---
title: 'Front End Software Engineer (React/NextJS) at Hang'
canonical: 'https://feeny.ai/job/front-end-software-engineer-react-nextjs-hang-new-york-t1r4rkr8wrn9'
type: 'job'
last_seen: '2026-09-10'
---

# Front End Software Engineer (React/NextJS) at Hang

- **Company:** Hang
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2023-11-14
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/hang/70f319e5-d44e-4f89-9b7f-47906c1547a7

## Job description

Hang is building the future of loyalty for brands. [Hang](https://www.hang.xyz/) is the next generation brand loyalty & membership platform. By harnessing the power of personalization, gamification, and its integrations ecosystem, Hang provides brands with a radically new type of loyalty experience for their customers. Today, they work with a variety of major brands (such as Ulta Beauty, Budweiser, Flipkart, and more), as well as multiple well-known, up-and-coming restaurant chains (Boba Guys, Roam Artisan Burger, and Williamsburg Pizza, among several others). Hang draws from years of deep expertise in loyalty, game design, and finance with employees from leading companies like Google, Amazon, Apple, Meta, LinkedIn, Coinbase, Square, and Goldman Sachs. Hang raised a $16 million Series A led by Paradigm last summer, with participation from Tiger Global, Howard Schultz, Kevin Durant, Mr. Beast, and the founders of Warby Parker, Allbirds, and Bombas, among others.

## About the Role

Our engineering team is currently a small, tight-knit and highly productive group. As an early member of the engineering team, you’ll be directly involved in making and executing technical decisions, as well as interfacing with our product team to understand business needs better.  We all currently work across the stack to build out new features, and optimize our current solution to offer the best possible experience to our users.

## What You’ll Do

- Develop, design, create, modify, and/or test desktop and mobile web software applications or systems.
- Architect efficient and reusable front-end systems that drive complex web applications.
- Implement features and user interfaces to optimize performance of user-facing products.
- Interface with new and existing customers and company stakeholders to understand business needs and identify potential technical solutions.
- Collaborate with other engineers by engaging in agile best practices like peer code reviews and documentation.
- Create the build specs and PRD for projects.
- Lead a project from PRD to deployment, with a team of both backend and front end engineers, ensuring code quality, testing, and confirming code in production.

## Who You Are

- 5+ years of experience
- 3+ years specifically owning a React/NextJS project (typescript is a plus)
- Has experience with scaling front end state/cache and can deal with loading a large amount of data into the product.
- Takes the initiative to make overall code quality updates to the codebase
- Experience owning the UI of a large product/feature from start to finish. Think “Integrate with a 3rd party provider to create a full online ordering flow within our app”.
- Very strong communication and understanding of how the front end relates to backend data and API calls.
- Works at a fast pace and understands how to decrease scope at a project level (trim down excessive UI)

What Would Set You Apart

- You have a passion for consumer brands.
- You enjoy keeping up with NextJS updates, new features and solving tricky NextJS issues!
- You have a strong interest in loyalty programs.
- Experience deploying and hosting a project on Vercel

## Benefits

- Top-tier health, vision, and dental insurance, including plans with $0 employee cost.
- Unlimited PTO / sick leave
- Competitive salary & equity compensation.
- Quarterly company offsites

## About Hang

## Company Overview
- **One-liner**: Hang provides an autonomous marketing platform that uses AI to power personalized loyalty programs, customer data unification, and gamified brand experiences.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2021
- **Founders**: Matt Smolin (CEO), Chad Fox, Brian Bendett

## Core Business
- **Primary industry**: Loyalty Software / Marketing Technology (MarTech)
- **Target customers**: B2B; mid-market to enterprise brands in food & beverage, retail, hospitality, eCommerce, and entertainment
- **Mission or purpose statement**: To provide an autonomous marketing system that uses AI to personalize customer experiences and build brand loyalty.

## Products & Services
- **Hang Autonomous Marketing Platform**: An AI-powered platform that unifies customer data (CDP), generates personalized offers and segments, and creates gamified, immersive loyalty experiences (e.g., quests, minigames, leaderboards, referrals). It integrates with major POS and CRM systems.
- **Hang Copilot**: An AI assistant for marketers that enables text-to-analytics, auto-generated customer segments, and AI-driven offer creation.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding of $16M (Series A, July 2022)
- **Notable Investors/Partners**: Paradigm (lead), Tiger Global, Howard Schultz (former Starbucks CEO), Kevin Durant, Mr. Beast, and founders of Warby Parker, Allbirds, and Bombas. Partners include Ulta Beauty, Budweiser, Flipkart, Cinemark, ASICS, and numerous restaurant chains (Boba Guys, Just Salad, etc.).
- **Growth Signals**: Headcount of ~57 (as of Jan 2026), up from ~11 in 2024. High-profile client wins like Ulta Beauty (GlamXplorer program with 86% weekly return rate). Named to The Lead's Leading 100 list in 2024. Expanding AI capabilities with "Hang Copilot."

## Competitive Advantages
- **AI-First Personalization**: Uses AI agents to unify customer data and generate personalized offers and segments, moving beyond traditional rules-based loyalty.
- **Gamification Engine**: Proven ability to drive high engagement (e.g., Ulta Beauty's 86% weekly return rate) through minigames, quests, and social features.
- **Omnichannel Integration**: Deep integrations with major POS, CRM, and social media platforms, allowing brands to engage customers across all touchpoints.
- **High-Profile Backing**: Backed by top-tier investors (Paradigm, Tiger Global) and celebrity angels, signaling strong market confidence.

## Strategic Focus
- **AI-First Product Development**: Deepening AI capabilities with tools like Copilot for marketers and AI agents for data unification and offer generation.
- **Expansion in Restaurant & Retail**: Targeting the restaurant and retail verticals with specific solutions (e.g., AI Loyalty, AI CDP, AI Offers).
- **Partner Ecosystem Growth**: Expanding its integrator network (e.g., partnership with Qu) to reach more brands.

## Why Work Here
- **Culture**: Described as a fast-paced, innovative startup environment focused on redefining customer loyalty with cutting-edge AI.
- **Work Policy**: In-office or remote; HQ is in New York, NY. The company has a physical office presence.
- **Team**: Small but growing team (~57 employees) with a strong technical and product focus. Notable alumni from companies like Microsoft, Meta, and Nutanix.
- **Perks**: Opportunity to work on a high-impact product with major global brands (Ulta Beauty, Budweiser) and solve complex data and AI challenges.

## Sources
1. [hang.com](https://hang.com/)
2. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/hang)
3. [builtin.com](https://builtin.com/company/hang)
4. [tracxn.com](https://tracxn.com/d/companies/hang/__NrUmEMwSWDpo0_lfhWh06ICDUdvgKp5oRkEfHdSH12k)
5. [linkedin.com](https://www.linkedin.com/company/hang-cx)

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