---
title: 'Fullstack Engineer at Ashley Digital'
canonical: 'https://feeny.ai/job/fullstack-engineer-ashley-digital-tel-aviv-pnna2e2kez3w'
type: 'job'
last_seen: '2026-09-22'
---

# Fullstack Engineer at Ashley Digital

- **Company:** Ashley Digital
- **Location:** Tel Aviv, Israel
- **Posted:** 2026-09-16
- **Last confirmed live:** 2026-09-22
- **Apply:** https://job-boards.greenhouse.io/residenthome/jobs/6184840004

## Job description

Who We Are: THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE. Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud.

We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.

What We Do: Our Product, Data, R&D, and Marketing teams in Tel Aviv play a central role in driving that experience across our global portfolio of brands. We build the platforms, tools, and data capabilities that power the entire customer journey- from acquisition and personalization to checkout, retention, and customer experience. Working at the intersection of technology, data, and business, our teams build the products, platforms, and capabilities that drive growth, improve customer experiences, and influence millions of customer interactions worldwide. Our R&D team is responsible for the backbone of the entire development process and infrastructure. We design, implement, and maintain the processes, methodologies, and technologies that allow and support the development of the platform while upholding high standards of quality, performance, security, availability, and agility.

What You’ll Be Doing: We are looking for a Full-Stack Engineer who brings strong ownership, clear communication, and a practical, can-do mindset. You will join the Commerce squad and build high-impact capabilities across our core commerce and internal platforms, including Admin experiences that power pricing, promotions, product data, and order lifecycle flows, as well as Operations and Customer Support. You will operate in a fast-paced environment with high standards, partnering closely with Product, Design, DevOps, and cross-functional stakeholders to deliver meaningful business outcomes. This is an opportunity to influence technical decisions, own features end-to-end, and build scalable systems that support critical commerce experiences used across the business.

Roles and Responsibilities:

- Design and implement scalable microservices with strong API contracts and maintainable architecture
- Own features end-to-end: clarify requirements, propose technical designs, break down delivery, coordinate dependencies, ship, monitor, and iterate based on real usage and business impact
- Contribute to event-driven commerce architecture: publish and consume events, design resilient workflows, handle retries and idempotency, and ensure data consistency across services
- Work within a Scala-based monolith, adapting quickly to unfamiliar technologies and applying pragmatic refactoring practices
- Work with MongoDB and other data stores as needed, designing schemas and access patterns that support scale, performance, and long-term maintainability
- Work with AWS cloud infrastructure and production systems, including observability, deployments, and operational readiness

Qualifications:

- 3+ years building server-side applications in JavaScript/TypeScript using Node.js frameworks such as NestJS or Express
- 3+ years building user-facing features with React, including component-driven development and front-end architecture
- Experience with relational and NoSQL databases (PostgreSQL, MongoDB, or similar), including schema design and performance considerations
- Strong understanding of RESTful APIs, service boundaries, and integration patterns in a microservices environment
- Feature ownership experience: independently driving projects from early design through delivery, rollout, and post-launch improvements
- Experience with state management (Zustand preferred) and building maintainable, testable UI flows
- Events infrastructure background: hands-on experience with event-driven systems and messaging (for example, Kinesis, SQS, SNS, EventBridge, Kafka), including reliability patterns like retries, dead-lettering, ordering considerations, and idempotency - major plus
- Experience with design systems and reusable UI patterns (Material UI experience preferred), including atomic design principles - plus
- Familiarity with modern development practices (unit and integration testing, CI/CD pipelines, code quality, observability) - plus
- Experience leveraging AI-assisted development tools and workflows effectively, with the ability to critically evaluate outputs
- Fluency in English and experience working with global teams/stakeholders

The responsibilities described above are not exhaustive. You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time, subject to applicable law.

## About Ashley Digital

## Company Overview
- **One-liner**: Ashley Digital is the e-commerce and digital innovation engine behind Ashley Furniture Industries, driving the online experience for home furnishings brands including Nectar Sleep and DreamCloud.
- **Entity Type**: Private (subsidiary of privately-held Ashley Furniture Industries)
- **Headquarters**: Tampa, Florida, USA
- **Founded**: 2016
- **Founders**: Not publicly available (part of Ashley Furniture Industries)

## Core Business
- **Primary industry/industries**: E-commerce, retail, home furnishings, digital marketing, data science
- **Target customers**: B2C (consumers shopping for home furniture and mattresses online)
- **Mission or purpose statement**: "The biggest name in home. The boldest team in e-commerce." – Focused on shaping how people discover, explore, and buy home furnishings through digital innovation.

