---
title: 'Game Lead, Boom Beach at Supercell'
canonical: 'https://feeny.ai/job/game-lead-boom-beach-supercell-london-jyaehr4tn5a4'
type: 'job'
last_seen: '2026-09-05'
---

# Game Lead, Boom Beach at Supercell

- **Company:** Supercell
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-03
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.ashbyhq.com/supercell/ececc5c4-9332-4e3d-9c78-36f59f82644e/application

**Skills:** Free-to-play game economics, Monetization mechanics, Live operations strategy, Data analysis, A/B testing, Multivariate testing, AI tools

> Take full ownership of Boom Beach's strategy, performance, and long-term direction. Balance player experience with commercial success by defining growth strategies, managing live ops, and analyzing data to drive engagement and monetization.

## Job description

[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/81a6881f-d49c-4323-a39c-fd60a79078fe/SC%20screenshot%20UV%20sunglasses%20.png]

COME DRIVE THE GROWTH OF BOOM BEACH, YOU WILL HAVE THE UNIQUE OPPORTUNITY TO TAKE FULL OWNERSHIP OF A LIVE TITLE, SHAPING ITS STRATEGY, PERFORMANCE, AND LONG-TERM DIRECTION WHILE IMPACTING MILLIONS OF PLAYERS EVERY DAY.

As a Game Lead, you will operate with full ownership of your game – balancing player experience with commercial success, while defining and executing a clear growth strategy. You will use game data, competitive research, and player feedback to optimise existing and create new engagement strategies, working closely with cross-functional teams and an external development partner to bring these to life. You will also analyse and report on engagement and monetisation performance, from high-level KPIs to deep dives into specific initiatives.

This is a Game Lead level role in terms of ownership and accountability, but to be transparent, it is titled Product Manager internally, reflecting how we think about roles at Supercell.

[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/7a053edc-bf2e-4db4-85ee-5630e2b5d305/banner_narrow_customs.jpg]

## WHAT YOU'LL BE DOING

- Own the vision, strategy, and roadmap of your game, defining clear priorities across growth and innovation
- Own the roadmap of features and tools needed to grow, innovate and improve live ops, coordinating development with relevant stakeholders
- Define clear, measurable goals for each initiative and understand how they contribute to overall business outcomes
- Work alongside an external dev team and with regional teams (including China) to drive performance
- Develop and own a live ops and monetisation strategy that balances player experience with business goals
- Drive day-to-day execution by owning schedules, targets, and the success of in-game sales, offers, and live events
- Partner closely with cross-functional stakeholders across Game Analytics, Research, Live Operations, Monetisation, Marketing, and other game teams
- Conduct A/B and multivariate tests to improve retention, engagement, and monetisation metrics
- Use the game as a platform for experimentation, testing new features, systems and mechanics, and applying learnings more broadly
- Analyse performance and translate insights into clear actions and measurable impact
- Navigate a complex stakeholder landscape, aligning priorities and making deliberate trade-offs

## WHAT YOU HAVE

- Proven experience owning and growing a live free-to-play game with sustained impact on key metrics
- Strong product judgment and ability to define strategy with clear, measurable outcomes
- Hands-on, impact-driven approach to improving performance and delivering player value
- Deep understanding of F2P systems, including economy design, monetisation mechanics, and live ops strategy
- Strong analytical skills and a data-driven approach to decision making
- Experience working with external development teams or in distributed environments is a plus
- Ability to operate independently in ambiguous, fast-moving environments
- Comfortable making trade-offs, taking calculated risks, and learning quickly
- Able to collaborate effectively across disciplines including design, engineering, UI/UX, art, and other key functions
- A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge.

## WHERE YOU'LL BE

London or Helsinki – we have an experienced relocation team and benefits to support your move.

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That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read.

Once you're ready to apply, just send us your application through the form on the bottom of the page.

