--- title: 'General Counsel at Mixtiles' canonical: 'https://feeny.ai/job/general-counsel-mixtiles-tel-aviv-byt1kaekn1gr' type: 'job' last_seen: '2026-09-13' --- # General Counsel at Mixtiles - **Company:** Mixtiles - **Location:** Tel Aviv, Israel - **Work type:** hybrid - **Posted:** 2026-06-22 - **Last confirmed live:** 2026-09-13 - **Apply:** https://www.mixtiles.com/positions/8595229002?gh_jid=8595229002 ## Job description The Company Mixtiles is a $300M+ profitable consumer brand reinventing how homes feel. We build products people didn't know they needed—and now can't imagine living without. Wall photos. Self-watering plants. Smart lighting. And we're just getting started. ## The Role We're entering a new chapter. New products. New categories. New markets. New technologies. We're looking for a General Counsel to help us navigate and enable that growth. You'll work closely with leaders across the company as we launch products, expand globally, build partnerships, embrace AI, and enter entirely new business domains. This role sits at the intersection of law, business, strategy, technology, and growth. You'll help us balance opportunity and risk, move quickly with confidence, and build the legal foundations for what comes next - including the governance, compliance, and operating rigor required of a global company preparing for future milestones such as a potential IPO. ## What You'll Do - Enable product launches, market expansion, partnerships, and new business opportunities - Lead legal strategy across commercial agreements, IP, privacy, employment, governance, and regulatory matters - Help build the legal and compliance foundations for Mixtiles' next stage of growth - Partner closely with teams across Product, Marketing, Operations, Finance, and Technology - Use technology and AI to create a modern, highly leveraged legal function - Solve business problems, negotiate critical agreements, and help teams move forward ## Who You Are - A business-minded lawyer with exceptional judgment - Commercially sharp and comfortable navigating complexity - Pragmatic, curious, and solutions-oriented - Able to balance risk with opportunity - A trusted advisor who builds strong partnerships across the company - Excited by the challenge of helping ambitious businesses grow ## Why Mixtiles You'll help shape multiple global consumer brands as they enter new markets, launch new products, and scale globally. You'll work on an unusually broad range of topics - from AI and intellectual property to consumer products, partnerships, international expansion, governance, and whatever comes next. Your work won't live in legal memos. It will influence how the company grows, operates, and prepares for the future. If you're excited by the idea of helping build exceptional businesses, not just advising them, we'd love to meet you. ## About Mixtiles ## Company Overview - **One-liner**: Mixtiles makes it easy to turn smartphone photos into removable, damage-free wall art and has expanded into smart plants, lighting, and AR home design. - **Entity Type**: Private (Series B; $11M–$21M total funding per conflicting reports) - **Headquarters**: Wilmington, Delaware, United States (operational HQ in Tel Aviv, Israel) - **Founded**: 2016 - **Founders**: David and Eytan (two best friends) ## Core Business - Primary industry: Consumer home decor / consumer tech - Target customers: B2C – homeowners, renters, and design enthusiasts - Mission or purpose: “We help millions of people create homes they love.” ## Products & Services - **Mixtiles**: Photo tiles that stick to walls without damage, repositionable, offered in various sizes and frames. Core physical product line. [mixtiles.com] - **Easyplant**: Smart, self-watering plants that “live forever.” [linkedin.com] - **Oasis**: Lighting device inspired by the sun’s natural rhythm. [linkedin.com] - **Around**: XR/AR app for home design (iOS). [linkedin.com] - **Mixtiles Art Marketplace**: Curated artwork prints. [builtin.com] ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Revenue