--- title: 'GCD - Performance, CRM and Scale at Monks' canonical: 'https://feeny.ai/job/gcd-performance-crm-and-scale-monks-toronto-cftz2bpffxd2' type: 'job' last_seen: '2026-09-05' --- # GCD - Performance, CRM and Scale at Monks - **Company:** Monks - **Location:** Toronto, Canada - **Compensation:** $200k–$215k - **Posted:** 2026-06-23 - **Last confirmed live:** 2026-09-05 - **Apply:** https://www.monks.com/careers/6099867004/job?gh_jid=6099867004 ## Job description Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website ([monks.com/careers](http://monks.com/careers)). ## About the Role We are makers. We create because we are curious, and we believe that the best way to prove an idea works is to make it real. As the GCD, Scaled CRM & Performance, you will lead the creative vision, systemic strategy, and asset excellence across our clients' largest scaled digital workstreams. This is a transformation-focused senior leadership role built for a modern creative architect who understands how to build hard-working, high-velocity digital campaigns. You will oversee a cross-functional global team delivering thousands of performance-driven assets annually—including sophisticated lifecycle email ecosystems, B2B and B2C landing pages, performance marketing engines, and platform-native digital campaigns. Your mandate is to elevate every transactional touchpoint to world-class excellence (clear, useful, human) while driving a culture of responsible automation. You will lead the consolidation of legacy creative teams across business units, stripping out manual friction to establish a modernized, tech-enabled model where human artistry meets machine speed. This role requires immense change management grit; you must possess the leadership presence and strategic stamina needed to restructure legacy teams, challenge defensive ways of working, and systematically transition a massive operational engine into an automated, AI-native future. Responsibilities: - Systemic Brand & Performance Direction: Enforce an uncompromising narrative and visual standard across all scaled channels. Ensure that high-volume, localized, and automated assets feel premium, clear, and contextually relevant. - Operational Overhaul & Program Architecture: Partner directly with leadership across account, strategy, production and content innovation to establish comprehensive program management. Lead the structural evolution of the business by turning micro-processes into macro changes, moving the team away from fragmented, manual workflows. - Responsible Automation & Innovation Culture: Partner with implementation engineers and technology leads to foster a culture of active experimentation, driving the integration of AI across all forms of creative output and ways of making. Oversee the scaled rollout of automated toolkits responsibly, ensuring that technology acts as a creative unlock to expand capabilities without compromising structural quality. - Uncompromising Artistry Standards: Act as the ultimate gatekeeper for holistic craft across all creative disciplines. Ensure that copywriting, concept development, design standards, email best practices, typography, layout precision, motion graphics, and all other elements of textual and visual artistry are upheld to our highest creative standards, regardless of production volume. - Unified Vision & Senior Team Evolution: Define the overarching creative roadmap and empower the senior creative leaders underneath you to actively champion it within their dedicated workstreams. Clearly separate high-level strategic vision from day-to-day project execution, ensuring your leadership layer is driving business growth and client confidence while holding teams accountable to a future-facing model. - Client Trust & Growth Portfolio: Act as an authoritative strategic peer to client VPs and Product Marketing Directors (PMMs). Elevate the agency's relationship from a traditional execution utility to a trusted growth partner that proactively unlocks new digital marketing scopes. ## About You The essentials: - Senior Agency Leadership: 12+ years of experience leading cross-functional creative teams within top-tier digital agencies or tech-native brand organizations, with a proven track record managing large-scale global accounts. - Performance Marketing & CRM Mastery: Deep expertise in the architecture of high-volume digital advertising, lifecycle email infrastructure, data-driven CRM systems, and UX/UI performance metrics. - Technical Literacy & "Maker" Mindset: A forward-thinking leader who understands the mechanics of how work is made and has a proven interest in using AI suites, dynamic creative optimization (DCO), and automated toolkits to accelerate output. - Exceptional Craft & Precision: A sharp eye for design, motion, and narrative structure. The ability to look at a highly structured B2B deck, a localized performance banner, or a complex email sequence and immediately identify how to elevate its artistic execution. - Change Management Grit: The senior-level presence and emotional intelligence required to restructure legacy teams, disrupt long-standing production habits, and transition a massive operational engine into an automated, tech-enabled future. At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission. This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time. #LI-Hybrid ## #LI-KW1 This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time. Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status. Salary Range $200,000—$215,000 CAD ## About Monks Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact. Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner. We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us. ## About Monks ## Company Overview - **One-liner**: Monks is a global digital-first marketing, technology services, and consulting company that connects content, data, and digital media to help ambitious brands grow. - **Entity Type**: Public (Wholly owned subsidiary of S4 Capital plc, LSE: SFOR) - **Headquarters**: London, United Kingdom - **Founded**: 2001 - **Founders**: Wesley ter Haar, Gin Roberscheuten, Terrence de Kat (formerly Terrence Koeman) ## Core Business - **Primary industry/industries**: Advertising Services, Marketing & Technology Consulting, Digital Content Production - **Target customers**: B2B, primarily large Enterprises and global brands (Partners with 24 of BCG's 50 most innovative companies, including Netflix, Meta, HP, Dove, and Mondelēz) [monks.com] - **Mission or purpose statement**: To be a catalyst for change in the industry and communities through technological innovation, creativity, and impactful work, aiming to "win the decade" by making best-in-class work and being the best place to work. [monks.com/careers] ## Products & Services - **Monks.Flow (AI Platform)**: An AI-powered operating system designed to orchestrate marketing and technology into unified, intelligent systems for real-time brand management. [linkedin.com] - **Marketing Orchestration**: A service that boosts efficiency and creativity to accelerate marketing results at any scale. - **Glass Box Media**: A service offering total visibility and control for smarter, more impactful media investments. - **Technology Services**: Modernizing infrastructure, accelerating product and platform innovation, and delivering next-generation customer experiences. - **Content Production**: A global studio model blending strategy, talent, and production for effective content with cost savings. - **Data & AI Consulting**: Services focused on transforming data to fuel customer experience, including AI-powered tools for creative asset production. ## Market Standing - **Valuation/Market Cap**: Not publicly available for the subsidiary. Parent company S4 Capital plc has a public market cap. - **Key Metric**: Annual Revenue of **$1.5 Billion** (as per LinkedIn data) [linkedin.com] - **Notable Investors/Partners**: Parent company S4 Capital plc (Founded by Sir Martin Sorrell). Key Technology Partners include Salesforce, Meta, NVIDIA, Amazon Web Services (AWS), Google Marketing Platform, and Google Cloud. [monks.com/what-we-do] - **Growth Signals**: Despite a -6.4% YoY headcount decline (now 4,787 employees), the company maintains a massive global footprint across 62 countries. It is actively investing in its AI transformation, highlighted by the "Monks.Flow" platform. The company recently rebranded from MediaMonks to Monks in 2024, signaling a strategic shift. [linkedin.com] ## Competitive Advantages - **Scale & Global Reach**: Operates in 62 countries, giving it a unique ability to execute complex, global campaigns from a single P&L. [linkedin.com] - **AI-First Approach**: Has aggressively moved into AI-powered services, including training custom AI models for clients (e.g., Dove's Real Beauty campaign) and building its own AI operating system (Monks.Flow). [monks.com/what-we-do] - **"One P&L" Model**: Unlike traditional holding companies, Monks offers a unified, non-siloed approach to content, data, and media, which it markets as "foundationally different." [monks.com/careers] - **Premium Client Roster**: Partners with 24 of BCG's 50 most innovative companies, including tech giants like Meta, Netflix, and HP, creating a strong "halo effect" for talent and capabilities. [monks.com/what-we-do] ## Strategic Focus - **AI Acceleration**: The company's clear priority is embedding AI across its entire workflow ("from strategy to supply") and scaling its "always-on agents" to change how work is done. - **Winning the Decade**: Pushing to become the dominant digital partner for brands by unifying marketing and technology into one performance system. - **Radical Transparency**: A focus on data-driven performance and clear measurement, moving away from traditional opaque agency models. ## Why Work Here - **Culture of Innovation**: Describes itself as a "digital-first" powerhouse that is "disrupting the industry." The emphasis on AI and technology suggests a challenging, forward-looking environment for engineers and data scientists. [monks.com/careers] - **Diversity, Equity & Inclusion**: The company explicitly states a commitment to being a "catalyst for change" with a purpose-driven culture focused on DEI. [monks.com/careers] - **Global & Hybrid Work Environment**: With offices in over 30 cities globally (including London, New York, San Francisco, Amsterdam, Singapore, Buenos Aires, and Tokyo), the company offers significant opportunities for international exposure and likely supports a hybrid work model. [monks.com/careers, linkedin.com] - **Focus on Engineering & Tech**: With job postings for roles like "Fullstack Engineer," "Implementation Engineer," "Battery Test Engineer," and "AI Craft Director," the company is actively building its technical practice, offering opportunities to work on complex systems at scale. [linkedin.com] - **Warning**: The company states it will never ask for payment as part of the recruitment process. [monks.com/careers] ## Sources 1. [Monks Official Website](https://www.monks.com/) 2. [Monks Careers Page](https://www.monks.com/careers) 3. [Monks LinkedIn Profile](https://www.linkedin.com/company/monks) 4. [Monks "What We Do" Page](https://www.monks.com/what-we-do) 5. 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