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[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/88b3477a-7124-479e-babc-94125c5b23be/banner_narrow_allstars.jpg]

## ABOUT SUPERCELL

Supercell is a games company from Helsinki, Finland, with offices https://supr.cl/jd-offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games https://supr.cl/jd-games that as many people as possible play for years and that are remembered forever.

So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings https://supercell.com/en/news/learning-from-failures/, and killing lots of projects.

[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/0272a5b3-a7a2-4f1c-b97b-725eae66daf0/banner_narrow_people3.jpg]

HEY, YOU MIGHT LOVE IT HERE!

Independent cells and trust are at the core of our culture https://supr.cl/jd-why-you. But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way.

[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/49ae2117-cfbb-4fbd-bc4c-f67357d2f376/banner_narrow_titles.jpg]

## YOU ARE NOT YOUR JOB TITLE ™

Here, you won’t need to focus on chasing titles https://supr.cl/jd-job-title or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here.

[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/860d5de4-aa96-4e01-879c-889b7039330b/banner_narrow_chest.jpg]

## BENEFITS AND COMPENSATION

Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits https://supr.cl/jd-benefits with that in mind. It starts with perceiving you as a human being, not a resource.

[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/b52ac2fb-3f94-46bc-9c36-32ad780b2eae/banner_narrow_relocating.jpg]

RELOCATION? YES!

No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind!

[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/dcee527a-47ad-495c-9ab0-98666d079b2a/banner_narrow_portraits-2026.jpg]

NOT SURE IF YOU SHOULD APPLY?

Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process.

Wishing you all the best, The Supercell Recruitment team

## About Supercell

## Company Overview
- **One-liner**: Supercell is a Finnish mobile game developer and publisher responsible for global hits like Clash of Clans, Clash Royale, Brawl Stars, Hay Day, and Boom Beach.
- **Entity Type**: Private (majority-owned by Tencent)
- **Headquarters**: Helsinki, Finland
- **Founded**: 2010
- **Founders**: Ilkka Paananen and Mikko Kodisoja

## Core Business
- **Primary industry**: Mobile gaming
- **Target customers**: B2C – mass-market casual and competitive gamers worldwide
- **Mission**: “To create great games that as many people as possible play for years and that are remembered forever” [supercell.com](https://supercell.com/en/about-us/)

## Products & Services
- **Hay Day**: Farming simulation mobile game (launched 2012)
- **Clash of Clans**: Strategy/base-building mobile game (launched 2012)
- **Boom Beach**: Military strategy mobile game (launched 2014)
- **Clash Royale**: Real-time strategy card battle mobile game (launched 2016)
- **Brawl Stars**: Multiplayer arena brawler mobile game (launched 2018)
- **Squad Busters**: Newer title (announced 2024/2025)
- **mo.co**: Unreleased/teased title (as of 2025)
- **Many games in development**: Supercell routinely kills titles that don’t meet standards, maintaining a pipeline of unannounced projects. [supercell.com](https://supercell.com/en/)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; Tencent acquired 84.3% of the company for ~$8.6 billion in 2016.
- **Key Metric**: ~290 million monthly active users (MAU) across live games [supercell.com](https://supercell.com/en/about-us/)
- **Notable Investors/Partners**: Tencent (majority owner); no other recent funding rounds – the company is self-sustaining from game revenue.
- **Growth Signals**:
  - 5 global live games with long lifetimes (over a decade for Clash of Clans and Hay Day)
  - Offices in Helsinki, San Francisco, Seoul, Shanghai, and London
  - Headcount ~928 Supercellians (as of 2025) [supercell.com](https://supercell.com/en/about-us/)
  - Continuous expansion in Asian markets (Korea, China, Japan) [supercell.com](https://supercell.com/en/about-us/)

