---
title: 'Game Director at Jam City'
canonical: 'https://feeny.ai/job/game-director-jam-city-toronto-wd917m6fbf8h'
type: 'job'
last_seen: '2026-09-09'
---

# Game Director at Jam City

- **Company:** Jam City
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-21
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/jamcity/dbc476dc-f4aa-4b58-a914-aaee730a9f87

## Job description

As a leading mobile games developer, Jam City is looking to “level up” our talent for our talent team in Toronto. We’re on the hunt for innovators who consider themselves dynamic, collaborative and thrive in a fast-paced environment.

## PERKS & BENEFITS

Unlimited Vacation* Employer Paid Benefits* Additional Flex Healthcare Spending* Parental leave and Kin care* RRSP Matching* Company Events such as movie night, trivia, game shows & more… *Only applies to full-time positions.

We are seeking an experienced Game Director to lead the vision, strategy, and performance of Bingo Pop, a leading mobile casual casino game. This role is accountable for the long-term health and growth of the product, balancing player satisfaction with business performance while leading a cross-functional team.

The ideal candidate combines strong product instincts, exceptional leadership, analytical rigor, and a deep understanding of the free-to-play mobile gaming market. As Game Director, you will define the product strategy, prioritize investments, and make high-impact

## RESPONSIBILITIES

Product Vision and Strategy: Own the long-term product vision and strategic roadmap including:

- Defining clear quarterly and annual objectives aligned with the company and studio goals
- Identifying growth opportunities through feature innovation, content expansion, economy improvements, and player experience enhancements
- Balancing short-term business performance with long-term franchise health

Live Operations Leadership: Lead LiveOps strategy, including events, promotions, content cadence, economy management and feature launches.

- Ensure liveops delivers engaging player experiences while maximizing retention and monetization
- Continuously optimize the player lifecycle through experimentation and data-driven decision making
- Monitor industry trends and the competitor landscape to evolve our thinking and roadmap

Business Ownership: Own the games overall business performance, including:

- Working closely with studio & executive leadership to set annual revenue and budget goals
- Managing key KPI’s and metrics (revenue, bookings, DAU/MAU, Retention, monetization and overall game profitability
- Monitoring performance against target and proactively adjust strategy to improve results

Team Leadership: Lead and inspire a multidisciplinary development team by:

- Establishing a high-performance culture centered around accountability, collaboration and continuous improvement
- Coach functional leaders while removing obstacles and aligning priorities
- Fostering an environment where creativity and data-driven decision making co-exist
- Partner closely with central leaders to ensure alignment around game objective and execution priorities

Player Experience: Lead and manage with a player first mindset and champion the player experience by:

- Understanding player motivation and behaviors
- Improving onboarding and progression
- Enhancing social features
- Reducing friction
- Increasing long term engagement

Game Communication: Represent the game to internal and external partners, including:

- Presenting product strategy, performance, and roadmap to executive leadership
- Clearly communicating risks, opportunities, investment needs, and strategic recommendations
- Representing the game during portfolio reviews and business planning cycles

## REQUIREMENTS

- 5+ years in mobile free to play gaming
- 3+ years leading a live mobile game or product team
- Experience owning or significantly influencing a P&L
- Strong understanding of LiveOps strategy
- Experience with free-to-play economies and monetization
- Proven ability to improve engagement and revenue through product innovation
- Excellent communication and leadership skills
- Strong analytical and data-driven mind-set

## NICE TO HAVE

- Casual casino or social casino experience
- Experience managing Bingo or card-based games
- Experience scaling mature live-service games
- Familiarity with experimentation frameworks and A/B testing
- Experience collaborating with User Acquisition and CRM teams
- Experienced a full production from inception to live-ops of a high-profile f2p casual game.
- Ability to prototype and demonstrate ideas is a huge plus.

CHECK OUT LIFE AS A JAM CITIZEN:

- Company news and events on our LinkedIn
- Company Blog
- Employee Feedback on our Comparably page
- Find videos on our teams and games on our Youtube

OUR COMMITMENT TO EQUITY, DIVERSITY, & INCLUSION We believe in creating games that unite people across the world and that showcase our commitment to providing an environment that is both inclusive and diverse for our players and employees. We strive to create a workforce that is reflective of our global player community as we know that we are stronger and better when we play together. To help promote an inclusive culture, we celebrate the visible and invisible diversity of our Jam Citizens through initiatives including Employee Resource Groups, cultural events, trainings, speaker series, and more.

Jam City is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, age, sex (including pregnancy), national origin, ancestry, religion, ethnicity, marital, or domestic partnerships status, disability, genetic information (including the refusal to submit to genetic testing), predisposing genetic characteristics, military status, veteran status, domestic violence victim status, sexual orientation, gender identity or expressions, or any other classification protected by federal, state, and local laws. Our management is committed to following this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruiting, pay, and other forms of compensation, training, and general treatment during employment.

## ABOUT JAM CITY

Jam City is a leading entertainment studio with a proven track record of creating some of the world’s most beloved casual puzzle and story-driven mobile games. As the creative force behind fan-favorite, award-winning titles such as Harry Potter: Hogwarts Mystery, Cookie Jam and Panda Pop, Jam City develops engaging and dynamic games that become an enduring part of our players’ lives. The company is headquartered in Los Angeles with a global network of studios and talent. For more information, please visitwww.jamcity.com.

