---
title: 'General Manager, Philippines at Coins.ph'
canonical: 'https://feeny.ai/job/general-manager-philippines-coins-ph-taguig-city-jr56mjhq7kpm'
type: 'job'
last_seen: '2026-10-19'
---

# General Manager, Philippines at Coins.ph

- **Company:** Coins.ph
- **Location:** Taguig City, Philippines
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.lever.co/coins/48a43493-1c69-4e53-804c-5a2afa8964b7

## Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

## Key Responsibilities

Country Leadership & Strategy

- Own the Philippines business plan and P&L, setting targets and delivering revenue, growth, and profitability goals across consumer, merchant, and institutional segments.
- Lead and develop the local leadership team and the Philippines organization, building a high-performance, compliance-first culture.
- Work with Group leadership, Product, and Engineering to shape the product roadmap around local market needs, regulatory developments, and competitive moves.
- Assess and develop new product and partnership opportunities that deliver significant, long-term revenue potential.

Regulatory & Government Relations

- Act as the primary point of contact with the BSP and the SEC, managing all regulatory interactions, inquiries, examinations, and compliance-related engagements.
- Serve as the main window for all Government Relations (GR) matters, overseeing and resolving GR-related cases across relevant agencies such as the AMLC, the National Privacy Commission, and the BIR.
- Build and maintain strong relationships with senior officials, policymakers, and industry bodies, and represent Coins.ph in consultations on emerging digital asset and payments regulation.
- Partner closely with the Chief Compliance Officer, Legal, and Risk to ensure the business operates within regulatory requirements and licensing conditions at all times.

Partnerships & Business Development

- Build and grow strategic relationships with banks, digital banks, fintechs, payment providers, and institutional clients to expand Coins.ph's reach and product offering.
- Develop and execute a go-to-market strategy for institutional and B2B clients in line with business plan targets, increasing wallet share and client satisfaction for existing relationships.
- Represent the interests of clients and partners within the broader Coins and AsiaNext ecosystem.

Brand & Market Presence

- Act as the public face of Coins.ph in the Philippines, speaking at industry events, media engagements, and community activities to strengthen the company's presence and credibility.
- Brainstorm and champion new, creative growth strategies that deepen trust and adoption among Filipino users.
- The role involves travel for regulator and stakeholder meetings, regional roadshows, and Group alignment sessions.

## Qualifications

## Experience

- More than 12 years of experience in financial services, with at least 5 years in a senior leadership role carrying P&L or business-unit accountability.
- Background in a digital bank, fintech, e-money or payments company, or a BSP-regulated financial institution; experience in a high-growth, entrepreneurial environment is strongly preferred.
- Demonstrated track record of managing regulator relationships, ideally including direct engagement with the BSP, the SEC, or the AMLC.
- Established relationships with government, regulators, industry associations, and senior decision-makers in the Philippines' financial sector.
- Experience in institutional sales, business development, or partnerships with banks and financial institutions.

Knowledge

- Strong understanding of the Philippine regulatory landscape for banks, e-money issuers, and virtual asset service providers, including BSP and AMLA requirements.
- Understanding of crypto-currencies, digital exchanges, blockchain, and digital assets; deep crypto expertise is an advantage but not required.
- Broad understanding of payments, digital banking, and retail and institutional financial products.

## Skills & Attributes

- Proven ability to lead, inspire, and develop teams across multiple functions.
- Excellent communication and stakeholder management skills, with the credibility to represent the company with regulators, government, and the media.
- Ability to craft a clear narrative around a broad portfolio of solutions to meet customer and partner objectives.
- Hands-on, self-starter mentality with a hunter mindset, comfortable operating with autonomy and building from the ground up.
- Sound judgment, integrity, and a strong ethical compass in a regulated environment.

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.

## About Coins.ph

## Company Overview
- **One-liner**: Coins.ph is the Philippines' most trusted crypto wallet and exchange, providing easy access to Web3, digital assets, and a broad range of financial services for both consumers and businesses.
- **Entity Type**: Private (acquired by Gojek in 2019; last funding round: Series C in 2022)
- **Headquarters**: Manila, Philippines
- **Founded**: 2014
- **Founders**: Not publicly available (founder names are not disclosed in the provided sources)

## Core Business
- **Primary industries**: Financial services, cryptocurrency exchange, digital payments, remittances, blockchain / Web3
- **Target customers**: B2C (Filipino consumers and underbanked/unbanked individuals) and B2B (financial institutions, businesses needing cross-border payments and treasury services)
- **Mission statement**: "To create an open financial system by providing everyone easy access to Web3 and digital assets" (from [coins.ph](https://www.coins.ph/en-ph/careers))

## Products & Services
- **Coins.ph Mobile App**: A cryptocurrency wallet and exchange where users can buy and sell 20+ cryptocurrencies with low minimums (₱5), plus access payments, remittances, and bill payments.
- **Coins Business Platform**: A suite for businesses and financial institutions enabling stable-powered settlements, cross-border money movement, currency conversion, digital asset access, cards, credit, investments, and treasury management — available 24/7/365.
- **Coins Remittance**: International money transfer services leveraging crypto rails to lower costs and speed up settlement.

