---
title: 'General Manager  - New Product at Omaze'
canonical: 'https://feeny.ai/job/general-manager-new-product-omaze-london-0a8hr75n9snc'
type: 'job'
last_seen: '2026-09-13'
---

# General Manager  - New Product at Omaze

- **Company:** Omaze
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/omaze/cce44714-02ec-48e7-a3dd-90aa82925c12

## Job description

Who We Are: At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love. Thanks to our Omaze Community, we’ve raised over £150 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work. And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

🔑 The opportunity Omaze is building a new consumer proposition for the UK market to take our prize draws and charitable impact to a whole new level. We're looking for a General Manager to take end-to-end ownership of the proposition from launch through to scale. This is a true business-owner role. You'll own the P&L, strategy and performance of the proposition, bringing together Product, Marketing, Commercial, Finance, Legal, Operations, Analytics and other teams around a single set of outcomes. Your job is to create clarity about what needs to happen, make the right commercial, customer and partner decisions, and ensure the organisation delivers against them with pace and a high bar for quality. Initially, you'll take an emerging business model and turn it into something customers love and Omaze can operate successfully at scale. You'll work through the commercial, operational and customer complexities of launching something new, establish its economics and operating model, and build a roadmap for growth. As the proposition develops, you'll be accountable for making it better every cycle: improving the customer experience, strengthening the economics, resolving operational friction, identifying growth opportunities and ensuring we learn quickly. This is a rare role for someone who combines commercial judgement, product thinking, operational rigour and a strong bias towards action.

🔧 What You’ll Be Doing Own the business

- Own the strategy, P&L and overall performance of the proposition.
- Develop a deep understanding of the economic drivers of the proposition and identify the highest-leverage opportunities to improve growth and profitability.
- Set clear goals and KPIs and establish the weekly, monthly and quarterly operating rhythm required to manage the business.
- Partner with finance to build and maintain the financial model, forecasts and operating plan for the business.
- Make clear recommendations about investment, prioritisation and trade-offs.
- Identify emerging risks and opportunities early and ensure the organisation acts on them[.](http://them.Build)

Build and evolve the proposition

- Own the end-to-end customer proposition and ensure we are solving a compelling customer problem.
- Partner with Marketing to develop the go-to-market and customer growth strategy for the proposition.
- Set the direction and priorities for the product roadmap in partnership with Product, Design and Engineering.
- Maintain a high bar for the quality, simplicity and usability of the customer experience.
- Ensure we ship quickly, learn from real customer behaviour and continually improve the proposition.
- Combine customer insight, commercial performance and experimentation to determine what we build next.
- Balance short-term delivery with the longer-term capabilities required to scale.

Lead across Omaze

- Act as the single point of accountability for the proposition across the organisation.
- Bring together teams across Product, Engineering, Design, Marketing, Creative, Commercial, Operations, Legal, Finance and Analytics.
- Create clarity around priorities, decisions, ownership and deadlines.
- Resolve cross-functional blockers quickly and escalate where necessary.
- Build trust with senior leaders by providing a clear, data-driven view of performance, risks and opportunities.

🤩 About You This isn't a conventional functional leadership position. We're looking for someone who has previously operated as a business owner. You'll probably have:

- Significant experience owning and growing a consumer business, product line, category, market or marketplace.
- Meaningful P&L ownership and strong financial and commercial fluency.
- Experience launching or materially scaling a new product, proposition, category or business model.
- Strong understanding of product development and the ability to make excellent product decisions without necessarily having spent your career in Product.
- Experience working through complex commercial arrangements, partnerships or negotiations.
- Strong operational instincts and experience turning complex or manual processes into scalable operating models.
- Strong analytical skills and the ability to understand the few inputs that really drive a business.
- Experience leading multidisciplinary teams, including through influence rather than reporting lines.
- A track record of operating effectively in ambiguity and making decisions with imperfect information.
- Extremely high standards for customer experience and execution.
- The ability to move comfortably between long-term strategy and detailed operational problem-solving.

🙌 What’s In It For You

- Generous stock options scheme
- 25 days annual leave PLUS Bank Holidays
- Private medical and dental insurance
- 9% employer pension contributions, when you contribute at least 2%
- A generous personal learning and development budget each year to use on training courses, conferences and professional memberships
- Enhanced family leave policies
- Life assurance of 4x your salary

DEI Statement We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.

## About Omaze

## Company Overview
- **One-liner**: Omaze is an entertainment company with a social purpose that gives people the chance to win life-changing prizes while raising money for charity.
- **Entity Type**: Private (Series C, last round in 2023)
- **Headquarters**: London, United Kingdom (also has an office in Munich, Germany, and a US presence in Venice, California)
- **Founded**: 2012
- **Founders**: Not publicly listed on their main pages or LinkedIn; the company was co-founded by a team that included Ryan Cummins and Matt Pohl (who have since departed)

## Core Business
- Primary industry: Entertainment / Fundraising (Prize-linked giving)
- Target customers: B2C consumers in the UK and Germany, primarily adults interested in charitable causes and the chance to win high-value prizes (homes, cars, cash)
- Mission or purpose statement: "We believe no one should have to choose between dreaming big and doing good." [omaze.company](https://omaze.company/about.html)

## Products & Services
- **Omaze Million Pound House Draw**: The flagship product. A prize draw where entrants can win multi-million-pound homes (furnished, mortgage-free) in the UK and Germany. A portion of proceeds goes to charity partners.
- **Omaze Monthly Millionaire Draw**: A recurring monthly draw offering a chance to win cash prizes, including a £1 million jackpot.
- **One-off Prize Draws**: Campaigns featuring supercars, luxury vacations, cash prizes, and experiences (often involving celebrity appearances like Arnold Schwarzenegger, Olivia Colman, David Beckham).

