--- title: 'Freelance Performance Copywriter (3 months, full time) at Flo Health' canonical: 'https://feeny.ai/job/freelance-performance-copywriter-3-months-full-time-flo-health-united-kingdom-05d3w7a0we9v' type: 'job' last_seen: '2026-11-03' --- # Freelance Performance Copywriter (3 months, full time) at Flo Health - **Company:** Flo Health - **Location:** United Kingdom - **Posted:** 2026-11-02 - **Last confirmed live:** 2026-11-03 - **Apply:** https://job-boards.greenhouse.io/flohealth/jobs/8041594003 ## Job description 500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job This is a 3-month, full-time freelance contract, fully remote within the UK. You're a performance copywriter who writes fast and well on any platform. You'll own one of our established focus areas, such as Track & Symptoms, and be responsible for its copy and its day-to-day results. You'll work from Creative Strategy briefs and take the copy end to end, from concept through production, testing and iteration. You produce a high volume of different ideas, adapt each one to the platform and funnel, read your own results, and use AI to widen your exploration without lowering the bar. ## What you'll do - Own your TTC & Pregnancy copy across Meta, Google, Snapchat, TikTok, Pinterest, Moloco and ASO, working from Creative Strategy briefs and giving input on them - Own the area's day-to-day results: watch what's losing spend in Looker and refresh it before it drops off - Write new hooks, angles, scripts and variants every week; each one should test a different idea, not reword the last one - Make sure each ad fits the funnel it sends people to, web or app, and carries through to onboarding - Work closely with designers and motion designers so copy and visuals land as one idea - Propose new tests with a simple hypothesis and the metric that should decide them - Use Claude and ChatGPT for variation and summarising results, and Sensor Tower and HookRadar to find new angles; edit AI output critically - Write launch and awareness copy for your area with Brand, and support social when needed - Write compliant benefit messaging before legal and medical review, and give feedback to junior copywriters ## What you'll bring - About 2–4 years in performance or direct-response copywriting, in-house or at an agency - A portfolio of live ads across several platforms, including a test where you can say what won and what you changed next - An understanding of how copy and success metrics differ by platform, e.g. thumb-stop and CTR on TikTok vs. conversion on an App Store page - Confident daily use of AI tools, with the judgment to know when output isn't good enough - Judgment on health claims, and care when writing about personal health topics - Native-level English, and the ability to explain why a line should work ## Nice to have - Experience at a health, wellness or subscription app - ASO experience - Additional languages Please note: the benefits listed below are for permanent Flo employees and don’t apply to freelance contracts. ## How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. ## What you'll get We support impact with meaningful reward. Here’s what that looks like: - Competitive salary and annual reviews - Opportunity to participate in Flo’s performance incentive scheme - Paid holiday, sick leave, and female health leave - Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents - Accelerated professional growth through world-changing work and learning support - In-person collaboration and work in a hybrid model, with 3 days per week spent in the office - 5-week fully paid sabbatical at 5-year Floversary - Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our [privacy notice for job applicants](https://flo.health/privacy-policy-for-job-applicants). ## About Flo Health ## Company Overview - **One-liner**: Flo is a women’s hormonal health app that provides personalized, data-driven, and science-backed cycle, ovulation, fertility, and pregnancy tracking from first period to perimenopause. - **Entity Type**: Private (Series C, raised $276.4M in total funding; reached unicorn status in July 2024) [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) - **Headquarters**: London, United Kingdom (additional offices in Vilnius, San Francisco, and Amsterdam) [flo.health](https://flo.health/about-flo) | [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) - **Founded**: 2015 [flo.health](https://flo.health/about-flo) - **Founders**: Not publicly available ## Core Business - **Primary industry**: Women’s health / digital health / consumer health technology - **Target customers**: B2C – women and people who menstruate across all life stages (period, fertility, pregnancy, perimenopause) - **Mission**: “Female health has been underfunded and undervalued for way too long. … [We] ensure you can trust Flo by verifying everything we share with our team of 120+ doctors and medical experts.” [flo.health](https://flo.health/about-flo) ## Products & Services - **[Flo App]**: All-in-one mobile application for cycle and symptom tracking, ovulation and fertility guidance, pregnancy and postpartum support, tailored health insights, and access to private health communities. Includes the **Flo Assistant** – an AI-powered feature for personalized advice. [flo.health](https://flo.health/about-flo) - **[Virtual Clinics]**: A new service area (under development) aimed at offering