---
title: 'Front End - Product Manager at DEUNA'
canonical: 'https://feeny.ai/job/front-end-product-manager-deuna-ciudad-de-mexico-b0mv9fva0mdh'
type: 'job'
last_seen: '2026-10-20'
---

# Front End - Product Manager at DEUNA

- **Company:** DEUNA
- **Location:** Ciudad de México, Mexico
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-22
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.lever.co/deuna/03223f29-f268-4150-8cff-98e2609468fa

## Job description

## About DEUNA 🧡

DEUNA is a rapidly growing startup revolutionizing global commerce with ATHIA, our AI-powered orchestration and payments platform that helps large enterprises boost approval rates, reduce costs, and unlock new revenue. Built by the team behind DEUNA—the fastest-growing Commerce OS in Latin America—ATHIA combines payment intelligence, checkout optimization, and data orchestration in one powerful solution.

With deep integrations across 300+ PSPs and alternative payment methods, and over 20% of Mexico’s digital economy running through our platform, we simplify global payments through a single integration and centralized reconciliation. We are a rapidly growing startup expanding into the U.S. to meet the urgent needs of large retailers, marketplaces, airlines, and QSRs. Join us to shape the future of payments! 🚀

Visit https://www.deuna.com/ to learn more about us!

## About the Role

As a Product Manager at DEUNA, you own a product line end to end. You define what success looks like, why it matters, and you make sure your team is working on the highest-value problems first. You sit at the intersection of customers, commercial teams, and engineering. You turn client needs and market signals into a clear strategy and roadmap, and you turn that roadmap into requirements your engineering team can actually build against. You own the outcome, not just the launch: you track how your product performs after it ships and drive the next iteration. This role works directly with the Product Owner who leads the company’s frontend product portfolio. You will drive initiatives end to end, from identifying insights and opportunities through requirements, delivery, and measuring impact. A significant part of the role will focus on our checkout experience, so a strong data orientation is essential: you’ll be expected to identify opportunities through data and turn them into product initiatives, rather than simply executing against a backlog.

## Who You Are

3+ years of experience in product management or a related role with direct product ownership (e.g., technical program management, or a business/strategy role that included owning a roadmap), ideally in fintech, payments, or e-commerce. 2+ years of hands-on experience working with frontend/product metrics A track record of taking a product from strategy through launch, and iterating based on results. Strong written and verbal communication — you can write clear requirements and influence cross-functional stakeholders without formal authority. Comfortable working directly with engineers on technical trade-offs; you don't need to write code, but you understand APIs, data, and system constraints well enough to make good calls. A structured, detail-oriented approach to requirements gathering and documentation. Advanced or native-level English. Bachelor's degree in a related field (Computer Science, Engineering, Business, Economics) or equivalent practical

## What You'll Do

Strategy & Roadmap Define and maintain the strategy and roadmap for your initiatives, grounded in customer needs, market landscape, and business objectives. Set clear, measurable success metrics and use them to prioritize and validate decisions. Proactively identify and propose new initiatives instead of only reacting to inbound requests; assess incoming asks against strategy and say no to low-value work, with a clear "why."

Execution & Delivery Translate strategy into detailed requirements, user stories, and acceptance criteria engineering can build against. Own and prioritize the backlog so the team is always working on the highest-impact items. Partner with engineering and QA throughout the build to keep scope, quality, and timelines aligned. Own outcomes after launch — track performance, diagnose gaps, and drive the next iteration. Ensure every new capability ships properly instrumented, so its impact is measurable from day one.

Data-Driven Decisions Mine our checkout and product analytics regularly — not just when a stakeholder asks — to surface conversion opportunities and problems before they're reported to you. Build your own analysis in our product analytics tooling (Amplitude): funnels, cohorts, and behavioral segmentation, rather than relying on someone else to hand you the numbers. Turn data findings into a prioritized, structured initiative with an expected impact, not just an observation. Define the reporting and dashboards you need to track your product's health on an ongoing basis. Use quantitative and qualitative data together to validate opportunities and measure impact after launch.

Cross-Functional Collaboration Work hand-in-hand with Engineering, Design/UX, Commercial, Customer Success, and Data teams to align on priorities and dependencies. Represent the customer and the business case internally, and represent the roadmap and its constraints externally. Communicate progress, trade-offs, and results clearly to stakeholders, including leadership.

Client & Stakeholder Engagement Engage directly with clients and internal stakeholders to gather requirements and validate solutions. Support commercial and integration teams during discovery, RFI/RFP, and onboarding conversations that touch your product area.

## Nice to Have

SQL or another query language, to pull and shape your own data beyond what the analytics tool exposes out of the box. Experience with e-commerce platforms (VTEX, Salesforce Commerce Cloud, Magento/Adobe Commerce) or payment gateways and PSPs. Experience with Agile tooling (Jira, Confluence) and ceremonies. Spanish fluency, and direct client-facing experience in US and LATAM markets. Experience in a high-growth startup environment.

What will you find when you join DEUNA?

