---
title: 'Full-Cycle Account Executive - BloomNation at Promenade'
canonical: 'https://feeny.ai/job/full-cycle-account-executive-bloomnation-promenade-santa-monica-f4t8vax6zj0z'
type: 'job'
last_seen: '2026-11-10'
---

# Full-Cycle Account Executive - BloomNation at Promenade

- **Company:** Promenade
- **Location:** Santa Monica, CA
- **Compensation:** $90k–$120k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-22
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.lever.co/promenade/f034bddd-1869-4e96-8bb4-eea4492ce418

## Job description

Book it. Run it. Close it. No commission cap. BloomNation helps thousands of local florists compete with national order-gatherers. We're hiring a Full-Cycle Account Executive who owns every step of the deal. We assign you a book of florist shop owners. You call them, book the consultations yourself, run them, and close. You don't spend time building lists, and nobody hands off your deals. It's your phone, your calendar and your number. Commission is uncapped. This role suits someone who loves the call volume of outbound and the payoff of closing. Cycles are short, feedback is fast, and the leaderboard updates every day. We're looking for someone for whom hitting the number is simply how they operate. We value the rep who delivers month after month and gets a little better every quarter more than the rep with one record month and a quiet one after it. Consistency is how you win here.

## What you'll own

Working your assigned book of florist owners across the US and Canada (excluding Quebec) by phone, email and Revenue.io cadences to book consultations Ramping to 15+ consultations held a month by your third month, all booked yourself from your assigned contacts Running consultations with business owners: discovery, showing the platform, handling objections, structuring and closing the deal Hitting and beating monthly new-ARR targets, which step up through ramp and are then set each month against our company plan Keeping Salesforce, Revenue.io and Chili Piper accurate so every contact is worked until it ends in a close or a clear no Handing deals cleanly to Implementation so what you promised is what the florist gets at launch Sharing what's working in openers, objections and competitive deals with the team and the Sales Director

## What we need to see

2+ years in a full-cycle or closing role that included outbound prospecting A record of booking your own meetings through cold outreach, not only working meetings someone else set A record of steady, repeatable quota attainment you can prove: % attainment by year, the number of months you hit target, and your rank on the team Experience selling to small-business owners in short sales cycles High daily call volume without losing call quality Disciplined follow-up: no contact goes cold through neglect Coachability: you take feedback today and use it on the next call Bonus: experience with a sales dialer or engagement platform (Revenue.io, Outreach, SalesLoft or similar) Bonus: Spanish or another language, or experience in floral, local retail or SMB SaaS

## Your first 90 days and beyond

A structured ramp with revenue targets that step up each month. Across the first three months you'll hold 30 consultations, close 9 deals and book $30,000 in new ARR. By month three you'll be holding 15+ consultations a month that you booked yourself. Once ramped, the target is a 35% win rate on consultations held, and it's normal for your rate to rise through ramp as you learn the product and our sales process.

More about us - Promenade Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators. Promenade was originally founded in 2011 as BloomNation, the nation’s premier network for local florists, disrupting the multi-billion dollar floral industry. After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers. Today, Promenade creates software for four industries - BloomNation (Floral), Promenade (Food, Liquor and Butchers) . The company is based in Santa Monica, CA along with Remote roles.

Additional highlights… Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)

Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”

Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica

Why join Promenade? If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.

## About Promenade

## Company Overview
- **One-liner**: Promenade provides an e-commerce and SaaS platform that empowers small, local businesses—including florists, restaurants, and liquor stores—with online ordering, a point-of-sale (POS) back office, and customer management tools.
- **Entity Type**: Private (Series B)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2011 (originally as BloomNation)
- **Founders**: Farbod Shoraka (CEO and Co-Founder)

## Core Business
- **Primary industry/industries**: E-commerce SaaS, Small Business Technology, Food & Beverage Technology, Retail Technology
- **Target customers**: B2B; primarily small and local businesses (florists, pizzerias, restaurants, beverage and liquor stores) in the United States.
- **Mission or purpose statement**: "Our company mission is for small business owners to thrive, not just survive." ([getpromenade.com](https://getpromenade.com/careers/))

