---
title: 'General Manager, Greater China Region at AppsFlyer'
canonical: 'https://feeny.ai/job/general-manager-greater-china-region-appsflyer-beijing-ttj1msjvk6yr'
type: 'job'
last_seen: '2026-09-23'
---

# General Manager, Greater China Region at AppsFlyer

- **Company:** AppsFlyer
- **Location:** Beijing, China
- **Posted:** 2026-09-17
- **Last confirmed live:** 2026-09-23
- **Apply:** https://careers.appsflyer.com/jobs/position/8816080002?gh_jid=8816080002

## Job description

About Us:

AppsFlyer helps the world's leading brands understand what their marketing is actually doing. Our measurement, analytics and audience platform processes billions of events a day for customers who need to separate what works from what only looks like it works. We were built by people who came out of the industry we serve, and staying close to that problem is still how we operate.

Measurement is being rebuilt right now. Platform privacy changes, the shift from deterministic attribution toward incrementality and modelling, and AI moving from a product feature to the way marketing decisions actually get made. All of it lands on our roadmap and on our customers' desks at the same time. Greater China is where it plays out fastest.

About the role:

GCR is AppsFlyer's largest market in Asia and one of the most competitive measurement markets in the world. The General Manager owns the full regional P&L: revenue, margin, people, product relevance and market position. You'll set the strategy, build and hold the leadership team, and be the face of AppsFlyer to customers, platforms, partners, media and regulators in China.

This is a defend-and-grow mandate. The business is established and the brand is known. Growth from here comes from deepening our largest accounts, winning the outbound motion as Chinese apps and brands scale overseas, and making sure the platform solves the measurement problems Chinese marketers actually have.

What you'll do:

- Own the full regional P&L: revenue, margin, and budget against plan
- Set multi-year regional strategy: which verticals and segments to prioritise, resource, or walk away from
- Build and lead a regional leadership team spanning revenue, customer engagement, partnerships and marketing, and grow the bench beneath them
- Drive business transformation, leading the team into an AI-native organisation
- Hold executive and board-level relationships at our largest customers, and get personally involved in the deals that set the region's trajectory
- Negotiate strategic partnerships with major platforms, agencies and channel partners in China
- Represent AppsFlyer publicly in China: press, industry forums, and conferences
- Own the product agenda for GCR: identify where the platform falls short for local customers, build the case, and drive it through global product and engineering
- Ensure full regulatory, data and labour compliance in partnership with Legal, Finance and People

What you'll bring:

- 15+ years of commercial leadership, including at least 5 years owning a country or regional P&L
- Accountability for a sizable recurring-revenue business and a multi-function organisation of 100+ people.
- Track record of growing and managing a $100M+ business, across several segments.
- Enterprise SaaS, adtech, martech or platform experience
- Experience owning both sides of the revenue equation: acquisition and retention
- Experience leading an organization through structural change: merging functions, redrawing reporting lines, or integrating teams
- A track record of hiring, developing and retaining top talent
- Deep working knowledge of the China market: regulatory and data environment, business culture, and how deals actually close
- Established relationships across the China mobile ecosystem: platforms, agencies, or large app publishers
- Native Mandarin and business-fluent English

Bonus points:

- Experience with the outbound motion: Chinese apps, games or brands scaling into overseas markets
- Direct negotiation history with major Chinese platforms
- Background in gaming, e-commerce, fintech or other high-velocity consumer app verticals
- Experience carrying a business from growth stage into a mature defend-and-grow phase
- Technical or product background
- MBA or equivalent advanced degree

As a global company operating across five continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talent to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners

## About AppsFlyer

## Company Overview
- **One-liner**: AppsFlyer provides a privacy-first, AI-powered Modern Marketing Cloud for unified measurement, data collaboration, and marketing analytics across mobile, web, CTV, and desktop.
- **Entity Type**: Private (Series D+; raised $1B in June 2026 at a $2.7B valuation)
- **Headquarters**: San Francisco, California, United States (also global HQ in Herzliya, Israel)
- **Founded**: 2011
- **Founders**: Oren Kaniel (CEO) and Reshef Mann (CTO)

## Core Business
- Primary industry: Marketing technology (MarTech) – mobile attribution, measurement, analytics, data collaboration
- Target customers: B2B – brands, marketers, app developers, and agencies of all sizes (startups to global enterprises)
- Mission: “Deliver AI-powered, privacy-first measurement technologies that turn data into growth opportunities.”

## Products & Services
- **Measurement Suite**: Omnichannel attribution and analytics to measure marketing performance across mobile, web, CTV, and desktop (SaaS).
- **Deep Linking Suite**: Tools for personalized user experiences and seamless cross-platform engagement (SaaS).
- **Data Collaboration Suite**: Privacy-safe data clean room and collaboration platform for secure data sharing with partners (SaaS).
- **Agentic AI Suite**: Autonomous, AI-driven workflows for user acquisition, retention, and marketing optimization (SaaS).

