---
title: 'General Manager, Ever - Costa Mesa at Ever'
canonical: 'https://feeny.ai/job/general-manager-ever-costa-mesa-ever-costa-mesa-deq0xk0prt0e'
type: 'job'
last_seen: '2026-09-07'
---

# General Manager, Ever - Costa Mesa at Ever

- **Company:** Ever
- **Location:** Costa Mesa, CA
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/ever/jobs/5305401008

## Job description

General Manager, Ever - Costa Mesa

## About Us

Ever is building the future of auto retail. As the first AI-native auto retail platform, we are building the next $100B+ automotive business, starting with electric vehicles. Our AI-native product and operations power our full-stack auto retail business, serving EV buyers and sellers across the nation, both online and offline.

## About the Role

The General Manager is the senior operational leader at Ever’s Costa Mesa hub. You will own the full customer-facing deal lifecycle —from first contact through funding and title — and be accountable for the performance, culture, and daily execution of four verticals: Sales, BDC, Finance & Insurance, and Business Office / Title & Registration. This role reports directly to the VP of Operations and requires a full-time, on-site presence at the Costa Mesa hub.

## Key Responsibilities

Sales Leadership

- Deal Volume & Margin: Own retail deal volume targets for the Costa Mesa market. Hold the Sales Manager and consultants accountable to closing ratios, front-end margin per unit, and customer experience scores.
- Sales Process: Drive a consistent process from lead to delivery. Monitor pipeline health, stage-by-stage conversion, and days-to-close across the team.
- Deal Quality: Review deals in progress and post-close for margin integrity, proper structure, and adherence to process. Coach the Sales Manager on unit economics and objection handling.
- Funnel Gaps: Identify and address breakdowns in the sales funnel before they become systemic issues.

BDC & Lead Operations

- Pipeline Performance: Oversee BDC inbound and outbound pipeline. Hold the BDC Manager accountable to contact rate, appointment set rate, and show rate.
- CRM & Process Hygiene: Ensure lead routing, CRM data integrity, and scripting are up to date and consistently applied across the team.
- Alignment: Partner with pricing and inventory functions to align lead flow and vehicle positioning with BDC capacity and conversion performance.

Finance & Insurance (F&I)

- Back-End GPU: Own back-end gross profit per unit targets across product penetration, financing conversion, and chargeback rate.
- Compliance: Ensure every deal meets lender guidelines, state regulations, and internal compliance standards. Deal-level compliance is non-negotiable.
- Leading Indicators: Monitor funding time, deal kickbacks, and stipulation clearance rates as the primary health signals for F&I operations.
- Capacity & Structure: Identify constraints in F&I staffing or role definition and escalate to the VP of Operations before they affect throughput.

Business Office / Title & Registration

- SLA Performance: Ensure title and registration processing meets defined SLA targets. Track deal completion rate and exception volume on a weekly basis.
- Handoff Ownership: Own the Finance-to-Business-Office handoff as a documented, zero-ambiguity process. Resolve title issues and lien payoffs without allowing them to delay funding.
- State Compliance: Maintain awareness of title and registration requirements across all active states relevant to SF hub transactions.

Execution & Accountability

- Weekly Reviews: Run structured weekly reviews with team leads. Use data to diagnose trends, assign corrective action, and track resolution.
- Target Translation: Convert company-level targets — GPU, deal volume, margins — into vertical-specific goals with defined owners and timelines.
- Programmatic Initiatives: Drive SOP implementations, system rollouts, and process improvements from design through full team adoption.
- P&L Accountability: Own the SF hub’s gross profit contribution. Understand and manage all operational levers that affect it.
- Culture: Set the standard for how the team operates, handles pressure, escalates problems, and serves customers.

## What You Are Responsible For

Performance Metrics

- GPU: Front-end and back-end gross profit per unit; blended GPU across all closings at or above target.
- Volume & Velocity: Deal volume, close rate, days-to-fund, stip clearance rate, and BDC appointment-to-show conversion.
- Compliance Metrics: Chargeback rate and title completion rate maintained within defined thresholds.

Sales goals: Including sales volume and customer sentiment.

## Team & Org Health

- Headcount & Performance: Staffing, performance management, and retention across all four verticals. Regular 1:1s and documented coaching for all direct reports.
- Hiring & Ramp: Ensure key roles are filled and ramp-ready before gaps become operational constraints.

Process & Compliance

- SOP Adherence: Enforce and continuously improve processes across Sales, BDC, F&I, and Business Office.
- Deal Integrity: Lender compliance, state title and registration requirements, CDK data accuracy, and contract packaging — end-to-end.

## Qualifications & Experience

- Leadership Experience: 5–8 years of senior leadership managing multiple functional verticals in a high-volume, consumer-facing operation.
- Sales & F&I Ownership: Direct experience owning both Sales and F&I performance with fluency in front-end and back-end margin mechanics at the deal level.
- BDC Background: Proven track record leading a BDC or inside sales function with measurable accountability to lead conversion and pipeline metrics.
- Industry Background: Experience in automotive retail or direct-to-consumer vehicle operations. Familiarity with the DTC operating model and its demands is strongly preferred.
- DMS Proficiency: Hands-on experience with CDK, Reynolds & Reynolds, or a comparable dealership management system.
- Title & Registration: Experience managing business office and title functions, including multi-state or complex regulatory environments.
- Team Building: Track record of hiring, developing, and managing performance to clear, documented standards.
- EV Knowledge: Working knowledge of or demonstrated interest in the EV market and its operational differences from traditional automotive retail.
- Customer Experience: Build a world class sales organization that meets or exceeds customer expectations and keeps customers enthusiastic about the brand.
- Escalations Experience: Own the customer escalation funnel addressing customer concerns at the root cause, and leaving customers happy and satisfied with exceptional outcomes.

