---
title: 'GenAI Influencer Marketing Manager at OLIVER Agency - APAC'
canonical: 'https://feeny.ai/job/genai-influencer-marketing-manager-oliver-agency-apac-jakarta-4p0k2d11zysd'
type: 'job'
last_seen: '2026-09-14'
---

# GenAI Influencer Marketing Manager at OLIVER Agency - APAC

- **Company:** OLIVER Agency - APAC
- **Location:** Jakarta, Indonesia
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/oliverseapac/jobs/8113874

## Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role:  GenAI Influencer Marketing Manager

Location:  Jakarta, Indonesia

About the role:

This is an opportunity to join OLIVER's in-house studio embedded with brand teams, as an Influencer Marketing Manager delivering high-impact influencer campaigns for one of beauty's most exciting brands.

The beauty space moves fast from hero product launches to viral skincare moments. Based in Indonesia, you'll build and lead influencer strategies that connect authentically with beauty consumers across social platforms, identifying the right voices from macro talent to niche micro-creators to drive awareness, engagement, and commercial results.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

As Influencer Marketing Manager, you'll lead end-to-end influencer campaign development across the beauty portfolio spanning skincare, makeup, fragrance, and haircare. You'll manage relationships, direct creative briefs, oversee budgets, and track performance with rigour. This is a role for someone who knows the beauty influencer ecosystem inside out, stays ahead of platform and trend shifts, and brings both creative instinct and analytical precision to every campaign.

What you will be doing:

- Strategy and Campaign Development
- Develop and execute influencer marketing strategies aligned to brand objectives, product launches, and seasonal campaigns across the beauty portfolio
- Lead campaign ideation from brief through to activation, ensuring creative consistency and commercial focus
- Identify emerging beauty trends from skincare rituals to viral makeup moments and translate these into proactive influencer opportunities
- Collaborate with the wider marketing, creative, and social teams to integrate influencer activity across paid, owned, and earned channels
- Influencer Sourcing and Relationship Management
- Build and maintain a tiered network of influencer partners — macro, micro, and nano — across TikTok, Instagram, YouTube, and Pinterest
- Lead influencer outreach, negotiation, and contracting, ensuring alignment on creative direction, deliverables, and timelines
- Serve as the primary contact between the brand and its influencer partners, cultivating long-term ambassador relationships
- Attend relevant industry events, beauty showcases, and brand activations to expand the influencer network and stay connected to the beauty community

Content and Creative Direction

- Develop content briefs that inspire authentic, platform-native influencer content — including tutorials, GRWM (Get Ready With Me), reviews, unboxings, and product integrations
- Review influencer content to ensure it is on-brand, compliant with beauty claim guidelines, and meets platform standards
- Partner with the design and social teams to amplify influencer content across owned and paid channels

Budget and Campaign Management

- Manage project-level campaign budgets including influencer fees, content production costs, and paid amplification spend
- Raise purchase orders, manage invoicing, and track reconciliation against forecast
- Source and negotiate with influencer talent, agencies, and production partners to maximise value without compromising creative quality
- Flag budget risks early and provide regular spend updates to stakeholders

Performance and Reporting

- Define campaign KPIs and track performance across reach, engagement, conversions, and earned media value
- Use analytics platforms — including AI-powered tools — to generate insights and optimise campaigns in real time
- Produce clear, data-led performance reports and present findings and recommendations to internal stakeholders

Compliance and Best Practice

- Ensure all influencer content complies with relevant advertising standards (ASA, FTC, or market-equivalent) and beauty product claim regulations
- Maintain transparency across influencer partnerships and ensure disclosure requirements are met on all platforms

Gen AI and Agentic Thinking

- Use Gen AI tools to enhance influencer discovery, campaign planning, content briefing, and performance analysis
- Apply an agentic mindset to campaign delivery — breaking complex, multi-channel activations into clear workflows and identifying the most efficient path to execution
- Critically evaluate AI-generated outputs, maintaining human oversight on creative quality, brand alignment, and compliance
- Stay current with AI tools relevant to influencer marketing and the beauty space, and share learnings with the broader team

What you need to be great in this role:

- Proven experience leading influencer marketing campaigns, ideally within beauty, skincare, personal care, or adjacent consumer categories
- Deep knowledge of the beauty influencer landscape — from TikTok creators and Instagram beauty communities to YouTube reviewers and emerging platform voices
- Strong understanding of beauty influencer content formats: tutorials, GRWM, product reviews, integrations, and live commerce
- Experience with influencer and analytics platforms such as Traackr, CreatorIQ, Brandwatch, Sprout Social, TapInfluence, or similar
- Proficiency in analytics tools (Google Analytics, social platform analytics, or equivalent), with the ability to translate data into clear, actionable insights
- Experience managing project-level budgets, including influencer fee negotiation, purchase orders, invoicing, and reconciliation
- Familiarity with advertising standards and beauty claim regulations relevant to your market
- Strong written and verbal communication skills — confident producing influencer briefs, campaign proposals, and performance reports
- Excellent relationship-building and stakeholder management skills
- Organised and proactive, with the ability to manage multiple campaigns and partners simultaneously