## Products & Services
- **Promenade SaaS Platform**: A comprehensive, cloud-based e-commerce and business management platform. It includes an online storefront builder, order management, and customer engagement tools.
- **Promenade POS**: A point-of-sale back office solution that integrates with the online platform, enabling businesses to manage both online and in-store orders from a single system. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Industry-Specific Solutions**: The platform is tailored for specific verticals including florists, pizzerias/restaurants, and beverage/liquor stores, addressing unique operational needs for each sector.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric (Funding)**: Total disclosed funding of **$16.5 million**: $5.5M Series A led by Ronny Conway, Andreessen Horowitz, Spark Capital, and Chicago Ventures; $11M Series B led by B. Riley Venture Capital. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Notable Investors/Partners**: Andreessen Horowitz, Spark Capital, Chicago Ventures, B. Riley Venture Capital.
- **Growth Signals**: Year-over-year headcount growth of **+16.5%**, with a current estimated workforce of 54 employees. The company has 12 active job postings (as of the latest data) and is expanding its platform offerings beyond florists into new verticals like restaurants and liquor stores. ([linkedin.com](https://linkedin.com/company/promenade-co))

## Competitive Advantages
- **Vertical-Specific Focus**: Unlike generic e-commerce platforms, Promenade deeply customizes its software for specific small business niches (florists, pizzerias, liquor stores), providing industry-specific workflows and integrations that generalist competitors cannot easily replicate.
- **End-to-End Ecosystem**: By offering both a public-facing online ordering website and a back-office POS system, Promenade provides a unified solution that replaces multiple disparate tools (e.g., separate website builder + wire service + POS).
- **Long Track Record**: Founded over a decade ago (originally as BloomNation), the company has deep domain expertise in the local commerce space and a loyal customer base of thousands of businesses.

## Strategic Focus
- **Vertical Expansion**: Actively expanding its platform from its original flower shop base into adjacent verticals (restaurants, pizzerias, and beverage/liquor stores) to capture a larger share of the local commerce market.
- **Product Development**: Continuing to build out the Promenade POS and back-office capabilities to create a more integrated and powerful operating system for small business owners.
- **Sales & Customer Growth**: Scaling its sales team (with active openings for Sales Development Representatives, Account Executives, and Sales Managers) to drive top-line growth and acquire new merchants.

## Why Work Here
- **Culture & Mission**: Employees describe a culture that is "connected, transparent, and built on work/life balance" with a strong focus on helping small businesses succeed. The mission is central to the company's identity. ([getpromenade.com](https://getpromenade.com/careers/))
- **Hybrid/Remote Work**: Promenade operates a hybrid workspace with flexible on-site requirements at its Santa Monica, CA headquarters. Many roles (including Customer Service and Sales) are listed as fully remote. ([builtin.com](https://builtin.com/company/promenade), [jobs.lever.co](https://jobs.lever.co/promenade))
- **Benefits & Perks**: Offers competitive salaries, comprehensive health/dental/vision insurance, stock options, 401(k), paid parental leave, and commuter benefits. Office perks include a dog-friendly environment, weekly catered lunches, a stocked kitchen, and a location one block from the beach. ([getpromenade.com](https://getpromenade.com/careers/))
- **Growth Opportunity**: With 12 active job openings and a headcount growth rate of +16.5% year-over-year, there are opportunities for career advancement as the company expands.

## Sources
1. [getpromenade.com - Careers](https://getpromenade.com/careers/)
2. [getpromenade.com - About Promenade](https://getpromenade.com/about-promenade/)
3. [linkedin.com - Promenade Company Page](https://linkedin.com/company/promenade-co)
4. [builtin.com - Promenade Company Profile](https://builtin.com/company/promenade)
5. [jobs.lever.co - Promenade Job Openings](https://jobs.lever.co/promenade)

## Other roles at Promenade

- [Business Development Representative](https://feeny.ai/job/business-development-representative-promenade-santa-monica-b2917mf9jf5x) — Santa Monica, CA
- [Bilingual Inside Sales Representative - Spanish Speaking](https://feeny.ai/job/bilingual-inside-sales-representative-spanish-speaking-promenade-santa-monica-7thdt6rf5v1a) — Santa Monica, CA
- [Customer Success Team Lead](https://feeny.ai/job/customer-success-team-lead-promenade-remote-b6qnd951w7jf)
- [Customer Success Manager (CSM)](https://feeny.ai/job/customer-success-manager-csm-promenade-remote-a1y74bt56gz9)
- [Customer Service Representitive](https://feeny.ai/job/customer-service-representitive-promenade-remote-560s3bfbs3da)
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- [Customer Success Associate](https://feeny.ai/job/customer-success-associate-promenade-remote-3ec2hj23tfzs)