; roles listed as on-site or freelance/remote depending on position. The company is described as having an "on-site workspace" but offers flexible hours.
- **Engineering/creative culture**: Employees are encouraged to bring their own creative energy; AI is used to support parts of the hiring process (reviewing applications, analyzing resumes) but human judgment remains final. [jobs.lever.co/sofarsounds](https://jobs.lever.co/sofarsounds)
- **Global community**: Opportunity to work with colleagues and artists across 51 countries.

## Sources
1. [jobs.lever.co/sofarsounds](https://jobs.lever.co/sofarsounds) – Career page with current openings and AI hiring notice
2. [sofarsounds.com/careers](https://www.sofarsounds.com/careers) – Official careers page with values, benefits, and culture
3. [help.sofarsounds.com](https://help.sofarsounds.com/hc/en-us/articles/360019163298-What-is-Sofar-Sounds) – Official description of Sofar Sounds
4. [builtin.com](https://builtin.com/company/sofar-sounds) – Company profile with financials, employee count, offices
5. [linkedin.com](https://linkedin.com/company/sofarsounds) – LinkedIn post announcing Sofar Studios and brand partnerships
6. [groover.co](https://groover.co) – Company details including revenue, funding, employee count, locations

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