## Competitive Advantages
- **Independent “cell” structure**: Small, autonomous teams decide what to build and how – minimal bureaucracy, maximum ownership.
- **Long-term thinking**: Financial success allows patient investment; the company prioritizes decade-spanning games over short-term monetization.
- **Hit-driven track record**: A high bar for quality (killing many projects) but extremely high success rate when titles launch.
- **Global cultural diversity**: Over 60 nationalities in the company, fostering broad perspectives on game design.
- **Trust and transparency**: “Default to trust” culture; teams have full authority over their games, including the decision to kill them. [supercell.com](https://supercell.com/en/careers/why-you-might-love-it-here/)

## Strategic Focus
- **Deepening existing games**: Continuously improving live titles with new features, events, and community engagement.
- **Creating new genres**: Aiming to “expand the audience for smaller ‘niche’ game concepts” and invent experiences players haven’t seen before.
- **Global growth**: Strengthening presence in Eastern markets (Korea, Japan, China) via local offices and partnerships.
- **Staying small**: Explicit goal to keep the company lean (currently ~928 people) to preserve speed and flexibility. [supercell.com](https://supercell.com/en/about-us/)

## Why Work Here
- **Culture**: Values of Independence & Responsibility, Ambition & Risk-taking, Humility & Kindness, and “Clear is Kind” feedback. [supercell.com](https://supercell.com/en/careers/why-you-might-love-it-here/)
- **Work model**: Hybrid, onsite, and fully remote options available depending on role and location. Remote work possible from Finland, Sweden, Denmark, Germany, Spain, and countries with offices. [supercell.com](https://supercell.com/en/careers/joining-supercell/)
- **Relocation**: Full relocation support for individuals and families (including pets), language classes, spouse network, and onboarding buddy system.
- **Perks**: Monthly onboarding sessions in Helsinki for all new hires, transparent open offices, and a focus on “best teams, biggest impact, nothing in your way.”
- **Engineering culture**: Small, empowered teams; engineers own product decisions; emphasis on server, engine, and client programming roles with significant responsibility. [supercell.com](https://supercell.com/en/careers/)

## Sources
1. [supercell.com – Home](https://supercell.com/en/)
2. [supercell.com – About Us](https://supercell.com/en/about-us/)
3. [supercell.com – Careers](https://supercell.com/en/careers/)
4. [supercell.com – Joining Supercell](https://supercell.com/en/careers/joining-supercell/)
5. [supercell.com – Why You Might Love It Here](https://supercell.com/en/careers/why-you-might-love-it-here/)

## Other roles at Supercell

- [Senior Software Engineer, Supercell ID (Client SDK)](https://feeny.ai/job/senior-software-engineer-supercell-id-client-sdk-supercell-helsinki-wjg0r0ym6wa5) — Helsinki, Finland
- [Quality Engineering Lead](https://feeny.ai/job/quality-engineering-lead-supercell-helsinki-43pc6nb07fc3) — Helsinki, Finland
- [Team Support](https://feeny.ai/job/team-support-supercell-london-357y0g3xr114) — London, United Kingdom
- [Senior Level Artist, Project R.I.S.E](https://feeny.ai/job/senior-level-artist-project-r-i-s-e-supercell-shanghai-y1ghap6ntv3m) — Shanghai, China
- [Marketing Lead, New Games](https://feeny.ai/job/marketing-lead-new-games-supercell-london-tt67mdhavhvx) — London, United Kingdom
- [Product Lead, Game Engine](https://feeny.ai/job/product-lead-game-engine-supercell-helsinki-5m0y5zq5hn3d) — Helsinki, Finland
- [MarTech Engineer](https://feeny.ai/job/martech-engineer-supercell-helsinki-t6nak2pn70ga) — Helsinki, Finland
- [Marketing Data Science Lead](https://feeny.ai/job/marketing-data-science-lead-supercell-helsinki-8am8d94vscxj) — Helsinki, Finland
- [UX Designer, LiveOps Tooling](https://feeny.ai/job/ux-designer-liveops-tooling-supercell-helsinki-6ee6s06d0qw4) — Helsinki, Finland
- [Head of Performance Marketing](https://feeny.ai/job/head-of-performance-marketing-supercell-london-7ccc5ajzxehz) — London, United Kingdom