## Market Standing
- **Valuation**: Not disclosed
- **Annual Revenue**: $33.4 million (per [LinkedIn](https://ph.linkedin.com/company/coins-ph))
- **Total Funding**: $40 million (across multiple rounds, including Series A led by Quona Capital and Series C led by Ribbit Capital)
- **Other Key Metrics**: 16+ million registered users, 7+ million monthly active users, 300+ headcount
- **Notable Investors/Partners**: Quona Capital, Ribbit Capital, Gojek (parent company, acquired Coins.ph in 2019 for $72M)
- **Growth Signals**: +15.7% YoY headcount growth (236 employees as of recent data), active job postings up +165% year-over-year; expanding beyond crypto into full-stack financial services

## Competitive Advantages
- Fully regulated by the **Bangko Sentral ng Pilipinas (BSP)** — one of the first crypto-based companies in Asia to hold both Virtual Currency and Electronic Money Issuer licenses, providing trust and compliance.
- **First-mover & brand trust**: Most established crypto brand in the Philippines since 2014, with 16M+ users.
- **Integrated with Gojek ecosystem**: Access to a larger regional network of services and capital.
- **Broad product range**: Single platform for crypto, payments, remittances, cards, credit, and treasury — reducing fragmentation for users.

## Strategic Focus
- Building the "next generation of global money movement" by merging stable-powered settlements with local payment rails to make transactions faster, cheaper, and available 24/7.
- Expanding into adjacent financial services (cards, credit, investments) and deepening B2B offerings for financial institutions.
- Scaling compliance/AML capabilities to serve a growing user base and support international expansion.

## Why Work Here
- **Culture & Flexibility**: Flexible work arrangements (hybrid/remote options reported); work-from-equipment provided; a culture built on trust.
- **Benefits**: Comprehensive HMO for employees and dependents (dental, vision, mental health support); 15 vacation days, 15 sick days, birthday leave, quarterly mental health day; continuous learning and career development programs.
- **Growth**: Fast-growing startup with 200+ active openings; yearly headcount growth of 15.7%; roles span engineering, compliance, product, sales, and operations.
- **Compensation**: Competitive base plus performance-based rewards; salary data indicates operations roles around ₱336K/month and manager roles around ₱1.32M/month (though actual offers vary).
- **Engineering culture**: Emphasis on Web3 and blockchain; product teams work on compliance/risk platforms, trading UX, and backend infrastructure.

## Sources
1. [coins.ph – Careers](https://www.coins.ph/en-ph/careers)
2. [coins.ph – About](https://www.coins.ph/en-ph/about)
3. [LinkedIn – Coins.ph](https://ph.linkedin.com/company/coins-ph)
4. [Lever – Coins.ph Jobs](https://jobs.lever.co/coins)
5. [Built In – Coins.ph](https://builtin.com/company/coinsph)

## Other roles at Coins.ph

- [Head of Trading (FX, Market Making & Philippines OTC)](https://feeny.ai/job/head-of-trading-fx-market-making-philippines-otc-coins-ph-hong-kong-0f3bcd4p53wj) — Hong Kong, China
- [IT Security & Systems Compliance Specialist](https://feeny.ai/job/it-security-systems-compliance-specialist-coins-ph-taguig-city-3qmdc411d43p) — Taguig City, Philippines
- [Brand Marketing Manager](https://feeny.ai/job/brand-marketing-manager-coins-ph-taguig-city-x40v455drqnr) — Taguig City, Philippines
- [Backend Engineer (Junior to Mid-Level)](https://feeny.ai/job/backend-engineer-junior-to-mid-level-coins-ph-taguig-city-qt55bex4150s) — Taguig City, Philippines
- [Legal Counsel (Corporate Housekeeping and Licensing)](https://feeny.ai/job/legal-counsel-corporate-housekeeping-and-licensing-coins-ph-taguig-city-a274gcn4wcv3) — Taguig City, Philippines
- [Legal Counsel (Financing, Lending and Securitization)](https://feeny.ai/job/legal-counsel-financing-lending-and-securitization-coins-ph-taguig-city-1wjfxnhrewyz) — Taguig City, Philippines
- [Sales Associate (Vismin)](https://feeny.ai/job/sales-associate-vismin-coins-ph-visayas-4j0z23pnx7dj) — Visayas
- [Compliance Analyst](https://feeny.ai/job/compliance-analyst-coins-ph-vila-velha-9yyknwvvt4hh) — Vila Velha, Brazil
- [Lead Product Designer (For Pooling)](https://feeny.ai/job/lead-product-designer-for-pooling-coins-ph-taguig-city-3mb9js19jf51) — Taguig City, Philippines
- [AI Security Engineer (Offensive & Defensive)](https://feeny.ai/job/ai-security-engineer-offensive-defensive-coins-ph-any-bnftj5vsgsrb) — Any