## About Jam City

## Company Overview
- **One-liner**: Jam City is a mobile game developer and publisher known for hit titles like *Cookie Jam*, *Harry Potter: Hogwarts Mystery*, and *Panda Pop*, with a focus on data-driven, free-to-play games.
- **Entity Type**: Private (minority stake held by Netmarble; formerly planned SPAC merger in 2021, canceled)
- **Headquarters**: Culver City, California, United States
- **Founded**: 2010 (originally as Platform G, then MindJolt, then Social Gaming Network)
- **Founders**: Chris DeWolfe, Colin Digiaro, Aber Whitcomb, Josh Yguado

## Core Business
- **Primary industry**: Mobile video games (free-to-play, microtransactions)
- **Target customers**: B2C – casual and mid-core mobile gamers, often leveraging licensed IP (Disney, Harry Potter, Jurassic World)
- **Mission or purpose**: To provide unique, deeply engaging mobile games that generate revenue for years while using data science and storytelling to create lasting entertainment.

## Products & Services
- **Cookie Jam**: Match-3 puzzle game; franchise has generated over $500 million in revenue.
- **Panda Pop**: Bubble shooter game; over 140 million downloads.
- **Harry Potter: Hogwarts Mystery**: RPG based on the Wizarding World; #1 in 40+ countries at launch and fastest to reach $100M revenue.
- **Disney Emoji Blitz**: Match-3 with Disney characters; acquired through a multi-year Disney deal.
- **Frozen Adventures**: City-building game based on *Frozen* and *Frozen 2*.
- **Bingo Pop**: Social bingo game; acquired from Uken Games.
- **Jurassic World Alive**: AR location-based game (formerly developed by Ludia, which Jam City acquired and later sold).

## Market Standing
- **Valuation/Market Cap**: Estimated over $2 billion in mid-2020; SPAC merger valued the company at $1.2 billion in 2021 (deal canceled). Current valuation not publicly disclosed.
- **Key Metric**: Annual revenue of approximately $400 million (LinkedIn, 2025 data). Total funding raised: $652 million.
- **Notable Investors/Partners**: Netmarble (largest shareholder), Austin Ventures, JPMorgan Chase, Bank of America Merrill Lynch, Disney.
- **Growth Signals**: Recent headwinds – layoffs of 150–200 people in 2022 (17% of workforce) and 85 in 2024. Sale of Ludia studio in March 2025. Employee count dropped from 825 (2021) to roughly 473 (LinkedIn, 2025). Growth has stalled, but existing games still generate revenue.

## Competitive Advantages
- **Data science and audience insights**: Deep integration of analytics to optimize game design, monetization, and retention.
- **Hollywood partnerships**: Exclusive multi-year deal with Disney/Pixar; rights to Harry Potter and Jurassic World IP provide strong brand recognition.
- **Proprietary cross-platform technology (MasterKey)**: Allows faster development and deployment across iOS, Android, and web.
- **Global studio network**: Nine studios in the US, Canada, South America, and Europe, enabling diverse talent and 24/7 operations.

## Strategic Focus
- **Current priorities**: Stabilizing the business after layoffs and studio sales; focusing on core franchises (Cookie Jam, Panda Pop, Harry Potter) and continuing the Disney partnership. Reducing reliance on external IP and investing in original games.
- **Direction for growth**: Improving live operations and monetization of existing games rather than aggressive expansion. Selective M&A (e.g., 231 Play in 2019, Bingo Pop) but now divesting non-core assets.

## Why Work Here
- **Culture highlights**: Creative, data-driven environment with a focus on storytelling and technical innovation. The company values “creative excellence” and has a strong track record of launching global hits.
- **Remote/hybrid/office policy**: Hybrid and on-site options available. Open roles in Montevideo (hybrid) and San Francisco (on-site) as of 2025. Some roles are fully remote – check specific listings.
- **Notable perks or engineering culture**: The company uses AI tools to support hiring (reviewing applications, analyzing resumes) but states final decisions are made by humans. Engineering teams work on MasterKey, data pipelines, and game engines. Benefits likely include standard health, equity (private company, so options), and possibly gaming perks.

## Sources
1. [jamcity.com](https://www.jamcity.com/about-us/)
2. [linkedin.com](https://linkedin.com/company/jam-city)
3. [wikipedia.org](https://en.wikipedia.org/wiki/Jam_City_(company))
4. [pitchbook.com](https://pitchbook.com/profiles/company/42887-53)
5. [jobs.lever.co](https://jobs.lever.co/jamcity)

## Other roles at Jam City

- [3D Artist](https://feeny.ai/job/3d-artist-jam-city-montevideo-z35k12hz1fxr) — Montevideo, Uruguay
- [HRIS Analyst](https://feeny.ai/job/hris-analyst-jam-city-culver-city-cv33e8mjwh4w) — Culver City, CA
- [QA Analyst](https://feeny.ai/job/qa-analyst-jam-city-montevideo-1585qpmsqq0r) — Montevideo, Uruguay
- [Level Design Artist](https://feeny.ai/job/level-design-artist-jam-city-san-francisco-3mj5qjhdxh1c) — San Francisco, CA
- [Technical Animator](https://feeny.ai/job/technical-animator-jam-city-san-francisco-tz67g7z4yybr) — San Francisco, CA
- [Senior People Partner](https://feeny.ai/job/senior-people-partner-jam-city-culver-city-8fqwe9kr2wjn) — Culver City, CA
- [UI/UX Designer](https://feeny.ai/job/ui-ux-designer-jam-city-san-francisco-860p07dba5cg) — San Francisco, CA
- [Total Rewards Generalist](https://feeny.ai/job/total-rewards-generalist-jam-city-culver-city-v0me9s7wwwk9) — Culver City, CA
- [Senior Manager,Total Rewards and People Operations](https://feeny.ai/job/senior-manager-total-rewards-and-people-operations-jam-city-culver-city-ssdsba5twjtj) — Culver City, CA
- [Lead Product Manager](https://feeny.ai/job/lead-product-manager-jam-city-carlsbad-3mj9r3cfcj2n) — Carlsbad, CA