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metric**: Total funding of **$127 million** across 8 rounds (Seed, Angel, Series B, Series C). Key rounds include a $1M Angel round (2012), $85M Series C (2021), and an additional Series C in March 2023. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
- **Notable Investors/Partners**: 8 total investors (not all named on public pages). Charity partners include Make-A-Wish, Feeding America, British Heart Foundation, RSPCA, Age UK, Teenage Cancer Trust, SOS Children’s Villages, and Plan International.
- **Growth Signals**: 
    - Raised **over $250 million for charities** since 2012.
    - Created **50+ millionaires** and **thousands of winners**.
    - Expanded into **Germany** (Munich office).
    - Headcount grew **+181.8% year-over-year** (84 employees currently, up significantly). [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
    - Active job postings increased **+112.5% year-over-year** (17 current openings). [LinkedIn](https://uk.linkedin.com/company/omaze-uk)

## Competitive Advantages
- **Unique "Win-Win" Model**: Combines high-value prize draws (homes, cars, cash) with charitable giving, creating a strong emotional and social hook that differentiates it from standard lotteries or sweepstakes.
- **Strong Brand & Celebrity Partnerships**: Has successfully partnered with major celebrities (Schwarzenegger, Beckham, Colman) and top-tier charities, building significant brand trust and reach.
- **Proven International Expansion Model**: Successfully replicated its UK model in Germany, demonstrating scalability.
- **High-Value, Tangible Prizes**: The "Million Pound House Draw" is a unique, aspirational prize that generates massive media attention and consumer interest.

## Strategic Focus
- **International Expansion**: Growing the German market and potentially other European countries.
- **Product Diversification**: Launching new draw formats (e.g., the Monthly Millionaire Draw) to expand the customer base and increase recurring engagement.
- **Technology & Platform**: Investing in technology (hiring Senior Full Stack Engineers, Staff Software Engineers, SDETs) to build a scalable, best-in-class platform for prize draws and customer management.
- **Charity Impact**: Deepening relationships with existing charity partners and forging new ones to maximize social impact and brand goodwill.

## Why Work Here
- **Mission-Driven Culture**: Employees are motivated by a clear social purpose: "making magic" for winners and raising significant funds for charity. The company states: "we believe no one should have to choose between dreaming big and doing good." [omaze.company](https://omaze.company/about.html)
- **Strong Employer Ratings**: Rated **4.1/5.0** on LinkedIn (96 reviews) across Work-Life, Compensation, Culture, and Career. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
- **Growth & Impact**: A rapidly growing company (+181.8% headcount YoY) with a proven model, offering employees the chance to work on high-impact projects and see tangible results (e.g., a winner getting a house, a charity receiving a large donation).
- **Work Environment**: Offices in London and Munich with flexible working options. The culture is described with "Virtues" like "Make Magic," "Take Ownership," "Fight Complexity," and "Be Bold." [omaze.company](https://omaze.company/about.html)
- **Generous Perks**: The careers page mentions "generous perks" as part of the employee value proposition. [omaze.company](https://omaze.company/careers.html)
- **Current Openings (July 2026)**: 17 active roles including Partnership Manager (Germany), Senior Full Stack Engineer, Staff Software Engineer, Senior Backend Engineer, Senior SDET, Property Director, and more. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)

## Sources
1. [omaze.company](https://omaze.company/about.html)
2. [omaze.company](https://omaze.company/careers.html)
3. [LinkedIn](https://uk.linkedin.com/company/omaze-uk)
4. [Jobs.ashbyhq.com](https://jobs.ashbyhq.com/omaze)
5. [omaze.com](https://omaze.com/)

## Other roles at Omaze

- [Accounting Director UK - FTC](https://feeny.ai/job/accounting-director-uk-ftc-omaze-london-77cak6yp17gn) — London, United Kingdom
- [Marketing Lead](https://feeny.ai/job/marketing-lead-omaze-london-ryegdw27fsbc) — London, United Kingdom
- [Customer Service Manager](https://feeny.ai/job/customer-service-manager-omaze-munich-1h15jk0aj7pq) — Munich, Germany
- [Creator Marketing Manager](https://feeny.ai/job/creator-marketing-manager-omaze-london-2mddfwktvb6a) — London, United Kingdom
- [Payments Operations Manager - FTC](https://feeny.ai/job/payments-operations-manager-ftc-omaze-london-4s128fne669p) — London, United Kingdom
- [Creative Director - FTC](https://feeny.ai/job/creative-director-ftc-omaze-london-yzdz4436akqd) — London, United Kingdom
- [Product Director](https://feeny.ai/job/product-director-omaze-london-6vj6wzss4cv1) — London, United Kingdom
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- [Principal Product Designer](https://feeny.ai/job/principal-product-designer-omaze-london-bepn4gef7j24) — London, United Kingdom
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