## Market Standing
- **Valuation**: $2.7 billion (as of June 2026)
- **Key Metric**: Total funding raised – over $1.2B (Series A $7.1M, B $20M, C $56M, D $210M in 2020, plus $1B round in 2026)
- **Notable Investors/Partners**: General Atlantic, Google, Meta, Unity, Moloco, Pitango Venture Capital, Qumra Capital, Goldman Sachs, Deutsche Telekom Capital Partners
- **Growth Signals**: 
  - Evolved from mobile attribution to “Modern Marketing Cloud” (Nov 2025)
  - Acquired Devtodev (gaming analytics) and oolo (AI user acquisition) in 2023
  - 15,000+ brands, 100,000+ active apps, 190+ countries reached
  - ~1,600 employees across 20+ offices globally (2026)

## Competitive Advantages
- **Privacy-first architecture**: Built for a world of rising privacy regulations; data clean room and consent-based measurement are core differentiators.
- **Industry standard for mobile attribution**: Recognized as the leading MMP (Mobile Measurement Partner) for over a decade.
- **AI-native platform**: Agentic AI Suite and automated workflows give marketers a competitive edge in efficiency and insight.
- **Global scale and partner ecosystem**: Integrates with Apple, Google, Meta, Amazon, AWS, and 8,000+ technology partners.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities to enable autonomous marketing decisions.
- **Omnichannel expansion**: Moving beyond mobile to unify measurement across CTV, desktop, and offline.
- **Privacy-safe data collaboration**: Growing the Data Collaboration Suite to help brands and partners share insights without compromising privacy.
- **Continued global expansion**: Leveraging 20+ offices to serve local markets and enterprise clients.

## Why Work Here
- **Culture**: Described as “approachable professionals, passionate, flexible, and always learning” – encourages curiosity, experimentation, and learning from mistakes. [appsflyer.com](https://www.appsflyer.com/company/about/)
- **Stock options**: Every employee receives a stock option package. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Global mobility**: Global Employee Exchange Program (GEEP) lets employees spend a month in another office. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Perks**: Private health insurance, complimentary fitness classes, environmental sustainability support, flexible work arrangements. [careers.appsflyer.com](https://careers.appsflyer.com/)
- **Work model**: Mix of remote, hybrid, and in-office roles depending on location and team (e.g., some roles listed as “Remote”, others “In-Office”). [builtin.com](https://builtin.com/company/appsflyer)
- **Engineering culture**: Mission-critical platform; emphasis on data accuracy, privacy, and AI innovation. Teams are global and collaborative.

## Sources
1. [appsflyer.com](https://www.appsflyer.com/company/about/)
2. [careers.appsflyer.com](https://careers.appsflyer.com/)
3. [wikipedia.org](https://en.wikipedia.org/wiki/AppsFlyer)
4. [builtin.com](https://builtin.com/company/appsflyer)
5. [linkedin.com](https://www.linkedin.com/company/appsflyerhq)

## Other roles at AppsFlyer

- [Business Analyst](https://feeny.ai/job/business-analyst-appsflyer-herzliya-6k89d9gkabwv) — Herzliya, Israel
- [Bookkeeper - temporary position (Herzliya)](https://feeny.ai/job/bookkeeper-temporary-position-herzliya-appsflyer-herzliya-0y5jcg3axm1x) — Herzliya, Israel
- [Salary Controller](https://feeny.ai/job/salary-controller-appsflyer-herzliya-9adqyn6qanwc) — Herzliya, Israel
- [Customer Success Manager (Vietnamese or Chinese speaker)](https://feeny.ai/job/customer-success-manager-vietnamese-or-chinese-speaker-appsflyer-bangkok-mra08z1hfcg0) — Bangkok, Thailand
- [Commission Analyst](https://feeny.ai/job/commission-analyst-appsflyer-herzliya-2dn8b86cp17q) — Herzliya, Israel
- [Growth Marketing Manager, GCR](https://feeny.ai/job/growth-marketing-manager-gcr-appsflyer-beijing-0reyc5dsa9c2) — Beijing, China
- [Account Manager - Growth](https://feeny.ai/job/account-manager-growth-appsflyer-seoul-jgc8mwhf623b) — Seoul, South Korea
- [Strategic Account Manager](https://feeny.ai/job/strategic-account-manager-appsflyer-london-m7jtn3jr0q8y) — London, United Kingdom
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-appsflyer-kyiv-58tw6h9x2rgh) — Kyiv, Ukraine
- [Senior SW Engineer](https://feeny.ai/job/senior-sw-engineer-appsflyer-kyiv-jdtr22vv4536) — Kyiv, Ukraine