Gen AI & Agentic Thinking

- Proficiency with Gen AI tools (such as ChatGPT, Perplexity, or AI-powered influencer discovery and analytics platforms) to improve strategy, briefing, and reporting
- Experience building personal AI workflows to increase efficiency in research, content development, and campaign analysis
- Agentic approach to campaign delivery — able to break down complex, multi-channel activations and identify the most efficient path forward
- Ability to critically evaluate AI outputs and apply sound human judgment to creative, commercial, and compliance decisions
- Curiosity about how AI is reshaping influencer marketing, beauty consumer behaviour, and content creation

Req ID: 18474

#LI-FA1 #LI-Onsite Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused  to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Our recruitment process does not employ artificial intelligence. Candidate evaluation and selection are conducted without AI-supported screening or decision-making.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

## About OLIVER Agency - APAC

## Company Overview
- **One-liner**: OLIVER Agency designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, operating as part of The Brandtech Group.
- **Entity Type**: Private (Subsidiary of The Brandtech Group)
- **Headquarters**: Singapore (46 Kim Yam Road, The Herencia, #03-19, Singapore 23935) [sg.oliver.agency](https://sg.oliver.agency/)
- **Founded**: 2004
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Marketing services / In-house agency management
- **Target customers**: B2B – large brands and enterprises across sectors
- **Mission/purpose**: To drive marketing change from the inside out by embedding dedicated teams within client organisations, delivering more efficient and effective creative work.

## Products & Services
- **In-House Agency Design & Management**: A fully embedded team that operates as the client’s own marketing department, covering strategy, creative, content, data, and production. [oliver.agency](https://www.oliver.agency/)
- **Oliver Marketing Gateway**: A proprietary technology platform that accelerates marketing change and provides workflow, analytics, and AI capabilities.
- **GenAI Integration**: Leveraging artificial intelligence (including large language models) to enhance efficiency and creativity in content creation and campaign execution. [LinkedIn](https://uk.linkedin.com/company/oliver-agency)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company under The Brandtech Group)
- **Key Metric**: 5,000+ people globally; serves 300+ clients across 40+ countries. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
- **Notable Investors/Partners**: Parent company The Brandtech Group is a major investor; no standalone funding rounds disclosed for OLIVER.
- **Growth Signals**: Named *Campaign’s Digital Innovation Network of the Year*; expanding GenAI capabilities; active hiring in APAC across Account, Creative, Content, and Social roles. [oliver.agency](https://www.oliver.agency/)

## Competitive Advantages
- **Unique model**: Exclusive focus on building in-house agencies for brands, not standalone client campaigns.
- **Cost efficiency**: Average 30% savings on marketing spend for clients through streamlined operations and embedded teams. [oliver.agency](https://www.oliver.agency/)
- **Scale & network**: Access to a global talent pool of 5,000+ and The Brandtech Group’s AI and technology resources.

## Strategic Focus
- Scaling the in-house agency model across new markets (APAC remains a key growth region).
- Deepening GenAI capabilities to automate and enhance marketing production, with roles like “GenAI Producer” appearing in APAC postings. [job-boards.greenhouse.io/oliverseapac](http://job-boards.greenhouse.io/oliverseapac)
- Expanding service lines (analytics, social media, content) within existing client ecosystems.

## Why Work Here
- **Work environment**: Teams are embedded inside major global brands, offering direct exposure to client strategy and decision-making.
- **Culture**: Described as collaborative, innovative, and focused on continuous learning. Benefits vary by location but typically include healthcare, retirement plans, paid leave, and flexibility. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
- **Remote/Hybrid**: Mix of on-site, hybrid, and fully remote roles depending on location (e.g., India has remote positions).
- **Training & growth**: Continuous training on the latest tools, platforms, and LLMs; opportunity to work across 1,500+ brands and 50+ markets. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
- **Perks**: Enhanced family support, wellness benefits, and tailored local benefits.

## Sources
1. [job-boards.greenhouse.io/oliverseapac](http://job-boards.greenhouse.io/oliverseapac)
2. [oliver.agency](https://www.oliver.agency/)
3. [oliver.agency/opportunities](https://www.oliver.agency/opportunities/)
4. [sg.oliver.agency](https://sg.oliver.agency/)
5. [uk.linkedin.com/company/oliver-agency](https://uk.linkedin.com/company/oliver-agency)

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