Location

- Costa Mesa, CA — On-Site Required. No remote or hybrid arrangements. Availability required during high-volume periods, weekend hours, and month-end close.

## Compensation & Benefits

- Base Salary: $130,000 – $155,000 depending on experience.
- Annual Performance Bonus:  15% – 25% of base salary, paid annually based on KPI attainment across GPU, deal volume, team development, and operational compliance.
- Total Target Compensation: $156,000 – $201,500+.
- Benefits: Comprehensive medical, dental, and vision coverage; 401(k); stock options; PTO and sick time.

Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech & automotive professionals from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG, and more. After our recently completed Series A financing, we have raised $100M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent to join our mission of building the next-generation auto retail platform. Learn more about us at evercars.com.

## About Ever

## Company Overview
- **One-liner**: Ever is an AI-native auto retail platform focused on electric vehicles, enabling customers to buy and sell EVs both online and in-person.
- **Entity Type**: Private (Series A, $100M in total equity and debt funding raised)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2022
- **Founders**: Lasse-Mathias Nyberg (Co-Founder & CEO), Maximilian Quertermous (Co-Founder & COO), TJ Casner (Co-Founder & CTO)

## Core Business
- Primary industry/industries: Automotive retail (EV-focused), E-commerce, AI-powered operations
- Target customers: B2C – EV buyers and sellers across the U.S.
- Mission or purpose statement: "Redefining the possible with AI-native auto retail" and "building the next-generation auto retail platform"

## Products & Services
- **EV Sales (Online & In-Store)**: Full-service buying and selling of electric vehicles, including a physical showroom in San Francisco and a new location in Costa Mesa (Orange County). Customers can browse 200+ EV models and trims.
- **Instant Cash Offer (Buying)**: Ever buys cars directly from sellers for instant cash, with an online pre-qualification process.
- **Certified Pre-Owned EVs**: Each vehicle undergoes a 150-point inspection, battery health check, and Carfax history report.
- **Warranty & Guarantees**: 90-Day Limited Warranty and 7-Day Money Back Guarantee.
- **Financing**: Stress-free financing options available for buyers.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Total funding raised: $100M (equity and debt) after a recently completed Series A round.
- **Notable Investors/Partners**: Backed by "leading investors" (specific names not publicly listed in available sources); leadership team includes alumni from Uber, Tesla, Rivian, Lithia, Penske, Carvana, Lyft, Meta, J.P. Morgan, BCG.
- **Growth Signals**: 
  - Served 4,000+ customers to date.
  - Operating in 30+ U.S. states.
  - Expanded to a second location (Costa Mesa, CA) with "new locations across the U.S. coming soon."
  - Claims to have avoided 40,000+ tCO2 through EV adoption.
  - 50+ employees and actively hiring across 22 open roles (Engineering, Operations, Sales, Marketing, Finance).

## Competitive Advantages
- **AI-Native Operations**: The company describes itself as the "first AI-native auto retail platform," using AI to power both product and operations, differentiating from traditional dealerships or legacy online used car retailers.
- **EV Specialization**: Focus exclusively on electric vehicles, offering deep expertise, a curated selection of 200+ EV models, and specific battery health inspections.
- **Full-Stack Model**: Combines online marketplace with physical showrooms and service centers, providing a seamless omnichannel experience.
- **Strong Leadership Team**: Executive team with deep experience from top tech (Uber, Meta, Lyft) and automotive (Tesla, Rivian, Carvana, Lithia) companies.

## Strategic Focus
- **National Expansion**: Opening new locations across the U.S. beyond San Francisco and Costa Mesa.
- **Scaling AI & Technology**: Continuing to build out the AI-native platform to improve inventory management, pricing, and customer experience.
- **Growing Market Share in EVs**: Capturing the rapidly growing EV market as adoption increases.
- **Talent Acquisition**: Actively recruiting across all departments to support rapid growth.

## Why Work Here
- **Mission-Driven**: Opportunity to work at the intersection of tech and sustainability, directly contributing to EV adoption (40,000+ tCO2 avoided).
- **High Growth Stage**: Recently closed Series A with $100M in funding, indicating strong financial runway and rapid scaling. The company aims to build "the next $100B+ automotive business."
- **Strong Engineering Culture**: Engineering team is based in a dedicated office at 525 Brannan Street in San Francisco, focused on "building the next generation of auto retail."
- **Hybrid/In-Office Policy**: Roles are location-specific (San Francisco, Costa Mesa, Irvine). Engineering and corporate roles appear to be based in SF; operations and sales roles are in-person at showrooms.
- **Notable Team**: Work alongside former professionals from Uber, Tesla, Rivian, Carvana, Meta, Lyft, BCG, and J.P. Morgan.
- **Diverse Roles**: 22 open positions across Engineering, Operations, Sales, Marketing, Finance, and People, offering opportunities for various career paths.

## Sources
1. [evercars.com](https://www.evercars.com/about-us)
2. [evercars.com](https://www.evercars.com/)
3. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/ever)
4. [linkedin.com](https://www.linkedin.com/company/evercars)

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