---
title: 'Freelance YouTube Growth Strategist at Loop'
canonical: 'https://feeny.ai/job/freelance-youtube-growth-strategist-loop-remote-mqcsw8q1warj'
type: 'job'
last_seen: '2026-09-26'
---

# Freelance YouTube Growth Strategist at Loop

- **Company:** Loop
- **Location:** Remote
- **Compensation:** €75–€85/hr
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-09-26
- **Apply:** https://jobs.ashbyhq.com/loop-earplugs/a8c38b81-b8fc-4358-b9e4-31cd8a78c399

## Job description

Freelance YouTube Growth Strategist Location: Antwerp / Amsterdam / Remote within EU | Freelance | 8-month maternity cover | Experience: Senior-level expertise scaling paid YouTube channels and managing seven-figure media budgets.

Turn YouTube into a major profitable growth channel for Loop At Loop, YouTube isn't a maintenance channel. It's a major growth opportunity waiting to be unlocked. With uncapped budgets when performance is there, there's freedom to test, learn, and scale the channel as far as efficiency allows. As our Freelance YouTube Growth Strategist, you'll own paid YouTube end to end, proving its incremental impact and turning it into a meaningful demand generation engine for the business.

## The Role

This role combines big-picture strategy with hands-on execution. From defining the right markets, audiences, and campaign types to monitoring daily performance, the full YouTube channel will be yours to shape and scale. Close collaboration with Paid Search, Creative Strategy & Studio, Analytics, our Performance Lab, agencies, and platform partners will be key to unlocking the next stage of profitable growth.

## What You'll Do

- Own and scale Loop's paid YouTube channel across international markets, managing a seven-figure annual media budget.
- Lead activity across Demand Gen, VVC, and YouTube-specific campaign formats while staying hands-on in the account.
- Build a clear experimentation roadmap across audiences, creative, bidding, campaign types, and markets.
- Partner with Performance Lab and Analytics on incrementality, geo lift, Brand Lift, Consideration Lift, and Conversion Lift studies.
- Work closely with Paid Search to understand cross-channel interaction across the wider Google ecosystem.
- Turn performance insights into stronger creative briefs and testing plans together with Creative Strategy.

You Won't

- Ignore the impact of creatives (diversity or strategy) on the channel success
- Focus solely on paid media spend. You’ll stay accountable for the full channel budget, including creative costs.
- Treat YouTube as a maintenance channel or simply continue with the existing setup.
- Scale spend without protecting profitability and efficiency.
- Stay at a strategic distance from the account or leave all execution to an agency.
- Rely solely on platform-reported results without testing incremental business impact.
- Operate in isolation from Paid Search, Creative Strategy, Analytics, or the wider Performance team.

## How You'll Succeed

You can point to a YouTube advertising channel and explain exactly how you helped take it from small to seriously big, including the experiments, decisions, and creative shifts that made the difference. Strategic thinking comes naturally, but staying close to execution matters just as much. Success means scaling spend within agreed efficiency parameters, building stronger evidence of YouTube's incremental impact, and creating a repeatable experimentation engine. By the end of the contract, YouTube is materially larger within Loop's marketing mix and the roadmap for its next stage of profitable growth is crystal clear.

## What You'll Bring

- Deep hands-on expertise in paid YouTube and a proven track record of scaling the channel profitably.
- Experience managing and scaling seven-figure annual media budgets.
- Strong knowledge of Demand Gen, VVC, and YouTube-specific campaign formats.
- Strong project management skills to keep experiments on track and the creative pipeline moving smoothly.
- Experience with incrementality, geo lift, and brand or conversion lift measurement.
- Strong creative judgement and the ability to turn performance data into clear creative direction.
- Excellent analytical instincts and strong cross-functional skills across Paid Search, Creative Strategy, Analytics, and agencies.
- Experience scaling international ecommerce or consumer brands is a strong plus.

