---
title: 'Frontend Engineer (SDE-2) at Plotline'
canonical: 'https://feeny.ai/job/frontend-engineer-sde-2-plotline-bengaluru-mtte65smkj0h'
type: 'job'
last_seen: '2026-09-09'
---

# Frontend Engineer (SDE-2) at Plotline

- **Company:** Plotline
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/plotlineso/6f9ce704-359c-4eba-9423-e6b356a78e9c/application

**Skills:** React, TypeScript, HTML, CSS, Redux, Next.js, GraphQL, Node.js, Drag-and-drop, Builder-style interfaces

> Join Plotline as a Frontend Engineer to own and scale the dashboard and visual builder interfaces used by millions of users. You will build complex, high-craft UI systems with deep state management, ensuring pixel-accurate cross-platform fidelity and strong performance.

## Job description

## Overview

Join our rapidly growing AI startup as a Frontend Engineer and own the dashboard that product and growth teams at top consumer apps use every day: visual builders with deeply nested state, drag-and-drop, real-time previews, and analytics. This is the kind of high-craft UI work that is genuinely hard to find elsewhere, on a product whose output ships straight into apps used by millions. Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, and Zepto.

## Why This Role Matters

Own the dashboard that powers in-app experiences for 100M+ end users. Work directly with the engineering team and founders on a small, tight-knit team where ownership is high. Build UI systems and patterns that scale with our high-growth trajectory. We're seeking a rare combination of UI craft, strong engineering fundamentals, hands-on execution, and the drive to own surfaces end to end.

## About This Role

Key challenges you'll solve: Complex Interfaces: Building visual builders with deeply nested state, drag-and-drop, and real-time previews that stay fast and predictable. Cross-Platform Fidelity: Shipping UI that renders pixel-accurately both natively and in webviews inside mobile apps, where HTML/CSS precision matters. This is an opportunity to have outsized impact on the product surface every customer touches while building deep expertise in hard UI engineering at a scaling startup.

Outcomes Expected Own and scale our dashboard and its visual builders, campaign tools, and analytics views, with the state management and performance to keep them fast. Ship high-craft, cross-platform UI that renders reliably both natively and in mobile webviews.

## Responsibilities

Dashboard & Product UI Visual Builders: Build and own complex builder interfaces with deeply nested state, drag-and-drop, and real-time previews. Campaign & Analytics Tools: Ship the campaign tooling and analytics views that product and growth teams use every day. State & Performance: Manage large, deeply nested client state with a constant eye on performance and responsiveness. Quality & Cross-Platform Cross-Platform Fidelity: Ensure output renders pixel-accurately both natively and in mobile webviews, where HTML/CSS precision matters. Craft & Detail: Hold a high bar for UI quality, accessibility, and interaction detail. Full-Stack Depth: Go deeper into Node.js and GraphQL when the feature calls for it.

## Requirements

Professional Experience 2 to 4 years of frontend engineering experience, with a track record of shipping production web apps. Deep experience with React and TypeScript, ideally on complex, stateful interfaces. Strong HTML/CSS fundamentals and an eye for cross-browser and cross-platform fidelity. Technical Proficiency Core Stack: Proficiency with React, Redux, TypeScript, and Next.js. APIs: Comfort working with GraphQL, and Node.js when you go deeper into the backend. UI Engineering: Experience with complex state management, drag-and-drop, or builder-style interfaces is a strong plus.

Core Competencies Product Sense User Empathy: Builds for product and growth teams, sweating the workflows they live in every day. Quality Standards: Values craft and detail, and can explain and defend UI tradeoffs. Technical Execution Self-Sufficiency: Ships complete features end to end, from UI to the API layer. Performance Instinct: Keeps complex, stateful UIs fast and responsive. Startup Agility Ownership: Takes high ownership on a small, tight-knit team. Growth Mindset: Continuously raises the bar based on user feedback and product needs.

Ready to own the dashboard behind experiences for 100M+ users? If you love hard, high-craft UI work, we'd love to hear from you.

## About Plotline

## Company Overview
- **One-liner**: Plotline is an AI-native omnichannel customer engagement platform that lets product and growth teams build and launch in-app experiences and outbound campaigns without engineering dependency.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Salt Lake City, Utah, United States (with a strong presence in India)
- **Founded**: 2021
- **Founders**: Shubham Jindal and Adarsh Tadimari

## Core Business
- **Primary industry**: Customer engagement / marketing technology (MarTech)
- **Target customers**: B2B – product and growth teams at consumer-facing apps (fintech, edtech, gaming, commerce, health)
- **Mission**: Give product and growth teams the power to engage users inside their apps – without waiting on engineering.

