---
title: 'Full-Cycle Account Executive at Promenade'
canonical: 'https://feeny.ai/job/full-cycle-account-executive-promenade-santa-monica-7a6e3antej9p'
type: 'job'
last_seen: '2026-11-10'
---

# Full-Cycle Account Executive at Promenade

- **Company:** Promenade
- **Location:** Santa Monica, CA
- **Compensation:** $90k–$120k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2021-05-25
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.lever.co/promenade/03cec66f-2d67-4f4f-9d8d-ac2a84cc1fe5

## Job description

## What we are looking for

Promenade, formerly known only as BloomNation, is looking for a Full-Cycle Account Executive to help us grow! We are looking for a competitive, coachable, and incredibly tenacious sales executive who is not only a true sales professional, but someone who can bring unique value to our rapidly growing team.

As a results-driven sales executive, you will actively call on new clients and boost company revenue through customer acquisition. Joining our sales organization will give you the opportunity to apply your skill-set as you build and sustain customer growth through daily prospecting and running product demonstrations with small business owners.

You'll also focus on building a strong referral network of both clients and vendors, and will join a collaborative team of sales professionals who support each other and create a friendly, competitive, and winning team culture.

While our HQ is based in Santa Monica, CA (aka Silicon Beach), this role will be hybrid (unless you prefer to work daily in-person).

Specifically, you will…

- Hunt for net new partners primarily in our restaurant vertical.
- Build a pipeline of prospects and manage the sales stages from initiate to close
- Successfully cultivate relationships at the owner level through research, cold-calling, channel partnerships, and professional networking
- Meet and exceed monthly sales booking and revenue quotas
- Plan, direct, and record sales activities, including management of the sales pipeline using our tech stack
- Salesforce, SalesLoft, ChiliPiper, etc.
- Involved in all phases of the sales lifecycle including identifying and developing leads; meeting with clients; developing value propositions; financial deal structuring; contract negotiation and closing
- Share industry, deal, and sales “best practice” knowledge with other members of the sales team
- Understand the competitive landscape (strengths, weaknesses, features/benefits) and determine the unique value Promenade's brands deliver
- Must collaborate with the Implementation team to ensure that expectations set during the sales process are met in onboarding and post-launch
- Work with the Sales Director to effectively identify opportunities for market growth

What’s in it for you...

- Equity/Stock options in a profitable and rapidly growing company
- Great Medical/Dental/Vision coverage
- Transportation coverage in the form of parking, rideshare, or metro credit (for local candidates)
- Fully stocked snack bar & weekly catered lunches
- Company provided gear & swag (MacBook Pro, t-shirt, sunglasses, etc.)
- Ability to mold your career and make an immediate impact
- Work in a fast-paced, fun environment with an eclectic group of people from all over the world

You will excel if you have...

- At least 2 years of Sales closing experience -At least 1 year Merchant service experience required
- Experience hunting and closing new business
- Ability to self generate at least 15 net new opportunities per month
- Experience with and ability to consultative sell and close SMB's in short deal cycle.
- A proven sales process and track record of exceeding quota
- Openness and willingness to be coached and mentored
- A desire to be creative with your sales process and outreach
- The ability to thrive in a fast-paced environment
- An undying will to succeed!
- Multilingual is a plus!
- OTE - $90K - 120K

More about us - Promenade Promenade is a mission-driven company empowering local businesses with products and services that allow them to thrive online and offline. We build vertically-focused software catered to each industry we serve, leveling the playing field between the small business and large aggregators. Promenade was originally founded in 2011 as BloomNation, the nation’s premier network for local florists, disrupting the multi-billion dollar floral industry. After helping thousands of local florists across the country, we doubled down on our mission and began helping more small businesses who carried the same challenges of acquiring and retaining their own customers. Today, Promenade creates software for four industries - BloomNation (Floral), Promenade (Food, Liquor and Butchers) . The company is based in Santa Monica, CA along with Remote roles.

Additional highlights… Backed by premier industry investors such as Andreessen Horowitz (AirBnB, Box, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Upworthy, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.)

Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”

Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica

Why join Promenade? If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.

## About Promenade

## Company Overview
- **One-liner**: Promenade provides an e-commerce and SaaS platform that empowers small, local businesses—including florists, restaurants, and liquor stores—with online ordering, a point-of-sale (POS) back office, and customer management tools.
- **Entity Type**: Private (Series B)
- **Headquarters**: Santa Monica, California, United States
- **Founded**: 2011 (originally as BloomNation)
- **Founders**: Farbod Shoraka (CEO and Co-Founder)

## Core Business
- **Primary industry/industries**: E-commerce SaaS, Small Business Technology, Food & Beverage Technology, Retail Technology
- **Target customers**: B2B; primarily small and local businesses (florists, pizzerias, restaurants, beverage and liquor stores) in the United States.
- **Mission or purpose statement**: "Our company mission is for small business owners to thrive, not just survive." ([getpromenade.com](https://getpromenade.com/careers/))

