---
title: 'General Manager - Residential Home Services at Sitreps'
canonical: 'https://feeny.ai/job/general-manager-residential-home-services-sitreps-baton-rouge-t8191xgy5y31'
type: 'job'
last_seen: '2026-09-11'
---

# General Manager - Residential Home Services at Sitreps

- **Company:** Sitreps
- **Location:** Baton Rouge, LA
- **Work type:** onsite
- **Posted:** 2026-07-21
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/sitrepsllc/jobs/4327541009

## Job description

General Manager, Home Services

Location: Baton Rouge, Louisiana

Reports To: Corporate operating leadership

Business Unit: Home services brand spanning roofing, HVAC, and adjacent trades

Compensation: $165,000–$195,000 base + 50% bonus + equity

## About the Role

We are hiring a General Manager to own a Louisiana-based home services brand. The business runs across roofing, HVAC, and adjacent trades, with a real service book and a real growth thesis. The seat carries the P&L, the team, and the strategic direction of the brand.

This is a true operating seat. You will own the number, the people, and the daily rigor that turns a services business into a profitable, growing one. We give our operators real autonomy and hold them accountable for the result. There is no thick layer of oversight and no playbook handed to you on day one.

The first 90 days are about getting your hands around the brand, evaluating the team, and setting the trajectory: where the service business needs to grow, where the operating discipline needs to tighten, and where the team needs to be reset. The right person treats this like their own business and has the operating instincts to back it up.

We care less about whether you have spent your whole career in roofing, HVAC, or the trades and more about whether you have run a real P&L, led operators, and delivered results in a blue-collar, technician-driven business. Industry experience is a strong plus, not a prerequisite.

## Responsibilities

- Full P&L for the business: revenue, gross margin by trade, EBITDA, and growth targets.
- The service business growth agenda: building recurring service revenue alongside the existing book.
- Daily operations: scheduling and dispatch, technician productivity, capacity planning, and service quality.
- The operating rhythm: weekly and monthly KPI reviews, forecasting, and decisive corrective action when the numbers slip.
- Leadership of operations managers, service managers, dispatch and CSR teams, and field technicians: hiring, coaching, and holding the performance bar.
- The unit economics that drive the business: average ticket, booked-call conversion, revenue per technician, service-agreement growth, callback and warranty rate, and labor and material cost control.
- Demand to revenue: partnering with marketing on lead flow, setting pricing, and converting demand into booked, profitable work.
- Customer experience: protecting CSAT, review volume and rating, and repeat and referral business.
- Safety, licensing, compliance, and fleet across all trades.
- Enterprise contribution: forecasting, budgeting, and performance reviews with corporate leadership.

## Requirements

Must-Haves

- A track record of owning a P&L and being measured on the result, not just contributing to someone else's.
- Real operational leadership in a blue-collar, technician-driven business: you have run field or service operations and made them perform.
- Sharp, driven, and accountable: you want the autonomy and you want the responsibility that comes with it.
- The range to operate strategically (growth, budgeting, capacity planning) and tactically (a truck down, a blown install, a margin leak) in the same day.
- Financial fluency: you can read the P&L, find the leak, and close it. You can tell a healthy service business from a leaky one by the numbers.
- Leadership presence that earns trust from field technicians, office staff, and corporate peers alike. People-first, not spreadsheet-first.
- Comfort with ambiguity and a bias to action over waiting to be told.
- Based in or willing to relocate to Baton Rouge, Louisiana area.

Nice-to-Haves

- Roofing, HVAC, plumbing, electrical, utilities, or other home-services / fleet-based field-services experience.
- Demonstrated P&L ownership at a services business, ideally PE-backed.
- Fluency with field service management software (ServiceTitan or similar) and ERP / CRM tooling.
- Exposure to Lean, Six Sigma, or other continuous-improvement disciplines.
- Bachelor's degree; MBA or operations-focused graduate degree a plus.
- A background that built grit, ownership, and a results-first operating style (military service or similar).

## Why This Role

- A true general management seat with full P&L ownership and the autonomy to run it as your own.
- A clear growth thesis with room for an operator to put a real fingerprint on the business.
- Meaningful bonus tied to the results you drive, with upside for an operator who moves the needle quickly.
- A company that hires for operating ability and attributes, not just industry tenure.
- Essential, recession-resilient home services with real, improvable unit economics.
- A chance to build and lead, not to maintain.

## About Sitreps

## Company Overview
- **One-liner**: Sitreps is a veteran-founded recruiting agency and defense technology company that connects elite military talent with high-impact roles and builds software-driven maritime intelligence platforms for the U.S. Department of Defense.
- **Entity Type**: Private (startup stage; no public funding rounds disclosed)
- **Headquarters**: Arlington, Virginia, USA (multiple job postings list Arlington, VA as primary location; also offices in New York City and Litchfield, VA)
- **Founded**: 2019
- **Founders**: Kyle Eberly, Wyatt Frasier, Max Cormier (co-founders)

## Core Business
- **Primary Industries**: Defense Technology, Professional Services (Veteran Recruiting & Staffing), Software & Analytics
- **Target Customers**: U.S. Department of Defense (DoD) and federal civilian agencies (B2G); defense-focused enterprises and technology companies (B2B) seeking veteran talent
- **Mission/Purpose**: Leveraging a deep-rooted community of military veterans to help world-class businesses scale, while also transforming commercial fleets into persistent sensing assets for national security.

