---
title: 'Full Stack Product Engineer at Dentology'
canonical: 'https://feeny.ai/job/full-stack-product-engineer-dentology-united-kingdom-gree4pseqmr4'
type: 'job'
last_seen: '2026-09-15'
---

# Full Stack Product Engineer at Dentology

- **Company:** Dentology
- **Location:** United Kingdom
- **Compensation:** £40k–£50k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.ashbyhq.com/dentology/2e840997-9f77-40f6-95b2-313186ba5aca

## Job description

If you’re an exceptional coder, love shaping product, and are excited by the chance to work with bleeding-edge AI - this is your role.

Dentology is one of the UK’s fastest-growing performance marketing agencies, partnering exclusively with high-end cosmetic dental practices. We’re a 30+ person team spanning across content, ads, sales, and engineering - and one of the only agencies building an end-to-end patient acquisition system that blends agency services with proprietary software.

Our platform combines real-time lead tracking, performance analytics, and AI-driven insights to give practices unprecedented visibility into what’s driving results. From high-production content shoots and paid campaigns to in-house sales teams who close the leads, we deliver predictable, profitable growth for some of the biggest names in UK dentistry.

## Role Overview

We’re looking for a Full Stack Product Engineer to join us and help build a product that will transform how dental practices attract and convert patients. You’ll work across the stack, from database to frontend, and take ownership of key features, integrations, and user experiences. You’ll collaborate closely with the founders (marketing + tech backgrounds), bringing your own ideas to the table, influencing product direction, and helping us move fast with high-quality, clean, and scalable code.

## What you'll be doing

- Take ownership of engineering projects, delivering features end-to-end - from database design to polished frontend.
- Build and scale resilient backend services and high-usage API integrations.
- Collaborate with the team to align technical execution with real-world clinic needs and marketing performance goals.
- Help shape the engineering culture, setting best practices, tooling standards, and mentoring future hires.
- Drive continuous improvements to our UX/UI, working closely with non-technical team members to deliver seamless user experiences.
- Tackle challenges like real-time data syncing, performance optimisation, lead-tracking infrastructure, and AI-enhanced tools.
- Contribute ideas around product strategy - we want you thinking beyond code.

## What we're looking for

- 2+ years of full stack experience with React.js, Next.js, TypeScript, or similar web frameworks
- Solid understanding of data flows and state management in web applications
- Experience working with Prisma, PostgreSQL, and building robust API integrations
- A passion for clean, scalable code and practical solutions
- Empathy for the user - understanding how they interact with the product and shaping the experience to meet their needs
- Curiosity - a willingness to learn quickly, adapt, and grow with new technologies

Success in the Role 6 Months:

- Gain deep expertise in our entire tech stack, including deployments and infrastructure
- Take ownership of smaller features, ensuring high-quality delivery and end-to-end responsibility
- Become the go-to person for understanding how all systems work together and contribute to ongoing projects
- Work autonomously on both frontend and backend development, applying best practices across the full stack

12 Months:

- Play a key role in hiring, working closely with the engineering team to evaluate potential candidates
- Take on mentorship responsibilities, helping junior developers grow their skills
- Contribute to engineering decisions around architecture, tech stack improvements, and development practices
- Lead efforts in scaling systems, optimising performance, and ensuring robustness of integrations

18 Months +:

- Lead a team of developers, managing projects and ensuring delivery aligns with product goals
- Take ownership of more strategic decisions, including setting long-term engineering direction
- Mentor and guide other engineers on complex problems, promoting a culture of technical excellence and collaboration
- Influence the company’s growth trajectory by playing a major role in key product and engineering initiatives

## Why Join Us

- Incredible category – We’re blending agency speed with SaaS scalability in a niche ripe for disruption.
- Cutting-edge tech – Work with the latest AI and workflows.
- Real ownership – You’ll build the product, not just ship tickets.
- Clear progression – We’re scaling quickly; there are huge opportunities to grow into leadership.
- Startup energy, proven team – Fast-moving, ambitious culture - but with a 30+ person company behind you.
- Remote-first – Work from anywhere, tightly connected to a high-performance, collaborative team.

## About Dentology

## Company Overview
- **One-liner**: Dentology provides a complete patient acquisition platform for elite dental practices, combining performance creative, paid advertising, and lead conversion systems to help practices attract high-value patients and run their marketing in-house.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: London, United Kingdom
- **Founded**: 2023
- **Founders**: Luca Ciraolo (Co-Founder & CTO)

## Core Business
- **Primary industries**: Advertising Services, Healthtech (dental practice marketing)
- **Target customers**: B2B – high-end cosmetic dental practices (focusing on high-ticket treatments like Invisalign, bonding, veneers, and implants)
- **Mission or purpose statement**: To empower dental practices to run world-class patient acquisition independently, removing reliance on external agencies and giving them full ownership of their growth.

