---
title: 'Freelance Producer, Croydon - London (contract, commission-only) at Sofar Sounds'
canonical: 'https://feeny.ai/job/freelance-producer-croydon-london-contract-commission-only-sofar-sounds-london-rt4zmse740cj'
type: 'job'
last_seen: '2026-09-10'
---

# Freelance Producer, Croydon - London (contract, commission-only) at Sofar Sounds

- **Company:** Sofar Sounds
- **Location:** London, United Kingdom
- **Employment:** contract
- **Work type:** onsite
- **Posted:** 2026-01-05
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/sofarsounds/501f8581-b352-401b-bf8c-8fba42d153aa

## Job description

While this role is flexible and does not require attendance at an office, candidates must be based in London.

## About Us

Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We bring people together to create space for discovery, community and connection in non-traditional, unexpected places across 78 countries and growing.

We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.

## The Role

As a Freelance Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in Croydon and surrounding locations. You’ll be a true Sofar ambassador – mapping out the strategy for Croydon. You will be supported by the Sofar London team as you produce exceptional events, conceptualise and execute local marketing initiatives, sell local sponsorships and private shows, and expand Sofar’s footprint.

Our Producers have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organise amazing live events (including performers, unique locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!

*Please note that our Producers are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.

What you'll do:

- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your area with self-directed local marketing tactics.
- Create a vision to build and execute your strategy for the area - number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for experiences, with support from the London booking team, with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
- Oversight of financial performance, ensuring financial success and health of every event
- Build relationships with local businesses to drive sales of sponsorships and private events
- Identify and build relationships with local organisations with like-minded audiences to build community, broaden our reach, and co-promote shows.
- Collaborate with other local leaders and the wider Sofar London team to grow your neighbourhood through diverse experiences that generate buzz and amplify Sofar’s brand awareness.
- Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand.

Who you are:

- You have deep connections to your local scene and play an active role in building community around it
- You have 3-5 years of experience in live event curation, production, and promotions
- You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
- You’re confident pitching ideas and event concepts to potential sponsors and partners.
- You have a strong pulse on your area, the unique nature of each neighborhood, and where people like to spend their free time
- You’re a natural connector and excel at building relationships with diverse community-driven organisations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
- You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
- You have exceptional time management skills and are a clear communicator
- You can work autonomously, but understand the importance of remaining connected to the broader organisation

Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.

If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.

## About Sofar Sounds

## Company Overview
- **One-liner**: Sofar Sounds curates intimate, secret live music performances in unconventional spaces across 400+ cities worldwide, connecting audiences with emerging artists.
- **Entity Type**: Private (Series C funded)
- **Headquarters**: New York, New York, United States (with a major office in London, UK)
- **Founded**: 2009
- **Founders**: Rocky Start, Rafe Offer, Dave Alexander

## Core Business
- **Primary industry**: Events Services / Live Music / Experiential Marketing
- **Target customers**: B2C (music fans seeking unique experiences), B2B (brands seeking authentic cultural activations), and artists (emerging talent looking for growth)
- **Mission or purpose statement**: "We exist to support artists" and "create space where music matters" [sofarsounds.com/careers](https://www.sofarsounds.com/careers)

## Products & Services
- **Secret Shows**: Curated, intimate live performances in hidden venues (living rooms, rooftops, museums, caves, etc.) with three undisclosed artists per show. Guests sign up for a surprise lineup and location.
- **Sofar Studios**: A dedicated creative division (launched 2025/2026) that designs custom live experiences, multi-city activations, and original storytelling for brand partners (e.g., Visa, Delta, Lexus, HOKA, Apple, Google). [linkedin.com](https://linkedin.com/company/sofarsounds)
- **Artist Development Platform**: A network of over 10,000 venues and tens of thousands of artists, providing early-career exposure – alumni include Billie Eilish, Hozier, Chappell Roan, Leon Bridges, and many more.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue of **$15M** (most recent fiscal year) ; Total Funding of **$87.8M** (7 rounds, including Series C of $25M led by Battery Ventures and Union Square Ventures in May 2019) [builtin.com](https://builtin.com/company/sofar-sounds)
- **Notable Investors/Partners**: Battery Ventures, Union Square Ventures; Brand partners include 20th Century Fox, Anheuser-Busch, Arc’teryx, Delta, Lexus, Lyft, Pernod Ricard, Showtime, Sony, Visa, and many others.
- **Growth Signals**: 577 employees (down 4.9% YoY), but expanding into new verticals (comedy, dating, food & drink, dance). Sofar alumni have earned 129 Grammy nominations and 21 wins in the past four years. Presence in 64 countries across 400+ cities. [groover.co](https://groover.co)

## Competitive Advantages
- **Global, trusted community**: 3M+ guests, 55,000+ shows, and a reputation for discovering talent before they break.
- **Unmatched venue network**: 10,000+ unique, non-traditional spaces (caves, boats, ski jump towers, etc.) that cannot be replicated.
- **Deep artist relationships**: Early access to rising stars; artists view Sofar as a career-launching platform.
- **Authenticity-first brand**: Rejects transactional ads and manufactured culture; built on 17 years of genuine community curation.

## Strategic Focus
- **Sofar Studios expansion**: Monetizing brand partnerships through custom live experiences and storytelling, leveraging the global network.
- **Horizontal expansion**: Extending the "intimate experience" model into comedy, dating, and food & drink events.
- **Technology and AI**: Using AI tools in the hiring process and likely for curating shows and matching artists to venues.
- **Geographic growth**: Maintaining and deepening presence in 400+ cities while scaling the brand partnership business.

## Why Work Here
- **Culture**: "Passionate, diverse individuals from around the world" who "believe in having fun while working hard, treating each other with kindness." [sofarsounds.com/careers](https://www.sofarsounds.com/careers)
- **Core values**: Community, creativity, and supporting artists.
- **Benefits**: Comprehensive health plans, culture of learning and development, flexible work hours and time off, offsites and happy hours, free Sofar shows around the world.
- **Work environment**: Offices in London (HQ) and New York; roles listed as on-site or freelance/remote depending on position. The company is described as having an "on-site workspace" but offers flexible hours.
- **Engineering/creative culture**: Employees are encouraged to bring their own creative energy; AI is used to support parts of the hiring process (reviewing applications, analyzing resumes) but human judgment remains final. [jobs.lever.co/sofarsounds](https://jobs.lever.co/sofarsounds)
- **Global community**: Opportunity to work with colleagues and artists across 51 countries.

## Sources
1. [jobs.lever.co/sofarsounds](https://jobs.lever.co/sofarsounds) – Career page with current openings and AI hiring notice
2. [sofarsounds.com/careers](https://www.sofarsounds.com/careers) – Official careers page with values, benefits, and culture
3. [help.sofarsounds.com](https://help.sofarsounds.com/hc/en-us/articles/360019163298-What-is-Sofar-Sounds) – Official description of Sofar Sounds
4. [builtin.com](https://builtin.com/company/sofar-sounds) – Company profile with financials, employee count, offices
5. [linkedin.com](https://linkedin.com/company/sofarsounds) – LinkedIn post announcing Sofar Studios and brand partnerships
6. [groover.co](https://groover.co) – Company details including revenue, funding, employee count, locations

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