## Products & Services
- **Sitreps Talent (Recruiting Agency)**: A curated recruiting service that sources, vets, and places high-performing military professionals into roles at partner companies. Serves 10+ industries including defense tech, software, AI, fintech, and private equity. Places roles such as product managers, account executives, engagement managers, and sales directors.
- **Maritime Intelligence Platform (Defense Tech Software)**: A next-generation software platform that transforms global commercial fleets into persistent sensing assets for the United States. Used by Navy strategic programs; includes analytics, data integration (SQL/Python/R), and implementation services.
- **AI & Agentic Solutions (Emerging)**: Design, prototype, and deploy scalable AI and agentic workflows for defense acquisition challenges, embedding with clients to productionize models.

## Market Standing
- **Valuuation / Funding**: Not publicly disclosed. The company appears to be privately funded (no public rounds recorded). A Head of Sales job description references growing revenue from ~$2M to $5M+ (with a path to $30M), suggesting current annual revenue in the low single-digit millions.
- **Key Metrics**: 150+ veterans placed, 40+ partner companies, 95% retention rate, serving 10+ industries (source: [sitreps.com/about/clients](https://www.sitreps.com/about/clients))
- **Notable Investors / Partners**: Not listed publicly. Partner companies are not named on the website, but the client portfolio includes defense tech, software, HVAC, real estate, AI, fintech, private equity.
- **Growth Signals**:
  - Scaling sales team from ~$2M to $30M target
  - Active hiring for senior roles: VP of Engagement, Head of Intelligence, Chief Operating Officer, Forward Deployed Data Scientists
  - Expanding into AI/agentic solutions for defense acquisition
  - Multiple office locations and remote/hybrid work options

## Competitive Advantages
- **Authentic Veteran Community**: Sitreps began as a viral online community for veterans transitioning to business roles — now the “largest community of veterans in business in the USA,” providing unmatched access to, and credibility with, military talent.
- **Dual Capability**: Combines a staffing agency with in-house defense tech software development, allowing cross-pollination of talent insights and mission understanding.
- **High Retention**: 95% placement retention rate indicates strong matching and support processes.
- **Clearance and Domain Expertise**: Many roles require active security clearances and deep knowledge of naval strategic programs, DoD acquisition, and intelligence — creating a high barrier for competitors.

## Strategic Focus
- **Scale Revenue**: Formalizing sales processes (CRM, commissions, segmentation) with a goal of growing from ~$2M to $5M+ in the near term and eventually $30M.
- **Productize Defense Tech**: Expand the maritime intelligence platform and AI/agentic solutions for broader DoD adoption.
- **Deepen Government Relationships**: Hiring Engagement Directors and Account Executives for each military branch (Air Force, Navy, Army, Coast Guard, Marine Corps).
- **Build Internal Infrastructure**: Transitioning from QuickBooks to an audit-ready ERP, adding financial controls and federal contract audit compliance.

## Why Work Here
- **Mission-Driven Work**: Directly support national security and veteran employment — two high-impact, purpose-rich areas.
- **Hybrid & Remote Flexibility**: Many roles offer remote options (U.S.-based); some positions require on-site presence in Arlington, VA, New York, or Litchfield, VA; a hybrid workspace is the norm.
- **Career Growth**: Early-stage company where leaders are expected to build functions from scratch and grow into C-level roles (e.g., Head of Sales → CRO path).
- **Diverse Roles**: Opportunities span professional services, engineering (forward deployed, data science), intelligence analysis, sales, and operations — appealing to both veterans and civilians.
- **Culture**: Described as “authentic, expertise-driven, and grounded in real connection” — not a typical corporate recruiter but a community-first organization.

## Sources
1. [builtin.com](https://builtin.com/company/sitreps-llc) – Company overview, perks, culture, job listings
2. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/sitrepsllc) – Official careers page with all current openings
3. [sitreps.com/about/team](https://www.sitreps.com/about/team) – Founders and team profiles
4. [sitreps.com/about/clients](https://www.sitreps.com/about/clients) – Client metrics, industries served, roles filled
5. [builtin.com](https://builtin.com/company/sitreps-llc/jobs) – Detailed job descriptions (Head of Sales, Implementation Engineer, etc.)

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- [Defense Tech Talent Pool For Stanford DEFCON Career Fair 2026](https://feeny.ai/job/defense-tech-talent-pool-for-stanford-defcon-career-fair-2026-sitreps-stanford-fm22kzx150em) — Stanford, CA
- [General Manager - Aviation Maintenance](https://feeny.ai/job/general-manager-aviation-maintenance-sitreps-santa-monica-y9b88ynzxw5z) — Santa Monica, CA
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-sitreps-portland-bevzjkz40a2n) — Portland, OR
- [Director of Defense Sales](https://feeny.ai/job/director-of-defense-sales-sitreps-washington-mqjtqp8fb779) — Washington, DC
- [Director, Strategic Programs](https://feeny.ai/job/director-strategic-programs-sitreps-washington-hyv2076gpey5) — Washington, DC
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- [Talent Sourcer (LATAM)](https://feeny.ai/job/talent-sourcer-latam-sitreps-latin-america-dybqasqr9346) — Latin America