## Products & Services
- **Promenade SaaS Platform**: A comprehensive, cloud-based e-commerce and business management platform. It includes an online storefront builder, order management, and customer engagement tools.
- **Promenade POS**: A point-of-sale back office solution that integrates with the online platform, enabling businesses to manage both online and in-store orders from a single system. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Industry-Specific Solutions**: The platform is tailored for specific verticals including florists, pizzerias/restaurants, and beverage/liquor stores, addressing unique operational needs for each sector.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric (Funding)**: Total disclosed funding of **$16.5 million**: $5.5M Series A led by Ronny Conway, Andreessen Horowitz, Spark Capital, and Chicago Ventures; $11M Series B led by B. Riley Venture Capital. ([getpromenade.com](https://getpromenade.com/about-promenade/))
- **Notable Investors/Partners**: Andreessen Horowitz, Spark Capital, Chicago Ventures, B. Riley Venture Capital.
- **Growth Signals**: Year-over-year headcount growth of **+16.5%**, with a current estimated workforce of 54 employees. The company has 12 active job postings (as of the latest data) and is expanding its platform offerings beyond florists into new verticals like restaurants and liquor stores. ([linkedin.com](https://linkedin.com/company/promenade-co))

## Competitive Advantages
- **Vertical-Specific Focus**: Unlike generic e-commerce platforms, Promenade deeply customizes its software for specific small business niches (florists, pizzerias, liquor stores), providing industry-specific workflows and integrations that generalist competitors cannot easily replicate.
- **End-to-End Ecosystem**: By offering both a public-facing online ordering website and a back-office POS system, Promenade provides a unified solution that replaces multiple disparate tools (e.g., separate website builder + wire service + POS).
- **Long Track Record**: Founded over a decade ago (originally as BloomNation), the company has deep domain expertise in the local commerce space and a loyal customer base of thousands of businesses.

## Strategic Focus
- **Vertical Expansion**: Actively expanding its platform from its original flower shop base into adjacent verticals (restaurants, pizzerias, and beverage/liquor stores) to capture a larger share of the local commerce market.
- **Product Development**: Continuing to build out the Promenade POS and back-office capabilities to create a more integrated and powerful operating system for small business owners.
- **Sales & Customer Growth**: Scaling its sales team (with active openings for Sales Development Representatives, Account Executives, and Sales Managers) to drive top-line growth and acquire new merchants.

## Why Work Here
- **Culture & Mission**: Employees describe a culture that is "connected, transparent, and built on work/life balance" with a strong focus on helping small businesses succeed. The mission is central to the company's identity. ([getpromenade.com](https://getpromenade.com/careers/))
- **Hybrid/Remote Work**: Promenade operates a hybrid workspace with flexible on-site requirements at its Santa Monica, CA headquarters. Many roles (including Customer Service and Sales) are listed as fully remote. ([builtin.com](https://builtin.com/company/promenade), [jobs.lever.co](https://jobs.lever.co/promenade))
- **Benefits & Perks**: Offers competitive salaries, comprehensive health/dental/vision insurance, stock options, 401(k), paid parental leave, and commuter benefits. Office perks include a dog-friendly environment, weekly catered lunches, a stocked kitchen, and a location one block from the beach. ([getpromenade.com](https://getpromenade.com/careers/))
- **Growth Opportunity**: With 12 active job openings and a headcount growth rate of +16.5% year-over-year, there are opportunities for career advancement as the company expands.

## Sources
1. [getpromenade.com - Careers](https://getpromenade.com/careers/)
2. [getpromenade.com - About Promenade](https://getpromenade.com/about-promenade/)
3. [linkedin.com - Promenade Company Page](https://linkedin.com/company/promenade-co)
4. [builtin.com - Promenade Company Profile](https://builtin.com/company/promenade)
5. [jobs.lever.co - Promenade Job Openings](https://jobs.lever.co/promenade)

## Other roles at Promenade

- [Business Development Representative](https://feeny.ai/job/business-development-representative-promenade-santa-monica-b2917mf9jf5x) — Santa Monica, CA
- [Full-Cycle Account Executive - BloomNation](https://feeny.ai/job/full-cycle-account-executive-bloomnation-promenade-santa-monica-f4t8vax6zj0z) — Santa Monica, CA
- [Bilingual Inside Sales Representative - Spanish Speaking](https://feeny.ai/job/bilingual-inside-sales-representative-spanish-speaking-promenade-santa-monica-7thdt6rf5v1a) — Santa Monica, CA
- [Customer Success Team Lead](https://feeny.ai/job/customer-success-team-lead-promenade-remote-b6qnd951w7jf)
- [Customer Success Manager (CSM)](https://feeny.ai/job/customer-success-manager-csm-promenade-remote-a1y74bt56gz9)
- [Customer Service Representitive](https://feeny.ai/job/customer-service-representitive-promenade-remote-560s3bfbs3da)
- [Inside Sales Representative](https://feeny.ai/job/inside-sales-representative-promenade-santa-monica-khsvht9r4gp1) — Santa Monica, CA
- [Customer Service Team Lead](https://feeny.ai/job/customer-service-team-lead-promenade-remote-1r3rj3hk1aga)
- [Bilingual Sales Development Representative - Spanish Speaking](https://feeny.ai/job/bilingual-sales-development-representative-spanish-speaking-promenade-santa-t9wwgf91f1dc) — Santa Monica, CA
- [Customer Success Associate](https://feeny.ai/job/customer-success-associate-promenade-remote-3ec2hj23tfzs)