--- title: 'Freelance PPC Strategist – EMEA (German-speaking) at Brafton' canonical: 'https://feeny.ai/job/freelance-ppc-strategist-emea-german-speaking-brafton-germany-hmzq1984hhb2' type: 'job' last_seen: '2026-09-09' --- # Freelance PPC Strategist – EMEA (German-speaking) at Brafton - **Company:** Brafton - **Location:** Germany - **Compensation:** €20–€30/hr - **Employment:** freelance - **Work type:** remote - **Posted:** 2026-08-18 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/brafton/6a22ab75-1d2f-44d6-ab91-1f1602e59f47 ## Job description Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. ## About the role We're looking for a freelance PPC strategist to own paid media strategy and day-to-day campaign management for a B2B client's EMEA business. This is not a translation or copy-adaptation role. You will be the strategist on the account and the client's primary day-to-day contact, working with them in German. You'll build and run the EMEA strategy independently of our US and APAC programmes, while plugging into Brafton's wider global team for knowledge sharing, SEO input and shared learnings. We want someone with the judgment and confidence to build the right approach for EMEA from first principles. Scope of work - Own end-to-end strategy, build and optimisation of Google Ads across EMEA — Search, Performance Max and Display, with additional channels considered where the case is there. - Join regular calls, reporting sessions and written updates in German. - Write, adapt and test German ad copy that holds brand tone and reads natively — not translated-sounding. - Build campaign structures that work across multiple EMEA markets, languages, currencies and time zones, and keep budget pacing sensible across them. - Brief and coordinate with separately contracted native French and Italian localisation support (you do not need to speak those languages yourself). - Feed into landing page and localisation decisions alongside our SEO team, including market-appropriate messaging and hreflang / localised page considerations. - Produce regional reporting that stands on its own for the client while rolling up cleanly into our global PPC reporting framework. - Partner with our US and APAC strategists to share learnings in both directions, without being dependent on their playbook. Core competencies - Native or near-native German (C2), spoken and written, with the confidence to lead client calls and present performance in German. Fluent professional English for collaboration with our team. - Proven hands-on Google Ads experience across Search, Performance Max and Display, in a B2B lead generation context (not primarily e-commerce). - Genuine local keyword research capability for German-speaking markets — using in-market tools, search behaviour knowledge and judgment, not machine translation of English lists. - Strong analysis of German-language search term and keyword data to drive optimisations, negative keyword strategy and match type decisions. - Sound conversion tracking and measurement practice, including GA4, EU consent requirements and GDPR-compliant tracking setups. - Comfortable in Google Ads Editor, GA4 and Looker Studio (or equivalent reporting tooling). Strategic and analytical capabilities - Able to build an EMEA paid media strategy from first principles — targeting, account structure, bidding and messaging — rather than executing a plan handed down. - Willing and able to challenge or adapt global playbook tactics where they don't suit local market norms, competitive dynamics or the client's brand-risk tolerance, and to explain that reasoning clearly to both client and agency stakeholders. - Strong client-facing communicator: can give clear written context behind optimisations and hold a strategic conversation, not just report numbers. - Comfortable collaborating asynchronously across time zones with an English-speaking team. Professional requirements - 4-5 years in paid media, ideally agency-side, with experience managing international or multi-market campaigns. - Experience in a client facing role - you will be communicating with the client regularly. - Track record with multinational or B2B clients where German-speaking or wider EMEA markets were a core target region. - Reliable overlap with UK business hours and some overlap with US Eastern time for internal calls. ## Nice to have - ## Experience in B2B manufacturing - Experience working alongside an in-house or agency SEO team. - Familiarity with paid channels beyond Google in EMEA (LinkedIn, Bing, local platforms). ## About Brafton ## Company Overview - **One-liner**: Brafton is a global content marketing agency that pairs data-driven strategy with in-house creative production and its own proprietary SaaS platform to deliver high-impact content at scale. - **Entity Type**: Private (bootstrapped; no external funding disclosed) - **Headquarters**: Boston, Massachusetts, United States (additional offices in Chicago, San Francisco, London, Sydney, and Germany) - **Founded**: 2008 - **Founders**: Tom Agnew (CEO & Founder) ## Core Business - Primary industry: Content marketing, digital marketing, SEO, and SaaS-enabled marketing services - Target customers: B2B enterprises, SMBs, startups, scale-ups, and nonprofits — from Fortune 500 to family-owned businesses - Mission: "Make impactful content marketing simple with technology, marketing strategy and content brought to you by the world's best marketers." ## Products & Services - **Content Marketing & SEO**: Blog posts, landing pages, eBooks, white papers, infographics, press releases, keyword research, technical SEO, link building, and search performance briefs — all targeting intent-driven keywords for measurable ROI. - **Video Production & Animation**: Explainer videos, whiteboard videos, corporate videos, and commercial production. - **Web Design & UX**: Website design and development, UX audits, site performance optimization, and conversion-focused landing pages. - **Email Marketing**: Newsletters, drip campaigns, list building, audience segmentation, lead scoring, and A/B testing across HubSpot, Mailchimp, Pardot, Marketo, and ActiveCampaign. - **Paid Media (PPC)**: Search engine marketing and display ad campaigns via Google Ads, designed to complement organic content strategies. - **Inbound Marketing & Strategy**: Brand narrative development, full-funnel strategies, and data-driven campaign planning against meaningful KPIs. - **Brafton Platform (SaaS)**: The only content marketing platform "built by content marketers, for content marketers," powering the agency's strategy, creation, and execution workflows. ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held) - **Key Metric**: Annual revenue ~$48M; ~114 employees (+11% YoY headcount growth) - **Notable Investors/Partners**: HubSpot Platinum Solution Partner; long-standing client relationships spanning Fortune 500 companies to SMBs and nonprofits - **Growth Signals**: - Workforce distributed across 20 countries on every continent except Antarctica - LinkedIn following of ~75,500, growing +28.4% year over year - 10 active job openings across North America, India, South Africa, Jamaica, and the Philippines - Recent senior hires including a Chief Services Officer and AVP of Engineering ## Competitive Advantages - **Hybrid agency + SaaS model**: Brafton is both a full-service agency and a software company, giving it a proprietary data-and-tech layer most content agencies lack. - **In-house creative bench**: Writers, designers, videographers, SEOs, and strategists under one roof — no outsourcing or fragmented vendor management. - **Data-driven discipline**: Campaigns are built and measured against meaningful KPIs, not vanity metrics, with a "killer marketing data + creative geniuses" formula. - **Global 24/7 production capacity**: Offices in the US, UK, Australia, and Germany plus remote staff worldwide enable continuous delivery and local-market expertise. - **Proven longevity**: Operating since 2008, with deep inbound marketing experience across enterprise, SMB, and nonprofit clients. ## Strategic Focus - Scaling content marketing through its own SaaS platform to simplify strategy, creation, and execution for clients. - Expanding global remote delivery capabilities, with new roles being hired across Canada, Mexico, India, South Africa, and the Philippines. - Deepening platform integrations and partnerships with tools like HubSpot. - Strengthening the full-funnel offering by pairing SEO and content with PPC, email, and web design services. ## Why Work Here - **Remote-friendly**: Flexible work-from-home opportunity; 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