estimated >$250M annually (per company LinkedIn description). Total funding: conflicting reports – $11M (LinkedIn: $7M Series A in 2020, $4M Series A in 2021) or $21M Series B (CB Insights). [linkedin.com], [cbinsights.com] - **Notable Investors/Partners**: C4 Ventures, Greenfield Partners, 83North (per CB Insights). Also includes unit 8200 alumni talent pool. [cbinsights.com] - **Growth Signals**: 135 employees (+16.8% YoY); ships over 1 million physical products monthly; operates in 15 countries; expanding into adjacent product categories (easyplant, Oasis, Around). [linkedin.com] ## Competitive Advantages - **Proprietary wall-hanging technology**: Patented removable adhesive system that leaves no damage, enabling repositioning. - **Vertical integration**: Combines software engineering (AI, AR/VR), industrial design, manufacturing, and direct-to-consumer marketing. - **Scale & speed**: Deliveries of over 1 million units/month with a relatively small team (<100 core) – high efficiency. - **Brand ecosystem**: Multiple consumer brands under one roof (Mixtiles, easyplant, Oasis, Around) cross-sell to millions of customers. ## Strategic Focus - Deepen existing customer reach in the US and Europe. - Expand into new product categories (smart home, IoT, XR). - Continue leveraging generative AI, AR/VR/XR for product innovation. - Bottom-up innovation culture where small teams drive new product ideas. [builtin.com] ## Why Work Here - **Culture highlights**: “Work is also about relationships” – focus on friendship and fun; small, flat teams with high ownership; described as “one of the largest & fastest growing Consumer Tech startups in Israel.” [careers.mixtiles.com], [linkedin.com] - **Remote/hybrid/office**: Hybrid model (most roles based in Tel Aviv, Israel; some remote options for US-based roles). On-site in Tel Aviv with some hybrid flexibility. [builtin.com] - **Notable perks**: High employer rating (4.2/5 on Glassdoor via LinkedIn), compensation rated 4.6/5, culture rated 4.6/5. Bottom-up innovation, access to cutting-edge tech (AI, AR, XR), and the opportunity to work across multiple consumer products. - **Engineering culture**: Heavy reliance on software engineering, generative AI, AR/VR/XR technologies, and manufacturing know-how. Engineers work closely with design and operations. [linkedin.com] ## Sources 1. [Mixtiles Careers](https://careers.mixtiles.com/) 2. [Mixtiles LinkedIn](https://www.linkedin.com/company/mixtiles) 3. [Mixtiles Official Website](https://www.mixtiles.com/) 4. [Built In Mixtiles Profile](https://builtin.com/company/mixtiles) 5. [CB Insights Mixtiles Profile](https://www.cbinsights.com/company/mixtiles) ## Other roles at Mixtiles - [Head of Supply Chain, easyplant](https://feeny.ai/job/head-of-supply-chain-easyplant-mixtiles-tel-aviv-68sgbnwj5tpd) — Tel Aviv, Israel - [GTM Builder (US) - Moving & Home](https://feeny.ai/job/gtm-builder-us-moving-home-mixtiles-new-york-city-6e5t3vhfh6y3) — New York City, United States - [VP Data](https://feeny.ai/job/vp-data-mixtiles-tel-aviv-0b1awh8zhjp2) — Tel Aviv, Israel - [Engineering Manager, Oasis](https://feeny.ai/job/engineering-manager-oasis-mixtiles-tel-aviv-vdzr5p55w59x) — Tel Aviv, Israel - [Algorithms Engineer – Computer Vision & AI (Applied Research)](https://feeny.ai/job/algorithms-engineer-computer-vision-ai-applied-research-mixtiles-tel-aviv-7fmr3pmqg3f6) — Tel Aviv, Israel - [Quality Control Contractor for Plant Nursery (Part-Time)](https://feeny.ai/job/quality-control-contractor-for-plant-nursery-part-time-mixtiles-maryland-rkqzmkbs2jk2) — Maryland, United States - [Data Engineering Lead](https://feeny.ai/job/data-engineering-lead-mixtiles-gddv693ng6fz) - [Growth Lead – Core Photos](https://feeny.ai/job/growth-lead-core-photos-mixtiles-tel-aviv-0s595hvg7ta9) — Tel Aviv, Israel - [IT Manager](https://feeny.ai/job/it-manager-mixtiles-tel-aviv-wgn5cswh6790) — Tel Aviv, Israel - [Senior iOS Software Engineer](https://feeny.ai/job/senior-ios-software-engineer-mixtiles-tel-aviv-hq7kc72wtkkd) — Tel Aviv, Israel