- A multicultural team distributed throughout LATAM
- Dynamism, agility and constant innovation
- Being part of a high-impact solution for an entire region
- The best tools and technology to operate
- Being part of the startup culture.
- We are in full expansion!

Benefits: Vacations and additional PTO 🏝️ Remote work from anywhere 💻 Economic support for health insurance, internet and cell phone line📱🌐 We all own DEUNA, we offer stock options 💸 Learning and development platform 📚 Multidisciplinary, diverse and dynamic team 🧡 Growth and career path 🚀

Be part of a dynamic team that's creating the next generation payments platform.

DEUNA is proud to be an equal opportunity employer. We value and celebrate diversity and inclusion in our workplace. All employment decisions at DEUNA are made without discrimination based on nationality, race, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, color, disability, or any other characteristic protected by law.

## About DEUNA

## Company Overview
- **One-liner**: DEUNA provides a unified payment orchestration platform with agentic AI intelligence to help global enterprises optimize commerce, increase conversion, and automate reconciliation.
- **Entity Type**: Private (Series A; $30M raised July 2022, plus $7M Seed, total $37M)
- **Headquarters**: New York City, United States
- **Founded**: 2020
- **Founders**: Roberto Kafati and Jose Maria Serrano

## Core Business
- Primary industry/industries: Payments infrastructure, Fintech, Enterprise software
- Target customers: B2B – large, global, multi-market enterprises expanding internationally; merchants and e-commerce businesses
- Mission or purpose statement: "To be a beacon of innovation, crafting next-generation solutions that transcend functionalities in payments, and enhancing superior experiences." [deuna.com](https://www.deuna.com/careers)

## Products & Services
- **Payment Orchestration Platform**: Single API connecting to 400+ payment providers, antifraud tools, and alternative payment methods. Enables no-code routing logic, dynamic checkout, and custom subscription billing. [deuna.com](https://www.deuna.com/)
- **Athia – Agentic Payments Intelligence**: AI-powered layer that transforms raw payments and commerce data into strategic, context‑aware actions. Automates reconciliation, surfaces growth opportunities, and integrates into existing workflows. [deuna.com](https://www.deuna.com/)
- **Automated Reconciliation**: Reconciles payments across PSPs, acquirers, networks, fraud tools, and channels with zero manual effort.
- **Advanced Subscriptions**: Customizable recurring billing logic to optimize revenue and reduce churn.
- **Dynamic Checkout**: Personalized, high‑conversion checkout experiences that adapt to customer behavior and local preferences.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue – estimated USD $2.1M (based on available data); Total Funding – USD $37M across two rounds [linkedin.com](https://www.linkedin.com/company/de-una)
- **Notable Investors/Partners**: Activant Capital, Valor Capital, Softbank Early Stage (now Upload), L Catterton, plus angel investors Will Hockey and Carlos García [deuna.com](https://www.deuna.com/story)
- **Growth Signals**: ~120 employees (+2.9% YoY), distributed across 15 countries; powers nearly 30% of e‑commerce volume in key regions; launching Athia agentic AI; 18.9% LinkedIn follower growth per year [linkedin.com](https://www.linkedin.com/company/de-una)

## Competitive Advantages
- **Agentic AI (Athia):** Transforms messy data into proactive, growth‑driven actions, differentiating from traditional orchestration-only platforms.
- **Deep Integration Network:** 400+ certified connections to payment providers, antifraud tools, and APMs – built for enterprise complexity.
- **Performance & Reliability:** SLA‑backed 99.99% uptime, 2‑month average integration time, PCI DSS and GDPR compliant.
- **Modular Architecture:** Seamless connection to GDS, ERP, CRM systems.

## Strategic Focus
- Launching and scaling **Athia**, embedding agentic intelligence directly into payments infrastructure to automate decisions and recover GMV.
- Continuing global expansion, especially in Latin America and across markets requiring multi‑provider routing.
- Deepening enterprise relationships by offering unified data and no‑code orchestration to reduce complexity and cut costs.

## Why Work Here
- **Remote‑first culture**: Work from anywhere; team of 120+ DEUNERS across 14+ countries [deuna.com](https://www.deuna.com/careers)
- **Generous time off**: 28 paid time off and self‑care days per year
- **Equity & compensation**: Competitive cash and equity grants that reflect ownership in the company
- **Growth focus**: Defined individual growth maps based on capabilities; regular feedback embedded in the culture
- **Diverse & multicultural team**: Emphasis on performance, impact, and results over hours worked; dynamic and agile environment
- **Open roles**: Technical Monitoring Analyst, Fullstack Staff Engineer, Senior Frontend Engineer, Backend Staff Engineer, AI Platform Tech Lead, and more [jobs.lever.co](https://jobs.lever.co/deuna)

## Sources
1. [deuna.com – Careers](https://www.deuna.com/careers)
2. [deuna.com – Product](https://www.deuna.com/)
3. [deuna.com – Story](https://www.deuna.com/story)
4. [jobs.lever.co – DEUNA open positions](https://jobs.lever.co/deuna)
5. [linkedin.com – DEUNA company profile](https://www.linkedin.com/company/de-una)

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