Loop isn't for everyone. We might not be a match if you:

- Prefer maintaining an established channel over building and scaling one.
- Want to stay purely strategic and leave account execution entirely to others.
- See increasing spend as the main measure of growth, without proving profitability or incrementality.
- Prefer following established playbooks over experimenting, challenging assumptions, and finding a better path.

Still interested? Great. If you've scaled YouTube from small to seriously big before and you're excited to find out how far we can take it profitably at Loop, we'd love to hear from you.

—- Application Window & Recruiter Interview: 23 Sept - 2 Oct Hiring Manager Interview: 1 Oct - 9 Oct Business Case & Bar Raiser Interview: 12 Oct - 16 Oct Target Start Date: 7 Nov

## About Loop

## Company Overview
- **One-liner**: Loop designs premium earplugs for situational hearing protection, focus, sleep, and sensory needs, building a new category in hearing wellness.
- **Entity Type**: Private (bootstrapped or VC-backed – funding details not publicly disclosed)
- **Headquarters**: Antwerp, Belgium
- **Founded**: 2016
- **Founders**: Maarten Bodewes and Dimitri O

## Core Business
- **Primary industry/industries**: Consumer electronics / Hearing wellness / Lifestyle products
- **Target customers**: B2C – nightlife goers, remote workers, people with sensory sensitivities, travelers, sleepers
- **Mission or purpose**: Helping people live life to the fullest by bettering their relationship with sound and senses.

## Products & Services
- **Loop Experience / Experience Plus**: High-fidelity earplugs for concerts, festivals, and loud events; reduce noise while preserving sound clarity (SaaS-like physical product with recurring accessories).
- **Loop Engage / Engage Plus**: Earplugs for conversations and social situations; lower background noise while maintaining speech clarity.
- **Loop Quiet / Quiet 2**: Earplugs for sleep, focus, and noise-sensitive needs; maximum noise reduction in a comfortable fit.
- **Loop Switch**: A single device with three interchangeable modes (Experience, Engage, Quiet) for on-the-fly adjustment.
- **Loop Dream**: Specifically designed for side-sleepers, ultra-soft and comfortable for overnight use.
- **Accessories**: Cases, ear tips in multiple sizes, lanyards. Most models come with multiple ear tip sizes to ensure fit.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: 1.5+ million customers served globally; 250+ employees across three continents [loopearplugs.com](https://www.loopearplugs.com/pages/about-loop)
- **Notable Investors/Partners**: Not publicly disclosed; company appears to be self-funded or raised non-public funding. Awards include Red Dot Design Award (2023, 2024), Deloitte Belgium Tech Fast 50, and recognition as Belgium’s fastest-growing tech company (2022, 2024) [loopearplugs.com](https://www.loopearplugs.com/pages/working-at-loop)
- **Growth Signals**: Expanded from nightlife earplugs into focus, sleep, and sensory comfort categories; opened hubs in Amsterdam, New York, and Shanghai; sustained rapid headcount growth from a small team to 250+.

## Competitive Advantages
- **Category creation**: First lifestyle earplug brand to treat hearing protection as a fashion/design item rather than a purely utilitarian medical product.
- **Design-led differentiation**: Award-winning product aesthetics (Red Dot), wide color palette and multiple form factors that appeal to different personas.
- **Strong brand community**: 1.5M+ customers create word-of-mouth flywheel; the brand is a status accessory in music and festival culture.
- **Full product ecosystem**: Multiple models for specific use cases, plus accessories, encouraging repeat purchases and cross-selling.
- **Early mover in sensory wellness**: Tapping into growing awareness around noise pollution, focus, and neurodiversity.