## Products & Services
- **Patient Acquisition Platform (SaaS)**: A comprehensive software system that connects to ad platforms, CRM, and practice management software. It provides real-time analytics across the entire funnel – cost per booking, ROI per campaign, conversion by clinician – with no manual input.
- **Creative & Ad Systems**: Pre-built creative and ad optimisation systems that show Meta (Facebook/Instagram) who actually books and starts treatment, lowering cost per booked patient.
- **Lead Conversion System**: Automated lead handling that dials only answered calls, manages the pipeline, and transcribes calls directly into patient records.
- **Implementation & Training (Service)**: A 12-week installation programme where Dentology’s team sets up the system, documents every step, and trains the practice’s staff (no prior marketing experience required). Includes ongoing live advisory calls and a community of practice owners.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over 70 practices served, 8,500+ consultations generated, and £6.9 million in treatment revenue attributed to the system (as stated on dentology.ai)
- **Notable Investors/Partners**: Not publicly available (likely bootstrapped)
- **Growth Signals**: 16 employees (LinkedIn, +10.7% monthly growth); active hiring for multiple roles (Full Stack Engineer, Creative Strategist); expanding from UK to include presence in South Africa and France; claims of significantly lower cost per booked patient compared to agency alternatives.

## Competitive Advantages
- **Proprietary integration**: Connects directly to major practice management software (Dentally in the UK; Dentrix, Open Dental, Eaglesoft in the US) – creates a data feedback loop that optimises ad spend for actual booked patients, not just leads.
- **Performance guarantee**: Offers a refund if the practice does not achieve 30 cases in 6 months, demonstrating confidence in the system.
- **Low barrier to entry**: Designed for non-marketers; every process is documented step-by-step so a practice can run it without prior experience.
- **End-to-end ownership**: Unlike agencies, the practice owns its brand, creative, and campaigns – nothing is shared with other practices.

## Strategic Focus
- **Scaling the platform**: Expanding the number of practices using the system, both in the UK and internationally.
- **AI-powered product development**: Job postings mention “redefining patient acquisition with AI” and leading innovation with AI, suggesting a shift toward more intelligent automation and predictive analytics.
- **Deepening the moat**: Continuing to build proprietary data and integrations that make the system stickier and more effective than generic marketing tools.

## Why Work Here
- **Culture & impact**: Small, fast-growing team (16 people) where engineers have significant influence on product direction. The company is disrupting a traditional agency model, offering a chance to shape both the product and the go-to-market strategy.
- **Remote/hybrid policy**: Remote-first within the UK (all current job postings are remote). The company has a physical office in London (HQ) but most roles are listed as remote.
- **Tech stack**: Modern stack including TypeScript, React, PostgreSQL, and integrations with Google Ads, TikTok, YouTube, etc. Strong emphasis on full-stack product engineering.
- **Compensation**: Salary ranges for engineering roles are £40k–£60k (as listed on Torre.ai), competitive for a London-based startup.
- **Growth trajectory**: High growth (+10.7% monthly headcount increase) and active hiring across engineering and creative roles indicate a scaling phase with career advancement opportunities.

## Sources
1. [dentology.ai](https://www.dentology.ai/)
2. [LinkedIn – Dentology](https://uk.linkedin.com/company/dentology-systems)
3. [Built In – Dentology](https://builtin.com/company/dentology)
4. [Built In – Dentology Jobs](https://builtin.com/company/dentology/jobs)
5. [Torre.ai – Dentology team](https://torre.ai/teams/Dentology)

## Other roles at Dentology

- [Performance Video Editor](https://feeny.ai/job/performance-video-editor-dentology-south-africa-rxwvtszbqwyn) — South Africa
- [Full Stack Product Engineer](https://feeny.ai/job/full-stack-product-engineer-metaview-san-francisco-dpetarwbh1pw) — San Francisco, CA
- [Full Stack Product Engineer](https://feeny.ai/job/full-stack-product-engineer-raylu-ai-new-york-9m94cf8sv2q3) — New York, NY
- [Full Stack Product Engineer](https://feeny.ai/job/full-stack-product-engineer-prohostai-san-francisco-f5n9tme1t7b4) — San Francisco, CA
- [Full Stack Product Engineer](https://feeny.ai/job/full-stack-product-engineer-hightouch-north-ys02bw4613eg) — North, United States