---
title: 'Frontend Engineer at Loora'
canonical: 'https://feeny.ai/job/frontend-engineer-loora-tel-aviv-3zxtb22vsswa'
type: 'job'
last_seen: '2026-09-07'
---

# Frontend Engineer at Loora

- **Company:** Loora
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/loora/f2a31e7f-d110-48e7-a908-b7a79c0f0050

## Job description

Loora is on a mission to revolutionize education and break down language barriers with its cutting-edge AI, building the first-ever personal AI English tutor. Loora offers its users an AI tutor that is always available to talk about whatever they want, give immediate feedback on English skills, and guide them on their journey to fluency.

We're looking for a Frontend Engineer to build our Web products. The web is a first-class product surface for us, powering our core AI English learning product, Business dashboards, and user acquisition initiatives. You'll own features end-to-end, from Figma to shipped, performant UI, collaborating closely with design, product, and non-technical stakeholders.

What you'll do:

- Build and ship core product features across our core AI English tutor web experience alongside to acquisition funnels, dashboards, SEO and our company site
- Turn Figma designs into clean, accurate, responsive UI
- Extend and improve our internal component library
- Partner directly with designers, PMs, and non-technical stakeholders to shape and refine features
- Continuously improve web and mobile-web performance — load time, rendering, bundle size
- Own test coverage for the features you build
- Make technical tradeoffs independently and drive decisions in your area
- Incorporate AI/agentic coding tools into your day-to-day workflow

What we're looking for:

- 5+ years of frontend experience, ideally on high-traffic consumer products
- Proven experience with React, TypeScript, and Next.js https://nextjs.org/, you've shipped and maintained production apps at scale
- Strong CSS Modules and modern CSS (Grid, animations, transitions, custom properties)
- An eye for design and high-fidelity Figma-to-code execution
- Experience building or maintaining an internal component library or design system ideally with Storybook
- Solid understanding of web/mobile-web performance and the tradeoffs involved
- Experience with testing, including e2e testing with Playwright
- Strong communication skills, comfortable working directly with designers, PMs, and non-engineers, and giving/receiving feedback
- Willingness to dip into backend/Python codebases when needed to unblock your own work
- Hands-on experience using AI/agentic coding tools in real production workflows
- Good product sense

Even better if you have:

- Experience with a headless CMS (Strapi or similar)
- Familiarity with A/B testing tools (Statsig, LaunchDarkly, GrowthBook, PostHog)
- Familiarity with Analytics/tracking infrastructure (Mixpanel, attribution)

## About Loora

## Company Overview
- **One-liner**: Loora develops a generative AI English tutor that provides personalized, conversational language learning through real-time feedback on pronunciation, grammar, and accent.
- **Entity Type**: Private (Series A)
- **Headquarters**: Tel Aviv, Israel
- **Founded**: 2020
- **Founders**: Roy Mor (CEO) and Yonti Levin (CTO)

## Core Business
- **Primary industry/industries**: E-learning, AI-powered language learning
- **Target customers**: B2C (serious English learners, advanced and professional learners); expanding into B2B with a General Manager role
- **Mission or purpose statement**: "We believe everyone deserves the opportunity to speak English fluently and that learning English shouldn't be a barrier that holds anyone back from fulfilling their dreams and aspirations." [loora.com](https://www.loora.com/)

## Products & Services
- **[Loora AI English Tutor](https://www.loora.com/)**: A mobile app (iOS and Android) featuring a conversational AI tutor built on proprietary large language models. Offers real-time feedback on pronunciation, grammar, and accent; supports Business English modules for interviews, meetings, and presentations; and helps prepare for exams like TOEFL and IELTS. Subscription-based, positioned as more affordable than human tutors.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding of **$21.25 million** across 2 rounds [tracxn.com](https://tracxn.com/d/companies/loora/__9Dvvx9Ty1exWdTHKSrwY4MvEtOcgMSVj7Usu6eyyigw)
- **Notable Investors/Partners**: QP Ventures (lead in Series A), Emerge Ventures (lead in Seed round); 5 institutional investors total [builtin.com](https://builtin.com/company/loora)
- **Growth Signals**: 
  - 33 employees with **23.1% YoY headcount growth** (+9 people) [linkedin.com](https://il.linkedin.com/company/loora)
  - Active in 7 countries (Israel, Spain, UK, Portugal, South Africa, Belarus, Poland)
  - 10 active job postings with **150% quarterly increase** in hiring [linkedin.com](https://il.linkedin.com/company/loora)
  - Launched Android app in July 2024 to expand access [linkedin.com](https://il.linkedin.com/company/loora)
  - Hired Yulia Karasik as VP of Marketing in 2024

## Competitive Advantages
- **Proprietary AI**: Uses bespoke, fine-tuned large language models specifically optimized for English conversation, not generic chatbots.
- **Deep conversation focus**: Targets advanced and professional learners with complex topic discussion, unlike apps focused on basic vocabulary.
- **Real-time feedback loop**: Provides instant, specific coaching on pronunciation, grammar, and accent—mimicking a human tutor.
- **Judgment-free environment**: Positions itself as a safe, always-available space for practice, lowering the barrier for shy or busy learners.

## Strategic Focus
- **B2B expansion**: Actively hiring a General Manager for B2B, signaling a push into corporate and institutional English training.
- **Platform growth**: Building out both iOS and Android channels; increasing marketing spend (hiring User Acquisition Managers).
- **Product depth**: Enhancing Business English modules and exam preparation (TOEFL/IELTS) to capture professional and academic segments.

## Why Work Here
- **Impact**: As a startup, every role carries significant weight; employees are told "your contributions make a substantial impact on our journey." [loora.com/careers](https://www.loora.com/careers)
- **Culture**: Emphasizes "personal accountability" and "ownership" in a mission-driven environment focused on reshaping education.
- **Work model**: Hybrid workspace based in Tel Aviv, Israel; employees engage in a combination of remote and on-site work [builtin.com](https://builtin.com/company/loora)
- **Team composition**: Small, high-leverage team (33 people) with strong technical DNA (CTO is co-founder, VP R&D, Lead Android Engineer, Staff Backend Developer roles open)
- **Perks**: Not explicitly listed, but the company markets itself as a "premium" but affordable alternative—suggests a lean, resourceful startup culture

## Sources
1. [loora.com](https://www.loora.com/)
2. [loora.com/careers](https://www.loora.com/careers)
3. [builtin.com](https://builtin.com/company/loora)
4. [linkedin.com](https://il.linkedin.com/company/loora)
5. [tracxn.com](https://tracxn.com/d/companies/loora/__9Dvvx9Ty1exWdTHKSrwY4MvEtOcgMSVj7Usu6eyyigw)

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