## Strategic Focus
- **Expanding into senses**: Moving beyond hearing to related sensory experiences (e.g., olfactory? – hinted as “expanding into senses” but not detailed) [loopearplugs.com](https://www.loopearplugs.com/pages/about-loop)
- **Global scaling**: Growing physical presence in key markets (US, China, EU) and building international teams.
- **Product innovation**: Continuous introduction of new models (Switch, Dream) that solve specific customer pain points and create new use cases.
- **Hiring top talent**: Aggressively hiring to maintain growth trajectory; focusing on “growth athletes” who can move fast and own projects.

## Why Work Here
- **Culture**: High autonomy, direct candor (“no politics, no ego, no BS”), steep learning curve, work with elite talent. Described as intense but rewarding – “you’ll learn more here in a year than most places teach in five” [loopearplugs.com](https://www.loopearplugs.com/pages/why-work-at-loop)
- **Hybrid/Remote**: Hybrid by design – typically two days in-office per week; plus four weeks per year of “work from anywhere” [loopearplugs.com](https://www.loopearplugs.com/pages/why-work-at-loop)
- **Benefits**: Top-of-market pay, 32 days of paid time off, comprehensive health insurance, ESOP (employee stock ownership plan), home office budget, mobility budget (company car/transport/bike lease or rent subsidy if close to office in Belgium) [loopearplugs.com](https://www.loopearplugs.com/pages/why-work-at-loop)
- **Engineering Culture**: Product developers and engineers have full ownership of projects; direct impact on millions of users; “your work doesn’t sit in drafts – it goes live” [loopearplugs.com](https://www.loopearplugs.com/pages/working-at-loop)
- **For Job Seekers**: Offers a fast-paced, high-growth environment where personal growth is prioritized. Not for everyone – requires high ownership and comfort with direct feedback.

## Sources
1. [Loop Earplugs – About page](https://www.loopearplugs.com/pages/about-loop)
2. [Loop Earplugs – Why work at Loop](https://www.loopearplugs.com/pages/why-work-at-loop)
3. [Loop Earplugs – Working at Loop](https://www.loopearplugs.com/pages/working-at-loop)
4. [Loop Earplugs – Careers page](https://www.loopearplugs.com/pages/careers)
5. [Loop Earplugs – Careers (Belgium)](https://www.loopearplugs.com/en-be/pages/careers)

## Other roles at Loop

- [Materials Engineer](https://feeny.ai/job/materials-engineer-loop-antwerp-rm80h56qsmtj) — Antwerp, Belgium
- [Materials Engineer](https://feeny.ai/job/materials-engineer-loop-amsterdam-bwdg5ptwkvpt) — Amsterdam, Netherlands
- [Marketplaces Specialist](https://feeny.ai/job/marketplaces-specialist-loop-amsterdam-97anhyh4rx57) — Amsterdam, Netherlands
- [Marketplaces Specialist](https://feeny.ai/job/marketplaces-specialist-loop-antwerp-xkrr39fx7byc) — Antwerp, Belgium
- [Senior Finance Systems Specialist](https://feeny.ai/job/senior-finance-systems-specialist-loop-amsterdam-z5w4h2vzk9xb) — Amsterdam, Netherlands
- [Senior Finance Systems Specialist](https://feeny.ai/job/senior-finance-systems-specialist-loop-antwerp-hx5d1vvqyzn0) — Antwerp, Belgium
- [Community & Social Media Intern](https://feeny.ai/job/community-social-media-intern-loop-antwerp-jzbr0x5c4fg7) — Antwerp, Belgium
- [Freelance YouTube Growth Strategist](https://feeny.ai/job/freelance-youtube-growth-strategist-loop-antwerp-zxsxjycswx9m) — Antwerp, Belgium
- [Freelance YouTube Growth Strategist](https://feeny.ai/job/freelance-youtube-growth-strategist-loop-amsterdam-nn867xzbsj1w) — Amsterdam, Netherlands
- [Amazon DSP Specialist](https://feeny.ai/job/amazon-dsp-specialist-loop-amsterdam-9cqvwybegytj) — Amsterdam, Netherlands