## Products & Services
- **Plotline Platform (AI-Native)**: Unified platform combining product experiences (tooltips, stories, spotlights, games, surveys, scratch cards, streaks) with outbound channels (email, push, WhatsApp, SMS, RCS) and analytics. Key AI features include AI Segmentation (describe audience in plain language), AI Creative Generation (on-brand banners and copy), and AI Campaign Review (pre-launch quality checks). [plotline.so](https://www.plotline.so/)
- **Agentic Customer Engagement**: An AI marketer per user that reads the full user story (events, tickets, chats) and autonomously decides which message, channel, and creative to send – or whether to send anything at all. [plotline.so](https://www.plotline.so/)
- **Experience Library**: Pre-built templates for gamification, videos, stories, tooltips, banners, and more – all no-code and deployable without an app release.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding of **$2.6M** (Seed round, May 2024). Annual revenue not disclosed. Serves **300M+ end users** and runs **700M+ agents/month**. [tracxn.com](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)
- **Notable Investors/Partners**: **Elevation Capital** (lead investor in Seed round). Customers include Dream11, CoinDCX, Zepto, BharatPe, Step Banking, Upstox, Kredivo Group. [plotline.so](https://www.plotline.so/)
- **Growth Signals**: Headcount grew ~32% YoY (22 employees per LinkedIn, 32 per Tracxn as of Jan 2026). Active job postings: 12. Expanding into MENA, SEA, and US markets with dedicated sales roles. [linkedin.com](https://www.linkedin.com/company/plot-line)

## Competitive Advantages
- **AI-Native Architecture**: The entire platform is built around AI agents that handle segmentation, creative generation, and campaign review – not bolted on after the fact.
- **Zero SDK Crashes**: The SDK has never crashed in production, a critical reliability claim for consumer apps. [plotline.so](https://www.plotline.so/about)
- **Unified Product + Outbound**: Replaces multiple point solutions (Braze, MoEngage, CleverTap, etc.) with one platform covering in-app experiences, outbound channels, and analytics.
- **Sub-100ms Latency**: Real-time triggers and agent decisions at low latency, enabling instant user responses.

## Strategic Focus
- **Global Expansion**: Hiring founding account executives for MENA and SEA regions, plus enterprise SDRs for the US market.
- **Product Development**: Deepening AI capabilities (agentic engagement, multi-channel orchestration) and expanding the experience library.
- **Enterprise Adoption**: Winning larger consumer apps and building out customer success and support teams to serve a growing customer base.

## Why Work Here
- **Scale & Impact**: The SDK runs on 300M+ devices; work directly impacts millions of real users every day. [plotline.so](https://www.plotline.so/careers/)
- **Small, High-Output Team**: No bureaucracy – ideas go from concept to production in days. Employees take extreme ownership of their work. [plotline.so](https://www.plotline.so/about)
- **Hard Engineering Problems**: Real-time triggers at sub-100ms latency, SDK performance on millions of devices, no-code UI builders – genuinely challenging work.
- **Culture**: Transparent and direct communication, customer obsession, and a bias for action. Remote/hybrid policy not explicitly stated, but the team spans India and the US, suggesting flexible work arrangements.
- **Open Roles**: Engineering Lead, SDE2 Mobile, SDE2 Frontend, Customer Success Manager, Account Executive, Technical Support Engineer, and more. [plotline.so](https://www.plotline.so/careers/)

## Sources
1. [plotline.so - About page](https://www.plotline.so/about)
2. [plotline.so - Careers page](https://www.plotline.so/careers/)
3. [plotline.so - Homepage](https://www.plotline.so/)
4. [linkedin.com - Plotline company page](https://www.linkedin.com/company/plot-line)
5. [tracxn.com - Plotline profile](https://tracxn.com/d/companies/plotline/__6Ml-v61IvKB5cOVtoQsbks4dBbKWcYeLQqnZIIyVViw)

## Other roles at Plotline

- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-plotline-bengaluru-fm9vphgsvymr) — Bengaluru, India
- [Executive Assistant to the Founder(s)](https://feeny.ai/job/executive-assistant-to-the-founder-s-plotline-bengaluru-scbpy4ns7wdq) — Bengaluru, India
- [Product Manager](https://feeny.ai/job/product-manager-plotline-bengaluru-mjvr1zx4w8d5) — Bengaluru, India
- [Technical Support Engineer](https://feeny.ai/job/technical-support-engineer-plotline-bengaluru-9aaymt4y75wj) — Bengaluru, India
- [Lead Recruiter](https://feeny.ai/job/lead-recruiter-plotline-bengaluru-drh1a45q33zn) — Bengaluru, India
- [Founding SDET](https://feeny.ai/job/founding-sdet-plotline-bengaluru-y26q316zwj3z) — Bengaluru, India
- [Enterprise Account Executive India](https://feeny.ai/job/enterprise-account-executive-india-plotline-bengaluru-tbpehsyejx92) — Bengaluru, India
- [Enterprise SDR - US](https://feeny.ai/job/enterprise-sdr-us-plotline-san-francisco-gvx9sn0hx05x) — San Francisco, CA
- [Key Account Manager - India](https://feeny.ai/job/key-account-manager-india-plotline-bengaluru-rmyvj0kefeqw) — Bengaluru, India
- [Enterprise Customer Success Manager - India and SEA](https://feeny.ai/job/enterprise-customer-success-manager-india-and-sea-plotline-bengaluru-8vq9f24nkswt) — Bengaluru, India