## Products & Services
- **Ashley Furniture E-Commerce Platform**: Full online shopping experience for Ashley Furniture’s vast catalog of home furnishings, including sofas, beds, dining sets, and decor.
- **Nectar Sleep**: Award-winning memory foam mattress brand sold directly to consumers.
- **DreamCloud**: Premium hybrid mattress brand with luxury positioning.
- **Digital Marketing & Data Science Services**: Internal capabilities in performance marketing, product management, creative, and data analytics that power the entire e-commerce ecosystem.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private subsidiary)
- **Key Metric**: 238 total employees (as of 2026); 92% employee engagement rate in 2025; 95% offer acceptance rate.
- **Notable Investors/Partners**: No external investors (wholly owned by Ashley Furniture Industries). Key partner: Ashley Furniture Industries – world’s largest manufacturer of home furnishings.
- **Growth Signals**: Remote-first company now operating in 33 U.S. states, the UK, and with a technology office in Tel Aviv, Israel. Recognized by Built In as the #1 Best Place to Work for three consecutive years. Average employee tenure of 3.24 years for a company founded less than a decade ago.

## Competitive Advantages
- **Brand Power**: Backed by Ashley Furniture Industries, the world’s largest home furnishings manufacturer and the largest furniture store brand in North America.
- **Scale & Data**: Access to millions of customers and a wealth of transactional data, enabling advanced data science and personalization.
- **Agility + Stability**: Operates with the speed and culture of a tech company while enjoying the resources and stability of an industry leader.
- **Remote-First Model**: Attracts top talent across 33+ states and two countries, fostering a highly collaborative, flexible work environment.

## Strategic Focus
- **Digital Transformation**: Continue to modernize the e-commerce experience for Ashley Furniture and its sub-brands.
- **Data-Driven Growth**: Leverage analytics, AI, and performance marketing to optimize customer acquisition and retention.
- **Talent Expansion**: Scale the remote-first team while maintaining high engagement and culture through intentional programs (OKRs, listening sessions, team offsites).

## Why Work Here
- **Culture & Flexibility**: Remote-first company with a strong emphasis on work-life balance, sustainability, and employee well-being. Uses OKRs for goal clarity and conducts quarterly engagement surveys.
- **Benefits**: Comprehensive package including medical (PPO/HMO), HSA/FSA, 401(k) with matching, “take what you need” PTO, paid parental leave, home-office stipend, pet insurance (Fetch), Headspace, One Medical, SoFi, and more.
- **Growth & Development**: Mentorship programs, continuing education stipend, job training, conferences, and promotion-from-within philosophy.
- **Recognition**: Consistently ranked #1 Best Place to Work by Built In; 93% of employees are proud to work there; 97% “really care about the fate of Ashley Digital.”
- **Work Environment**: 4 offices globally, but most roles are fully remote. Summer hours, open-door policy, and active Slack communities (cooking, fitness, walking club).

## Sources
1. [builtin.com](https://builtin.com/company/ashley-digital) – Company overview, perks, culture, and employee statistics
2. [builtin.com](https://builtin.com/company/ashley-digital/faq/workplace-perception) – Employee engagement data and work environment details
3. [builtin.com](https://builtin.com/company/ashley-digital/faq/compensation-benefits) – Benefits and compensation breakdown
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/residenthome) – Current job openings and careers page

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- [Product Designer](https://feeny.ai/job/product-designer-ashley-digital-tel-aviv-f10ecx8dqw64) — Tel Aviv, Israel
- [Customer Success Workforce Planning Manager](https://feeny.ai/job/customer-success-workforce-planning-manager-ashley-digital-united-states-0a0hhj5e6fk3) — United States
- [Senior Product Manager, E-commerce](https://feeny.ai/job/senior-product-manager-e-commerce-ashley-digital-tel-aviv-nbx50r2wjvmh) — Tel Aviv, Israel
- [Supply Chain Assistant - Newton Baby](https://feeny.ai/job/supply-chain-assistant-newton-baby-ashley-digital-clarksville-tt2af49y6cmg) — Clarksville, TN
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