clinical support, as indicated by job postings for a Senior Product Designer (Virtual Clinics). [Greenhouse](http://job-boards.greenhouse.io/flohealth) ## Market Standing - **Valuation/Market Cap**: Unicorn status (valuation >$1B) achieved with its Series C round in July 2024; exact valuation not disclosed. [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) - **Key Metric**: - Total Funding: $276.4M (9 rounds) [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) - Annual Revenue: Not publicly available (private company) - Users: 420 million downloads, 10 million monthly active users, 85% would recommend to a friend [flo.health](https://flo.health/about-flo) - **Notable Investors/Partners**: Not explicitly listed in search results; public partnerships include **Mayo Clinic** (studying period symptoms across 800,000 cycles) and **United Nations Population Fund** (global female health education). [flo.health](https://flo.health/about-flo) - **Growth Signals**: - First European female health unicorn [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) - Headcount ~450–550 (YoY growth slightly negative per LinkedIn, but actively hiring 41+ roles across engineering, marketing, product, design) [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) | [Greenhouse](http://job-boards.greenhouse.io/flohealth) - Expanding into Virtual Clinics and perimenopause content [Greenhouse](http://job-boards.greenhouse.io/flohealth) - Available in 22 languages globally [flo.health](https://flo.health/about-flo) ## Competitive Advantages - **Medical credibility**: Team of 120+ doctors, scientists, and medical experts review all content; #1 OB-GYN recommended period tracker. [flo.health](https://flo.health/about-flo) - **AI & machine learning**: Integrated predictive algorithms for period and ovulation accuracy. [flo.health](https://flo.health/about-flo) - **Privacy-first**: Anonymous Mode allows users to track health without personal identifiers. [uk.linkedin.com](https://uk.linkedin.com/company/flohealth) - **Large, engaged community**: 420M downloads and strong word-of-mouth (85% would recommend). [flo.health](https://flo.health/about-flo) ## Strategic Focus - Expand into new health verticals (e.g., perimenopause, virtual clinics) and deepen AI personalization. - Continue global growth (22 languages, partnerships with UNFPA and Mayo Clinic). - Strengthen medical credibility through proprietary research and expert review. - Scale the Pass It On Project to provide free health information to 1 billion women in underserved communities. [flo.health](https://flo.health/about-flo) | [flo.health](https://flo.health/) ## Why Work Here - **Total rewards**: Employee Share Ownership Plan (ESOP) for all employees, competitive holiday (25 days + public holidays), 30 days fully paid sick leave, 6 months fully paid maternity leave + $5,000 return bonus, 1 month fully paid paternity leave. [flo.health](https://flo.health/careers) - **Flexible work**: Hybrid model (2 days/week in office); Workation policy (work from anywhere up to 2 months/year). [flo.health](https://flo.health/careers) - **Growth & learning**: Dedicated Learning & Development budget, personal development plans, career progression from within. [flo.health](https://flo.health/careers) - **Culture**: “Servant leadership” – managers ask “What can I do for you?”; high bar for talent; mission-driven environment focused on impact. [flo.health](https://flo.health/careers) - **Locations**: Major hubs in London and Vilnius, with smaller offices in San Francisco and Amsterdam. [flo.health](https://flo.health/careers) ## Sources 1. [flo.health/careers](https://flo.health/careers) 2. [flo.health/about-flo](https://flo.health/about-flo) 3. [Greenhouse job board](http://job-boards.greenhouse.io/flohealth) 4. [flo.health homepage](https://flo.health/) 5. [LinkedIn company page](https://uk.linkedin.com/company/flohealth) ## Other roles at Flo Health - [Principal Infrastructure Engineer](https://feeny.ai/job/principal-infrastructure-engineer-flo-health-london-82e44t4mkdhs) — London, United Kingdom - [Senior/Staff Product Designer (Virtual Clinics)](https://feeny.ai/job/senior-staff-product-designer-virtual-clinics-flo-health-london-3q61pbpkk86v) — London, United Kingdom - [Graphic Designer](https://feeny.ai/job/graphic-designer-flo-health-vilnius-1qg4vyn2kh72) — Vilnius, Lithuania - [Senior Growth Product Manager - Monetisation](https://feeny.ai/job/senior-growth-product-manager-monetisation-flo-health-vilnius-0b9xh5qksm3c) — Vilnius, Lithuania - [Senior Growth Product Manager – Monetisation](https://feeny.ai/job/senior-growth-product-manager-monetisation-flo-health-london-zb0r7yjqdgr1) — London, United Kingdom - [Senior Product Manager - Web Onboarding](https://feeny.ai/job/senior-product-manager-web-onboarding-flo-health-vilnius-rpsbxgstvw4j) — Vilnius, Lithuania - [Senior Product Manager - Web Onboarding](https://feeny.ai/job/senior-product-manager-web-onboarding-flo-health-london-rmw7xy21jge9) — London, United Kingdom - [Senior Machine Learning Engineer](https://feeny.ai/job/senior-machine-learning-engineer-flo-health-london-49k4c7rph7ph) — London, United Kingdom - [Creative Strategist](https://feeny.ai/job/creative-strategist-flo-health-vilnius-azrk7srd0fat) — Vilnius, Lithuania - [Engineering Manager](https://feeny.ai/job/engineering-manager-flo-health-vilnius-2v86rjxy6cy1) — Vilnius, Lithuania